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Search returned: 217 document(s).
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Marketers Are Tightening Their Belts
B2B Marketer September 22, 2021B2B marketers were betting that the economic impact of the pandemic would be short-lived. It hasn't turned out that way, and now they're facing major budget cuts. With fewer dollars to demonstrate returns, marketers are turning to pure-play channels — encompassing paid, earned, and owned media — and moving more of their work in-house. Lead-gen programs are also taking precedence over branding efforts.
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How Much Do Influencers Cost in 2021?
Knowledge Partners September 2, 2021In this article, Tagger, a data-driven influencer marketing platform, shares insights on how to determine how much to pay an influencer.
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Up, Up, and Away!
Session Videos August 25, 2021In this video, speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.
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Up, Up, and Away!
Event Recaps August 25, 2021Speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.
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No Mo’ Silos! The Importance of Planning Holistically
Event Recaps August 25, 2021Speakers from Easterseals, Whitman-Walker Health, and Fuse Fundraising Group explained how to approach budget development of a nonprofit program in an integrated and holistic way.
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Using Attention Metrics to Outperform the Market
Webinars August 19, 2021In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.
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Brand Activation Legal Webinar: August 2021
Webinars August 10, 2021In this webinar, join two leaders from Extreme Reach for a presentation and discussion relating to influencers around payment issues.
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Back to a Future...Where Relationships Matter
Knowledge Partners July 22, 2021Bruno Gralpois of Agency Mania Solution offered a recap of the ANA’s 2021 Advertising Financial Management Conference.
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Overview of the 2021 ANA Advertising Financial Management Conference
Public Videos June 30, 2021In this video, get a two-minute overview of the 2021 ANA Advertising Financial Management Conference.
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Financial Automation in Media
Event Recaps June 29, 2021Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.
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Media for Growth
Event Recaps June 29, 2021Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.
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Media for Growth
Session Videos June 29, 2021In this video, Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.
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Ad-Effectiveness and Efficiencies in a Cookie-Less Market
Public Videos June 29, 2021The brand imperatives for controlling media investments are better insights, more value, and an identity focus.
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Financial Automation in Media
Session Videos June 29, 2021In this video, Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.
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Make Your Marketing Investments Efficient
Session Videos June 29, 2021Maximizing and accelerating the impact of marketing investments is a critical issue for today’s marketing executives. In this video, learn how the partnership with procurement continues to shift from a focus on cost cutting to delivering strategic financial value and spend efficiencies.
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Nationwide: Managing Influencer Marketing Program Costs Efficiently
Session Videos June 29, 2021Nationwide presented on how to balance costs with agencies, influencers, and owned and paid media to ensure an effective campaign.
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Make Your Marketing Investments Efficient
Public Videos June 29, 2021Effective cross-functional spend management requires internal and external collaboration.
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Leveraging Attribution
Public Videos June 29, 2021The proliferation of non-branded search has mandated dynamic budgeting for hotel brands.
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Opening Remarks of the 2021 ANA Advertising Financial Management Conference
Session Videos June 28, 2021ANA CEO Bob Liodice welcomed attendees to the 2021 ANA Advertising Financial Management Conference.
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Mad-Vertising: Advertising Effectiveness Through the Lens of the MAD Strategy Framework
Event Recaps June 28, 2021Richard Ettenson and Jonathan Knowles reviewed their MAD Strategy Framework (Magnitude/Activity/Direction), which explored the strategic opportunities that advertising can create by showing how to define your “change signal” based on your market and competitive context.
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