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Search returned: 299 document(s).
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ANA In-House Agency Fact Book — 2023
Research Reports January 25, 2023The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.
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Programmatic Trends and Best Practices
Ask the Expert Answers January 25, 2023What are some trends and best practices in programmatic media buying?
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Avoiding One of the Biggest In-House Agency Mistakes
Knowledge Partners December 13, 2022Aquent’s Corey O’Brien and Susie Hall caution in-house agencies to avoid saying “yes” to everything, and provide tips for saying “no” without ruining relationships.
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Combating the Never-Ending Demand for Creative Content
Knowledge Partners December 13, 2022Aquent’s Corey O’Brien shares how in-house agencies can stay ahead of the increasing demand for creative content.
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How to Avoid In-Housing Purgatory
Industry Insights December 6, 2022What is in-housing purgatory? It’s when companies are stuck half-way between building media technology and buying it. Many organizations have only accomplished a middle state where they have hired a few employees to become power-users of certain platforms, and where they have perhaps added a superficial layer of UX on top of those platforms and technologies.
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Dorman Products: How Buzzwagon Organizes and Prioritizes
Event Recaps November 15, 2022Dorman Products shared how it transformed its small creative services department into an in-house creative agency named BuzzWagon.
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Tap Your In-House Superpowers
Event Recaps November 15, 2022WBC Advisors recommended three ways in-house agencies can improve creative workplaces.
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In-House Creative Departments and Agency Collaboration. Cheers to That!
Conference Sessions October 12, 2022As the number of in-house creative agencies rises, so does agency-client collaboration. In this video, leaders from E. & J. Gallo Winery and its commerce agency Blue Chip explored the power and opportunity fostered by their emerging creative partnership.
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T-Mobile Goes All-Digital to Drive Sales of 5G
In-House Excellence Awards September 28, 2022T-Mobile promoted its new 5G home internet service with an all-digital campaign helmed by its in-house agency.
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Bai Boost Fights Gender Discrimination in Gaming
In-House Excellence Awards September 28, 2022Beverage brand Bai Boost drew attention to the harassment of women in the gaming world and created a bot to intercept negative comments online and turn them into positive ones.
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Pepsi Promotes Itself as the Best Drink for Burgers
In-House Excellence Awards September 27, 2022Pepsi sought to promote awareness of how well it pairs with food.
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Pepsi Promotes an Alexa-Accessed Sampling Opportunity
In-House Excellence Awards September 27, 2022Pepsi promoted a sampling program for a cocktail mixer that was operated through voice-activated devices like Alexa.
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Upwork Created a Coffee Line with Packaging That Doubled as a Portfolio for Freelancers
In-House Excellence Awards September 26, 2022To celebrate International Coffee Day, Upwork created a signature coffee line with packaging that doubled as a portfolio for freelancers available for hire on its platform.
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Barefoot Cellars Partners with OREO
In-House Excellence Awards September 24, 2022Barefoot Cellars and OREO Thins partnered to create an adult version of a favorite childhood food and beverage combination.
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L’Oréal Leverages YouTube and CTV
In-House Excellence Awards September 24, 2022L’Oréal promoted Maybelline products with a media plan focused exclusively on YouTube on connected TVs.
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Cella: 2022 In-House Creative Industry Report
Event Recaps September 20, 2022Cella gave an overview and deep dive into its latest creative industry report, shedding light on the issues in-house agencies are tackling.
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2022 In-House Creative Report
Knowledge Partners September 13, 2022This benchmarking report from Cella strives to gain insights into industry standards and best practices for in-house agencies, which will support marketers in driving business decisions and validating the direction of their efforts.
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How to Build an In-House Agency
Ask the Expert Answers July 19, 2022How can my brand bring media or creative in-house?
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2022 ANA In-House Excellence Awards Virtual Presentation of Winners
Conference Sessions July 14, 2022The 2022 ANA In-House Excellence Awards Virtual Presentation of Winners celebrated and presented awards to winners representing top-performing in-house agencies who were focused on driving demonstrable business growth.
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E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Event Recaps June 29, 2022Michelle Clark, senior director of creative at E&J Gallo Winery, discussed some of the core practices required to serve a plethora of brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.
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