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  • Best Practices for Portraying People with Disabilities in Advertising

    Ask the Expert Answers   January 24, 2023  

    How are brands depicting and including individuals with disabilities in their communications?

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  • It’s Time to Clean Up Purpose Washing

    Podcast POVs   January 20, 2023  

    Beyond Profit podcast host Ken Beaulieu offers tips for marketers on how to avoid getting pulled into the purpose-washing trap.

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  • Surfing Legend on Riding the Purpose Wave

    Beyond Profit   January 9, 2023  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, former world surfing champion Shaun Tomson joins host Ken Beaulieu to discuss his new book, the Code Method, his work with brands, and the importance of having a personal purpose.

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  • World Champion Surfer Explains How Riding Waves Has Taught Him About Purpose and Perseverance

    Podcast Clips   January 9, 2023  

    Former world surfing champion and purpose-focused author Shaun Tomson discusses how the fundamental lessons he’s learned from surfing have taught him about perseverance and never losing sight of hope, which is critical to adhering to one’s purpose.

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  • How Ponysaurus Brewing Leveraged a Governor’s Hate to Drive Support for the LGBTQ+ Community

    Multicultural Excellence Awards   December 28, 2022  

    Ponysaurus Brewing created a fund in Lt. Governor Mark Robinson’s name supporting LGBTQ+ rights after he made offensive remarks about the community.

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  • Google Pixel Addresses Image Equity

    Multicultural Excellence Awards   December 27, 2022  

    Google used the key differentiator of its Pixel 6 phone, Real Tone, to inspire a larger conversation about image equity in respect to people with darker skin.

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  • How Degree Drove Inclusivity for the Differently-Abled People Across the Fitness Industry

    Multicultural Excellence Awards   December 26, 2022  

    Degree created its Trainers for Hire program, a database of differently-abled trainers, to foster inclusivity and representation for disabled people across the fitness space.

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  • Corona Broadcasts Soccer in Native Mexican Languages

    Multicultural Excellence Awards   December 23, 2022  

    Thanks to beer brand Corona, Mexico´s soccer matches were, for the first time, narrated over the radio by natives in their own languages.

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  • HHS Promotes COVID-19 Vaccination Among Native Hawaiians and Pacific Islanders

    Multicultural Excellence Awards   December 23, 2022  

    The U.S. Department of Health and Human Services' “We Can Do This” campaign aimed to increase uptake of COVID-19 vaccines and boosters, with a focus on reaching Native Hawaiians and Pacific Islanders through trusted messengers and partnerships, creative development, paid advertising, PR/media relations, and events.

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  • Spotlighting Forced Labor in the Fashion Industry

    Multicultural Excellence Awards   December 23, 2022  

    This campaign undertaken by The Human Rights Foundation informed consumers that their fashion purchases could be unknowingly funding forced labor practices in China. Additionally, it provided shoppers with tools that would help them avoid buying such clothing in the future.

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  • What Distinguishes a True Purpose Brand

    Beyond Profit   December 22, 2022  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Mitch Duckler, founder and managing partner at FullSurge, joins host Ken Beaulieu to discuss the characteristics of a purpose brand, the evolution of the purpose movement, the benefits of being purposeful in inflationary times, and much more.

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  • Toyota Celebrates Paralympic Triumph

    Multicultural Excellence Awards   December 22, 2022  

    Toyota celebrated the story of Paralympian Brian McKeever and his brother, Robin, whose love and assistance helped make Brian’s athletic achievements possible despite his visual impairment.

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  • Mastercard Reaches Out to the Visually Impaired

    Multicultural Excellence Awards   December 21, 2022  

    Mastercard introduced a new system of payment cards for blind and partially sighted customers, then promoted it via a cross-media campaign.

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  • Pantene Hosts a Quniceañera for 44-Year-Old Trans Woman and Her Family

    Multicultural Excellence Awards   December 19, 2022  

    To recognize the International Day of Trans Remembrance, P&G’s Pantene hosted a quniceañera for 44-year-old transgender women, allowing her to finally “come out” as a woman in the Mexican tradition and surrounded by her family and friends.

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  • Activating Purpose in the Metaverse

    Beyond Profit   December 12, 2022  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with Devra Prywes, global head of marketing and insights at SuperAwesome, to discuss the potential of engaging young audiences in gaming environments and advancing a brand’s do-good work.

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  • The Micropedia of Microaggressions

    Multicultural Excellence Awards   December 10, 2022  

    Canada’s largest Diversity, Equity, and Inclusion (DEI) organizations joined forces to create The Micropedia of Microaggressions website, an initiative to educate Canadians on the concept of microaggressions.

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  • Procter & Gamble Gives Voice and Name to Asians

    Multicultural Excellence Awards   December 10, 2022  

    Procter & Gamble’s first AAPI campaign, “The Name,” was launched in sync with Asian-American and Pacific Islander Heritage Month (APAHM), emphasizing the importance of AAPI birth names.

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  • Northwestern Mutual’s Drive for a Cultural Awakening

    Beyond Profit   November 21, 2022  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Lynn Teo, CMO at Northwestern Mutual, joins host Ken Beaulieu to discuss key aspects of the company’s innovative campaign and how she’s elevating marketing throughout the organization.

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  • Leading with Purpose: Creating a Positive Impact for Clients

    Event Recaps   November 16, 2022  

    Today, law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation.

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  • Leading with Purpose: Creating a Positive Impact for Clients

    Conference Sessions   November 16, 2022  

    In this session, hear more about how law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation.

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