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  • Event Marketing Post-Pandemic

    Ask the Expert Answers   May 24, 2022  

    How have marketers’ event strategies changed post-pandemic?

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  • Full of Detroit Soul

    REGGIE Awards   April 21, 2022  

    Pepsi created a purpose-driven, omnichannel campaign to restore pride to Detroit, giving local artists and creators a platform to share their stories and talent with the Detroit community.

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  • AT&T’s “Win Local" Campaign in Mexico

    REGGIE Awards   April 21, 2022  

    AT&T Mexico strove to engage local communities during the pandemic by lending support to struggling local businesses.

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  • Hotels and Resorts Check Out New Ways to Appeal to Consumers

    ANA Magazine   October 22, 2021  

    The hospitality sector is finding unique ways to overcome the ongoing adversity caused by the pandemic. With most Americans keen to travel to places within driving distance, boutique brands are plugging destinations that are easily accessible by car. The major hotel chains, suffering even severer losses, are catering to existing customers and touting loyalty programs.

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  • Marketers Tout the Return of In-Person Events

    ANA Magazine   August 20, 2021  

    As people start to venture out to live events — even as concerns grow about the Delta variant — consumer-facing brands are looking to strike the right tone in their advertising efforts for in-person events.

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  • Executing the Big Idea Through to the Point of Purchase

    Public Videos   August 10, 2021  

    ECHO is leveraging digital to give its distributors the tools to be in sync with the customer journey.

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  • Executing the Big Idea Through to the Point of Purchase

    Session Videos   August 10, 2021  

    In this video, speakers from BrandMuscle and ECHO Incorporated shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.

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  • Executing the Big Idea Through to the Point of Purchase

    Event Recaps   August 10, 2021  

    Speakers from BrandMuscle and ECHO Incorporated shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.

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  • Radio Dials Up the Audio Experience Post-Pandemic

    Forward   June 17, 2021  

    As COVID restrictions began lifting late last year and consumers started to circulate again, radio harnessed what makes it such a special medium for consumers, with a renewed focus on creating immersive experiences built on trust.

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  • Summer of Funlightenment

    REGGIE Awards   May 21, 2021  

    During the COVID-19 pandemic, Blue Bunny launched the Summer of Funlightenment campaign, a series of brand events and promotions.

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  • How USAA Shot Its New Ad Campaign Remotely

    ANA Magazine   May 5, 2021  

    When the pandemic disrupted its ad production, USAA turned to an innovative idea — letting the onscreen talent shoot the entire thing with no director, technician, or crew members on site.

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  • The Caring Gene Campaign

    ECHO Awards   April 15, 2021  

    Iroquois Healthcare Association used multiple social media platforms to identify and recruit potential long-term caregivers.

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  • How These Nonprofits Pivoted During the Pandemic

    Industry Insights   March 5, 2021  

    The word “pivot” has become an all-too familiar part of our shared lexicon over the past COVID-plagued year. Nor have “pivots” been something that we only talked about; they’ve been an indispensable part of the way that we’ve conducted our lives and business.

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  • Keeping the Lights On Broadway

    ANA Magazine   February 26, 2021  

    Theaters and other live performance venues are following changes in consumer behavior closely and creating new media plans that try to anticipate what people will want once they start returning to live theater. While the streaming of Broadway shows has helped keep theater in the public eye amid the pandemic, virtual shows pale in comparison to the real thing.

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  • How to Optimize Global Production Shoots and Local Markets

    Ask the Expert Answers   February 10, 2021  

    ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

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  • Lay's 4 Seasons Digital OOH

    Smarties Awards   December 21, 2020  

    Iconic brand Lay’s aims to stand out for its great taste and texture. For its four seasons campaign, Lay’s wanted to own spring and summer with consumers.

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  • Hindustan Unilever Limited

    Smarties Awards   December 21, 2020  

    Mass-scale disruptions of supply chains led to Hindustan Unilever (HUL) downgrading its business outlook in the months of the lockdown. The HUL sales and customer development teams were looking for a solution to reach stranded consumers locked in the confines of their homes with no access to essential goods.

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  • Pray for Kay

    Smarties Awards   December 21, 2020  

    As OMO is priced in the premium tier, the brand wanted to give its consumers more reasons to purchase its products than mere functionality. The solution for OMO was to build a stronger brand purpose as a strategic pathway to consumers’ minds and hearts.

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  • Heineken — When You Drive Never Drink

    Smarties Awards   December 21, 2020  

    Globally, Heineken has made it a priority to lead the conversation around the dangers of drinking before driving. In South Africa, 87 percent of drivers admit that they have driven after consuming alcohol. In a country where drinking before someone drives is a norm, how can that behavior change?

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  • L’Oréal Paris Infallible Hotpot Challenge

    Smarties Awards   December 21, 2020  

    With face makeup accounting for 48 percent of all makeup sales, L’Oréal Paris needed to find a way to prove that its Infallible Cushion makeup powder could withstand any situation, setting it apart from competitors and driving sales.

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