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Forced to Lead

Event Recaps October 27, 2022

Kadenwood shared how it dealt with the challenges of marketing CBD products.

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Forced to Lead

Conference Highlights October 27, 2022

Proactivity is key to Kadenwood’s efforts to overcome the challenges of marketing its plant-based wellness products.

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Forced to Lead

Conference Sessions October 27, 2022

In this video, Kadenwood shared how it dealt with the challenges of marketing CBD products.

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Panadol Shows You How to Take Care After a COVID Vaccine

Internationalist Innovation in Media August 31, 2022

To educate consumers about the side effects of a COVID vaccine, Panadol launched "Take Care," a full funnel, multichannel activation.

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How This Company Is Taking Action Against Air Pollution

Internationalist Innovation in Media August 27, 2022

Otrivin is the world leader in nasal decongestion, with strong nasal health expertise and consumer understanding. Otrivin has taken action to reduce the health impact of air pollution by providing easy-to-adopt actions that enable people to take control.

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Prioritizing the Digital Healthcare Experience

Industry Insights August 25, 2022

The Inflation Reduction Act, recently signed into law, will reshape many aspects of the healthcare industry, and should heighten the sector’s focus on access, innovation and virtual care.

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Changing Perception — Tapping into Entertainment Marketing to Navigate Cannabis Censorship

Event Recaps July 12, 2022

Weedmaps discussed how it worked with Wheelhouse Labs to destigmatize the legal cannabis industry.

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Pharma Marketing 101: Five Things Every Health Care Marketer Should Know

Knowledge Partners April 14, 2022

The pharmaceutical industry is unique with its own set of regulations and considerations marketers must learn to navigate. With more than 20 years of health care agency experience, Carrie Craigmyle, DeepIntent’s SVP of Strategy, shares five things every health care marketer needs to know.

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Leveling Up Diabetes Care

ECHO Awards March 29, 2022

Level2 deployed a highly personalized direct mail and digital media campaign to encourage people to try its Continuous Glucose Monitor device, which would help them get their type 2 diabetes under control.

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The Pot Market Is Blazing New Trails

ANA Magazine May 28, 2021

A growing number of states are moving toward legalizing recreational use of marijuana and publishers are getting more accepting of cannabis-themed advertising. Nevertheless, achieving scale will likely be a long slog for brands that want to join the fray. For clues as to how cannabis might eventually emerge as an everyday product, marketers should take a closer look at the CBD space.

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The Brand-Led Effort Driving COVID-19 Vaccinations

ANA Magazine March 24, 2021

More than 300 brands are participating in the Ad Council's COVID-19 Vaccine Education Initiative, rolling out various advertising campaigns that urge people to get vaccinated and address those who are reluctant to get the shot.

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One Bite Is All It Takes

ECHO Awards March 2, 2020

Pfizer set out to increase awareness of Tick-Borne Encephalitis and the repercussions of the virus carried by ticks.

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Innovating in a "Gold Rush" Market with Lisa Hurwitz of Grassroots Cannabis

Marketing Futures Podcast October 1, 2019

In what's almost certainly the first podcast ever recorded from inside an "Herbmobile," we talk to Grassroots Chief Marketing and Innovation Officer Lisa Hurwitz. This heady discussion covers the mindset behind growing a brand for the long term in a "gold rush" market and the challenges of reeducating the population on cannabis.

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HHS Litigation Update

Event Recaps July 24, 2019

The ANA won a lawsuit against the Department of Health and Human Services regarding the new rule requiring pharmaceutical television ads to feature list prices.

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