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Search returned: 143 document(s).

  • Forced to Lead

    Conference Sessions   October 27, 2022  

    In this video, learn how breaking down barriers in terms of media for equity deals, creating new categories for retail, and partnering with major sports leagues have led to growth for Kadenwood.

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  • Splash Blast TikTok Campaign and #TheSplashdance Challenge

    In-House Excellence Awards   September 26, 2022  

    The Splash Blast flavored bottled water beverage launched on a new platform, targeting a new audience with the #TheSplashDance Challenge on TikTok.

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  • Circular Economy

    Pulse   August 24, 2022  

    What is a circular economy? A circular economy aims to reuse its waste in a sustainable system of production and consumption. It’s an improvement on the old-fashioned, awful-sounding “take-make-waste” linear business model that begins by extracting resources from the earth and ends with piles of waste in a landfill. It’s a model that—you guessed it—goes full circle to minimize both resource use and waste production.

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  • Making Scents of Your Brand

    ANA Magazine   August 5, 2022  

    The acceleration in scent marketing is being fueled by consumers' post-pandemic thirst for real-world experiences. A powerful driver for human emotion, scent provides food brands with unique ways to stir engagement and fuel sales. As with other brand extensions, context is critical.

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  • The Rise of Retail Media Networks

    Industry Insights   August 2, 2022  

    Retail media networks (RMNs) are becoming essential to the modern digital marketing landscape. These advertising platforms run on the digital properties of specific stores, allowing brands to reach consumers near the closest point of sale. For example, a brand like Lay’s or Tostitos can leverage a grocery chain’s RMN to advertise to consumers searching for snacks on the retailer’s website or app.

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  • Leveraging Technology to Take Your In-Store Experiences to the Next Level

    Knowledge Partners   August 1, 2022  

    ICF Next’s Bindu Gupta shares tips on how marketers can leverage technology to surprise and delight customers in store.

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  • The Future Shopper Report 2022

    Knowledge Partners   July 6, 2022  

    The Future Shopper Report is a deep dive into 18 international markets and more than 31,000 consumers. The global report offers an expansive view into the world of online commerce and consumer shopping behavior to help businesses win online.

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  • Retail Media Revamped: How PepsiCo Overhauled Its Strategy to Deliver Massive Impact

    Event Recaps   June 7, 2022  

    PepsiCo’s Julie Rubin shared the brand’s new approach to its retail media investments, outlining how it shifted its strategy, reorganized the retail media team, and ultimately used deep data analysis to develop a series of strategic pillars.

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  • Retail Media: What Is It and How Do You Use It?

    Conference Sessions   June 7, 2022  

    In this video, Stanley Black & Decker examined how advertising on retail media networks operates and how advertisers can take advantage of them.

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  • Retail Media Revamped: How PepsiCo Overhauled Its Strategy to Deliver Massive Impact

    Conference Sessions   June 7, 2022  

    In this video, PepsiCo’s Julie Rubin shared the brand’s new approach to its retail media investments, outlining how it shifted its strategy, reorganized the retail media team, and ultimately used deep data analysis to develop a series of strategic pillars.

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  • Retail Media: What Is It and How Do You Use It?

    Event Recaps   June 7, 2022  

    At a recent ANA 1-Day Conference, Stanley Black & Decker examined how advertising on retail media networks operates and how advertisers can take advantage of them.

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  • Consumers Want a New Retail Experience

    ANA Magazine   June 3, 2022  

    The retail world looks a lot different following two years of tumult due to the COVID-19 pandemic. Brick-and-mortar sales are expected to grow up to 3.4 percent through 2025, per eMarketer. As consumers head back to stores, brands will need to sharpen the ways they weave their messaging between the physical and digital worlds.

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  • Retail Media Networks 2022

    Ask the Expert Answers   May 4, 2022  

    What are the latest trends and best practices in the Retail Media Networks space?

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  • Heinz Art of the Burger

    REGGIE Awards   April 21, 2022  

    Heinz launched a shopper marketing campaign built around a UGC (user-generated content) contest where consumers could submit their custom-designed burgers for judging.

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  • OREO Pokémon Adventure at Target

    REGGIE Awards   April 21, 2022  

    Mondelēz International leveraged the nostalgia and cross-generational love of both Pokémon and OREO Cookies to drive online sales of its limited edition Pokémon OREO Cookie partnership at Target.

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  • SPK Mystery at Circle K

    REGGIE Awards   April 21, 2022  

    Sour Patch Kids collaborated with Circle K to create a mystery flavor pack to drive sales and traffic to the convenience store.

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  • Are Marketers Ready to Dive Into Summer?

    ANA Magazine   April 15, 2022  

    With the pandemic starting to fade, this summer is expected to be quite different from the past two. Consumer-facing marketers will need to shift gears somewhat, from supplying an accelerating amount of digital content to ramping up efforts to reach people who will be clamoring for live events and spending a lot more time outdoors.

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  • The Race Is On for Retail Advertising

    ANA Magazine   December 24, 2021  

    Retail media advertising is helping major brands keep pace with consumers who have shifted a lot of their spending to e-commerce amid the pandemic. But the market may be in danger from oversaturation and issues with data privacy.

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  • 2021 and Beyond: Year in Review and What’s Next in Commerce

    Event Recaps   December 10, 2021  

    Shopperations reviewed shifting conditions in the commerce marketing landscape that are making execution more difficult for marketers and provided some thoughts on how brands can best overcome these challenges, including providing a framework for undergoing a team-wide process of guided decentralization.

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  • Using Digital Tools to Solve In-Store Challenges

    Event Recaps   December 10, 2021  

    Hello Bello shared how it partnered with shopping app Shopkick to help the typically direct-to-consumer brand address the rise of in-store shopping, drive product education and in-store engagement, and influence purchase behavior at Walmart, the brand’s primary retail partner.

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