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Search returned: 181 document(s).
Harnessing the Green Monster: An Integrated Benjamin Moore Case Study
Benjamin Moore shared the consumer insights, best practices and lessons learned from the launch of its Green Monster line of paint.
American Licorice Finds Its Sweet Spot with Earned Reach
American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
Google Names Programmatic Video Marketplace Partners: Fox News, HGTV, Netflix On Board
Google on Tuesday revealed several of the publishers and advertisers using the marketplace.
Reliance On Analytics To Grow As Data-Driven Marketing Drives Revenue, Report Says
Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.
Measuring the Consumer Decision Journey
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
When 1+1=3: Direct Collaboration Improves Ad Performance
With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.
'Programmatic' Voted Marketing Word of the Year
And the votes are in!
Why Marketing to Consumers, Not the Masses, is the Key to Brand Success in Africa
Understanding behaviors, attitudes and influences is essential to tap into Africa’s diverse set of consumers.
Top Trends Predicted For Digital Advertising In 2015
Among the predictions: 2015 Will Lead To The Demise Of Old School Ad Networks and Programmatic buying will increase 52% to $21 billion globally.
Ad Tech for a Connected World
An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.
Gaining Momentum
Learn how the marketing industry is proceeding in its quest for cross-platform measurement standards.
The Lifestyle Consumer Revealed
The multi-generational lifestyle consumer base is seeking insights that help them live better. Learn how marketers can effectively reach this highly engaged, influential audience.
Get Out of the Box
While the viewing behavior of the lifestyle audience continues to skew toward TV, that audience is increasingly platform agnostic.
The Future of Programmatic: When the Art & Science of Advertising Collide
PulsePoint and Digiday surveyed over 335 industry professionals on both sides of the buy/sell aisle, from agencies to brands and publishers.
Digital Advertising Guide
Wrap your head around online advertising, banners ads & specs, search ads, social ads, mobile ads, ad serving, online targeting,online metrics and more in this comprehensive guide.
Missouri Lottery Wins Big with Innovation
The Missouri Lottery developed a culture of innovation in order to attract Millennials while reinforcing its core brand benefits within local communities.
Moving Election Numbers: The Power of Digital Video
This research report provides insights into voters’ planned video viewing behavior for the 2014 midterm election.
Industry Reacts To Yahoo's $640 Million Acquisition Of BrightRoll
Yahoo formally announced an agreement to acquire programmatic video ad platform BrightRoll for $640 million.
NBA Inspires and Connects with the Total Market
The NBA described its total market approach and offered five tips for executing total market successfully.
NBA Inspires and Connects with the Total Market
In this video, the NBA described its total market approach and offered five tips for executing total market successfully.
