Search Results for All Content (access may be restricted)

Search returned: 145 document(s).

  • Streaming in the Aisles

    ANA Magazine   August 13, 2021  

    As the pandemic ebbs and consumers return to physical retail outlets, brands are looking to give consumers the best of both worlds: A better in-store experience combined with conveniences typically found only online. How do brands strike the right balance?

    view
  • Inspiring a New Generation of Outdoor Athletes

    Session Videos   August 11, 2021  

    In this video, Merrill shared how it built its brand through retail specific programs and products designed to meet the niche needs of everyone from hardcore hikers to people looking for comfortable shoes to take less adventurous walks.

    view
  • Inspiring a New Generation of Outdoor Athletes

    Event Recaps   August 11, 2021  

    Merrill shared how it built its brand through retail specific programs and products designed to meet the niche needs of everyone from hardcore hikers to people looking for comfortable shoes to take less adventurous walks.

    view
  • Inspiring a New Generation of Outdoor Athletes

    Public Videos   August 11, 2021  

    Merrell added influencers to its retail marketing mix to launch a pandemic-inspired hiking footwear product.

    view
  • RITZ Cheese Crispers Launch — Albertsons Companies

    REGGIE Awards   May 21, 2021  

    Mondelēz launched its new RITZ Cheese Crispers product at Albertsons Companies stores during the COVID-19 pandemic.

    view
  • OAAA OOH Case Study: McDonalds

    Knowledge Partners   April 14, 2021  

    McDonald’s launched a campaign destined to reach its target demographic across the nation to promote their 2 for $4 mix and match for breakfast deal.

    view
  • A Frictionless Holiday Shopping Experience Is Still a Work in Progress

    ANA Magazine   April 2, 2021  

    Brands may need to assuage any hard feelings among consumers who believe they got stiffed during last year’s holiday buying season amid a wave of deliveries. Being transparent with customers about return policies is a good place to start — and an opportunity to strengthen relationships that many marketers may be missing.

    view
  • Mobile Acquisition on Location: 3 Brands Using Geo-Conquesting to Win New Customers

    Industry Insights   February 18, 2021  

    What if you could advertise to prospects when they were actually in your competitors’ retail locations? Here are 3 brands doing exactly that and how you can, too.

    view
  • The Opportunity for Influencer Marketing within Retail Media Networks

    Forward   January 28, 2021  

    User-generated content can grab consumers’ attention and orient their path through a highly fragmented online journey.

    view
  • Molson Coors — Sol

    Multicultural Excellence Awards   January 15, 2021  

    Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.

    view
  • Retail Re-Up: The Next Normal of Social Advertising

    Webinars   September 30, 2020  

    This webinar offered insights into the next generation of omnichannel retail.

    view
  • The Future Is Now: How the Commerce Marketing Ecosystem Is Transforming at Breakneck Speed

    Webinars   July 24, 2020  

    This webinar explored how marketers are adapting to life under COVID-19 and how the convergence of retail, e-commerce, social, and digital will create future opportunities for them.

    view
  • How John’s Crazy Socks Spreads Happiness and Inclusion Through Purpose

    Event Recaps   June 23, 2020  

    Mark and John Lee Cronin shared the journey of how they built a multi-million-dollar business while spreading happiness and shattering stereotypes about people with differing abilities.

    view
  • Winning the Holiday Season with “Joy Night In”

    Event Recaps   May 21, 2020  

    Campbell’s drove sales and secured coveted real estate at Walmart during the most competitive time of the year — the Christmas holiday season.

    view
  • The Tipping Point: Applying Shopper Marketing Principles to Retailer E-Commerce

    Event Recaps   May 21, 2020  

    Elizabeth Bleser, senior vice president of integrated media at Blue Chip, and Brandon Nolte, associate director of biddable media at Blue Chip, provided quick-turn solutions for brands to get their retailer e-commerce business up and running, along with guidance for a long-term retailer e-commerce strategy.

    view
  • When OREO and Game of Thrones Collide

    REGGIE Awards   May 16, 2020  

    OREO partnered with HBO to launch limited edition OREO Game of Thrones (GoT) cookies as a tribute to the final season of Game of Thrones.

    view
  • Trident Gives Back at Dollar General

    REGGIE Awards   May 16, 2020  

    Mondelēz's Trident Gum supported Dollar General’s literacy program with the “Gives Back” initiative, boosting sales of Trident and the entire gum category at Dollar General.

    view
  • Nike Designed Awesome SpongeBob SquarePants Product Line

    REGGIE Awards   May 16, 2020  

    In celebration of the 20th anniversary of SpongeBob SquarePants, Nickelodeon created a unique product line in collaboration with Nike and SpongeBob super fan and NBA star Kyrie Irving. The goal was to boost the overall brand and the SpongeBob consumer products business.

    view
  • Why Dollar General Teamed Up with Snickers and WWE

    REGGIE Awards   May 16, 2020  

    To turn its declining business around, re-engage Dollar General shoppers, and encourage Snickers purchases, the Snickers brand created a unique digital experience and exclusive Snickers bars that leveraged its partnership with the WWE.

    view
  • How Walmart Encouraged Giving

    REGGIE Awards   May 16, 2020  

    Snickers’ digital micro-gifting program inspired Walmart shoppers to buy Snickers as a gift and “give” the item to a friend via mobile phone.

    view