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Consumers Want Companies to Be More Empathetic, Study Shows
Industry Insights December 15, 2021People crave empathy — and yet the digital and marketing landscape could be doing a much more effective job of fostering it and creating an environment where people feel seen, heard, and connected. As Jeff Tan and Brad Alperin of Dentsu International USA stated, “Radical empathy is more important than any technology. By thinking foremost about human needs, brands have the opportunity to truly innovate.”
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10 Tactics to Authentically Launch Your Brand’s LGBTQ+ Marketing
Industry Insights December 15, 2021Earlier this week, the ANA released the results from the first LGBTQ+ Marketing Inclusion survey as part of a report on LGBTQ+ Marketing Inclusion, including best practices. The survey results are overall positive with half of respondents stating that had at least one ad that featured an identifiable LGBTQ+ community member in the past year. However, the survey results showed that there is still hesitation from brands to embrace inclusive marketing. Moreover, that hesitation could be hindering brand growth.
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Meeting the Sustainability Mandate: Equipping Marketers for Full Systems Change
Webinars December 1, 2021Climate change necessitates a full-systems change. In this webinar, learn what this means for marketers and how can we equip brands to drive the adoption of sustainable consumption habits while also conferring a competitive advantage.
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Beyond Profit Podcast: GM’s Drive for an All-Electric Fleet
Beyond Profit November 30, 2021In this episode of Beyond Profit, host Ken Beaulieu welcomes Sarah Schrode, head of entertainment and influencer marketing at GM, and Erin Schmidt, chief product placement officer at Branded Entertainment Network, to discuss GM’s path forward, the value of entertainment marketing, and more.
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Cause Marketing
Session Videos November 15, 2021In this video, learn about the latest developments affecting cause marketing, including charitable sweepstakes, legislative initiatives for online fundraising platforms, and the convergence of cause marketing with sustainability and environmental social governance (ESG) programs.
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B2B, Sustainability, and Brand Health: Key Considerations for Brand Marketers
Webinars November 11, 2021Coinciding with COP26, where world leaders gathered to address the climate crisis, Bloomberg Media explored several questions about the climate through a business lens in this webinar.
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Marketers Join the Fight Against Climate Change
ANA Magazine October 25, 2021The escalating threat posed by climate change has prompted some of the globe’s largest brands to take steps to dramatically reduce their greenhouse gas emissions. As they bolster their sustainability efforts, marketers must strike a delicate balance between communicating how they’re helping to improve the environment and keeping the focus on the benefits of their products and services.
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The HP Way: Supplier Diversity Strategy Within Marketing
Event Recaps October 12, 2021Terrell Smith, global supplier diversity program manager, and Danielle Tisser, marketing agency strategy and management, both at HP, explored their approach to supplier diversity within the marketing space.
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Accelerating Your Brand’s Sustainability Journey
Event Recaps October 8, 2021Darren Beck from media thinktank Sustainable Brands offered case studies of the transformative journeys of Clorox, P&G, and other leading brands, providing insight into the best practices and tools available to help brands accelerate their journeys toward true sustainability.
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Accelerating Your Brand’s Sustainability Journey
Session Videos October 8, 2021In this video, Darren Beck from media thinktank Sustainable Brands offered case studies of the transformative journeys of Clorox, P&G, and other leading brands, providing insight into the best practices and tools available to help brands accelerate their journeys toward true sustainability.
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Accelerating Your Brand’s Sustainability Journey
Public Videos October 8, 2021Building sustainable brands entails disrupting systems in order to create new business models.
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How Deloitte Brought Its Purpose to Life Through Marketing
Event Recaps October 8, 2021During her session at the 2021 ANA Masters of Marketing Conference, Deloitte CMO Suzanna Kounkel offered some key lessons she and her team learned from altering the brand’s approach to purpose, pivoting away from its focus on inclusion and instead setting its sights on achieving equity.
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How Deloitte Brought Its Purpose to Life Through Marketing
Session Videos October 8, 2021In this video from the 2021 ANA Masters of Marketing Conference, Deloitte CMO Suzanna Kounkel offered some key lessons she and her team learned from altering the brand’s approach to purpose, pivoting away from its focus on inclusion and instead setting its sights on achieving equity.
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Frito Lay's Perspective on Building Community Through Multicultural Marketing
Industry Insights October 7, 2021Marissa Solis, Senior Vice President Marketing and Media at Frito Lay North America, will be a keynote speaker at the ANA's Multicultural Marketing and Diversity Conference, to be held October 24-26 in San Diego. Marissa shared her thoughts on the importance of multicultural marketing with ANA Senior Director Gena Casciano in advance of the conference.
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Sustainability 2.0: The Future of "Green" Claims
Event Recaps September 14, 2021Sustainability should be the top of mind for every marketer, not just to do the right thing, but to appeal to consumers who rather support brands that are environmentally aware and seeking to make a difference. During the pandemic, consumer behavior changed in that many wanted to support businesses that prioritize sustainability.
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Strategizing and Activating on Social Justice
Ask the Expert Answers September 1, 2021ANA’s Ask the Expert research service answers the question, “How can my brand authentically commit to social justice issues?"
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PepsiCo’s Journey at the Intersection of Marketing and Sustainability
Webinars August 25, 2021In this webinar, Maddy Kulkarni, Global Marketing Director, Sustainability & Purpose at PepsiCo, shared the stage with four agencies that PepsiCo has been partnering with to advance its work in both environmental and societal issues.
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How Clorox Is Embedding Sustainability into the Heart of its Business
Webinars August 25, 2021In this webinar, take a deep dive into what sustainability means to The Clorox Company and how it is activating its purpose and rallying every person and every brand to contribute toward an inclusive, sustainable world.
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Driving the Movement to Zero Emissions
Session Videos August 18, 2021Global CMO Deborah Wahl is the driving force behind a radical repositioning of the iconic General Motor's brand. In this video, learn how Deborah and her team have been charged with helping bring everybody in on the journey to an all-electric future as the company prepares to roll out 30 new electric vehicles.
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How to Measure and Optimize Sustainability-Focused Brand Messaging
Webinars August 18, 2021In this webinar, explore how brands using their platforms and influence to drive behavior change toward more sustainable lifestyles can effectively measure and optimize their messaging for credibility, talkability, influence, and action.
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