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  • Top Brands Consumers Associate with Positive Health and Wellness Impact

    Nielsen   September 15, 2016  

    EquiTrend conducted a study of CPG brands to determine which ones consumers associated with positive health and wellness impact.

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  • Insights into Reaching the Latino Market

    Webinars   August 31, 2016  

    In this webinar, learn more about a collaboration between Publicis Media and Telemundo to take a fresh look at the groundbreaking “Beyond Demographics: Latino Identity,” a research study that previously clarified the primary archetypes that exist across the U.S. Latino community.

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  • Hispanics, Transforming the Consumer Landscape

    Nielsen   August 18, 2016  

    Hispanics are rapidly becoming the consumers and influencers of tomorrow, and as a result, marketers cannot have a “one size fits all” strategy anymore.

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  • Hispanic Shoppers Decide Where to Shop Based on Coupons

    MediaPost   August 1, 2016  

    An Ipsos study found that over 80 percent of Hispanic consumers decide where to shop based on print and digital coupon offers.

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  • 5 Tips to Elevate Your Multicultural Campaigns

    Industry Insights   June 17, 2016  

    Take your multicultural marketing efforts to the next level with these five tips, gleaned from award-winning campaigns.

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  • Social Listening Insights on Hispanics' Needs

    MediaPost   June 1, 2016  

    Listening to social conversations revealed three insights for developing communications strategies geared towards the Hispanic community.

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  • Health Care Disparities And Consumer Trends In The Hispanic Community

    Event Recaps   June 1, 2016  

    In this session, Tony Suarez, Director of Marketing and Consumer Experience at Humana, discussed health care disparities and consumer trends in the Hispanic community and how they are using the acculturation model to reach the Total Hispanic. He shared how they are using the model of "Cultural Fluency" to engage consumers in a relevant, effective and efficient manner.

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  • Kaiser Permanente: Culturally Competent Care Promotion

    Event Recaps   June 1, 2016  

    In this session, Yanping Dong, Director of Multicultural Markets at Kaiser Permanente, shared how to have a "culturally competent" conversation with clients to drive customer satisfaction and ultimately grow the business.

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  • Apathy vs. Healthcare

    Event Recaps   June 1, 2016  

    In this session, Carlos Santiago, President of Santiago Solutions Group, moderated a discussion with Dr. Esteban Lopez, MD and Regional President – Blue Cross Blue Shield of Texas and Carlos Garcia, Director of Demographic Market Segments – Health Care Service Corporation.

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  • Getting a Flavor for What Attracts Hispanic Millennial Shoppers

    Nielsen   May 31, 2016  

    More than one-fourth of all U.S. multicultural Millennials have strong ties with their global origins, which affects their product purchases and brand loyalties.

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  • Multicultural Marketing

    Ask the Expert Answers   May 23, 2016  

    ANA’s Ask the Expert research service answers the question, “Who is the multicultural consumer and what are the best practices for marketing to the multicultural demographic?”

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   May 6, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of May 2nd.

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  • This Is Cuban Ingenuity

    REGGIE Awards   April 20, 2016  

    To help increase money transfers and attract new customers, Western Union created a multi-touchpoint campaign that captured the essence of Cuban ingenuity and entrepreneurship.

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  • Rooting for Success

    REGGIE Awards   April 20, 2016  

    Western Union increased money transfers within the Hispanic community using a TV spot called “Rooting for Success.

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  • Five Reasons Brands Should Use Facebook Instant Articles To Engage With U.S. Hispanics

    MediaPost   April 14, 2016  

    Brands should explore using Facebook’s Instant Articles to target Hispanics for five key reasons.

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  • Marketing Florida Sunshine

    ANA Magazine   April 14, 2016  

    Susannah Costello of VISIT FLORIDA discusses her approach to activating a brand strategy abroad, reaching multicultural consumers, and more.

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  • Tylenol: How We Family Program

    Event Recaps   March 29, 2016  

    In 2015 and beyond, Tylenol will showcase that while families may look and act different, we all still share the same fundamental values that create an enduring family bond.

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  • Total Marketing through the Walmart Lens

    Event Recaps   March 29, 2016  

    In this session, Walmart shared how they continue to deliver on their commitment to engage with their multicultural customers, with an increased focus on Millennials.

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  • Valentine’s Day 2016 Spending Trends

    Knowledge Partners   March 1, 2016  

    A quick look at where Valentine’s Day gifts were purchased and trends among Hispanic consumers for the holiday.

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  • The Multicultural Edge: Engaging with Multicultural Beyond Traditional Segments and Media

    Event Recaps   February 10, 2016  

    Allstate Marketing Vice President Georgina Flores shared Allstate’s nascent approach to the Indian-American segment, and how a “social first” strategy has helped Allstate extend its reach and engagement with established segments like Hispanic and LGBT.

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