Search Marketing Knowledge Center

Is Your Brand Loved?

ANA Magazine October 15, 2021

Knowing what consumers love is all well and good. But marketers also need a sixth sense for what makes their audiences tick — particularly during stressful and uncertain times — if they want to generate love in return.

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With New NCAA Policy, Brands Win Big

ANA Magazine September 17, 2021

Brands and organizations are scrambling to sign up athletes after NCAA rule changes give amateur athletes the opportunity to sell their name, image, and likeness. Some deals could reach epic proportions. Sports marketing may never be the same.

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How Nestlé Won Back its Clients

B2 Awards August 12, 2021

Nestlé developed an email/direct-mail campaign to “win back” small businesses that cancelled their water delivery service due to the pandemic.

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The Untapped Potential of B2B Customer Loyalty Programs

Event Recaps July 12, 2021

Speakers from PwC’s Loyalty Center of Excellence discussed the benefits of B2B loyalty programs, the various types of B2B loyalty programs, and five actions for making B2B loyalty work.

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Love That Game Giveaway

REGGIE Awards May 21, 2021

Popeyes created a promotion where guests could order a 32 ounce Dr Pepper to earn a place on a gameboard where they could win various prizes.

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100 Years of Loyalty

Event Recaps May 14, 2021

Speakers from White Castle shared how the brand’s loyalty program Craver Nation came to be, how White Castle engages with the program’s members, and the challenges they've overcome along the way.

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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs

Event Recaps April 14, 2021

Mastercard explained how it has expanded the ways that it supports merchants’ loyalty programs and the best practices for data and analytics that it has followed in the process.

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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs

Public Videos April 14, 2021

To optimally cultivate loyalty programs with first-party data, marketers need to create urgency and leverage automation.

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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs

Session Videos April 14, 2021

In this video, Mastercard explained how it has expanded the ways that it supports merchants’ loyalty programs and the best practices for data and analytics that it has followed in the process.

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A Frictionless Holiday Shopping Experience Is Still a Work in Progress

ANA Magazine April 2, 2021

Brands may need to assuage any hard feelings among consumers who believe they got stiffed during last year’s holiday buying season amid a wave of deliveries. Being transparent with customers about return policies is a good place to start — and an opportunity to strengthen relationships that many marketers may be missing.

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The Opportunity for Influencer Marketing within Retail Media Networks

Forward January 28, 2021

User-generated content can grab consumers’ attention and orient their path through a highly fragmented online journey.

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What’s in Store for Marketers Once Cookies Bite the Dust?

ANA Magazine January 15, 2021

The demise of third-party cookies provides marketers with an opportunity to be more transparent with consumers and recalibrate their methods of measurement.

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Biti’s Hunter Street: The First #ProudlyMadeInVietnam

Smarties Awards December 21, 2020

Sneaker brand Biti’s Hunter spread optimism during the COVID-19 pandemic by evoking a sense of pride and stoicism in Vietnam through #ProudlyMadeInVietnam stories.

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Biti’s Hunter Canvas of Pride

Smarties Awards December 21, 2020

Sneaker brand Biti’s Hunter spread optimism during the COVID-19 pandemic by evoking a sense of pride and stoicism in Vietnam through #ProudlyMadeInVietnam stories.

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Berocca — Get Supercharged at 2pm

Smarties Awards December 21, 2020

Vitamin supplement Berocca launched a campaign to reposition itself, bringing the brand into a new territory where it’s not only just a health assistant but also an energy booster that increases productivity.

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