Search Marketing Knowledge Center

U.S. Commercial Production Tax Incentives

Industry Insights December 27, 2022

Tax incentive programs started to appear about 30 years ago in the film and television industries to keep U.S. productions from going offshore for lower costs. The purpose of this paper is to provide an overview of these incentives, outline the process for participating, and make advertisers aware of these incentives.

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How to Avoid In-Housing Purgatory

Industry Insights December 6, 2022

What is in-housing purgatory? It’s when companies are stuck half-way between building media technology and buying it. Many organizations have only accomplished a middle state where they have hired a few employees to become power-users of certain platforms, and where they have perhaps added a superficial layer of UX on top of those platforms and technologies.

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Media Procurement in an "Unboss" Culture

Event Recaps November 30, 2022

Representatives from Novartis reviewed the organization’s “unboss” culture — which aims to empower employees to be more innovative and collaborative — and explained how this culture has been applied across its complex procurement function.

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The Reconstruction of the Agency Landscape: Where Do We Go From Here?

Industry Insights November 30, 2022

The rising amount of pressure agencies and marketing teams are under has been becoming clearer. The state of the economy has restricted budgets, paused investments, and slowed down business deals, to name a few of many mounting challenges.

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Challenges Facing Marketer-Driven Production: Talent, Crew, and Vendor Payments

Event Recaps June 7, 2022

The TEAM Companies shared insights and tips for how marketers can better understand how to properly classify the status of certain employees and contract workers, be cognizant of applicable labor laws and union guidelines, and develop systems to avoid costly missteps when managing aspects of the creative supply chain.

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Discussion of the New 2022 SAG-AFTRA Commercials Contract Negotiations

Event Recaps June 7, 2022

With negotiations on the new SAG-AFTRA Commercials Contract concluding on April 5 of 2022 and being approved by the union board on April 9, negotiators on the Joint Policy Committee side provided a breakdown of the key terms that marketers and agencies need to be aware of going into the new three-year deal.

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Resource List of Certified Diverse Suppliers for Marketing/Advertising

Industry Insights June 6, 2022

To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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Direct Mail, Print, and Supply Chain Issues

Ask the Expert Answers March 10, 2022

ANA’s Ask the Expert research service answers the question, “How have direct mail and print been impacted by rising papers costs and supply chain issues, and how can my brand adjust to these changes?"

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The Benefits and Challenges of In-Housing Mass Media

Conference Sessions March 3, 2022

In this video, learn how some marketers have ventured to take mass media in-house, including ADT Security Services, where media is now fully in-house and has been for almost three years.

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The Benefits and Challenges of In-Housing Mass Media

Event Recaps March 3, 2022

Some marketers have ventured to take mass media in-house, including ADT Security Services, where media is now fully in-house and has been for almost three years.

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Video Ad Workflow for the Way TV Is Consumed Today

Webinars February 17, 2022

In this webinar, learn about an end-to-end video advertising solution that many of the world’s most successful marketers rely on to remove risk and waste while providing powerful insights into campaigns across every screen in any region of the world.

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How St. Jude Children’s Research Hospital Created a Million Dollar Livestream Fundraiser

In-House Excellence Awards December 21, 2021

St. Jude Children's Research Hospital created an engaging livestream fundraising event amid lockdown mandates, enlisting the help of 30 YouTube creators to raise critical funds.

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Agency Management As a Risk-Management Advantage

Forward October 19, 2021

When brands implement agency-management initiatives, there are usually two drivers or goals. One is to rationalize and optimize agency relationships for more effective marketing programs, another is to achieve cost efficiencies in the form of savings or spend optimization. But such initiatives can help companies address and mitigate business risk as well.

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How to Automate a Scope of Work Program

Forward September 2, 2021

An automated scope of work program can provide several benefits for brands and their agencies, including an improved and more valuable client-agency relationship, but getting there requires a clear vision. Here’s how to get started.

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Commercial Relationships with Agencies Post-Pandemic

Event Recaps June 29, 2021

FirmDecisions sought to understand the procurement-related shifts that occurred during the pandemic across media types, budget challenges, talent, agency structures, new resource requirements, and production challenges.

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Leveraging TikTok Influencers to Generate Massive Virality

Event Recaps May 26, 2021

DSW and Movers+Shakers explored best practices when working with TikTok influencers.

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Leveraging TikTok Influencers to Generate Massive Virality

Conference Sessions May 26, 2021

In this video, DSW and Movers+Shakers explored best practices when working with TikTok influencers.

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The Ins and Outs of Brand Campaign Activation

Event Recaps May 13, 2021

Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.

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The Ins and Outs of Brand Campaign Activation

Conference Sessions May 13, 2021

In this video, Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.

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