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Search returned: 127 document(s).

  • Direct Mail, Print, and Supply Chain Issues

    Ask the Expert Answers   March 10, 2022  

    ANA’s Ask the Expert research service answers the question, “How have direct mail and print been impacted by rising papers costs and supply chain issues, and how can my brand adjust to these changes?"

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  • The Benefits and Challenges of In-Housing Mass Media

    Event Recaps   March 3, 2022  

    Some marketers have ventured to take mass media in-house, including ADT Security Services, where media is now fully in-house and has been for almost three years.

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  • The Benefits and Challenges of In-Housing Mass Media

    Session Videos   March 3, 2022  

    In this video, learn how some marketers have ventured to take mass media in-house, including ADT Security Services, where media is now fully in-house and has been for almost three years.

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  • Video Ad Workflow for the Way TV Is Consumed Today

    Webinars   February 17, 2022  

    In this webinar, learn about an end-to-end video advertising solution that many of the world’s most successful marketers rely on to remove risk and waste while providing powerful insights into campaigns across every screen in any region of the world.

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  • How St. Jude Children’s Research Hospital Created a Million Dollar Livestream Fundraiser

    In-House Excellence Awards   December 21, 2021  

    St. Jude Children's Research Hospital created an engaging livestream fundraising event amid lockdown mandates, enlisting the help of 30 YouTube creators to raise critical funds.

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  • Agency Management As a Risk-Management Advantage

    Forward   October 19, 2021  

    When brands implement agency-management initiatives, there are usually two drivers or goals. One is to rationalize and optimize agency relationships for more effective marketing programs, another is to achieve cost efficiencies in the form of savings or spend optimization. But such initiatives can help companies address and mitigate business risk as well.

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  • How to Automate a Scope of Work Program

    Forward   September 2, 2021  

    An automated scope of work program can provide several benefits for brands and their agencies, including an improved and more valuable client-agency relationship, but getting there requires a clear vision. Here’s how to get started.

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  • Commercial Relationships with Agencies Post-Pandemic

    Event Recaps   June 29, 2021  

    FirmDecisions sought to understand the procurement-related shifts that occurred during the pandemic across media types, budget challenges, talent, agency structures, new resource requirements, and production challenges.

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  • Leveraging TikTok Influencers to Generate Massive Virality

    Session Videos   May 26, 2021  

    In this video, DSW and Movers+Shakers explored best practices when working with TikTok influencers.

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  • Leveraging TikTok Influencers to Generate Massive Virality

    Event Recaps   May 26, 2021  

    DSW and Movers+Shakers explored best practices when working with TikTok influencers.

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  • The Ins and Outs of Brand Campaign Activation

    Session Videos   May 13, 2021  

    In this video, Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.

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  • The Ins and Outs of Brand Campaign Activation

    Event Recaps   May 13, 2021  

    Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.

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  • How Brands, Agencies, and Their Partners Can Green the Bid and Make Advertising Sustainable

    Event Recaps   April 6, 2021  

    Representatives of the Green the Bid initiative described the organization’s work on behalf of sustainable production and what brands and agencies can do to support the effort.

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  • Establishing a Sustainable Commercial Production Program

    Event Recaps   April 6, 2021  

    Anheuser-Busch discussed how it adopted a green approach to producing a Super Bowl ad campaign for TV.

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  • Member Discussion: In-House Agencies

    Event Recaps   March 25, 2021  

    In-house agencies have taken over the advertising industry. In this discussion, we'll focus on the basics of a brand's in-house agency (e.g. structure, capabilities, billing, etc.) and then dive into how to balance your in-house agency with external agencies, including roles, scaling, mapping, and more! Come with your questions!

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  • Managing Digital, Content, And Social Agencies

    Event Recaps   March 25, 2021  

    Building on our earlier discussion of balancing in-house agencies with external agencies, we'll take an in-depth look at best practices when it comes to managing your external agencies. In this session, we'll focus on the broader agency ecosystem and the bespoke strategies it requires, including an overview of how digital agency relationships have changed during the pandemic, setting up the right measurement and KPI structures, and motivating agencies for better outcomes.

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  • Implementing Martech Solutions

    Event Recaps   February 23, 2021  

    As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.

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  • How to Optimize Global Production Shoots and Local Markets

    Ask the Expert Answers   February 10, 2021  

    ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

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  • Mastercard: Automating Data Collection and Reporting Via AI Technology

    Event Recaps   February 9, 2021  

    Mastercard shared how cloud-based AI platform Prodigy was implemented, and how aggregating global production data and analyzing for actionable strategic insights help deliver on corporate marketing efficiency initiatives.

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  • Update On Privacy and Data Regulations

    Event Recaps   February 2, 2021  

    Understand the latest changes to the regulations enforcing the California Consumer Privacy Act (CCPA); where things stand with the California Privacy Rights Act (CPRA), which was approved by the voters in November; and compliance issues surrounding both CCPA and CPRA, with a focus on recent ANA guidance for service providers.We'll also take a look at other regulations marketers should focus on.

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