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Leveraging Cross-Channel TV to Find New Audiences and Challenge Rivals
Session Videos May 13, 2022In this video, Simulmedia’s Chief Revenue Officer, Lauren Fry, explains how the company’s unique TV+® platform for automated cross-channel planning and buying guarantees national reach across linear and CTV, without wasteful and costly audience duplication.
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That's So Meta, with Jason Velliquette of R3
Marketing Futures May 13, 2022The metaverse is the talk of the marketing industry, yet technically it doesn't even exist yet. Today we talk to Jason Velliquette, Head of Digital at R3, about what the real metaverse will look like in the future, and how brands can prepare today for a virtualized tomorrow.
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Previously Cast Aside, QR Codes Are Making a Comeback
ANA Magazine May 6, 2022Quick Response (QR) codes were all the rage in the early 2000s but soon fell out of a favor among most brands. But they have come back to life, spurred by the pandemic and the growing imperative among marketers to thread their message between the physical and digital worlds. And, unlike the first time around, QR codes now seem to have much more staying power when it comes to engaging consumers and driving revenue.
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Storytelling for Tumultuous Times
Event Recaps April 29, 2022With business struggling mightily in the first year of the pandemic, Marriott used a content campaign driven by a powerful audience insight to reignite its customers’ passion for travel and to show them how it could be done not just safely, but in a way that was beneficial to society.
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Creating Digital Content from Consumer Data
Event Recaps April 28, 2022Mary Rodgers, head of marketing communications at Cuisinart, discussed how her brand approaches collecting data and using it to guide the creation of content that connects with consumers and drives interactive campaigns that ultimately lead to business success.
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How P&G Studios Helps Reinvent Advertising
Event Recaps April 27, 2022P&G’s Kimberly Doebereiner discussed the concept of constructive disruption and shared how P&G’s brands use it as a North Star for their advertising and content activations. With this as a guide, they seek to create brand experiences that are more useful and more interesting than what consumers are used to.
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Key Learnings from the MediaSense Media 2025 Study
Session Videos April 19, 2022MediaSense’s Media 20:20 program, now in it’s 7th year has become a barometer for the global media industry and essential reading for Marketing Directors, Procurement, Digital, and Media Teams. This latest wave of research includes inputs from 100+ senior marketers.
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The Digital Native, with George Popstefanov of PMG
Marketing Futures April 15, 2022George Popstefanov is a digital native in every sense of the word. We spoke to the founder and CEO of PMG about innovation, the metaverse, the Great Resignation, and more.
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Reinventing an Iconic Brand for a New Era
Session Videos April 13, 2022In this video, IBM’s Joe Rivas shared how he and his team launched a new brand platform, educated the entire organization to achieve full buy-in on this new platform, and activated across numerous media to ensure engagement and success across the entire marketing funnel.
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Reinventing an Iconic Brand for a New Era
Event Recaps April 13, 2022IBM’s Joe Rivas shared how he and his team launched a new brand platform, educated the entire organization to achieve full buy-in on this new platform, and activated across numerous media to ensure engagement and success across the entire marketing funnel.
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Five Tips for the First-Time Programmatic CTV Advertiser
Knowledge Partners April 11, 2022As pharmaceutical advertisers increasingly embrace CTV, and specifically programmatic CTV, DeepIntent CMO Marcella Milliet-Sciorra breaks down what they need to know.
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Draw the Line Against Malaria
ECHO Awards March 29, 2022Malaria No More (MNM) partnered with Nigerian artist and activist Láolú Sebanjo for a global brand campaign aimed at raising awareness, galvanizing communities, and influencing world leaders to take immediate action against malaria.
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Everyone Can't Do Everything at the Same Time
ECHO Awards March 29, 2022Göteborg Energi, a Swedish energy company in Gothenburg, launched a campaign encouraging citizens to moderate their use of electricity, conserving energy and reducing fossil emissions in the process.
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SickKids Foundation Reaches Historic Milestone with Data-Powered Campaign
ECHO Awards March 29, 2022With the goal of reaching one million donors, SickKids foundation launched a campaign aimed at earning new donors by using data insights to better understand which emotions drove donations, to inform creative decisions for the campaign, and to target likely donors in the places where they were most likely to engage.
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The Grass Is Greeners for Sorgenia
ECHO Awards March 29, 2022Greeners is a behavioral loyalty project aimed at building the Greeners community, a place where Sorgenia can build a relationship with its customers, stimulating them through the use of missions and educational content related to environmental sustainability.
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eBay Seller Migration to Managed Payments
ECHO Awards March 29, 2022eBay’s Payments GTM product marketing team drove 18 million sellers from more than 190 countries to migrate to a new eBay payments experience.
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A Website for Gun Safety
ECHO Awards March 29, 2022Brady, one of America’s oldest gun safety groups, and the Ad Council launched a cross media campaign to raise awareness on safe gun storage and drive viewership to the EndFamilyFire.org website, sharing tips on how to make homes more secure and offering resources on firearm suicide.
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Just As Long As You Play: SickKids Foundation’s Charitable Lottery
ECHO Awards March 29, 2022The SickKids Foundation created a campaign for its charitable lottery encouraging people to participate, regardless of if they’re motivated by giving to the cause or the prospect of winning prizes.
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Tectonic Shifts in Media, with Colin Mitchell of Vice Media Group and Virtue
Marketing Futures March 17, 2022Colin Mitchell, Chief Innovation Office of Vice Media Group and Co-President of Virtue, joined the pod today to discuss the different innovation challenges he helps brands overcome and give us a glimpse into the Vice Verse, the organization's foray into the metaverse.
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Cross Media Measurement
Event Recaps March 3, 2022A panel of key players and advisors came together to give an update on what the ANA’s Cross Media Measurement initiative is, the problems it is attempting to address, where it currently stands in development, and what the timeline for a roll out looks like.
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