Search returned: 406 document(s).

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  How Helping Up Mission Connected with a Hard-to-Reach Audience

  Event Recaps   September 13, 2023  

  Baltimore-based nonprofit Helping Up Mission shared its process for developing a campaign that raised awareness about its services, elevated the brand, and got help to people who needed it, even when they were hard to reach.

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  How Helping Up Mission Connected with a Hard-to-Reach Audience

  Conference Session Videos   September 13, 2023  

  In this video, Baltimore-based nonprofit Helping Up Mission shared its process for developing a campaign that raised awareness about its services, elevated the brand, and got help to people who needed it, even when they were hard to reach.

  view
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  Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations

  Event Recaps   September 12, 2023  

  Christy Hoskins, VP and CMO at La-Z-Boy Inc., shared how her 95-year-old brand has undergone a transformation, going from a sleepy legacy brand to one that is active, dynamic, distinctive, and appealing to modern audiences.

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  Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations

  Conference Session Videos   September 12, 2023  

  In this video, Christy Hoskins, VP and CMO at La-Z-Boy Inc., shared how her 95-year-old brand has undergone a transformation, going from a sleepy legacy brand to one that is active, dynamic, distinctive, and appealing to modern audiences.

  view
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  How Slurpee is Building 7-Eleven’s Culture-First Approach

  Event Recaps   September 12, 2023  

  7-Eleven shared highlights and learnings from its first-ever brand makeover, outlining how it has incorporated purpose as the driving force behind all of its marketing, leveraged partnerships that drove engagement for the brand, and capitalized on niche cultural moments to create more authentic connections with its biggest fans.

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  How Slurpee is Building 7-Eleven’s Culture-First Approach

  Conference Session Videos   September 12, 2023  

  In this video, 7-Eleven shared highlights and learnings from its first-ever brand makeover, outlining how it has incorporated purpose, leveraged partnerships, and capitalized on niche cultural moments.

  view
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  Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations

  Conference Highlights   September 12, 2023  

  Audience segmentation and a commitment to its true identity were key to La-Z-Boy’s repositioning brand activations.

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  Barkley Does Research Promotion Right with This Omnichannel Campaign

  B2 Awards   September 5, 2023  

  Barkley leveraged an omnichannel campaign to increase interest in one of its most important research reports.

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  Dechra Revolutionizes Veterinary Product Marketing with Great Creative

  B2 Awards   September 5, 2023  

  Dechra’s Pharmaceuticals created a campaign that targeted veterinarians and dog owners to help them understand Cushing’s syndrome — an often-undiagnosed, lifelong illness in dogs — and how to treat it using Dechra’s Vetoryl.

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  Verizon Drives Impressive Results with Marketing and Sales Alignment

  B2 Awards   September 5, 2023  

  Verizon created a campaign that focused on aligning marketing and sales teams and leveraging a never-before-attempted tactic for the telecom brand’s B2B business — indirect marketing.

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  How Vanguard Earned New Business with a Simple Messaging Tweak

  B2 Awards   September 5, 2023  

  To improve its standing within the financial services sector, Vanguard launched a campaign that positioned financial wellness as an ongoing process rather than a single achievable moment.

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  How ZS Used AI to Sell AI

  B2 Awards   September 5, 2023  

  ZS used a mix of AI-generated creative and unique thought leadership content to build a landing page that convinced key decision makers in health care that the technology brand could be a partner in leading the industry into the future.

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  Cross-Garden, Not Cross-Channel, Is the Future of TV Advertising

  Forward   August 29, 2023  

  Most of the streaming video world is happening in "walled gardens," proprietary media and ad delivery platforms that work either somewhat or entirely independently from one another. As marketers wade into the future of television, they'll need a cross-platform approach that works for the brand and the viewer.

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  Cross-Media Measurement in a Digital-First Landscape

  Conference Highlights   August 22, 2023  

  In a streaming landscape, cross-media measurement is critical to optimally targeting audiences.

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  How SeeHer’s New Tool Allows for More Effective Media Planning and Targeting

  Event Recaps   August 21, 2023  

  SeeHer and Comscore previewed the new GEM Audiences tool, detailing insights that were used in its creation and the ways in which it can be leveraged for more effective media planning.

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  These Horror Movie Campaigns Are a Masterclass on Emotion in Marketing

  Behind the Campaign   August 10, 2023  

  This debut episode of Behind the Campaign examines why modern horror movie campaigns are so effective and what can other brands learn from the chills they give audiences.

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  Accor Teams with DJ Snake for a Promotional Video Game

  Smarties Awards   July 24, 2023  

  To promote a loyalty program, Accor leveraged a partnership with DJ Snake to create an updated version of a popular French video game, with gameplay elements referencing the hotels and the DJ.

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  Magnum Offers Data-Driven Personalized Pleasure on YouTube

  Smarties Awards   July 24, 2023  

  Magnum's data-driven campaign used personalized videos on YouTube to engage with audiences, resulting in improved video completion rates, increased Magnum-related searches, and higher participation in a promotional draw.

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  This Campaign Helped Saree Weavers in West Bengal Earn Revenue During a Tough Time

  Smarties Awards   July 24, 2023  

  Detergent brand Sunlight was able to increase its market share and drive revenue with a campaign in which the brand partnered with a popular designer and West Bengalese clothing weavers to create custom, colorful sarees.

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  Ultima Fuels Small-Dog Vitality with a Soccer Match

  Smarties Awards   July 24, 2023  

  Ultima transformed LED panels on the sidelines of a Serie A soccer match to create an immersive experience of a small dog chasing a ball, captivating both live and television audiences, while emphasizing the significance of tailored nutrition for small dogs.

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