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Search returned: 192 document(s).
Capri Sun used TV, social media, and collectable packaging to promote its sweepstakes to children and their moms.
Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.
To reverse slipping cookie aisle sales at Meijer, the grocer partnered with Mondelēz with an instant online and in-store game promoting different flavors of Oreo cookies.
In this video, Dr Pepper shared how it built an integrated media campaign around the college football season, playoffs, and championship game.
Dr Pepper built an integrated media campaign around the college football season, playoffs, and championship game.
The ASPCA shared the best practices that made it a top global licensor and an effective corporate partner across a range of consumer categories.
A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.
In order to avoid being perceived and regulated as a lottery, marketers must craft sweepstakes and promotions carefully.
In this video, learn how marketers must craft sweepstakes and promotions carefully in order to avoid being perceived and regulated as a lottery.
Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.
Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.
Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.
The “Dove Seven-Day Challenge” used a mobile opt-in program to distribute samples, increase consumer consideration, and generate a customer database.
Coke and pizzeria franchise Mellow Mushroom teamed up to drive beverage sales by engaging restaurant guests with a mobile game and sweepstakes.
OMO developed a mobile rewards campaign to encourage and reward loyal consumers.
An app drove brand loyalty by offering rewards and upgrades to Samsung device owners at select entertainment events.
To create the right brand experience, you need to know your customer. At Target, marketers have a clear sense of the people they are trying to reach because the company uses a wide variety of methods to learn about its consumers.
Gamification — applying elements of gaming to other activities, like marketing or work — has emerged as an effective engagement tool for brands looking to reach consumers of all ages and interests.
Loyalty isn’t easily attained. It takes time for new acquaintances to prove their worth and earn our trust. That’s just as true for companies as it is for people.
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.