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  • Shop with the Force

    Cannes Mobile Lions Awards   October 24, 2016  

    To compete again big-name competitors, Stance created an innovative online shopping experience for its line of Stars Wars-themed socks.

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  • Elevate the Strategic Impact of your Shopper Marketing

    Research Infographics   October 13, 2016  

    The ANA, in partnership with GfK, conducted research to help bring clarity to the current state of shopper marketing and make predictions about where it’s headed.

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  • Effie Awards Case Studies

    Knowledge Partners   October 5, 2016  

    ANA members have access to Effies Award Case Studies!

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  • SOUR PATCH Watermelon SLURPEE Campaign

    Effie Awards   October 5, 2016  

    To make SOUR PATCH KIDS famous with teens, they needed to be associated with a brand teens already love…like SLURPEE. To meet this challenge, SOUR PATCH KIDS first did a little sour/sweet snooping on social media.

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  • Beringer Taste Station

    Effie Awards   October 5, 2016  

    To bring new consumers into the wine category and reverse declining category sales, Beringer pioneered a shelf display that allowed shoppers to try a non-alcoholic sample of Beringer wine right at the point to best influence purchase, the shelf.

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  • Go Commando

    Effie Awards   October 5, 2016  

    By changing how shoppers choose their toilet paper, Cottonelle surpassed its full-year brand equity goal in six months, boosted share by 7.3%, and leapfrogged a competitor to become the #4 brand.

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  • Underjams at Walmart Overcomes Bedwetting

    Effie Awards   October 5, 2016  

    Pampers UnderJams, which designed to help children overcome bedwetting, focused on creating a holistic communication plan singularly aimed at driving awareness to help consumers with an emotional and sensitive need.

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  • Real Women of DEPEND

    Effie Awards   October 5, 2016  

    Through a uniquely relatable customized program DEPEND® was able to change shopper perceptions, and their behavior, resulting in significant incremental sales gains for the brand and for Walmart.

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  • Shopper Marketing

    Insight Briefs   October 1, 2016  

    This Insight Brief brings together the best ANA content around shopper marketing, including new research, tips for optimizing shopper marketing campaigns, and case studies from Pepsi, Mondelez, and Walmart.

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  • ManiMatch App

    Smarties Awards   September 27, 2016  

    To battle consumer frustrations, Sally Hansen created the ManiMatch mobile app so that shoppers could try on nail polish colors before purchase.

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  • The Culture of Joy

    Event Recaps   July 27, 2016  

    Lauren Fleischer, director of marketing at IT’SUGAR, discussed how the candy retailer has maintained strong growth over the past 10 years.

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  • The Culture of Joy

    Session Videos   July 27, 2016  

    In this video, Lauren Fleischer, director of marketing at IT’SUGAR, discussed how the candy retailer has maintained strong growth over the past 10 years.

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  • The Culture of Joy

    Public Videos   July 27, 2016  

    In this video, learn how IT’SUGAR finds shopper marketing success as a candy retailer by being unapologetic.

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  • A Transatlantic View of Shopper Marketing

    Event Recaps   July 26, 2016  

    Heineken shared what it has learned from shopper marketing in the U.K. and the U.S., and five ways marketers can improve shopper marketing in their organizations.

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  • Challenger Brand Drives Shopper Loyalty Among Millennial Moms

    Event Recaps   July 26, 2016  

    Sprout created a brand platform and shopper marketing strategy based on insights about Millennial moms.

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  • Challenger Brand Drives Shopper Loyalty Among Millennial Moms

    Session Videos   July 26, 2016  

    In this video, learn how Sprout created a brand platform and shopper marketing strategy based on insights about Millennial moms.

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  • Red Nose Day and Walgreens: Igniting 200K+ Brand Champions

    Session Videos   July 26, 2016  

    In this video, learn how Walgreens and U.K. organization Comic Relief sponsored Red Nose Day, a campaign where company team members and consumers came together to raise money through content creation, team member engagement, and vendor support.

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  • A Transatlantic View of Shopper Marketing

    Public Videos   July 26, 2016  

    In this video, learn how share growth is driven by a category vision that is jointly created by a brand and its retailers.

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  • Challenger Brand Drives Shopper Loyalty Among Millennial Moms

    Public Videos   July 26, 2016  

    In this video, learn how a challenger brand built shopper loyalty with millennial moms through deeper insight, speed to market, and unique positioning.

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  • Red Nose Day and Walgreens: Igniting 200K+ Brand Champions

    Public Videos   July 26, 2016  

    In this video, learn how Walgreen’s support of Red Nose Day builds brand champions through employee engagement.

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