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  • Agency Management As a Risk-Management Advantage

    Forward   October 19, 2021  

    When brands implement agency-management initiatives, there are usually two drivers or goals. One is to rationalize and optimize agency relationships for more effective marketing programs, another is to achieve cost efficiencies in the form of savings or spend optimization. But such initiatives can help companies address and mitigate business risk as well.

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  • How to Forge the Strongest Media Partnerships and Advertise Responsibly and Effectively in Digital

    Webinars   October 13, 2021  

    In this webinar, three leading advertising, privacy, and compliance champions shared how to drive the most efficient partnerships while automating compliance.

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  • The Unnecessary Tradeoffs Marketers May Make

    Forward   October 12, 2021  

    Without the ability to execute strategies that are both flexible and simple, marketers are missing out on an opportunity to learn about and engage their customers in the real world — to be where audiences actually are and optimize across platforms, or even to understand which digital campaigns are successfully driving offline sales.

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  • Public Relations Calendar 2022

    Tools   October 1, 2021  

    Use this tool to create a public relations calendar that will allow you to plan and report on your public relations activities throughout the year.

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  • IHG’s Approach to Agency Management

    Event Recaps   September 23, 2021  

    IHG described its new model for agency management and the collaboration it involves with procurement.

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  • 2021 In-House Creative Industry Report

    Knowledge Partners   September 17, 2021  

    In this report, Cella shares highlights from its 2021 In-House Creative Industry Report providing insights to help guide marketers and agencies identify organizational gaps and potential solutions.

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  • Be Like Water: Fuel Your Targeting

    Session Videos   September 15, 2021  

    In this video, Chief Marketing Officer Jarrod Jordan discusses how Iovate Health Sciences laid critical digital advertising systems in-house to target their consumers.

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  • The Chicken and the Egg Dilemma

    Knowledge Partners   September 14, 2021  

    Agency Mania Solutions indicated some ways in which clients themselves may be contributing to shortcomings in their agencies’ performance.

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  • Analytics and Insights Teams: Structures and Roles

    Ask the Expert Answers   September 8, 2021  

    How can I structure my organization to effectively leverage my analytics team?

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  • How to Automate a Scope of Work Program

    Forward   September 2, 2021  

    An automated scope of work program can provide several benefits for brands and their agencies, including an improved and more valuable client-agency relationship, but getting there requires a clear vision. Here’s how to get started.

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  • Collaborate to Win: How Brand and Performance Marketing Work Together

    Webinars   August 26, 2021  

    In this webinar, presenters walked through the key differences of what a brand agency and performance marketing agency can offer, why you need both, and how to create processes and workflows between each counterpart to drives results.

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  • PepsiCo’s Journey at the Intersection of Marketing and Sustainability

    Webinars   August 25, 2021  

    In this webinar, Maddy Kulkarni, Global Marketing Director, Sustainability & Purpose at PepsiCo, shared the stage with four agencies that PepsiCo has been partnering with to advance its work in both environmental and societal issues.

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  • Using Attention Metrics to Outperform the Market

    Webinars   August 19, 2021  

    In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.

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  • Corporate Communications Teams: Structures and Functions

    Ask the Expert Answers   August 18, 2021  

    ANA’s Ask the Expert research service answers the question, “What are best practices around structuring and managing my company's corporate communications team?” As PR continues to evolve far beyond the press release, new structures, skill sets, and perspectives will be needed to effectively communicate with stakeholders ranging from customers to employees.

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  • Love Can’t Wait, with Alan Gravely of Signet Jewelers

    Marketing Futures   August 18, 2021  

    Love is in the air on this episode of the Marketing Futures Podcast. Alan Gravely, VP of Marketing and E-Commerce for Signet Jewelers, shared the behind-the-scenes story of Jared the Galleria of Jewelry’s REGGIE Award-winning “Love Can’t Wait” campaign, which assisted couples in holding virtual weddings during the pandemic.

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  • ANA In-House Agency Fact Book — 2021

    Industry Insights   August 13, 2021  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • Mower’s Bring Your Work to Kids Day

    B2 Awards   August 12, 2021  

    In response to the pandemic, Mower developed an interactive experience called “Bring Your Work to Kids Day” and drove impressive engagement through a mix of daily challenges, a virtual event, and a microsite. The campaign provided users with a sense of community and connection in a time of fear.

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  • LinkedIn: Where Gamers Live?

    B2 Awards   August 12, 2021  

    To secure an account with gaming brand Anonymous Co., LinkedIn Marketing Solutions leveraged a unique mailing to illustrate the overlap between professionals and gamers.

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  • Sales Enablement Program — Trelleborg Docking and Mooring

    B2 Awards   August 12, 2021  

    The SmartPort sales enablement program helped Trelleborg, a global engineering company, guide customers along the buyer journey with appropriate content at every stage.

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  • The Proliferation of In-House Agencies

    Champions of Growth   August 11, 2021  

    The ongoing proliferation of in-house agencies has sent a severe chill blowing through Madison Avenue. In this episode of Champions of Growth, we tackle the growth of in-house agencies and the widespread impact on the marketing field.

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