search results

ANA’s Ask the Expert research service answers the question, "What are the current trends and best practices for creating and managing an in-house agency from the ground up?”

Bob Liodice, president and CEO of the ANA, spoke with Michael Roth, chairman and CEO of the Interpublic Group. They discussed transparency, agency/client trust, and IPG’s open architecture model of operation.

In this session, Maureen Boyle, Director, Creative Services & Events – Cars.com shared five ways to prove the value of your marketing team and in-house agency.

In this webinar, Elena French, VP and Head of Creative Services – TIAA-CREF, shared her story of what it takes to build an award winning in-house creative agency from the ground up.

This Insight Brief gives marketers best practices for building and maintaining an in-house agency, with case studies from brands such as Netflix and Vistaprint.

Mattel discussed the advantages of moving a brand’s marketing services in-house and shared four tips for finding and cultivating talent.

MGM Resorts explained how it transformed its in-house agency division to an up-and-coming center of excellence.

VSP shared its best practices for successfully transitioning from a design-on-demand service to an in-house agency.

Wells Fargo shared an inside look at its in-house agency along with its best practices for tackling the tough challenges that creatives face.

The Wonderful Company shared its six best practices for in-house agency success.

Jeff Hayzlett discussed the current marketing landscape with two leading B-to-B CMOs.

Michael Lejeune, creative director at Metro Los Angeles, discussed how the company’s studio and staff applied design strategy and thinking to the nation’s second largest transit agency, which serves some 1.5 million people each day.

Yamaha explained why it chooses to keep its creative agency in-house.

The in-house agency team at American Licorice discussed how its brands are leveraging creativity, agility and a personal touch to generate cross-platform engagement and drive real business results with very limited budgets.

Vistaprint’s in-house agency shared its journey from low-end production shop to the driving force behind the brand’s first-ever broadcast campaign.

PwC shared an inside look at its in-house video production agency and best practices and lessons learned in running an in-house video production team.

IHAF created an infographic to share results of its 2015 survey of the internal agency community.

Fidelity shared insights and best practices for developing a full-service in-house agency.

New York Life Insurance shared learnings and best practices from developing and expanding its own in-house production agency.

The In-House Agency Forum shared the results of its latest survey of more than 100 internal agencies nationwide.