Search Results for All Content (access may be restricted)

Search returned: 533 document(s).

  • Diversity in Ad Creative: Gender, Age, Race, and Ethnicity Benchmarks

    Webinars   January 19, 2023  

    In this webinar, learn about trends in the complexion of advertising (gender, age, race, ethnicity), trends in audio (gender of who we hear), and accessibility progress (captioning, video description).

    view
  • Excellence in Marketing to the Asian Community

    Industry Insights   January 9, 2023  

    The 2022 Multicultural Excellence Awards shined a valuable spotlight on some of the excellent marketing being devoted to Asians, Asian Americans, and Pacific Islanders (AAPI). Below are some summaries of that trophy-hoisting work, with the full case studies accessible through the embedded hyperlinks.

    view
  • Excellence in Marketing to the Hispanic Community

    Industry Insights   January 9, 2023  

    The 2022 Multicultural Excellence Awards celebrated some of the excellent marketing being devoted to the Hispanic community. Below are some summaries of those blue-ribbon efforts, with the full case studies accessible through the embedded hyperlinks.

    view
  • McDonald's Creates a Hall of Zodiacs in the Metaverse to Engage the AAPI Community

    Multicultural Excellence Awards   December 28, 2022  

    McDonald’s created a state-of-the-art VR experience in the metaverse to engage the Asian-American Pacific Islander (AAPI) community during the Lunar New Year.

    view
  • DoorDash Launches “Antojo,” Its First-Ever Hispanic Marketing Campaign

    Multicultural Excellence Awards   December 27, 2022  

    DoorDash incorporated the “antojo” superstition into its first-ever bilingual marketing campaign to capture preference and loyalty from the Hispanic audience.

    view
  • DishLATINO Imagines a Meeting of Two Legendary Latino Entertainers

    Multicultural Excellence Awards   December 26, 2022  

    DishLATINO created a video imagining a meeting between two legendary Latino entertainers to demonstrate the contributions of Latinos in television.

    view
  • How Degree Drove Inclusivity for the Differently-Abled People Across the Fitness Industry

    Multicultural Excellence Awards   December 26, 2022  

    Degree created its Trainers for Hire program, a database of differently-abled trainers, to foster inclusivity and representation for disabled people across the fitness space.

    view
  • HHS Promotes COVID-19 Vaccination Among Native Hawaiians and Pacific Islanders

    Multicultural Excellence Awards   December 23, 2022  

    The U.S. Department of Health and Human Services' “We Can Do This” campaign aimed to increase uptake of COVID-19 vaccines and boosters, with a focus on reaching Native Hawaiians and Pacific Islanders through trusted messengers and partnerships, creative development, paid advertising, PR/media relations, and events.

    view
  • P&G Elevates Emerging Black Directors

    Multicultural Excellence Awards   December 23, 2022  

    8:46 Films is a platform created to showcase up-and-coming Black filmmakers and to honor the legacy of George Floyd and reclaim the last eight minutes and 46 seconds of his life with stories of joy and love told by Black storytellers and filmmakers.

    view
  • Corona Broadcasts Soccer in Native Mexican Languages

    Multicultural Excellence Awards   December 23, 2022  

    Thanks to beer brand Corona, Mexico´s soccer matches were, for the first time, narrated over the radio by natives in their own languages.

    view
  • Toyota Celebrates Paralympic Triumph

    Multicultural Excellence Awards   December 22, 2022  

    Toyota celebrated the story of Paralympian Brian McKeever and his brother, Robin, whose love and assistance helped make Brian’s athletic achievements possible despite his visual impairment.

    view
  • Sedano’s Honors Hispanic Customers with a Taste of Home

    Multicultural Excellence Awards   December 22, 2022  

    To celebrate its 60th anniversary and pay homage to the Hispanic customers who have made the brand’s success possible, Sedano’s produced a special edition of its Neustra Sazón magazine, complete with food and drink recipes meant to honor Hispanic heritage.

    view
  • Marketing to Indigenous Peoples/Native Americans

    Ask the Expert Answers   December 20, 2022  

    How can brands market to Indigenous and Native American Consumers?

    view
  • More Inclusive Marketing Makes the World a Better Place

    Industry Insights   December 20, 2022  

    I recently toured the University of Georgia campus with my son and noted a display in the library about the historic integration of the school in 1961 when a judge ordered the immediate admission of two Black students, Hamilton Holmes and Charlayne Hunter. I looked at the black and white photos of these brave young adults and wondered, how did they feel? History tells us they were met with taunts and crowds throwing bottles and bricks. It must have been terrifying.

    view
  • The Black Elevation Map

    Multicultural Excellence Awards   December 20, 2022  

    Black & Abroad created a Black Elevation Map to pinpoint where Black-owned businesses and cultural institutions are most likely to be present, absent, and in what abundance.

    view
  • Pantene Hosts a Quniceañera for 44-Year-Old Trans Woman and Her Family

    Multicultural Excellence Awards   December 19, 2022  

    To recognize the International Day of Trans Remembrance, P&G’s Pantene hosted a quniceañera for 44-year-old transgender women, allowing her to finally “come out” as a woman in the Mexican tradition and surrounded by her family and friends.

    view
  • Google Shows How the Pixel Can Overcome the Discrimination Faced by Hispanics

    Multicultural Excellence Awards   December 19, 2022  

    Google’s "Para Todo lo que Eres” campaign sought to more deeply engage bilingual Hispanics, who were less aware of the Google Pixel smartphone than other demographics, by showing them how some of the new features of the Pixel 6 could help them overcome language barriers and skin color-related discrimination.

    view
  • How Ford Positioned Its SUV as the Perfect Vehicle for Post-COVID Reunions

    Multicultural Excellence Awards   December 18, 2022  

    In an effort to engage South Asians in the Toronto area, Ford Canada launched a campaign that positioned its Escape SUV as the perfect vehicle to help reunite families who were coming together to celebrate Diwali after a long, pandemic-induced layoff.

    view
  • Burger King Used Authentic Photography to Promote Its New All-Natural Menu

    Multicultural Excellence Awards   December 18, 2022  

    With its “Non Artificial Mexico” campaign, Burger King seized on the popular perception that Mexican advertising is inauthentic and used it to promote its brand new, all-natural restaurant menu.

    view
  • Winning Over Hispanic Audiences Requires Long-term Planning

    ANA Magazine   December 16, 2022  

    Despite increasing purchasing power in the past several years, Latin American communities tend to get the most attention from marketers only during Hispanic Heritage Month (September 15–October 15), with too many companies focused on the short-term. To cultivate relationships and build brand loyalty long-term, markers must uncover deeper consumer insights about American citizens whose ancestors came from Spain, Mexico, the Caribbean, and Central and South America.

    view