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Search returned: 902 document(s).
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Marketing Planning Amid Uncertainty
Ask the Expert Answers June 28, 2022How can marketers plan for uncertainty?
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Beyond Profit Podcast: The Resolve of the Ukrainian Marketing Association
Beyond Profit June 28, 2022In this episode of Beyond Profit, host Ken Beaulieu and Iryna Lylyk, president of the Ukrainian Marketing Association, discuss how the organization is maintaining some semblance of normalcy, what’s she’s hearing from members, why the women of Ukraine are a constant source of pride, and more.
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The Brands Marketing Mental Health
Ask the Expert Answers June 23, 2022How can my brand support consumers’ mental health and wellness?
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Connecting to Gen Z Purposefully
Greater Good June 20, 2022An environmental activist, social entrepreneur, and artist, 22-year-old Maya Penn has already launched a sustainable fashion brand and a related nonprofit organization, among other noteworthy accomplishments. She shares her perspective on how brands can best weave purpose into their business and speak to the concerns of gen Z.
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Power Up! Growth Through Inclusive Marketing
Research Reports June 16, 2022This report from AIMM contains irrefutable evidence linking high-growth brands to KPI-driven DEI work, as cultural relevance is embedded across every touchpoint of an inclusive marketing process.
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Mental Health and the Marketing Industry
Ask the Expert Answers June 15, 2022How can marketers cope with burnout and stress?
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Beyond Profit Podcast: United Airlines Takes Off with Purpose
Beyond Profit June 14, 2022In this episode of Beyond Profit, host Ken Beaulieu and Maggie Schmerin, managing director and head of global advertising and social media at United, discuss the airline's "Good Leads the Way" campaign.
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The Art of Campaigns: Create Your Own Moment
Session Videos June 9, 2022You don’t have to wait until GivingTuesday or year-end to make a fundraising splash. In this video, look at how to creatively connect donors with your mission and increase the number of gifts you receive any time of the year.
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LGBTQ+ Consumers
Ask the Expert Answers June 7, 2022How can I reach the LGBTQ+ community in a meaningful way?
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H&R Block Gives Female Athletes "A Fair Shot" at Brand Deals
Event Recaps June 6, 2022H&R Block strove to support female college athletes in their efforts to receive equitable sponsorship deals as part of the NCAA’s revised Name, Image, and Likeness (NIL) rules.
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Beyond Profit Podcast: The Importance of Having a Personal Purpose
Beyond Profit June 1, 2022In this episode of Beyond Profit, host Ken Beaulieu and the co-owners of Plenty Consulting discuss why wellbeing is a fundamental key to a purpose-driven organization, the importance of being led by “conscious leaders,” and more.
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Leveraging Brand Purpose for Human-Centered Marketing Impact
Event Recaps May 25, 2022The American Dental Association shared how it has become a more purpose-led organization.
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Leveraging Brand Purpose for Human-Centered Marketing Impact
Public Videos May 25, 2022To humanize and increase the impact of their brand purpose and values, B2B marketers should practice storyliving.
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Leveraging Brand Purpose for Human-Centered Marketing Impact
Session Videos May 25, 2022In this video, the American Dental Association shared how it has become a more purpose-led organization.
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Finding Your Brand Purpose by Turning Yourself Inside Out: A Case Study in Using Flywheel Thinking to Transform an Enterprise
Session Videos May 24, 2022Learn how CMO Heather Malenshek used a culture of relentless cooperation to inspire Land O’Lakes Inc. to take on the difficult — finding commonalities to inspire a greater mission.
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The Role of Storytelling in Humanizing Your Brand
Session Videos May 24, 2022Many B2B brands struggle to humanize their brand through marketing and media efforts. Learn why there will only be greater emphasis on establishing human connections with all brands moving forward.
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Finding Your Brand Purpose by Turning Yourself Inside Out: A Case Study in Using Flywheel Thinking to Transform an Enterprise
Public Videos May 24, 2022To achieve cultural transformation in a marketing organization, it's important to merchandise the "why" before the "what."
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Resilience: Why Face-to-Face Moves from Strength to Strength
Webinars May 18, 2022In this webinar, learn about real-life past and present challenges that nonprofits have worked or are working through, and how addressing these problems has helped them push ahead and move both their mission and fundraising goals forward.
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The Future of Marketing: A Roadmap to Hypergrowth
Marketing Futures May 18, 2022Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.
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How Huggies Created a Personalized Email Campaign Supporting Mothers
Session Videos May 17, 2022In this video, Huggies shared how it created a highly-personalized and effective email campaign designed to drive consumer awareness, retention, and long-term engagement.
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