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  • Carl's Jr. and Hardee's Drive Value Through Rewards

    Event Recaps   June 21, 2022  

    CKE Restaurants shared its approach to running loyalty programs for quick serve restaurants.

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  • ASICS on Data and Loyalty

    Event Recaps   June 21, 2022  

    Shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.

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  • The Definitive Guide for an Effective Channel Incentive Program

    Knowledge Partners   June 14, 2022  

    With this guide from HMI Performance Incentives, you’ll learn how to create and optimize your channel incentive programs. The guide features tips for how to make your channel incentive program easy to understand, successfully market the program, establish meaningful and attainable goals, and more.

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  • Serving Loyalty Like Royalty: Burger King’s Recipe for Acquisition and Activation

    Event Recaps   May 18, 2022  

    Representatives from Burger King and Merkle shared how the restaurant brand is using a newly launched loyalty program to execute brand storytelling, enhance digital guest experiences, and boost the brand’s net acquisition, addressability, and guest retention rates.

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  • Serving Loyalty Like Royalty: Burger King’s Recipe for Acquisition and Activation

    Public Videos   May 18, 2022  

    Key to Burger King’s strategies for activating against first-party data is returning value to its customers.

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  • Serving Loyalty Like Royalty: Burger King’s Recipe for Acquisition and Activation

    Session Videos   May 18, 2022  

    In this video, representatives from Burger King and Merkle shared how the restaurant brand is using a newly launched loyalty program to execute brand storytelling, enhance digital guest experiences, and boost the brand’s net acquisition, addressability, and guest retention rates.

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  • ASICS on Data and Loyalty

    Public Videos   May 17, 2022  

    Email marketers need multiple data inputs in order to develop an accurate one customer view.

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  • ASICS on Data and Loyalty

    Session Videos   May 17, 2022  

    In this video, shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.

    view
  • Windstar Cruises’ Digital Video Treasure Hunt

    Session Videos   April 28, 2022  

    Learn how Windstar Cruises created a video treasure hunt that functioned as a product demonstration in disguise to draw the attention of potential customers to new amenities and features of its cruise line.

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  • Windstar Cruises’ Digital Video Treasure Hunt

    Event Recaps   April 28, 2022  

    To draw the attention of potential customers to new amenities and features of its cruise line, Windstar Cruises created a video treasure hunt that functioned as a product demonstration in disguise.

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  • Michelob Exchanges Beer for Runners’ Miles

    REGGIE Awards   April 21, 2022  

    Michelob promoted its ULTRA brand by giving athletic consumers the opportunity to earn credit in its loyalty program by recording the miles they had run.

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  • Heineken B.O.T.

    REGGIE Awards   April 21, 2022  

    Heineken used an interactive robot as the centerpiece of a summer promotional campaign that included digital and social content, influencer partnerships, and media relations.

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  • HP Dragonfly

    REGGIE Awards   April 21, 2022  

    HP created an in-office installation and promotions program to market the new HP Elite Dragonfly to its distributors and resellers.

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  • Where Fans Become Insiders

    Event Recaps   February 23, 2022  

    Representatives from Disney outlined efforts to revamp Disney Movie Insiders, the brand’s free loyalty program, using content and an expanded offering to better engage fans and reward them simply for enjoying Disney movies.

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  • Next in Loyalty — Turning Customers into Fans

    Event Recaps   February 23, 2022  

    McKinsey & Company’s Jose Carluccio reviewed eight key levers, discovered in McKinsey research, that brands can pull to create more engagement within their loyalty programs and convert customers into true brand fans.

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  • Is Your Brand Loved?

    ANA Magazine   October 15, 2021  

    Knowing what consumers love is all well and good. But marketers also need a sixth sense for what makes their audiences tick — particularly during stressful and uncertain times — if they want to generate love in return.

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  • The North Face: Learnings from a Global Loyalty Relaunch

    Event Recaps   October 12, 2021  

    Bethany Evans of The North Face (TNF) discussed how the outdoor retailer’s loyalty program was rebranded and redesigned in partnership with TNF customers to deliver on the promise of “Never Stop Exploring.”

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  • See and Respond to Win in the New Consumer Environment

    Event Recaps   October 7, 2021  

    In this session, Greg Revelle shared how Kohl's transformed its marketing with a hyper-focus on personalization and loyalty.

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  • See and Respond to Win in the New Consumer Environment

    Session Videos   October 7, 2021  

    In this video, Greg Revelle shared how Kohl's transformed its marketing with a hyper-focus on personalization and loyalty.

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  • See and Respond to Win in the New Consumer Environment

    Public Videos   October 7, 2021  

    Kohl’s marketing shift during the pandemic has centered around the casualization of America.

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