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  • Member Stories That Inspire

    Multicultural Excellence Awards   December 1, 2016  

    AARP used member testimonials to drive strong awareness and greater understanding of its benefits, specifically among Asian Americans.

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  • Tattoo Can

    Multicultural Excellence Awards   December 1, 2016  

    To celebrate Hispanic Heritage month, Coca-Cola emblazoned cans with transferable temporary tattoos personalized with common Latino last names.

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  • Chinese Advice Campaign

    Multicultural Excellence Awards   December 1, 2016  

    Chase designed an integrated marketing campaign targeting Chinese Americans to promote itself as a credible source of investment advice.

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  • Camels vs. Reindeers

    Multicultural Excellence Awards   December 1, 2016  

    Denny’s drove social media engagement among its Latino guests with a humorous video series that tapped into their unique holiday traditions.

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  • Turn Ignorance Around

    Multicultural Excellence Awards   December 1, 2016  

    CHIRLA turned stereotypes about Latinos around to celebrate the vibrant, dynamic community of Hispanic individuals in the U.S.

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  • Did You Eat Yet?

    Multicultural Excellence Awards   December 1, 2016  

    McDonald’s leveraged a largely undiscussed cultural insight to connect with Asian-Americans and help them tell loved ones how much they meant.

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  • Greatest of All Time

    Multicultural Excellence Awards   December 1, 2016  

    XFINITY celebrated African-American actors and filmmakers with the “Greatest of All Time” campaign, which culminated with content curated for Black History Month being featured on XFINITY OnDemand.

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  • Super Mom/Qualified

    Multicultural Excellence Awards   December 1, 2016  

    McDonald’s created radio ads to let African-American moms know that McCafé breakfast items could provide an escape from their hectic day-to-day activities.

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  • Diverse Content Is Driving Increased Ad Spend

    Nielsen   November 2, 2016  

    Advertising spend on broadcast TV with predominantly African-American audiences increased 255 percent between 2011 and 2015.

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  • How to Win Hearts of Hispanic Millennials with Mobile Marketing

    MediaPost   October 31, 2016  

    It’s key to leverage mobile marketing to engage Hispanic Millennials, and there are five best practices that all brands should follow to succeed.

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  • Black Millennials: Social Media Influence Goes Mainstream

    MediaPost   October 17, 2016  

    Nielsen’s latest African American Consumer Report found that Black Millennials are powering a shift in media use.

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  • University of Phoenix: Developing Talent, Building a Brand

    Public Videos   October 11, 2016  

    In this video, learn why retention is a key metric for the University of Phoenix’s marketing efforts to attract multicultural students.

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  • Overview of the 2016 ANA Multicultural Marketing & Diversity Conference

    Public Videos   October 11, 2016  

    In this video, get an overview of the 2016 ANA Multicultural Marketing & Diversity Conference.

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  • University of Phoenix: Developing Talent, Building a Brand

    Session Videos   October 11, 2016  

    In this video, Joan Blackwood, chief marketing officer for University of Phoenix, discussed how they support student success across its diverse student body through career-relevant education.

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  • Ad Industry Coalition to Address Racial Inequality and Promote Change

    Session Videos   October 11, 2016  

    In this video, learn about the mission of Saturday Morning, a new organization that will help build awareness, promote change, and shift the overall perception that black lives are in some way not as important as others.

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  • The Power of “And” in Total Market

    Event Recaps   October 10, 2016  

    Clorox and Wells Fargo shared the insights gained from their organizations’ evolution toward a new total market approach to advertising and brand building.

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  • Prudential: The Value of Initiating a Total Market Approach

    Event Recaps   October 10, 2016  

    Prudential shared how it’s using a total market strategy to increase African-American customer engagement and acquisition.

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  • Target: Multicultural Isn’t an Audience. It’s the Audience.

    Event Recaps   October 10, 2016  

    Target shared its approach to marketing to multicultural groups inside of a larger total market framework.

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  • The Power of “And” in Total Market

    Public Videos   October 10, 2016  

    In this video, Clorox and Wells Fargo find Total Market success with integrated segmentation that begins with multicultural insights.

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  • Speak Up or Stay Silent: The Role of Brands in Addressing Social Injustice

    Public Videos   October 10, 2016  

    In this video, learn why brands need to demonstrate credibility, consistency, and courage to have a voice in the multicultural marketplace.

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