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Key Learnings from Redesigning Our Creative Services Model
Event Recaps May 3, 2022Jennifer Halloran, CMO at MassMutual, and Lindsey Slaby, founder of Sunday Dinner, shared highlights and key learnings from MassMutual’s ongoing effort to develop an optimized creative services model to reduce inefficiencies, remove overlap, clean up scopes, and introduce new technology.
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10 Issues
Session Videos March 17, 2022In this video, hear from a panel comprised of ANA in-house agency members on key issues discussed at the 2022 In-House Agency Conference including talent, new capabilities, evolving in-house agency models, diversity, building more collaborative relationships, and more.
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What a Clear Vision Means for Your In-House Agency
Session Videos March 17, 2022In this video, Crocs CMO Heidi Cooley discussed Crocs’ brand turnaround and attributed it to the organization’s consumer-centric approach and commitment to brand purpose, sharing some of the ways Crocs operates in a consumer-centric fashion and how it strives to reflect its purpose in everything it does.
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What a Clear Vision Means for Your In-House Agency
Public Videos March 17, 2022Crocs’ mandate to its external agency partners is to amplify, not recreate, its brand strategy.
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What a Clear Vision Means for Your In-House Agency
Event Recaps March 17, 2022Crocs CMO Heidi Cooley discussed Crocs’ brand turnaround and attributed it to the organization’s consumer-centric approach and commitment to brand purpose, sharing some of the ways Crocs operates in a consumer-centric fashion and how it strives to reflect its purpose in everything it does.
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The Future of Marketing: Why the Metaverse Will Turbocharge In-Housing
Session Videos March 17, 2022What does in-housing look like in a future with the metaverse, Web3, and NFTs? In this video, hear from two industry thought leaders as they explore the next generation of in-house capability.
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Citi: Chosen Name
Session Videos March 17, 2022In this video, learn about Citi's commitment to helping drive an equitable and inclusive culture. They developed a new feature that enables trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.
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Overview of the 2022 ANA In-House Agency Conference
Public Videos March 17, 2022In this video, get a two-minute overview of the 2022 ANA In-House Agency Conference.
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Building HP Studio as an Engine of Growth
Public Videos March 16, 2022For HP’s in-house agency, the swimlanes for growth are flexibility, focus, experimentation, and brand stewardship.
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E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Public Videos March 16, 2022In-house agencies should identify their superpowers in order to provide internal clients the best work faster.
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Building HP Studio as an Engine of Growth
Event Recaps March 16, 2022HP’s Carlos Ricardo discussed the creation of HP Studio, an in-house agency, covering its structure and responsibilities, how it has evolved in the three years since its inception, and some of the key lessons he and his team have learned along the way.
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Knowing When It’s Time to In-House
SoundBites March 16, 2022Jamie Lewis from The Wonderful Company discusses how to evaluate when a company should use an in-house agency.
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Leading Across the Duality of In-House and Ad Agency Teams
Public Videos March 16, 2022Creating scopes of work for its in-house agency helps Wizards of the Coast determine outsourcing needs.
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Leading Across the Duality of In-House and Ad Agency Teams
Session Videos March 16, 2022In this video, learn how Wizards of the Coast determines what work to retain in-house and what to source out to ad agencies, and the impact that come with these choices.
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Diverse Talent Enhanced Our Creative and Drove Sales
Public Videos March 16, 2022For HP’s in-house agency, the swimlanes for growth are flexibility, focus, experimentation, and brand stewardship.
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Opening Remarks of the 2022 ANA In-House Agency Conference
Session Videos March 16, 2022ANA Group Executive Vice President Bill Duggan delivered the opening remarks of the 2022 ANA In-House Agency Conference.
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Embracing Wonderful
Event Recaps March 16, 2022Speakers from The Wonderful Company talked about how they operate their unique in-house model, as well as successes and lessons learned along the way.
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Building HP Studio as an Engine of Growth
Session Videos March 16, 2022In this video, HP’s Carlos Ricardo discussed the creation of HP Studio, an in-house agency, covering its structure and responsibilities, how it has evolved in the three years since its inception, and some of the key lessons he and his team have learned along the way.
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Orangetheory Fitness: Motivating More Life
Event Recaps March 16, 2022Orangetheory Fitness chief brand officer Kevin Keith spoke to how the brand’s in-house creative team is playing a role in motivating a shared community of almost one million members across the globe to live longer, more vibrant lives through their workout.
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