The PlaymakerANA Magazine October 8, 2015
At the American Heart Association, Gerald E. Johnson II’s marketing strategy is to do or die.view
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Key takeaways from a panel discussion of five common myths about Millennial consumers.view
PPG Industries and MARC USA shared insights from Marketing Sparks, a series of events that connected startup entrepreneurs with senior marketers.view
Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.view
There’s a food fight in America and junk food is winning. We set out to change that by rebranding one of the most polarizing vegetables in America: broccoli. In the end the campaign resulted in over 400 million media impressions, increased broccoli sales by 23% and did its part to make healthy food fun food.view
Chevrolet leveraged their sponsorship of Manchester United to bring play to where it’s needed most. Together, they rebuilt football pitches in impoverished areas, distributed over a million ultra-durable footballs worldwide and brought 11 children to Manchester to walk onto the pitch hand-in-hand with their football heroes for the season opener.view