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  • Quantifying the Value of the In-House Agency

    Knowledge Partners   September 17, 2023  

    Blum Consulting shares insights quantifying the value of in-house agencies.

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  • The Future of CX Starts In-House

    Forward   September 14, 2023  

    The future of customer experience (CX) is promising, and its impact on in-house marketing and creative teams in Fortune 500 companies is set to be transformative. As businesses recognize the importance of CX in driving customer loyalty, differentiation, and revenue growth, these teams will evolve into vital contributors to a company's success in the CX era.

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  • Trends in Agency Ecosystems

    Knowledge Partners   September 13, 2023  

    R3 identifies six main models of agency management systems, examines the pros and cons of each, provides case studies of brands’ use of these models and how the models evolved, and looks at how in-house agencies can fit within these models.

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  • Staffing the Internal Agency

    Knowledge Partners   September 8, 2023  

    Blum Consulting Partners offers suggestions for how to prepare for work with contractors and how to best streamline the process for both procurement and agencies.

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  • In-House Agency vs. External Agency Model

    Tools   September 1, 2023  

    Review the In-House Agency vs External Agency Model to evaluate the different options available when it comes to considering utilizing a mix of in-house and external agency resources.

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  • PepsiCo Hosts Annual Workshops to Help Spark Big Ideas

    In-House Excellence Awards   August 23, 2023  

    PepsiCo created two distinct programs that it hosts annually to help its marketers spark bigger creative ideas.

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  • Deloitte Unveils Its Smart Factory in Futuristic Fashion

    In-House Excellence Awards   August 17, 2023  

    Deloitte crafted a story through creative collateral and used a 60-foot LED screen as a canvas for innovation, highlighting its three-year journey to a fully-realized Smart Factory. From lanyards to lightboxes, every detail formed a cohesive story.

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  • This Clever Campaign from Swoop Got Roadtrippers to Fly More

    In-House Excellence Awards   August 17, 2023  

    To engage Canadians who were looking for a cheaper way to travel in light of rising gas prices, low-cost airline Swoop created a campaign designed to catch their attention where they were most likely to be feeling the pinch — at the pump.

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  • The Fresh Market Refreshed Its Approach to Earn a Big Bump in E-Commerce Sales

    In-House Excellence Awards   August 17, 2023  

    The Fresh Market engaged a new demographic with a series of short- and long-form shoppable videos, generating outstanding results in the process.

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  • CVS Health Wins Over Retirees with Simple, Effective Messaging

    In-House Excellence Awards   August 16, 2023  

    With an aging population growing fivefold every year, CVS Health and its health care brands reassured retirement-age individuals that just because they are retired, that doesn’t mean their health care will take a rest, too.

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  • How The Real Housewives of LAY’S Dominated BravoCon 2022

    In-House Excellence Awards   August 16, 2023  

    LAY’S partnered with NBCU to develop the “The Real Housewives of LAY’S” experiential activation at BravoCon, including creating three custom chip flavors inspired by its Housewives partners, a custom cocktail menu, and exclusive meet and greets.

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  • How Frito-Lay Used "Football vs. Soccer" to Win the 2022 World Cup

    In-House Excellence Awards   August 13, 2023  

    With its "Football vs. Soccer" campaign, Frito-Lay was able to capitalize on its sponsorship of the 2022 Men’s World Cup, creating a viral phenomenon and driving positive business results.

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  • PepsiCo’s bubly Brand Promotes Safe LGBTQ+ Spaces on YouTube

    In-House Excellence Awards   August 13, 2023  

    To promote safe spaces for the LGBTQ+ community and interest in its bubly beverage brand, PepsiCo’s in-house team developed a short film that it promoted on YouTube.

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  • T-Mobile Pitches its Benefits to Travelers

    In-House Excellence Awards   August 13, 2023  

    T-Mobile strove to promote the benefits it could offer to travelers with out-of-home (OOH) marketing and partnerships with travel websites.

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  • What Is the Extra Round of Creative Costing You?

    Industry Insights   August 10, 2023  

    It’s a familiar scenario, something that happens all the time. There’s an approved strategy, a brief, and theoretically all the stakeholders in the process should be aligned, but still the clients are sending the agency back to do another round of creative, and another, and another. It’s frustrating for everyone, and it’s a waste of resources, time, and money.

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  • Can In-House Agencies Do It All?

    ANA Magazine   July 21, 2023  

    Not all in-house agencies will stop working with external agencies altogether. But a recent ANA study shows that in-house agencies continue to increase their clout and companies are working with fewer external agencies as a result. In fact, the study predicts that 85 to 90 percent of member companies will ultimately have in-house agencies handling some aspect of their marketing activities.

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  • The Increasing Importance of the In-house Agency

    Forward   June 27, 2023  

    Conventionally, the value proposition of an in-house creative services group was based solely on the triad of price, quality, and speed of delivery, but as brands deal with a shaky economy and the quickening pace of a technological evolution, a fourth criterion has emerged: the ability to pivot and adapt to clients' needs and mandates and those of the organization as a whole.

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  • The Prevalence, Benefits, and Performance of In-House Agencies, by the Numbers

    Money Slides   June 14, 2023  

    The ANA shares some of the findings from a survey that identifies what share of companies currently have in-house agencies, the benefits that they derive from them, and their level of satisfaction with these agencies.

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  • Tips for Improving Your In-House Agency’s Collaboration with Clients

    Event Recaps   June 14, 2023  

    UKG’s in-house agency explained how it reimagined the way it worked with internal clients with the help of Jaro Group’s coaching.

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  • Crafting a Culture of Collaboration Within Your In-House Agency

    Event Recaps   June 14, 2023  

    JLL Creative’s Shaina Nielson shared how she and her team were able to build a more creative and productive culture through an approach that considered the perspectives of all stakeholders and prioritized continuous improvement through constant collaboration.

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