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  • 'What They Said' at the ANA Advertising Financial Management Conference

    Industry Insights   May 5, 2022  

    ANA just wrapped up our Advertising Financial Management Conference, our annual event for client-side procurement, agency finance, and other interested parties. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

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  • A Day in the Life of Marketing Procurement

    Event Recaps   May 4, 2022  

    A panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.

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  • Challenges Facing Chief Procurement Officers

    Event Recaps   May 2, 2022  

    During the keynote session of the ANA’s Advertising Financial Management Conference, Nestlé’s chief procurement officer, Kate Short, examined some of the challenges facing those working in her discipline.

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  • How eBay Made Payments Easier

    REGGIE Awards   April 21, 2022  

    eBay’s recent campaign to manage payments targeted all of eBay’s business and consumer sellers globally. Its diverse demographic includes business sellers and casual sellers from around the world, so the company localized its content to reflect all regional profiles and mindsets.

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  • Evolution Reloaded

    REGGIE Awards   April 21, 2022  

    One of the most unmissable aspects of Dove's recent campaign was partnering with the brand’s first-ever mega celeb spokesperson, Lizzo – a superstar who has been working in parallel to Dove to build a more inclusive and accepting vision of beauty.

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  • Value, Growth, and Eliminate Waste Through Marketing Technology

    Public Videos   March 30, 2022  

    ANA has launched an initiative to help marketers get better value from their MarTech investments.

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  • Value, Growth, and Eliminate Waste Through Marketing Technology

    Session Videos   March 30, 2022  

    In this video, learn about a set of documents developed by an ANA task force to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.

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  • Value, Growth, and Eliminate Waste Through Marketing Technology

    Event Recaps   March 30, 2022  

    An ANA task group developed a set of documents to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.

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  • Taking a Fresh Look at ROAS

    Knowledge Partners   March 22, 2022  

    Return on Ad Spend, or ROAS, is a common metric to measure campaign performance, especially in direct mail campaigns. This metric is easy to calculate, easy to explain, and resonates across stakeholder. However, brands who are truly focused on their customers should move away from ROAS.

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  • Direct Mail, Print, and Supply Chain Issues

    Ask the Expert Answers   March 10, 2022  

    ANA’s Ask the Expert research service answers the question, “How have direct mail and print been impacted by rising papers costs and supply chain issues, and how can my brand adjust to these changes?"

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  • Inflation Shouldn’t Deflate Success: How Brands Can Deal with Rising Prices

    Pulse   February 16, 2022  

    The world is seeing price inflation on a scale that hasn’t been experienced in 40 years. While brands may be tempted to resort to their old playbooks by raising prices, cutting margins, or sacrificing quality, the amount of data and visibility that brands experience now can help manage these difficult times. Nuanced information about markets, consumers, and suppliers allow marketers to choose where and when to change prices or margins, and provide an opportunity to optimize their promotions around the products most affected. The resources below provide insight into how consumers are dealing with inflation, and how brands can positively respond.

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  • The Media Buying Risks and Safeguards Every Marketer Should Know

    Industry Insights   February 1, 2022  

    In 2022, U.S. marketers are expected to spend nearly $240 billion on digital advertising, up 57 percent since 2020. At the same time, a recent survey showed that 76 percent of advertising executives are dissatisfied with the level of transparency in the digital supply chain.

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  • Speed and Agility: Marketing’s New Mandate and Its Impact on Planning

    Webinars   January 20, 2022  

    In this webinar, learn more about a topic very much on the mind of CMOs today — marketing agility. Marketing agility is the ability to shift priorities and re-allocate funds quickly and effectively to exploit market opportunities or meet rapidly changing customer expectations.

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  • Supply Chain Woes Shed Light on Transactional Email Opportunities

    Industry Insights   January 11, 2022  

    How many times have you bought something online only for it to be delayed, and then not received up-to-date information from the retailer?

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  • Salary Benchmarks

    Ask the Expert Answers   December 16, 2021  

    ANA’s Ask the Expert research service answers the question, “How do I validate that my company is paying competitive salaries to recruit top talent?”

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  • And Now a Word from the Diverse Suppliers: The Supplier Perspective on Certification

    Research Reports   December 1, 2021  

    This new research surveyed suppliers. Specifically, it surveyed suppliers on the ANA/AIMM list of certified diverse suppliers. The focus was on certification, to understand its importance, benefits, challenges, ease/difficulty of the process, and more.

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  • How Will Brands Remain Committed to Inclusive Marketing?

    Public Videos   October 25, 2021  

    While hitting key metrics still matters, inclusive marketing investments can be justified as a business imperative.

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  • Agency Management As a Risk-Management Advantage

    Forward   October 19, 2021  

    When brands implement agency-management initiatives, there are usually two drivers or goals. One is to rationalize and optimize agency relationships for more effective marketing programs, another is to achieve cost efficiencies in the form of savings or spend optimization. But such initiatives can help companies address and mitigate business risk as well.

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  • Are Your Dollars Spent Against Diverse Audiences Really Working?

    Session Videos   October 7, 2021  

    As brands strive to better serve multicultural audiences, the focus on relevance and authenticity has become critical to growth. Industry experts discussed solutions they’ve created to meet this challenge and the importance of turning DE&I goals into business outcomes to propel the industry forward.

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  • Marketers Are Tightening Their Belts

    B2B Marketer   September 22, 2021  

    B2B marketers were betting that the economic impact of the pandemic would be short-lived. It hasn't turned out that way, and now they're facing major budget cuts. With fewer dollars to demonstrate returns, marketers are turning to pure-play channels — encompassing paid, earned, and owned media — and moving more of their work in-house. Lead-gen programs are also taking precedence over branding efforts.

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