Search Marketing Knowledge Center

How The World’s Stinkiest Sock Left Lysol Smelling Fresh with Consumers

REGGIE Awards May 8, 2023

To prove its Lysol brand’s Laundry Sanitizer could tackle even the smelliest laundry, Reckitt worked with scientists to create “The World’s Stinkiest Sock” — and then put it to the ultimate test with a group of people who knew a thing or two about stinky socks: Boston Red Sox fans.

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Top Global Retail, Fashion, and Luxury Index 2023

Knowledge Partners May 2, 2023

This report from G & Co. compiles the most significant trends that retailers can observe and learn from in order to stay ahead of the curve in the innovative future of business.

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How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation

Event Recaps April 27, 2023

Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.

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Retail Media Networks 101

ASK Answers April 26, 2023

What are the latest trends and best practices in the Retail Media Networks space? How are brands working with RMNs?

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Brands Play Catch-up This Summer

ANA Magazine April 21, 2023

As people gear up for the summer and look for outdoor activities, marketers need to find ways to turn in-person encounters into enduring relationships, both online and off. Brand managers need not access their playbook from summer 2019, as consumer expectations and behaviors have changed dramatically in the past three years.

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Flourishing at the Margins of Local-Market Omnichannel Advertising

Industry Insights March 29, 2023

Legacy media businesses have been under increasing pressure since the advent of the modern internet in the 1990s. Once secure with healthy margins on their advertising inventory, media companies have since been forced to adapt to an audience that has fractured across a proliferation of channels and advertisers that are no longer content to spend money without some form of guaranteed return on investment.

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How to Make Retail Brand Campaigns Work Harder in a Tight Market

Industry Insights March 22, 2023

According to Harvard Business Review, and a lot of anecdotal evidence that we can all point to, companies cut marketing budgets in a recession. Not only that, retail brand budgets can be the first to get slashed as they are the hardest to connect to sales numbers. For the brand budgets that are left, advertisers worry how they can drive any meaningful value if they can’t get the reach or impact that they might feel they need.

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The Return of In-store Shopping

ANA Magazine February 17, 2023

Both retailers and CPG brands continue to ramp up the use of smart screens, artificial intelligence, and other digital tools to woo people back to brick-and-mortar outlets and enhance the in-store shopping experience as the pandemic starts to fade.

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The Overlooked Touchpoint: Infusing Multicultural Thinking into Retail Marketing

Webinar Rewinds February 9, 2023

In this webinar, Patrice Moore and Dr. Valerie Williams-Sanchez discussed how to reframe multicultural thinking at retail and extend beyond cultural holidays. They also shared activations that work.

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Retail Media Networks: A Forced Marriage or Perfect Partnership?

Research Reports January 30, 2023

According to eMarketer 2022 was “the year of retail media networks." The ANA fielded a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs, followed by qualitative interviews with senior marketer members to gain additional learning, insights, and context.

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Retail Media Networks Beyond CPGs

Event Recaps January 26, 2023

Ian Freitas, global retail and channel marketing director at Intel, shared how his brand has successfully leveraged retail media networks to drive consideration and sales, despite not being a traditional CPG business.

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