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Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.
New Balance’s “We Are Boston” campaign integrated the brand into the community without an official marathon sponsorship.
Thomas’ created brand awareness in Texas with Top it Like a Texan, an integrated campaign that connected its breakfast foods with local flavors and tastes.
The Detroit Lions “One Pride” campaign rallied fans around the idea of unity and support for the city they all shared.
The Detroit Metro Convention and Visitors Bureau gave an overview of how it markets the Detroit metro region and the major projects that are positively affecting the area.
Retailers can reach the omnichannel shopper by measuring behavior, providing localized information, and creating the right organizational structure.
Coldwell Banker redesigned its website to provide brand differentiation through user-generated content.
Office Depot turned to local inventory ads to reach omnichannel shoppers.
New England and Seattle residents are likely to listen to coverage of the 2015 Super Bowl on their local radio stations before and after the big game.
Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.
Heineken leveraged mobile marketing to raise brand awareness and engage more deeply with consumers.
Red Vines created an omnichannel media program targeting Millennials with collegiate sports network Pac-12.
Lexus created a branded television program to reach affluent African-American consumers.
The New York City chapter of the National Alliance on Mental Illness wanted to break the stigma that surrounds mental illness and begin a more positive conversation.
Jeep partnered with The Weather Channel and used local weather information to show consumers how its all-new Cherokee could tackle any driving environment.
Pantene teamed with the Weather Channel to provide consumers with a mobile solution for weather-based bad hair days.
Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.
A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.
To promote its new Galaxy S5, Samsung partnered with a popular Turkish TV show to implement a media-first product integration that generated massive social conversations.
Pantene partnered with The Weather Channel to create a haircast app to help women across the country manage their hair better.