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Search returned: 298 document(s).
This webinar provided marketers the best ways to formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.
In this session, Patricia Buchanan, Director of Business Development – NBCUniversal/Telemundo, discussed the unique market demographics that make Los Angeles what it is today from on-the-air to the digital landscape to grassroots reach.
In this session, Eddie Yoon – Nielsen and Principal at The Cambridge Group and Chris Fosdick, Principal – The Cambridge Group, discussed their recently launched study regarding the multicultural super consumer and how entertainment impacts their buying power.
An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.
Coca-Cola set itself apart as a FIFA World Cup sponsor and engaged football (soccer) fans around the world with a campaign that combined experiential and social.
JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.
Heineken leveraged its sponsorship of the UEFA Champions soccer league to create an event to engage Hispanic Millennial consumers.
The Ad Council celebrates diversity, Domnio’s accelerates its rebranding effort, and Kraft launches a new recipe hub.
Learn how GEICO and Farmers Insurance used humor to change an industry.
Nielsen examines the candy category and increasing holiday sales.
A Nielsen study looked at Hispanic consumers’ payment preferences and monetary habits.
Education Testing Service discussed the structure of its corporate internship program.
Beauty may be in the eye of the beholder as the saying goes, but for many, it doesn't hurt to have a little help from the beauty aisle. Still, while 94% of U.S. households buy products from this category, consumers consider many beauty products discretionary expenditures.
This Insight Brief explores best practices in internal organization and strategy for marketing to a diverse population. Learn how brands like Coca-Cola, the NBA, and Honda Civic are reaching multicultural consumers, including the important Millennial target.
Duracell’s award-winning campaign showed the power of resilience. It featured a fullback for the Seattle Seahawks who relies on Duracell batteries to power the hearing aids he has used since the age of three.
Seeking opportunities to extend your brand’s reach to African-American consumers? A good place to start is in the pantry and consumer pocketbooks.
By focusing on the interests and needs of its customers, Western Union was able to drive brand affinity and preference by creating a robust social community that grew from zero to nearly four million members in three years.
African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.
This infographic explores how American and Hispanic cuisines combine to form a unique take on the traditional Thanksgiving fare.
Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.