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Strengthening Black Entry Level Talent Representation Across the Marketing and Advertising Ecosystem
CMO Content February 1, 2023ANA’s Global Growth Council convened to discuss the importance of strengthening black entry-level talent across the marketing and advertising industry, and share ideas on how to drive change.
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Virtual Diversity Fair: Meet LGBTQ+ Owned Companies
Event Recaps February 1, 2023In the February installment of our series of Virtual Supplier Fairs, we focus on LGBTQ+ owned companies, including media companies, agencies, and marketing solution providers. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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Retail Media Networks: A Forced Marriage or Perfect Partnership?
Industry Insights January 31, 2023Love them or just live with them, there is no debate that retail media networks (RMNs) have had a spectacular rise to prominence. In a relatively short period of time, they have established themselves as the must-have marketing platform for retailers and the must-buy media platform for brands.
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Ignoring the Silver Economy is Getting Costly for Marketers
Podcast POVs January 30, 2023Champions of Growth podcast host Matthew Schwartz explains why advertisers who ignore the silver economy do so at their own peril, leaving both revenue and growth potential on the table.
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Motherhood Matrix Study: Navigating High Anxiety
Knowledge Partners January 26, 2023Moms are feeling more anxious and burned out than ever. Everyday Health Group Pregnancy & Parenting, home to BabyCenter and What to Expect, share how marketers can position themselves as true parenting allies.
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Best Practices for Portraying People with Disabilities in Advertising
Ask the Expert Answers January 24, 2023How are brands depicting and including individuals with disabilities in their communications?
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How Inflation Influences Travel Sentiment
Industry Insights January 20, 2023As we emerge from the pandemic, it’s only right to assume individuals will be more likely and willing to travel. According to Statista, the travel and tourism market is projected to reach $175.4 billion in 2022 and projected to grow to $211.10 billion by the year 2026. However, in this post-pandemic era, travelers have changed their sentiments drastically when it comes to travel. Trying to generate business based on pre-pandemic data may now be leading brands to target the wrong demographic.
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Diversity in Ad Creative: Gender, Age, Race, and Ethnicity Benchmarks
Webinars January 19, 2023In this webinar, learn about trends in the complexion of advertising (gender, age, race, ethnicity), trends in audio (gender of who we hear), and accessibility progress (captioning, video description).
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6 Award-Winning Campaigns Promoting Gender Equality
Industry Insights January 18, 2023Ads that connect people to each other, and themselves, set an example and standard for all brands to show an array of how different people live. Creating and fostering inclusivity, instead of showing sameness, is a brand strategy that isn’t just about business, but human progress.
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4 Award-Winning Campaigns That Spoke to People with Disabilities
Industry Insights January 13, 2023Ads that connect people to each other, and themselves, set an example and standard for all brands to show an array of how different people live. Creating and fostering inclusivity, instead of showing sameness, is a brand strategy that isn’t just about business, but human progress.
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Fostering a Safe Work Culture for LGBTQ+ Talent
Event Recaps January 12, 2023Come Out to Work is raising awareness in the advertising, marketing, and communications industry by encouraging leaders to create work cultures where LGBTQ+ talent feel comfortable being out in the workplace.
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Ponysaurus Brewing: Fund for the Fabulous
Event Recaps January 12, 2023When the North Carolina Lt. Governor went on "an all-out assault" on the LGBTQ+ community, Ponysaurus Brewing Company and Baldwin& quickly worked with LGBTQ+ charities and influencers to create social posts, videos, and a website to launch the Lt. Governor's "Fund for the Fabulous."
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3 Award-Winning LGBTQ+ Campaigns
Industry Insights January 12, 2023The best ads are ones where people feel included, represented, and part of a larger community. For the LGBTQ+ community, who haven’t been historically included (and have faced discrimination), feeling seen in mainstream media is huge.
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HRC: The Reality Flag for the LGBTQ+ Community
Event Recaps January 12, 2023The HRC created “The Reality Flag,” an American flag with 29 stars stripped away — a stark symbol that exposes reality for LGBTQ+ Americans. Hear how this award-winning work came to be and lessons learned.
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Beers and Queer History
Knowledge Partners January 11, 2023Since the very beginning, America’s queer bars have played a critical role in the modern gay rights movement. But since 2007, 37 percent of them have closed — taking with them an important piece of LGBTQ+ history and depriving communities of vital, safe gathering spaces.
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5 Inspiring Quotes for Marketers on Disruption
Industry Insights January 10, 2023ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts. Naturally, when ANA members and other top marketers get together, the potential for a great soundbite or two is very high. For this reason, we’ll be collecting and sharing the top quotes from ANA events during each month throughout 2022.
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Excellence in Marketing to the Hispanic Community
Industry Insights January 9, 2023The 2022 Multicultural Excellence Awards celebrated some of the excellent marketing being devoted to the Hispanic community. Below are some summaries of those blue-ribbon efforts, with the full case studies accessible through the embedded hyperlinks.
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Excellence in Marketing to the Asian Community
Industry Insights January 9, 2023The 2022 Multicultural Excellence Awards shined a valuable spotlight on some of the excellent marketing being devoted to Asians, Asian Americans, and Pacific Islanders (AAPI). Below are some summaries of that trophy-hoisting work, with the full case studies accessible through the embedded hyperlinks.
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More Women Are Listening to Podcasts
Forward January 3, 2023Recent studies reveal an increasing number of women are becoming loyal podcasts listeners. The trend may sound a new opportunity for brands that want to reach an important demographic.
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McDonald's Creates a Hall of Zodiacs in the Metaverse to Engage the AAPI Community
Multicultural Excellence Awards December 28, 2022McDonald’s created a state-of-the-art VR experience in the metaverse to engage the Asian-American Pacific Islander (AAPI) community during the Lunar New Year.
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