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Search returned: 156 document(s).
ConAgra restructured its marketing organization to combine consumer insights with shopper insights to form a holistic view of customers’ needs and behaviors.
A look at planned back to school spending and how broadcast TV can reach shoppers.
The pumpkin flavor trend continues to grow and has become an integral part of our fall diets.
Retailers and brands would be wise to take note of American lesbian, gay, bisexual, and transgender (LGBT) households.
FutureCast shared four ways that retailers can win with Millennial shoppers.
Walmart and Coca-Cola teamed up to inspire shoppers to share over a million icy cold Cokes connecting retailer, shopper and brand for something powerful.
For years, Best Of Beauty was a P&G campaign anchored in celebrating the awards P&G brands won. However, retailers had recently lost interest and since shoppers shop differently at different retailers, we revamped the program to focus less on awards and more on micro-occasions.
For over a decade, consumers flocked to supermarkets to buy Cuties, the #1 brand of mandarin oranges. They had an unshakable lock on the mandarin market and were synonymous with the category. How does a company compete with this? We at Paramount Citrus did.
Kingsford Charcoal faced a burning challenge as more Americans chose to grill with gas vs. charcoal. We created a sizzling hot offer on someone else’s product instead of our own: get free Kingsford Charcoal with any charcoal grill purchase.
In February 2014, we invited Meijer shoppers to Discover What’s Inside an Oreo cookie. We exposed them to the vast array of Oreo flavors available by leveraging a fun online instant win game, in store sampling and prominent merchandising.
Get an A+ in Eye Care is a cause-related, Back-to-School promotion that happened during the time of year when parents are thinking about setting kids up for success in school and thinking about their child’s vision and eye health. Our displays, our website and social media got our message out: like us on Facebook and we’ll donate to help get vision screenings for kids.
Build-a-Bear Workshop shared the best practices behind its innovative brand comeback.
Doug Van Andel, SVP and executive creative director at Saatchi & Saatchi X, and Dr. Chris Gray, VP of shopper psychology at Saatchi & Saatchi X, discussed how making the shopper experience more emotional can have a positive effect on ROI.
Joan Francolini, senior director of shopper marketing at Kraft Foods, discussed Kraft’s “Twist That Dish” shopper marketing campaign.
Incorporating digital strategies into the in-store experience can increase time in store, engagement levels, basket size, and shopper satisfaction.
A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.
Janome revitalized its marketing strategy by focusing on the end users of its products, and the projects they created.
While fresh meat is still a vital component of retail store health, consumers are shifting their purchasing behaviors and attitudes about meat.
Global grocery shoppers want a blended experience of digital and physical.
A new study from Columbia Business School found that proactive retention campaigns may actually encourage customers to switch providers.