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A Q&A with The Fresh Market CMO Kevin Miller
Industry Insights March 13, 2023Kevin Miller, Chief Marketing Officer, The Fresh Market, is presenting a session entitled “The Fresh Market Turnaround Story – The Power of Love” at the ANA 2023 Brand Masters Conference April 26-28 in Bonita Springs, Fla. ANA’s Mike Kaufman, Senior Vice-President, Brand & Media, recently interviewed him for a pre-conference discussion.
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Sustainability and Your Customer
Knowledge Partners March 7, 2023Astound shares insights from its “Sustainability and Your Customer” study, a report created in partnership with Shopify, highlighting recent shifts in consumer behaviors related to sustainability.
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ANA Global CMO Growth Council Quarterly Progress Update — Sustainability
CMO Content February 23, 2023ANA’s Global Growth Council met to drive CMO engagement in sustainability practice at scale by increasing the number of case studies shared, establishing benchmarks for the carbon footprints of their brands, and establishing collaboration processes with key internal stakeholders.
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Fusing Sustainability and Profit
Conference Sessions February 15, 2023In this video, Jeff Fromm, author of The Purpose Advantage, advised brands on how to integrate a commitment to sustainability with the wholesome pursuit of profit.
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Fusing Sustainability and Profit
Event Recaps February 15, 2023At a February 2023 meeting of ANA’s Sustainability Committee, Jeff Fromm, author of The Purpose Advantage, advised brands on how to integrate a commitment to sustainability with the wholesome pursuit of profit.
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Making Media More Sustainable
Event Recaps February 15, 2023Ad Net Zero has the mission of unifying the advertising industry around a common measurement framework, tools, practices, and actions to reduce the carbon impact of producing and distributing advertising to real net zero.
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Making Media More Sustainable
Conference Sessions February 15, 2023In this video, speakers reviewed the importance of taking steps to mitigate the carbon crisis across the media ecosystem.
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Ad Net Zero’s Recommendations for Achieving Net Zero Creative Production
Event Recaps February 7, 2023Ad Net Zero, along with its partner Green the Bid, explored the importance of taking steps to mitigate the carbon crisis across creative production and shared examples of how the production world can curb carbon emissions without compromising quality.
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Strategizing and Activating on Social Justice
Ask the Expert Answers February 7, 2023ANA’s Ask the Expert research service answers the question, “How can my brand authentically commit to social justice issues?"
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Super Bowl Ads Shouldn't Cost Us Our Planet
Industry Insights February 6, 2023Did you know a 30-second spot at this year’s Super Bowl will cost advertisers over $7 million? It would be surprising if you hadn’t. It’s an increasing figure that gets rolled out every time Super Bowl Sunday comes into view – usually accompanied by incessant chatter and collective head scratching in the press about whether it’s worth brands paying such an eye-watering number for their golden ticket to the Big Game.
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The FTC’s Updates to the Green Guides
Event Recaps January 19, 2023Designed by the FTC to offer guidance on the use of environmental marketing claims, the “Green Guides” are shortly set to be revised, and the FTC is seeking public comments. Law firm Reed Smith’s John Feldman provided an overview of some of the areas on which the FTC is seeking those comments.
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The Award-Winning Campaigns Highlighting Sustainable Practices
Industry Insights January 17, 2023The 2022 Multicultural Excellence Awards showcase and highlight campaigns that do just this. Below are some award-winning campaigns that shine a light on sustainability practices.
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5 Things That Should Guide Your 2023 Brand Strategy
Industry Insights January 5, 2023The pandemic forced brands and business leaders to acknowledge just how little control they have over the direction and rate at which their enterprises evolve. Representing the single greatest impetus for forced evolution in modern times, COVID-19 pulled the tablecloth out from under all of us. Some shattered. Some tipped over. And some stayed standing, thanks to a surer footing and better position than their counterparts.
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The Top 5 Marketing Trends for 2023
Industry Insights January 5, 2023It’s that time of year when we look into the crystal ball to get insight into trends that will impact the way business is done in the year ahead. From my perspective, I see an exciting trove of classics that when combined with newer iterations of AI and chatbots tech will really drive consumer connection. Let’s take a look.
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3 Key Insights for Marketers from the UN’s Climate Change Conference
Industry Insights December 8, 2022At this year’s United Nations Climate Change Conference (known as COP27), held in Sharm El-Sheikh, Egypt, business took a seat at the table more than ever. Last year’s COP26 in Glasgow was a breakthrough for private sector participation; the business community came in force to share sustainability commitments and collaborate on advancing a greener future.
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Driving Toward a More Sustainable Future as a Leading Ingredient Brand
Event Recaps December 8, 2022The LYCRA Company discussed its efforts to achieve sustainability as well as how it has marketed those efforts.
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Eight Questions to Guide ESG
Event Recaps December 7, 2022Insurer AXIS shared questions and tips to help guide organizations’ approach to ESG.
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Lenovo’s Approach to Sustainability
Event Recaps December 7, 2022Lenovo shared numerous examples of how its business is pursuing sustainability.
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Why Brand Purpose Can’t Work If It Ignores Social and Environmental Issues
Podcast Clips November 9, 2022Author and purpose expert Anne Bahr Thompson explains why economic and social issues are intrinsically linked and how brands must consider both in order to be good brand citizens and truly embody their purpose.
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Global Green Marketing Issues
Event Recaps November 9, 2022Members of the Global Advertising Lawyers Alliance discussed various cases concerning sustainability claims and how regulatory authorities adjudicated against them.
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