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Search returned: 296 document(s).
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Co-Chairs Named for ANA Advertising Financial Management Conference
Industry Insights February 2, 2023It’s become a bit of a tradition for ANA to announce the chair(s) for our annual Advertising Financial Management Conference and I am delighted to now make that announcement for 2023.
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Programmatic Trends and Best Practices
Ask the Expert Answers January 25, 2023What are some trends and best practices in programmatic media buying?
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Going Dark: The Consequences of Pausing Ad Spend
Ask the Expert Answers January 18, 2023What happens if I pause or stop my ad spending due to extraordinary times?
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Ford's Marla Skiko on Inclusion, Diversity, and Gaming
Industry Insights January 6, 2023Marla Skiko is Global Head of Consumer Connections, Marketing at the Ford Motor Company. She will be a speaker at the ANA Media Conference in February. Bill Duggan, Group Executive Vice President at ANA, sat down with Marla for this interview.
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5 Things That Should Guide Your 2023 Brand Strategy
Industry Insights January 5, 2023The pandemic forced brands and business leaders to acknowledge just how little control they have over the direction and rate at which their enterprises evolve. Representing the single greatest impetus for forced evolution in modern times, COVID-19 pulled the tablecloth out from under all of us. Some shattered. Some tipped over. And some stayed standing, thanks to a surer footing and better position than their counterparts.
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The Top 5 Marketing Trends for 2023
Industry Insights January 5, 2023It’s that time of year when we look into the crystal ball to get insight into trends that will impact the way business is done in the year ahead. From my perspective, I see an exciting trove of classics that when combined with newer iterations of AI and chatbots tech will really drive consumer connection. Let’s take a look.
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U.S. Commercial Production Tax Incentives
Industry Insights December 27, 2022Tax incentive programs started to appear about 30 years ago in the film and television industries to keep U.S. productions from going offshore for lower costs. The purpose of this paper is to provide an overview of these incentives, outline the process for participating, and make advertisers aware of these incentives.
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Performance Marketing Needs Top of Funnel Awareness
Industry Insights December 16, 2022Brand marketers have been battening down the hatches as they navigate the current macroeconomic and geopolitical storm. While much of the conversation and strategizing has been around budgets and profit and loss (P&L) maneuvering with uncertainty clouding the horizon, it would be wise for brands to also allocate bandwidth to proactively devise a digital advertising strategy for 2023 and beyond. The “beyond” in this instance could be inferred as the paradigm shift from the era of personalized advertising to the era of personified advertising.
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Stop Worrying About Signal Loss and Concentrate on the Gains
Industry Insights December 16, 2022The latest version of the IAB’s State of Data report makes it clear that the ad world is deep into an era of signal loss. Cookie deprecation looms, yet its state regulations that will likely deliver the crippling blow to behavioral targeting as we know it.
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Data Shows Why a Recession is the Worst Time to Cut Your Marketing Budget
Podcast Clips December 8, 2022Bob Liodice, CEO at the ANA, joined the Champions of Growth podcast to discuss, among other things, why a recession is the absolute worst time for businesses and their decision makers to choose to cut marketing budgets, using a bevy of data to back up his claim.
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Can't Find What You're Looking For? Try the ASK Research Service.
Ask the Expert Answers December 6, 2022ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.
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Brand Marketers Can Forge a Personified Path to Growth
Industry Insights December 1, 2022Brand marketers have been battening down the hatches as they navigate the current macroeconomic and geopolitical storm. While much of the conversation and strategizing has been around budgets and profit and loss (P&L) maneuvering with uncertainty clouding the horizon, it would be wise for brands to also allocate bandwidth to proactively devise a digital advertising strategy for 2023 and beyond. The “beyond” in this instance could be inferred as the paradigm shift from the era of personalized advertising to the era of personified advertising.
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Media Procurement in an "Unboss" Culture
Event Recaps November 30, 2022Representatives from Novartis reviewed the organization’s “unboss” culture — which aims to empower employees to be more innovative and collaborative — and explained how this culture has been applied across its complex procurement function.
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The Myers Report: Upfront Inflation
Knowledge Partners November 23, 2022Following the 2022/23 Upfront, The Myers Report polled senior buying executives across multiple agency organizations to gather its annual survey of upfront inflation rates. This report details their aggregate responses across various marketplaces.
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How to Know When a New Social Media Platform Is Worth Your Team’s Time and Effort
Soundbites November 2, 2022Digitas’ Christina Goswiller offers her perspective on how marketers can determine which new social media platforms are worth time and financial investment and explains why sometimes even spending time and effort on a platform that ultimately fizzles out can be beneficial to the brand.
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Why Hershey Sometimes Lets Its Procurement Team Play "Bad Cop" When Working with Agency Partners
Podcast Clips October 17, 2022The Hershey Company’s Sherry Ulsh explains why her brand deploys a “good cop/bad cop” approach, of sorts, to assist with agency relationship management, sometimes allowing the marketing procurement side to deliver bad news or a tough message to the agency.
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Major Growing Pains for Marketing Procurement
Champions of Growth October 17, 2022Sherry Ulsh, director of indirect procurement at The Hershey Company, who oversees marketing procurement, provides several takeaways for how brand managers and procurement executives can bolster what can often be a complicated relationship.
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Colgate Discusses the Latest on Brand & Performance Metrics
Industry Insights October 12, 2022Colgate Palmolive’s Renee Milliaressis, chief media officer, and Patrick McGraw, director of global analytics integration, recently sat down with the ANA’s Michael Berberich, senior director of content & marketing, to discuss their views on brand and performance metrics.
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Procurement 2022: The Good, the Bad, and the Ugly
Webinars October 12, 2022In this webinar, learn about a new report on the state of marketing procurement and get ten specific recommendations to improve the relationships between procurement and marketing and procurement and agencies.
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The Hershey Company: Building Partnerships with Marketing Through Servant Leadership
Event Recaps September 21, 2022The Hershey Company outlined the servant leadership philosophy and how it can be put into practice to build strong and lasting partnerships with marketing peers and leaders, which in turn will lead to success in media and marketing procurement.
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