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Search returned: 428 document(s).
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The Importance of Omnichannel Marketing in the Modern Landscape
Knowledge Partners September 15, 2021Theorem shares best practices in developing omni-channel campaigns to accommodate consumers across a fragmented media landscape and expand reach through a variety of platforms.
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A Personalized Future, with Mike Barclay of MoEngage
Marketing Futures September 7, 2021We're making it personal today at the Marketing Futures Podcast. Mike Barclay of MoEngage joins us to talk the history and future of personalization in marketing.
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Digital Transformation: Building a Program for the Road Ahead
Session Videos August 26, 2021In this video, speakers from Mothers Against Drunk Driving (MADD) and RKD Group examined how digital transformation is crucial for building a successful fundraising program for the years ahead.
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Digital Transformation: Building a Program for the Road Ahead
Event Recaps August 26, 2021Speakers from Mothers Against Drunk Driving (MADD) and RKD Group examined how digital transformation is crucial for building a successful fundraising program for the years ahead.
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Solving Cookie Disappearance, Measurement Bias, and Privacy Adherence with Reach and Frequency Prediction for Virtual Consumers
Session Videos August 18, 2021In this video, Marketing Evolution presented the challenges of, and solutions for, implementing a cross-channel media impact measurement software system in the age of rapid and disruptive changes in data-sharing policy.
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Products with Purpose
B2 Awards August 12, 2021DSM developed a campaign that elevated the brand above a crowded marketplace by focusing on what matters in their industry: helping people live better lives through nutrition.
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The Drum Digitally Transforms with Pandemic-Proof Online Festivals
B2 Awards August 12, 2021By digitally transforming its entire live events division during the pandemic, The Drum, a leading global publisher for the marketing and media industries, secured pre-sold revenue and created a sustainable business model for the future.
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Project North Star
B2 Awards August 12, 2021Through a transparent rebrand, Coldwell Banker Real Estate reinforced its core values, message, and design to show that it is poised for growth and committed to empowering its network to leave their mark on the world of real estate.
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Sounds of the Season
B2 Awards August 12, 2021Ad agency Cargo created a vintage-inspired vinyl holiday lo-fi album for current agency clients via direct mail and an online experience that went on to generate revenue and relationships.
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How Conduent Used Short Copy and Striking Imagery to Move Forward
B2 Awards August 12, 2021Targeting time-pressed and pressured C-suite business leaders during the pandemic, business process sourcing company Conduent used short, succinct copy and striking imagery to power a multi-channel campaign that elevated brand awareness and generated millions of dollars in new business.
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Put the “U” Back in Syrac_se
B2 Awards August 12, 2021The Downtown Committee of Syracuse created a campaign featuring local business and political leaders encouraging people to safely and responsibly enjoy all that Syracuse had to offer.
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2RM B2B Marketing Guide: Digital Experience
Knowledge Partners August 9, 2021In this guide, 2RM shares insight on how B2B companies are transforming the consumer experience in response to evolving customer behavior prompted by the pandemic.
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B2 Awards: Live! Building Growth Today by Inspiring the Innovative Minds of Tomorrow
Event Recaps July 22, 2021Forced to evaluate its direction at the start of the pandemic, LEGO Education made the calculated decision to stick with its pre-pandemic messaging, using real-time insights to change positioning and drive engagement with teachers and education decision-makers.
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B2 Awards: Live! Building Growth Today by Inspiring the Innovative Minds of Tomorrow
Session Videos July 22, 2021In this video, learn why LEGO Education made the calculated decision to stick with its pre-pandemic messaging, using real-time insights to change positioning and drive engagement with teachers and education decision-makers.
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How Marketers Sharpen Their Personalization Playbook
Forward July 20, 2021Adding personalization to marketing and advertising programs seems pretty straightforward (at least on paper). However, to generate the most value out of personalization, brands need to establish a framework that empowers teams across the enterprise, while maintaining governance regarding the company’s business processes.
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Omnichannel Advertising in a Streaming-Centric World
Forward June 29, 2021Like the shift from landlines to mobile devices, society is likely to continue its preference for CTV and digital video over linear TV. For marketers, this requires a shift in media strategy. Though marketers have been operating in an omnichannel world for a while, they must now confront the complexity of a fragmented digital environment and refocus their omnichannel advertising strategies with CTV rather than linear TV at the center.
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How AutoNation Uses Data for a More Relevant and Optimized Customer Journey
Public Videos June 18, 2021Persistent recognition provides AutoNation with unified customer data for optimizing media strategies.
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How AutoNation Uses Data for a More Relevant and Optimized Customer Journey
Session Videos June 18, 2021In this video, learn how the AutoNation marketing ecosystem leverages 1st, 2nd, and 3rd party data to personalize and deliver an optimized customer experience across an omnichannel media environment.
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The Three Big Hairy Challenges Facing Marketers in a COVID-Impacted Digital World
Public Videos June 18, 2021To achieve their goals for holistic attribution, marketers need to wean themselves from the walled gardens and cookies.
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The Three Big Hairy Challenges Facing Marketers in a COVID-Impacted Digital World
Session Videos June 18, 2021In this video, eMarketer co-founder Geoff Ramsey discussed the three challenges facing marketers in a COVID-impacted digital world.
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