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Search returned: 165 document(s).
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Carl's Jr. and Hardee's Drive Value Through Rewards
Event Recaps June 21, 2022CKE Restaurants shared its approach to running loyalty programs for quick serve restaurants.
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ASICS on Data and Loyalty
Event Recaps June 21, 2022Shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.
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The Definitive Guide for an Effective Channel Incentive Program
Knowledge Partners June 14, 2022With this guide from HMI Performance Incentives, you’ll learn how to create and optimize your channel incentive programs. The guide features tips for how to make your channel incentive program easy to understand, successfully market the program, establish meaningful and attainable goals, and more.
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Serving Loyalty Like Royalty: Burger King’s Recipe for Acquisition and Activation
Event Recaps May 18, 2022Representatives from Burger King and Merkle shared how the restaurant brand is using a newly launched loyalty program to execute brand storytelling, enhance digital guest experiences, and boost the brand’s net acquisition, addressability, and guest retention rates.
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Serving Loyalty Like Royalty: Burger King’s Recipe for Acquisition and Activation
Public Videos May 18, 2022Key to Burger King’s strategies for activating against first-party data is returning value to its customers.
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Serving Loyalty Like Royalty: Burger King’s Recipe for Acquisition and Activation
Session Videos May 18, 2022In this video, representatives from Burger King and Merkle shared how the restaurant brand is using a newly launched loyalty program to execute brand storytelling, enhance digital guest experiences, and boost the brand’s net acquisition, addressability, and guest retention rates.
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ASICS on Data and Loyalty
Public Videos May 17, 2022Email marketers need multiple data inputs in order to develop an accurate one customer view.
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ASICS on Data and Loyalty
Session Videos May 17, 2022In this video, shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.
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Windstar Cruises’ Digital Video Treasure Hunt
Session Videos April 28, 2022Learn how Windstar Cruises created a video treasure hunt that functioned as a product demonstration in disguise to draw the attention of potential customers to new amenities and features of its cruise line.
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Windstar Cruises’ Digital Video Treasure Hunt
Event Recaps April 28, 2022To draw the attention of potential customers to new amenities and features of its cruise line, Windstar Cruises created a video treasure hunt that functioned as a product demonstration in disguise.
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Michelob Exchanges Beer for Runners’ Miles
REGGIE Awards April 21, 2022Michelob promoted its ULTRA brand by giving athletic consumers the opportunity to earn credit in its loyalty program by recording the miles they had run.
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Heineken B.O.T.
REGGIE Awards April 21, 2022Heineken used an interactive robot as the centerpiece of a summer promotional campaign that included digital and social content, influencer partnerships, and media relations.
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HP Dragonfly
REGGIE Awards April 21, 2022HP created an in-office installation and promotions program to market the new HP Elite Dragonfly to its distributors and resellers.
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Where Fans Become Insiders
Event Recaps February 23, 2022Representatives from Disney outlined efforts to revamp Disney Movie Insiders, the brand’s free loyalty program, using content and an expanded offering to better engage fans and reward them simply for enjoying Disney movies.
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Next in Loyalty — Turning Customers into Fans
Event Recaps February 23, 2022McKinsey & Company’s Jose Carluccio reviewed eight key levers, discovered in McKinsey research, that brands can pull to create more engagement within their loyalty programs and convert customers into true brand fans.
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Is Your Brand Loved?
ANA Magazine October 15, 2021Knowing what consumers love is all well and good. But marketers also need a sixth sense for what makes their audiences tick — particularly during stressful and uncertain times — if they want to generate love in return.
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The North Face: Learnings from a Global Loyalty Relaunch
Event Recaps October 12, 2021Bethany Evans of The North Face (TNF) discussed how the outdoor retailer’s loyalty program was rebranded and redesigned in partnership with TNF customers to deliver on the promise of “Never Stop Exploring.”
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See and Respond to Win in the New Consumer Environment
Event Recaps October 7, 2021In this session, Greg Revelle shared how Kohl's transformed its marketing with a hyper-focus on personalization and loyalty.
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See and Respond to Win in the New Consumer Environment
Session Videos October 7, 2021In this video, Greg Revelle shared how Kohl's transformed its marketing with a hyper-focus on personalization and loyalty.
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See and Respond to Win in the New Consumer Environment
Public Videos October 7, 2021Kohl’s marketing shift during the pandemic has centered around the casualization of America.
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