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Search returned: 127 document(s).
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Direct Mail, Print, and Supply Chain Issues
Ask the Expert Answers March 10, 2022ANA’s Ask the Expert research service answers the question, “How have direct mail and print been impacted by rising papers costs and supply chain issues, and how can my brand adjust to these changes?"
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The Benefits and Challenges of In-Housing Mass Media
Event Recaps March 3, 2022Some marketers have ventured to take mass media in-house, including ADT Security Services, where media is now fully in-house and has been for almost three years.
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The Benefits and Challenges of In-Housing Mass Media
Session Videos March 3, 2022In this video, learn how some marketers have ventured to take mass media in-house, including ADT Security Services, where media is now fully in-house and has been for almost three years.
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Video Ad Workflow for the Way TV Is Consumed Today
Webinars February 17, 2022In this webinar, learn about an end-to-end video advertising solution that many of the world’s most successful marketers rely on to remove risk and waste while providing powerful insights into campaigns across every screen in any region of the world.
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How St. Jude Children’s Research Hospital Created a Million Dollar Livestream Fundraiser
In-House Excellence Awards December 21, 2021St. Jude Children's Research Hospital created an engaging livestream fundraising event amid lockdown mandates, enlisting the help of 30 YouTube creators to raise critical funds.
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Agency Management As a Risk-Management Advantage
Forward October 19, 2021When brands implement agency-management initiatives, there are usually two drivers or goals. One is to rationalize and optimize agency relationships for more effective marketing programs, another is to achieve cost efficiencies in the form of savings or spend optimization. But such initiatives can help companies address and mitigate business risk as well.
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How to Automate a Scope of Work Program
Forward September 2, 2021An automated scope of work program can provide several benefits for brands and their agencies, including an improved and more valuable client-agency relationship, but getting there requires a clear vision. Here’s how to get started.
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Commercial Relationships with Agencies Post-Pandemic
Event Recaps June 29, 2021FirmDecisions sought to understand the procurement-related shifts that occurred during the pandemic across media types, budget challenges, talent, agency structures, new resource requirements, and production challenges.
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Leveraging TikTok Influencers to Generate Massive Virality
Session Videos May 26, 2021In this video, DSW and Movers+Shakers explored best practices when working with TikTok influencers.
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Leveraging TikTok Influencers to Generate Massive Virality
Event Recaps May 26, 2021DSW and Movers+Shakers explored best practices when working with TikTok influencers.
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The Ins and Outs of Brand Campaign Activation
Session Videos May 13, 2021In this video, Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.
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The Ins and Outs of Brand Campaign Activation
Event Recaps May 13, 2021Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.
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How Brands, Agencies, and Their Partners Can Green the Bid and Make Advertising Sustainable
Event Recaps April 6, 2021Representatives of the Green the Bid initiative described the organization’s work on behalf of sustainable production and what brands and agencies can do to support the effort.
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Establishing a Sustainable Commercial Production Program
Event Recaps April 6, 2021Anheuser-Busch discussed how it adopted a green approach to producing a Super Bowl ad campaign for TV.
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Member Discussion: In-House Agencies
Event Recaps March 25, 2021In-house agencies have taken over the advertising industry. In this discussion, we'll focus on the basics of a brand's in-house agency (e.g. structure, capabilities, billing, etc.) and then dive into how to balance your in-house agency with external agencies, including roles, scaling, mapping, and more! Come with your questions!
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Managing Digital, Content, And Social Agencies
Event Recaps March 25, 2021Building on our earlier discussion of balancing in-house agencies with external agencies, we'll take an in-depth look at best practices when it comes to managing your external agencies. In this session, we'll focus on the broader agency ecosystem and the bespoke strategies it requires, including an overview of how digital agency relationships have changed during the pandemic, setting up the right measurement and KPI structures, and motivating agencies for better outcomes.
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Implementing Martech Solutions
Event Recaps February 23, 2021As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.
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How to Optimize Global Production Shoots and Local Markets
Ask the Expert Answers February 10, 2021ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"
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Mastercard: Automating Data Collection and Reporting Via AI Technology
Event Recaps February 9, 2021Mastercard shared how cloud-based AI platform Prodigy was implemented, and how aggregating global production data and analyzing for actionable strategic insights help deliver on corporate marketing efficiency initiatives.
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Update On Privacy and Data Regulations
Event Recaps February 2, 2021Understand the latest changes to the regulations enforcing the California Consumer Privacy Act (CCPA); where things stand with the California Privacy Rights Act (CPRA), which was approved by the voters in November; and compliance issues surrounding both CCPA and CPRA, with a focus on recent ANA guidance for service providers.We'll also take a look at other regulations marketers should focus on.
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