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Search returned: 187 document(s).
The ASPCA’s Success in Retail and Corporate Partnerships
The ASPCA shared the best practices that made it a top global licensor and an effective corporate partner across a range of consumer categories.
Multicultural Consumers Will Drive Higher Holiday Sales
A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.
The Basics of Sweepstakes and Contests
In order to avoid being perceived and regulated as a lottery, marketers must craft sweepstakes and promotions carefully.
The Basics of Sweepstakes and Contests
In this video, learn how marketers must craft sweepstakes and promotions carefully in order to avoid being perceived and regulated as a lottery.
Brand Loyalty Advantage
Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.
Balance Rewards
Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.
Little Caesars
Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.
Dove Seven-Day Challenge
The “Dove Seven-Day Challenge” used a mobile opt-in program to distribute samples, increase consumer consideration, and generate a customer database.
Coca-Cola Share Happiness
Coke and pizzeria franchise Mellow Mushroom teamed up to drive beverage sales by engaging restaurant guests with a mobile game and sweepstakes.
OMO Handwash Campaign
OMO developed a mobile rewards campaign to encourage and reward loyal consumers.
Owner’s Hub
An app drove brand loyalty by offering rewards and upgrades to Samsung device owners at select entertainment events.
Know Your Bull’s-eye Audience
To create the right brand experience, you need to know your customer. At Target, marketers have a clear sense of the people they are trying to reach because the company uses a wide variety of methods to learn about its consumers.
It’s All in the Game
Gamification — applying elements of gaming to other activities, like marketing or work — has emerged as an effective engagement tool for brands looking to reach consumers of all ages and interests.
Loyalty — It’s Not Just in the Cards
Loyalty isn’t easily attained. It takes time for new acquaintances to prove their worth and earn our trust. That’s just as true for companies as it is for people.
Effective Content Marketing: What Marketers Need to Know
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
Effective Content Marketing: What Marketers Need to Know
This webinar provided an overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
Sponsorship Activation Helps BloodSource’s Mission to Save Lives
BloodSource shared its nonprofit perspective on sponsorship activations.
Eight Social Strategies Proven to Drive Marketing Results
MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
Zodiac Pool Systems: Digital Media Case Study
Zodiac Pool Systems changed its rebate system and partnered closely with brick-and-mortar retailers to engage more consumers for less money.
MasterCard Worldwide: #PricelessSurprises
MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.
