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  • B2B Going Green

    Industry Insights   August 4, 2022  

    If the peril currently faced by the planet was not enough to impress upon marketers the importance of sustainable business practices, they have had that importance underscored for them by one of their industry’s leaders, namely, Marc Pritchard. ANA Newsstand has quoted the chief brand officer of Procter & Gamble insisting that "marketing is in a state of disruption, and people expect more from brands and companies. They expect us to do good for society and for the planet. Brands really have the opportunity and responsibility to step up and do good — and do so in a way that's good for growth."

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  • Cisco Human x Nature: Helping Businesses Achieve Sustainability

    B2 Awards   July 10, 2022  

    Cisco launched a campaign educating IT leaders on how its smart building solutions can help companies reduce their carbon impact and drive business performance.

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  • How Purpose-Based Brands Outperform the Competition

    Event Recaps   June 28, 2022  

    Jeff Fromm, brand purpose evangelist and author of The Purpose Advantage, outlined why it’s critical to consider the United Nation’s Sustainable Development Goals when developing a purpose strategy and how that strategy can drive service, business, and cultural innovation through what he calls a “virtuous cycle.”

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  • Roadmap to Becoming a Sustainable Brand

    Event Recaps   May 25, 2022  

    Sustainable Brands defined “sustainability” and “sustainable brand” and outlined an approach to becoming sustainable.

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  • Nine Sustainable Behaviors

    Event Recaps   May 25, 2022  

    Sustainable Brands gave advice to consumers and brands looking to become more sustainable.

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  • Finding Your Brand Purpose by Turning Yourself Inside Out

    Event Recaps   May 24, 2022  

    Land O’Lakes shared how it’s acting on its mission to drive sustainable business practices across the farming industry and driving positive impact in the world.

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  • Finding Your Brand Purpose by Turning Yourself Inside Out

    Conference Sessions   May 24, 2022  

    In this video, Land O’Lakes shared how it’s acting on its mission to drive sustainable business practices across the farming industry and driving positive impact in the world.

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  • Marketing Sustainability in a High Inflation Economy

    Webinars   May 11, 2022  

    In this webinar, R3's Greg Paull reviewed the challenges of marketing sustainability and highlighted best practices in measuring the effectiveness and role of specialist partners.

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  • Foursquare Insights: Sustainable Consumer Behavior

    Knowledge Partners   April 29, 2022  

    To better understand how Americans are approaching sustainable living, Foursquare examined foot traffic patterns alongside self-reported survey data to analyze the shifts in consumers’ efforts in becoming sustainable in various aspects of life — transportation, food consumption, and shopping habits.

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  • Your Customers Want ESG to Change the World

    Forward   April 28, 2022  

    In the past, purpose in marketing might have been seen as a lever to increase brand perception and consumer preference, or only pursued if it was natively part of the company’s mission. Now, a commitment to societal issues or putting accountability at the core of one’s brand are no longer a bonus or a nice-to-have, a new report from Bloomberg Media finds — they are an essential part of doing business.

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  • How Brands Enhance Their Sustainability Efforts

    Champions of Growth   April 19, 2022  

    In the latest episode of Champions of Growth, Procter & Gamble's Virginie Helias speaks with host Matthew Schwartz about how brands and organizations can enhance their sustainability efforts and develop a corporate framework, so environmentalism is built into the organization and not bolted on.

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  • Brand and Sustainability: The Planet, People, and Society

    Ask the Expert Answers   April 13, 2022  

    How are brands embracing and promoting sustainability?

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  • Brands Driving with Purpose to Deliver to Customers' Lifestyles

    Event Recaps   April 13, 2022  

    Ford shared how it integrates its brand purpose — to help build a better world, where every person is free to move and pursue their dreams — in its product line, and how it drives positive impact across the country.

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  • Heroes at Zero: How Marketers Can Help Companies Reach Their Net Zero Sustainability Targets

    Pulse   April 6, 2022  

    Net0 defines net zero emissions as “the balance between the greenhouse gases that have been emitted and the offsets that have brought those emissions to zero. Zero carbon is when no GHGs were emitted to begin with. Successful carbon reduction strategies include lower emissions targets every year until zero emissions are achieved.

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  • How Ramboll Helps Commuters Avoid Air Pollution

    ECHO Awards   March 29, 2022  

    Ramboll, a global engineering, architecture, and consultancy company founded in Denmark, created “Happy Commuter,” a data-driven air quality index enabling people to find biking and walking paths with the cleanest air quality.

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  • The Grass Is Greeners for Sorgenia

    ECHO Awards   March 29, 2022  

    Greeners is a behavioral loyalty project aimed at building the Greeners community, a place where Sorgenia can build a relationship with its customers, stimulating them through the use of missions and educational content related to environmental sustainability.

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  • The Rise of Sustainable Media

    Knowledge Partners   March 25, 2022  

    A global study into green consumer behaviors and how these redefine business environmental strategy for corporate growth alongside effective and authentic marketing.

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  • On a Mission for Plant-Forward Living: A Q&A with Michelle Peterson of Pressed

    Industry Insights   March 15, 2022  

    Twelve years ago Pressed Juicery set out on a mission to pave the way for plant-forward living by making real, healthy food accessible to everyone. Pressed Juicery has now evolved to simply Pressed, expanding to a full array of plant-based foods to keep their customers nourished throughout the day.

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  • Corona Is Opening an Island

    ANA Magazine   March 11, 2022  

    Corona Island is taking brand extension to another level. The island, which opens this summer, will offer visitors a slew of environmental lessons that they can apply at home. Felipe Ambra, global VP for Corona at Anheuser-Busch InBev, hopes the destination will also serve as a beacon for other brands eager to accelerate their sustainability efforts.

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  • The Multichannel Donor Myth

    Conference Highlights   February 10, 2022  

    The goal of multichannel marketers should be to cultivate multiple gift donors.

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