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EquiTrend conducted a study of CPG brands to determine which ones consumers associated with positive health and wellness impact.

In this webinar, learn more about a collaboration between Publicis Media and Telemundo to take a fresh look at the groundbreaking “Beyond Demographics: Latino Identity,” a research study that previously clarified the primary archetypes that exist across the U.S. Latino community.

Hispanics are rapidly becoming the consumers and influencers of tomorrow, and as a result, marketers cannot have a “one size fits all” strategy anymore.

An Ipsos study found that over 80 percent of Hispanic consumers decide where to shop based on print and digital coupon offers.

Take your multicultural marketing efforts to the next level with these five tips, gleaned from award-winning campaigns.

Listening to social conversations revealed three insights for developing communications strategies geared towards the Hispanic community.

In this session, Tony Suarez, Director of Marketing and Consumer Experience at Humana, discussed health care disparities and consumer trends in the Hispanic community and how they are using the acculturation model to reach the Total Hispanic. He shared how they are using the model of "Cultural Fluency" to engage consumers in a relevant, effective and efficient manner.

In this session, Yanping Dong, Director of Multicultural Markets at Kaiser Permanente, shared how to have a "culturally competent" conversation with clients to drive customer satisfaction and ultimately grow the business.

In this session, Carlos Santiago, President of Santiago Solutions Group, moderated a discussion with Dr. Esteban Lopez, MD and Regional President – Blue Cross Blue Shield of Texas and Carlos Garcia, Director of Demographic Market Segments – Health Care Service Corporation.

More than one-fourth of all U.S. multicultural Millennials have strong ties with their global origins, which affects their product purchases and brand loyalties.

ANA’s Ask the Expert research service answers the question, “Who is the multicultural consumer and what are the best practices for marketing to the multicultural demographic?”

SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of May 2nd.

To help increase money transfers and attract new customers, Western Union created a multi-touchpoint campaign that captured the essence of Cuban ingenuity and entrepreneurship.

Western Union increased money transfers within the Hispanic community using a TV spot called “Rooting for Success.

Brands should explore using Facebook’s Instant Articles to target Hispanics for five key reasons.

Susannah Costello of VISIT FLORIDA discusses her approach to activating a brand strategy abroad, reaching multicultural consumers, and more.

In 2015 and beyond, Tylenol will showcase that while families may look and act different, we all still share the same fundamental values that create an enduring family bond.

In this session, Walmart shared how they continue to deliver on their commitment to engage with their multicultural customers, with an increased focus on Millennials.

A quick look at where Valentine’s Day gifts were purchased and trends among Hispanic consumers for the holiday.

Allstate Marketing Vice President Georgina Flores shared Allstate’s nascent approach to the Indian-American segment, and how a “social first” strategy has helped Allstate extend its reach and engagement with established segments like Hispanic and LGBT.