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IHAF: Projects, Processes & Performance

The In-House Agency Forum's latest field study, Projects, Processes and Performance, captures benchmarking data on the operating practices and performance advantage of more than 100 internal agencies nationwide.

TIAA-CREF: In-House Agency of the Year

In this session, Elena French, VP and Head of Creative Services – TIAA-CREF, and Susan Brown, Creative Director – TIAA-CREF, shared their stories of what it takes to build an award winning in-house creative agency from the ground up.

Vistaprint: Zero to Sixty in Thirty

In this session, Vistaprint Executive Creative Director Liam Shannon and Vistaprint Lead Creative Director Kim DiVincenzo took attendees on their journey from tacky direct response emails to in-house broadcast production.

The Need to Support In-House Agencies

In this session, John Licardi, Business Development – Talent Partners, explored how procurement through talent and business affairs can support the in-house agency.

Brainstorming on Steroids: Ideas for Advancing In-House Agencies

Results from a brainstorming session on how to promote, align, and prove the value of in-house agencies.

The Increasing Influence and Value of the In-House Agency

State Farm discussed the structure of its in-house agency.

The Increasing Influence and Value of the In-House Agency

In this video, State Farm discussed the structure of its in-house agency.

The Increasing Influence and Value of the In-House Agency

In this video, State Farm discussed the structure of its in-house agency.

Data-driven Marketing Is All the Rage, but Are Clients Ready to Act?

Brand marketers themselves may provide the biggest challenges to achieving programmatic success.

Netflix: In-House Programmatic

A behind-the-scenes look at Netflix’s internal programmatic buying team.

Proving the Value of Your In-House Agency

In this webinar video, learn why in-house agencies should demonstrate value across a variety of qualitative and quantitative measures.

Proving the Value of Your In-House Agency

In-house agencies should demonstrate value across a variety of qualitative and quantitative measures.

Adobe’s In-House Agency Journey

Adobe improved brand consistency and drove efficiencies and strategic effectiveness by bringing digital marketing capabilities in-house.

Building an In-House Culture

Dell’s in-house agency culture drives creativity, collaboration, and high-quality work.

Transparency Issues in Post-Production

AICE called for greater transparency in the business practices of agency-owned post-production services.

Marketers Panel: Top Media Issues

Members of the ANA Media Leadership Committee discussed the challenges, benefits, and future of programmatic media buying.

Multiple, Specialized Agencies — Fad or Future?

In-house agencies appear to be on the rise, but as marketing continues to become more technical — and media progressively fragmented — there is an increasing need for specialization.

Why More Brands Are Buying Digital Ads In-House

Major brands are turning away from agencies and building in-house advertising teams.

Why Outsourcing Your Trading Desk is Better Than In-Sourcing

Outsourcing the creation of a trading desk can provide marketers with the benefits of programmatic advertising, along with the control that comes with an in-house desk.

2014 In-House Creative Services Industry Report

Cella Consulting surveyed more than 450 in-house creative services professionals to assess in-house career development, global operations, and the role of technology at in-house agencies.

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