search results

MGM Resorts International is one of the world's leading global hospitality companies, operating a portfolio of destination resort brands, including Bellagio, MGM Grand, Mandalay Bay and The Mirage. In this session, Megan Estrada, Vice President of Media – MGM Resorts International shared their insights and learnings for measuring and real-time optimization for their portfolio of brands across traditional and social media channels.

This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers including an in-depth review of the new contract template.

This download from CIMM offers a common language reference of terms and definitions for media measurement.

POPSUGAR shared how it stays relevant to the newest generation of consumers and how it curates content to engage its audience and ultimately drive sales.

To stay relevant in a digital world, American Greetings tapped into cultural tension to ensure it was part of the conversation.

American Greetings shared three case studies demonstrating how a legacy brand on a budget can stay relevant in a digital world.

In this video, Gatorade shared the digital strategies that helped it transform from a sports drink to an innovative sports fuel company.

In this video, Target explained its updated marketing strategies using three campaigns as examples.

Marketers should stay true to their brand promise and not chase platforms. Learn why they should build strategies around humans first.

Target explained its updated marketing strategies using three campaigns as examples.

Gatorade shared the digital strategies that helped it transform from a sports drink to an innovative sports fuel company.

Using integrated inbound marketing, a small ingredient supplier reinvented itself into a creative force and thought leader in its culinary category.

To fight against the effects of fragmented viewing, MediaPost shared five tips to help marketers complement traditional TV strategies with cross-screen amplification.

Lenovo’s “Users Happen” campaign featured “war stories” from IT professionals about troublesome users in an attempt to engage and resonate with its target audience.

Trelleborg underwent a digital marketing transformation to substantially increase ROI on marketing.

Hankook Tire, official sponsor of Formula Drift, created an integrated campaign that amplified its share of voice in the tire manufacturing industry.

Merck Animal Health launched an advocacy campaign to drive awareness of the ubiquity of the disease kennel cough and increase sales of its vaccine, Nobivac KC.

Hill’s Pet Nutrition engaged attendees of the North American Veterinary Conference with branded content.

Time Warner Cable Business Class targeted small-business owners with a content marketing campaign.

Dot London, a premium web domain service, targeted London businesses with a multi-platform campaign.