Are We There Yet?ANA Magazine October 10, 2016
Campaigns based on location data can be very effective, but there are challenges in getting there.view
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Sponsorships and event marketing used to be a straightforward concept: pay a sports team or other entity a fee in exchange for visibility and access to fans at events. However, brands are finding more and more that to get the ROI they’re looking for, they must take sponsorships and event marketing to the next level. The ANA shared trends and best practices from companies that are using their sponsorships as a platform to activate strategies and engage consumers.view
The “bigger is better” paradigm is being challenged everywhere as hyper-localization and specialization increasingly fuel today’s retail growth.view
In this video, learn how Topgolf’s brand activation is being driven in large part by the engagement of its associates and customers.view
Topgolf provided insights into how it is activating the brand to expand its golfing and gaming enterprise.view
In this video, Topgolf provided insights into how it is activating the brand to expand its golfing and gaming enterprise.view