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Search returned: 212 document(s).
Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.
Brands are using geotargeting technology to improve the shopper experience.
The Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.
In this video, the Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.
In this session, Doug Van Andel shared the Saatch & Saatchi X approach to shopper marketing, including guidelines and practices, as well as the agency's perspective on issues within the space.
Panera announced that it is prohibiting ingredients based more on what consumers want than on hard scientific proof.
Consumer confidence is at an all-time high, but many Millennials aren’t about to give up their deal-seeking behavior any time soon.
Capri Sun used TV, social media, and collectable packaging to promote its sweepstakes to children and their moms.
Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.
To reverse slipping cookie aisle sales at Meijer, the grocer partnered with Mondelēz with an instant online and in-store game promoting different flavors of Oreo cookies.
IC Group discussed how brands can activate, measure, and analyze their consumer data.
The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.
In this video, Dr Pepper shared how it built an integrated media campaign around the college football season, playoffs, and championship game.
Dr Pepper built an integrated media campaign around the college football season, playoffs, and championship game.
To increase participation in its certification program, VMware implemented fake deadlines in order to encourage procrastinators to sign up.
LoopNet tracked user behavior and enhanced customer experience with a retargeting campaign that created personalized ads.
Mobily, a leading Saudi mobile telecommunications provider, taught subscribers about its new loyalty program with its own Twitter celebrity.
The ASPCA shared the best practices that made it a top global licensor and an effective corporate partner across a range of consumer categories.
A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.
In order to avoid being perceived and regulated as a lottery, marketers must craft sweepstakes and promotions carefully.