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New England and Seattle residents are likely to listen to coverage of the 2015 Super Bowl on their local radio stations before and after the big game.
Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.
Heineken leveraged mobile marketing to raise brand awareness and engage more deeply with consumers.
Red Vines created an omnichannel media program targeting Millennials with collegiate sports network Pac-12.
Lexus created a branded television program to reach affluent African-American consumers.
The New York City chapter of the National Alliance on Mental Illness wanted to break the stigma that surrounds mental illness and begin a more positive conversation.
Jeep partnered with The Weather Channel and used local weather information to show consumers how its all-new Cherokee could tackle any driving environment.
Pantene teamed with the Weather Channel to provide consumers with a mobile solution for weather-based bad hair days.
Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.
A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.
To promote its new Galaxy S5, Samsung partnered with a popular Turkish TV show to implement a media-first product integration that generated massive social conversations.
Pantene partnered with The Weather Channel to create a haircast app to help women across the country manage their hair better.
Samsung launched the most complete music streaming service in Africa by embedding the app in every new Samsung device.
BMO Harris Bank shared its sponsorship strategy.
Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.
The New York City Ballet (NYCB) partnered with young, edgy artists in order to transform a night at the ballet into a sharable “post-worthy” experience.
WWE shared marketing strategies from 30 years of WrestleMania live events.
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
Where are people across the U.S. looking to stay this summer?