Search Results for All Content (access may be restricted)

Search returned: 104 document(s).

  • Casual Dining Restaurant Loyalty Index Report

    Knowledge Partners   November 29, 2022  

    In this report, Foursquare unpacks the nuances of casual dining visitation over the past year to provide the most accurate assessment of casual dining loyalty in America.

    view
  • Restaurant Marketing Strategies for 2022

    Pulse   June 23, 2022  

    Restaurants suffered greatly at the hands of COVID-19, when only take-out could feasibly be an offering. Add staff shortages, supply chain issues, rising inflation, and gas prices to that blow, and one can see that restaurants have not had an easy time regaining their footing. With the pandemic mostly behind us, consumers’ pent-up desire for dining out has increased, and despite the other setbacks the industry is facing, restaurants are seeing a resurgence, as QSR magazine recently reported. The struggle is not over yet, however, and an agile approach to marketing a restaurant brand is key; the resources here look at some strategies restaurants can take to help their recovery.

    view
  • Event Marketing Post-Pandemic

    Ask the Expert Answers   May 24, 2022  

    How have marketers’ event strategies changed post-pandemic?

    view
  • CMO Keynote: Change Lives Here

    Event Recaps   May 3, 2022  

    Piedmont Healthcare shared how it drove long-term brand building, short-term brand activation, and an improved the patient experience through holistic insights.

    view
  • CMO Keynote: Change Lives Here

    Conference Sessions   May 3, 2022  

    In this video, Piedmont Healthcare shared how it drove long-term brand building, short-term brand activation, and an improved the patient experience through holistic insights.

    view
  • AT&T’s “Win Local" Campaign in Mexico

    REGGIE Awards   April 21, 2022  

    AT&T Mexico strove to engage local communities during the pandemic by lending support to struggling local businesses.

    view
  • Full of Detroit Soul

    REGGIE Awards   April 21, 2022  

    Pepsi created a purpose-driven, omnichannel campaign to restore pride to Detroit, giving local artists and creators a platform to share their stories and talent with the Detroit community.

    view
  • Hotels and Resorts Check Out New Ways to Appeal to Consumers

    ANA Magazine   October 22, 2021  

    The hospitality sector is finding unique ways to overcome the ongoing adversity caused by the pandemic. With most Americans keen to travel to places within driving distance, boutique brands are plugging destinations that are easily accessible by car. The major hotel chains, suffering even severer losses, are catering to existing customers and touting loyalty programs.

    view
  • Marketers Tout the Return of In-Person Events

    ANA Magazine   August 20, 2021  

    As people start to venture out to live events — even as concerns grow about the Delta variant — consumer-facing brands are looking to strike the right tone in their advertising efforts for in-person events.

    view
  • Executing the Big Idea Through to the Point of Purchase

    Conference Highlights   August 10, 2021  

    ECHO is leveraging digital to give its distributors the tools to be in sync with the customer journey.

    view
  • Executing the Big Idea Through to the Point of Purchase

    Event Recaps   August 10, 2021  

    Speakers from BrandMuscle and ECHO Incorporated shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.

    view
  • Executing the Big Idea Through to the Point of Purchase

    Conference Sessions   August 10, 2021  

    In this video, speakers from BrandMuscle and ECHO Incorporated shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.

    view
  • Radio Dials Up the Audio Experience Post-Pandemic

    Forward   June 17, 2021  

    As COVID restrictions began lifting late last year and consumers started to circulate again, radio harnessed what makes it such a special medium for consumers, with a renewed focus on creating immersive experiences built on trust.

    view
  • Summer of Funlightenment

    REGGIE Awards   May 21, 2021  

    During the COVID-19 pandemic, Blue Bunny launched the Summer of Funlightenment campaign, a series of brand events and promotions.

    view
  • How USAA Shot Its New Ad Campaign Remotely

    ANA Magazine   May 5, 2021  

    When the pandemic disrupted its ad production, USAA turned to an innovative idea — letting the onscreen talent shoot the entire thing with no director, technician, or crew members on site.

    view
  • The Caring Gene Campaign

    ECHO Awards   April 15, 2021  

    Iroquois Healthcare Association used multiple social media platforms to identify and recruit potential long-term caregivers.

    view
  • How These Nonprofits Pivoted During the Pandemic

    Industry Insights   March 5, 2021  

    The word “pivot” has become an all-too familiar part of our shared lexicon over the past COVID-plagued year. Nor have “pivots” been something that we only talked about; they’ve been an indispensable part of the way that we’ve conducted our lives and business.

    view
  • Keeping the Lights On Broadway

    ANA Magazine   February 26, 2021  

    Theaters and other live performance venues are following changes in consumer behavior closely and creating new media plans that try to anticipate what people will want once they start returning to live theater. While the streaming of Broadway shows has helped keep theater in the public eye amid the pandemic, virtual shows pale in comparison to the real thing.

    view
  • How to Optimize Global Production Shoots and Local Markets

    Ask the Expert Answers   February 10, 2021  

    ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

    view
  • Pray for Kay

    Smarties Awards   December 21, 2020  

    As OMO is priced in the premium tier, the brand wanted to give its consumers more reasons to purchase its products than mere functionality. The solution for OMO was to build a stronger brand purpose as a strategic pathway to consumers’ minds and hearts.

    view

123456 >>