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Brands can show their pledge to social responsibility through the voices of influencers, reinforcing credibility and trust.

In this video, learn how Walgreens and U.K. organization Comic Relief sponsored Red Nose Day, a campaign where company team members and consumers came together to raise money through content creation, team member engagement, and vendor support.

In this video, learn how Walgreen’s support of Red Nose Day builds brand champions through employee engagement.

To fight child poverty, Walgreens and U.K. organization Comic Relief sponsored Red Nose Day, a campaign where company team members and consumers came together to raise money through content creation, team member engagement, and vendor support.

To stay relevant in a digital world, American Greetings tapped into cultural tension to ensure it was part of the conversation.

American Greetings shared three case studies demonstrating how a legacy brand on a budget can stay relevant in a digital world.

Merck Animal Health launched an advocacy campaign to drive awareness of the ubiquity of the disease kennel cough and increase sales of its vaccine, Nobivac KC.

The Columbia Land Trust inspired people to attend its 25th anniversary fundraising event campaign with original photography.

Nissan shared its journey to becoming a strong ally to the LGBT community, and how that relationship has positively affected the brand.

Boys & Girls Clubs of America shared best practices and case studies for cause marketing that resonates with consumers, helps a good cause, and drives real business growth.

SunTrust bank shared how its onUp Movement and sponsorship of the Atlanta Braves’ new ballpark, SunTrust Park, helped consumers with their financial worries while increasing brand awareness.

KitchenAid re-energized its “Cook for the Cure” partnership with Susan G. Komen for the Cure through a social-media-based program that inspired consumer and retailer participation.

Tyson discussed how it leveraged strategic partnerships to create a cause-related shopper marketing campaign that drove growth and revenue in a mature category.

In this video, learn how the AHA engages millennials with conversations about social issues.

The American Heart Association shared three case studies on activating different audiences in the health care industry.

Extended Stay America partnered with the American Cancer Society to give free and discounted rooms to cancer patients traveling for treatment.

In this video, the American Heart Association shared three case studies on activating different audiences in the health care industry.

In support of its partnership with Stand Up To Cancer (SU2C), MasterCard mobilized consumers to dine out and raise money for an important cause with an experiential campaign.

To deepen its relationship with motorcyclists, Progressive created a year-long pop-up activation at motorcycle rallies around the country.

States United to Prevent Gun Violence created an experiential campaign that made people think twice about purchasing a gun.