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Search returned: 479 document(s).

  • Mastercard Reaches Out to the Visually Impaired

    Multicultural Excellence Awards   December 21, 2022  

    Mastercard introduced a new system of payment cards for blind and partially sighted customers, then promoted it via a cross-media campaign.

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  • How Ford Positioned Its SUV as the Perfect Vehicle for Post-COVID Reunions

    Multicultural Excellence Awards   December 18, 2022  

    In an effort to engage South Asians in the Toronto area, Ford Canada launched a campaign that positioned its Escape SUV as the perfect vehicle to help reunite families who were coming together to celebrate Diwali after a long, pandemic-induced layoff.

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  • HRC Flies the Reality Flag for LGBTQ+ Americans

    Multicultural Excellence Awards   December 10, 2022  

    To support the Equality Act for LGBTQ+ Americans, the Human Rights Campaign (HRC) created a Reality Flag, an alternate version of the American flag, and promoted it via a cross-media campaign.

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  • Media Quality and Precision Frequency Using Attention Metrics

    Knowledge Partners   November 22, 2022  

    This guide from Adelaide demonstrates how advertisers can use attention metrics to set impression quality thresholds and identify the level of media quality required to achieve the strongest correlation between exposures and KPIs. These insights are derived from research conducted over the last six months.

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  • The Great Unification of Converged TV

    Knowledge Partners   November 18, 2022  

    To better understand today’s “converged TV” market, Innovid worked with a third-party firm to survey more than 250 brand and agency advertisers in September 2022.

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  • Performance and Purpose Through Content

    Event Recaps   November 16, 2022  

    Lysol’s Whitney Braddock shared how her brand used the pandemic as an opportunity to launch an ongoing content series that eschewed short-term sales strategies in favor of educating consumers and making them aware of all the ways they could stop COVID-19’s spread, even beyond using Lysol.

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  • A Conversation with the Co-Chairs of the ANA Content Marketing Committee

    Event Recaps   November 16, 2022  

    ANA Content Marketing Committee Co-Chairs John von Brachel of Novartis and David Brown of Knotch Inc. discussed trends in content, including how individuals with a media background can succeed in content marketing, how content teams can achieve brand differentiation, and how agencies fit into the content marketing ecosystem.

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  • Get Your Brand’s Groove On

    Event Recaps   November 9, 2022  

    A panel of experts from both independent firms and the brand side reviewed music in advertising, including performers’ rights, different types of music licenses, how to engage cover artists, and key things to know when preparing to negotiate for the rights of a song with a publisher or record label.

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  • A Human-Centric Digital Approach, with Nicole Levings of Audience Collective

    Marketing Futures Podcast   October 11, 2022  

    Nicole Levings, Managing Director of Audience Collective, joined host Mike Berberich on the pod to share findings of a new report on the brand-consumer-tech relationship, and why organizing around a human-centric digital experience is vital to succeed in the modern marketplace.

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  • Back to the Future for B2B Marketers?

    B2B Marketer   October 5, 2022  

    The pandemic seems to have altered the script when it comes to the most effective ways to reach business decision-makers, as B2B brands embrace a hybrid marketing strategy combining analog and digital messaging.

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  • 2022 ANA Response Rate Report — The Results Are In

    Event Recaps   October 4, 2022  

    Demand Metric and the ANA presented results from their study Response Rate Report 2022: Performance and Cost Metrics Across Direct Media, sharing benchmark data for media performance with the data-driven marketing community.

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  • What’s Next in Martech and How Brands Are Leveraging Martech to Drive Personalized Engagement at Scale

    Event Recaps   October 4, 2022  

    Doug Jensen, with The Estée Lauder Company, shared how he evaluated his organization’s bloated tech stack, found overlap and redundancies, and transformed it into a fully optimized ecosystem capable of contributing to business objectives across every brand.

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  • What’s Next in Omnichannel — Personalization and Measurement Offline and Online

    Event Recaps   October 4, 2022  

    Ray Van Iterson, manager of marketing strategy at USPS, provided insights on why combining online and offline efforts gives marketers the highest chance for success and shared some tips on how to best integrate digital and analog channels into one campaign.

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  • Multi-Channel Marketing

    Conference Sessions   September 28, 2022  

    Integrating the online channel into your fundraising and communications mix is critical. In this session, learn why it’s also critical to apply the same direct marketing disciplines to your online program that you do in your other channels.

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  • Campaigns That Drive Connections

    Knowledge Partners   September 27, 2022  

    What if you could tie all your marketing efforts together with a “Big Idea” that stood out from the competition? People will notice, remember, and consider your brand.

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  • How Upwork Showed Hiring Managers a Whole New World of Candidates

    In-House Excellence Awards   September 25, 2022  

    Against the backdrop of The Great Resignation, Upwork’s “The Perfect Fit” campaign let panicked hiring managers know that finding the perfect candidate for their openings was as easy as visiting the Upwork website.

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  • Industry Players Join Forces to Tackle Cross-Media Measurement

    Event Recaps   September 15, 2022  

    A panel of participants in the development of the ANA’s cross-media measurement solution convened to share an update on their progress, where the solution is heading, and how the best and brightest minds across the marketing industry are joining forces to solve for this most pressing issue.

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  • Industry Players Join Forces to Tackle Cross-Media Measurement

    Conference Sessions   September 15, 2022  

    In this video, a panel of participants in the development of the ANA’s cross-media measurement solution convened to share an update on their progress, where the solution is heading, and how the best and brightest minds across the marketing industry are joining forces to solve for this most pressing issue.

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  • Channel-First to Audience-First Omnichannel Marketing: The Nature Conservancy’s "Build Our Own" Approach

    Conference Sessions   September 9, 2022  

    In this video, David Strauss, director of global membership at The Nature Conservancy, shared highlights and lessons learned from his organization’s effort to adopt omnichannel marketing.

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  • Channel-First to Audience-First Omnichannel Marketing: The Nature Conservancy’s "Build Our Own" Approach

    Event Recaps   September 9, 2022  

    David Strauss, director of global membership at The Nature Conservancy, shared highlights and lessons learned from his organization’s effort to adopt omnichannel marketing.

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