Search Results for All Content (access may be restricted)

Search returned: 71 document(s).

  • Public Relations Calendar 2023

    Tools   October 15, 2022  

    Use this tool to create a public relations calendar that will allow you to plan and report on your public relations activities throughout the year.

    view
  • Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse

    Conference Sessions   July 19, 2022  

    In this video, get an insider's view into how Miller Lite hosted the first-ever bar in the digital universe, the Meta Lite Bar, when it was unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights.

    view
  • Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse

    Event Recaps   July 19, 2022  

    Unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights, Miller Lite decided to turn to the virtual world, taking its first foray into the metaverse by launching The Meta Lite Bar.

    view
  • Earned Media and Advertising: Legal Issues and Mitigation Strategies

    Event Recaps   November 15, 2021  

    Margaret Esquenet from Finnegan, Henderson, Farabow, Garrett & Dunner, LLP explored other options for companies to get their message across beyond paid advertising or branding.

    view
  • Earned Media and Advertising: Legal Issues and Mitigation Strategies

    Conference Sessions   November 15, 2021  

    In this session, Margaret Esquenet from Finnegan, Henderson, Farabow, Garrett & Dunner, LLP explored other options for companies to get their message across beyond paid advertising or branding.

    view
  • Leveraging Always-On Influencers to Build the Next Generation of Lasting Brands

    Event Recaps   November 9, 2021  

    Social Studies shared key tips for elevating influencer marketing out of the awareness game and toward lower-funnel KPIs and some predictions for where the practice is headed in 2022 and beyond.

    view
  • Corporate Communications Teams: Structures and Functions

    Ask the Expert Answers   August 18, 2021  

    ANA’s Ask the Expert research service answers the question, “What are best practices around structuring and managing my company's corporate communications team?” As PR continues to evolve far beyond the press release, new structures, skill sets, and perspectives will be needed to effectively communicate with stakeholders ranging from customers to employees.

    view
  • Sales Enablement Program — Trelleborg Docking and Mooring

    B2 Awards   August 12, 2021  

    The SmartPort sales enablement program helped Trelleborg, a global engineering company, guide customers along the buyer journey with appropriate content at every stage.

    view
  • Reese’s Peanut Butter Cups: Engaging Fans with Our Robotic Halloween Door

    Event Recaps   December 8, 2020  

    To encourage the celebration of Halloween during the COVID-19 pandemic, Reese’s created a campaign featuring a robotic door that allowed for hands-free, socially distanced trick-or-treating.

    view
  • Save Creative Soul

    B2 Awards   September 1, 2020  

    To encourage present and future employees to fight for their creative soul, Stein IAS staged its first-ever agency musical for an omnichannel campaign which included sponsorship of the Chip Shop Awards.

    view
  • The Launch of The Macallan Edition No. 5

    Event Recaps   May 12, 2020  

    The Macallan brand launched a new whisky with support from a campaign that incorporated elements of social media, media engagement, and experiential marketing.

    view
  • COVID-19 and Your Brand: Are You Ready to Manage a PR Crisis?

    Webinars   March 23, 2020  

    In this webinar, ANA along with Demand Metric shared resources to help brands quickly build a strong PR Crisis Communications plan for COVID-19.

    view
  • Moving Public Relations Forward Through a New Level of Measurement

    Forward   March 3, 2020  

    Public relations metrics need to focus less on what’s been done and more on what’s been accomplished. A data-driven approach to PR can make a difference for brands.

    view
  • Halloween at Liseberg

    ECHO Awards   March 2, 2020  

    A provocative short film that was eventually banned by YouTube helped a Swedish theme park raise awareness for its Halloween-themed programming.

    view
  • Xmas Mode

    ECHO Awards   March 2, 2020  

    Shackleton designed an Xmas Mode app for its clients that physically and virtually connected mobile devices, transforming them into Nativity figures.

    view
  • Marketing Sustainability Claims

    Greater Good   December 26, 2019  

    With the rapid adoption of sustainability claims in marketing efforts, marketers must have processes in place to back them up, or they could face brand-crippling backlash.

    view
  • Public Relations Crisis Framework

    Tools   November 1, 2019  

    Follow this simple framework to develop a Public Relations Crisis plan that supports your company’s goals and objectives.

    view
  • Analyzing Competitive Ad vs. PR Spending

    Tools   November 1, 2019  

    A guide to help you track and analyze your ad and PR spending.

    view
  • Public Relations System RFP Template

    Tools   November 1, 2019  

    Use this tool to help you design an RFP for a Public Relations system.

    view
  • Public Relations System Vendor Evaluation

    Tools   November 1, 2019  

    Use this evaluation to compare Public Relations vendor solutions based on your requirements.

    view

1234 >>