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  • Living the Pivot Part II, with Joseph Jaffe

    Marketing Futures   October 15, 2021  

    In the conclusion of our two-part Marketing Futures Podcast with Joseph Jaffe, we discuss cryptocurrency, the new brand/customer relationship, and the role of diversity, equity, and inclusion in the future of marketing.

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  • Frito Lay's Perspective on Building Community Through Multicultural Marketing

    Industry Insights   October 7, 2021  

    Marissa Solis, Senior Vice President Marketing and Media at Frito Lay North America, will be a keynote speaker at the ANA's Multicultural Marketing and Diversity Conference, to be held October 24-26 in San Diego. Marissa shared her thoughts on the importance of multicultural marketing with ANA Senior Director Gena Casciano in advance of the conference.

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  • AIMM: Forecasting Improvements in Multicultural Data

    Session Videos   September 23, 2021  

    In this video, AIIMM discussed its progress on multicultural data transparency and quality, multicultural commitments made, how to measure improvement, and plans for increasing the quality of race/ethnicity data that’s critical to getting culturally relevant advertising campaigns to the right consumers.

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  • Google & Kellogg: How to Advance Equity, Diversity, and Inclusion Marketing Priorities

    Webinars   September 16, 2021  

    In this webinar, learn how a century-old brand, Kellogg, was able to transform their marketing processes in a matter of months to advance their commitment to equity.

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  • Connecting Across Cultures: Marketing Authentically to Diverse Donors

    Public Videos   August 26, 2021  

    To be successful, multicultural fundraising has to be an enterprise-wide effort with authenticity.

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  • Connecting Across Cultures: Marketing Authentically to Diverse Donors

    Session Videos   August 26, 2021  

    In this video, speakers from ALSAC/St. Jude Children’s Research Hospital, the AARP, and Kerux Group discussed how they developed their organizations' multicultural marketing and fundraising programs, using the best and most authentic campaigns to reach donors of diverse communities.

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  • Connecting Across Cultures: Marketing Authentically to Diverse Donors

    Event Recaps   August 26, 2021  

    Speakers from ALSAC/St. Jude Children’s Research Hospital, the AARP, and Kerux Group discussed how they developed their organizations' multicultural marketing and fundraising programs, using the best and most authentic campaigns to reach donors of diverse communities.

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  • dentsu Report on Black People’s Relationship with Media

    Knowledge Partners   August 16, 2021  

    Nearly one year after the murder of George Floyd, the culture in America is changing and conversations around Civil Rights and racism in the U.S. are evolving. dentsu sought to better understand Black people’s relationship with media and how it has changed since that fateful day in May of 2020.

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  • Avocados From Mexico Certificate Program

    B2 Awards   August 12, 2021  

    Avocados From Mexico launched the industry’s first education guide and certification program designed specifically for retail and foodservice professionals.

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  • How an Asian-American Agency Took a Stand Against Hate

    Event Recaps   August 4, 2021  

    The agency IW Group shared the campaign that it undertook to combat anti-Asian hate during the pandemic.

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  • How an Asian-American Agency Took a Stand Against Hate

    Public Videos   August 4, 2021  

    To build alliances with the Asian American community, learn the facts, avoid othering, and act with purpose.

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  • How an Asian-American Agency Took a Stand Against Hate

    Session Videos   August 4, 2021  

    The agency IW Group shared the campaign that it undertook to combat anti-Asian hate during the pandemic.

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  • Mobilizing the Industry to Attract the Best Talent from Historically Black Colleges and Universities

    Webinars   July 28, 2021  

    In this webinar, learn how the ANA Educational Foundation is collaborating with Historically Black Colleges and Universities (HBCUs) and listen in on a roundtable discussion with HBCU alums who talk about how to engage this very special community.

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  • Coloring a Diverse and Inclusive World

    Event Recaps   June 24, 2021  

    Crayola discussed its partnership with a global skin tone expert and how an integrated marketing campaign was developed and communicated to the diverse world we see today to foster a sense of belonging and inclusivity.

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  • Creating Authenticity and Finding Soul

    Event Recaps   June 24, 2021  

    Disney discussed releasing its film, Soul, authentically and inclusively during the pandemic.

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  • How Virtual Meetings Changed Agency Relations

    Event Recaps   June 17, 2021  

    While cost is still important, unlike the mediapaloozas of the past (which focused on price and transparency) marketers are now seeking media transformation.

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  • Building Your Own Table, with Selle Evans of Masterly Business Solutions

    Marketing Futures   June 11, 2021  

    We here at the Marketing Futures Podcast are tired of "waiting for a seat at the table." That's why we're taking inspiration from today's guest and building our own! Selle Evans founded Masterly Business Solutions to help women of color grow their businesses through the power of data-driven personalization, and on today's episode she talks about common mistakes made by young companies, as well as take us through a step-by-step marketing personalization case study.

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  • Partly Sunny! Forecasting Improvements in Multicultural Targeting Data

    Webinars   June 9, 2021  

    In this webinar, leading data providers and identity services Acxiom, Throtle, V12, and Webbula discussed the multicultural commitments they’ve made, how they measure improvement, and the plans they have for increasing the quality of race/ethnicity data that’s critical to relevant advertising campaigns.

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  • Getting Representation Right

    Event Recaps   June 9, 2021  

    This session highlighted how Walmart ensures that their creative work is representative, inclusive, and culturally sensitive.

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  • Marketing to People with Disabilities

    Insight Briefs   May 31, 2021  

    This Insight Brief examines the misconceptions associated with people with disabilities and best practices on how marketers can better engage the differently-abled consumer.

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