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Power Up! Growth Through Inclusive Marketing
Research Reports June 16, 2022This report from AIMM contains irrefutable evidence linking high-growth brands to KPI-driven DEI work, as cultural relevance is embedded across every touchpoint of an inclusive marketing process.
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New Consumer Habits and Behaviors Revealed Among Multicultural Consumers in U.S.
Knowledge Partners June 14, 2022A recent study by Sparkle Insights and TFC that conducted 1,519 interviews among Caucasian, Hispanic, African American, and Asian consumers in January this year revealed that the COVID-19 pandemic created an inflection point that has led to permanent changes in consumer behaviors in the U.S.
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How Do Marketers Express Digital Empathy?
Champions of Growth June 10, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Brian Solis, VP-global innovation evangelist at Salesforce, about digital empathy, or how online marketing and advertising connect to the person behind the data.
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The Face of the American Shopper Is Changing
Forward June 9, 2022Census data from 2020 shows U.S. population growth is led by multicultural groups, which means brands that haven’t gotten up to speed on shifts in U.S. culture or that don’t understand how these consumers live and shop could be missing the mark.
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5 Inspiring Quotes on Diversity and Purpose
Industry Insights June 3, 2022ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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Meet the Future Majority
Webinars May 19, 2022In this webinar, learn about the rising expectations younger multicultural consumers have when it comes to brands and a brand’s role in social justice movements, what is driving brand authenticity, and how can brands can be seen as credible accomplices.
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Email's Essential Role in Successful Marketing
Industry Insights May 4, 2022Trovon C. Williams, Senior Vice President Marketing & Communications for the NAACP, is giving a keynote address entitled "Delivering Results Through Diversity" at the 2022 ANA Email Evolution Conference May 16–18, in Scottsdale, AZ. ANA's Director of Communications John Wolfe recently interviewed him for a pre-conference discussion.
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The Legal and Marketing Partnership
Event Recaps April 27, 2022A panel of legal experts used some hypothetical examples to illustrate how legal advisors can assist marketers with valuable guidance.
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Cheetos’ Deja tu Huella Leveraged Influencer Marketing Successfully
REGGIE Awards April 21, 2022Frito Lay’s “Cheetos Deja tu Huella” was a national program intentionally designed to be inclusive of Cheetos fans across the country and including Puerto Rico.
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The Ad Council’s COVID-19 Vaccine Education Initiative for the Black Community
REGGIE Awards April 21, 2022The Ad Council strove to diminish vaccine hesitancy within the Black community, which COVID-19 had disproportionately affected.
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Unilever’s Dove Brand Fights for Hair Equality with the CROWN Act
REGGIE Awards April 21, 2022Unilever’s DOVE brand has made huge strides in ending hair discrimination in the United States via its support of the CROWN Act. In 2021, the brand leveraged July 3, National CROWN Day, to amplify its message on hair equality and garner more support and momentum for the bill.
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How Epsolòn Went Against the Grain to Find Success in a Competitive Market
REGGIE Awards April 21, 2022Operating in an increasingly competitive tequila market, Epsolòn drove sales at both retail outlets and restaurants through a campaign that leveraged the brand’s rich Mexican heritage, something other tequila brands were shying away from at the time.
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How This Brand Personalized Travel
REGGIE Awards April 21, 2022G6 Hospitality created a campaign to help multicultural consumers travel.
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How Bud Light Reached Out to a Young Multicultural Audience
REGGIE Awards April 21, 2022Bud Light’s “Free Agent” campaign was a U.S. national campaign aimed at multicultural sports fans between the ages of 21 and 35.
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Mobile Barbershop Brings Broadway to the Boroughs
REGGIE Awards April 21, 2022Thoughts of a Colored Man, a Broadway show illustrating the lives of seven Black Brooklynites, created a mobile barbershop to engage African American’s in New York City to compel them to see the show.
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Why BROWN GIRL Jane Chooses Community Building First
Session Videos April 13, 2022In this video, BROWN GIRL Jane shared how it connects with Black and Brown beauty and wellness consumers through social content, email marketing, and events.
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Why BROWN GIRL Jane Chooses Community Building First
Public Videos April 13, 2022BROWN GIRL Jane is defying brand marketing norms by taking a community-first approach to connecting with consumers.
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Understanding the Brands for Humans Assignment
Event Recaps April 13, 2022Trinity Health's Julie Spencer Washington shared how her brand’s “It Starts Here” campaign embodied the “brands for humans” ethos, leveraging influencers, digital and social, and community leaders to raise awareness and rate of vaccination in communities with higher COVID-19 risks.
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Why BROWN GIRL Jane Chooses Community Building First
Event Recaps April 13, 2022BROWN GIRL Jane shared how it connects with Black and Brown beauty and wellness consumers through social content, email marketing, and events.
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Brands Can Lead the Way: Creating a More Inclusive World by Empowering Diverse Content Creation
Knowledge Partners March 28, 2022In this report, BEN explores how marketers can connect with consumers through inclusive and relevant messaging and diverse content creators.
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