Search Results for All Content (access may be restricted)
Search returned: 333 document(s).
-
Living the Pivot Part II, with Joseph Jaffe
Marketing Futures October 15, 2021In the conclusion of our two-part Marketing Futures Podcast with Joseph Jaffe, we discuss cryptocurrency, the new brand/customer relationship, and the role of diversity, equity, and inclusion in the future of marketing.
view -
Frito Lay's Perspective on Building Community Through Multicultural Marketing
Industry Insights October 7, 2021Marissa Solis, Senior Vice President Marketing and Media at Frito Lay North America, will be a keynote speaker at the ANA's Multicultural Marketing and Diversity Conference, to be held October 24-26 in San Diego. Marissa shared her thoughts on the importance of multicultural marketing with ANA Senior Director Gena Casciano in advance of the conference.
view -
AIMM: Forecasting Improvements in Multicultural Data
Session Videos September 23, 2021In this video, AIIMM discussed its progress on multicultural data transparency and quality, multicultural commitments made, how to measure improvement, and plans for increasing the quality of race/ethnicity data that’s critical to getting culturally relevant advertising campaigns to the right consumers.
view -
Google & Kellogg: How to Advance Equity, Diversity, and Inclusion Marketing Priorities
Webinars September 16, 2021In this webinar, learn how a century-old brand, Kellogg, was able to transform their marketing processes in a matter of months to advance their commitment to equity.
view -
Connecting Across Cultures: Marketing Authentically to Diverse Donors
Public Videos August 26, 2021To be successful, multicultural fundraising has to be an enterprise-wide effort with authenticity.
view -
Connecting Across Cultures: Marketing Authentically to Diverse Donors
Session Videos August 26, 2021In this video, speakers from ALSAC/St. Jude Children’s Research Hospital, the AARP, and Kerux Group discussed how they developed their organizations' multicultural marketing and fundraising programs, using the best and most authentic campaigns to reach donors of diverse communities.
view -
Connecting Across Cultures: Marketing Authentically to Diverse Donors
Event Recaps August 26, 2021Speakers from ALSAC/St. Jude Children’s Research Hospital, the AARP, and Kerux Group discussed how they developed their organizations' multicultural marketing and fundraising programs, using the best and most authentic campaigns to reach donors of diverse communities.
view -
dentsu Report on Black People’s Relationship with Media
Knowledge Partners August 16, 2021Nearly one year after the murder of George Floyd, the culture in America is changing and conversations around Civil Rights and racism in the U.S. are evolving. dentsu sought to better understand Black people’s relationship with media and how it has changed since that fateful day in May of 2020.
view -
Avocados From Mexico Certificate Program
B2 Awards August 12, 2021Avocados From Mexico launched the industry’s first education guide and certification program designed specifically for retail and foodservice professionals.
view -
How an Asian-American Agency Took a Stand Against Hate
Event Recaps August 4, 2021The agency IW Group shared the campaign that it undertook to combat anti-Asian hate during the pandemic.
view -
How an Asian-American Agency Took a Stand Against Hate
Public Videos August 4, 2021To build alliances with the Asian American community, learn the facts, avoid othering, and act with purpose.
view -
How an Asian-American Agency Took a Stand Against Hate
Session Videos August 4, 2021The agency IW Group shared the campaign that it undertook to combat anti-Asian hate during the pandemic.
view -
Mobilizing the Industry to Attract the Best Talent from Historically Black Colleges and Universities
Webinars July 28, 2021In this webinar, learn how the ANA Educational Foundation is collaborating with Historically Black Colleges and Universities (HBCUs) and listen in on a roundtable discussion with HBCU alums who talk about how to engage this very special community.
view -
Coloring a Diverse and Inclusive World
Event Recaps June 24, 2021Crayola discussed its partnership with a global skin tone expert and how an integrated marketing campaign was developed and communicated to the diverse world we see today to foster a sense of belonging and inclusivity.
view -
Creating Authenticity and Finding Soul
Event Recaps June 24, 2021Disney discussed releasing its film, Soul, authentically and inclusively during the pandemic.
view -
How Virtual Meetings Changed Agency Relations
Event Recaps June 17, 2021While cost is still important, unlike the mediapaloozas of the past (which focused on price and transparency) marketers are now seeking media transformation.
view -
Building Your Own Table, with Selle Evans of Masterly Business Solutions
Marketing Futures June 11, 2021We here at the Marketing Futures Podcast are tired of "waiting for a seat at the table." That's why we're taking inspiration from today's guest and building our own! Selle Evans founded Masterly Business Solutions to help women of color grow their businesses through the power of data-driven personalization, and on today's episode she talks about common mistakes made by young companies, as well as take us through a step-by-step marketing personalization case study.
view -
Partly Sunny! Forecasting Improvements in Multicultural Targeting Data
Webinars June 9, 2021In this webinar, leading data providers and identity services Acxiom, Throtle, V12, and Webbula discussed the multicultural commitments they’ve made, how they measure improvement, and the plans they have for increasing the quality of race/ethnicity data that’s critical to relevant advertising campaigns.
view -
Getting Representation Right
Event Recaps June 9, 2021This session highlighted how Walmart ensures that their creative work is representative, inclusive, and culturally sensitive.
view -
Marketing to People with Disabilities
Insight Briefs May 31, 2021This Insight Brief examines the misconceptions associated with people with disabilities and best practices on how marketers can better engage the differently-abled consumer.
view