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  • Meet the Future Majority

    Webinars   May 19, 2022  

    In this webinar, learn about the rising expectations younger multicultural consumers have when it comes to brands and a brand’s role in social justice movements, what is driving brand authenticity, and how can brands can be seen as credible accomplices.

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  • TV and Video Through a Generational Lens

    Session Videos   May 13, 2022  

    In this video, Vevo presents research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, Millennials, and Gen Z.

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  • OREO Showcases Long-Time Allyship

    Event Recaps   May 12, 2022  

    OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.

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  • OREO Showcases Long-Time Allyship

    Session Videos   May 12, 2022  

    In this video, OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.

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  • 5 Marketing Leaders on the Future of Marketing

    Industry Insights   May 5, 2022  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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  • Email's Essential Role in Successful Marketing

    Industry Insights   May 4, 2022  

    Trovon C. Williams, Senior Vice President Marketing & Communications for the NAACP, is giving a keynote address entitled "Delivering Results Through Diversity" at the 2022 ANA Email Evolution Conference May 16–18, in Scottsdale, AZ. ANA's Director of Communications John Wolfe recently interviewed him for a pre-conference discussion.

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  • The Legal and Marketing Partnership

    Event Recaps   April 27, 2022  

    A panel of legal experts used some hypothetical examples to illustrate how legal advisors can assist marketers with valuable guidance.

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  • Google Topics API Is a Step in the Right Direction for Privacy, But Still Lacks Granularity

    Industry Insights   April 25, 2022  

    As 2022 continues to fly by, third-party cookies rapidly approach their demise. There are many unanswered questions about the logistics of Google Topics API, but admittedly, Topics is a privacy-safe step forward. Agencies that drag their feet to find a new solution are only hindering their brand clients’ success.

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  • State Farm Leverages NFL Brand Ambassadors and Experiential Marketing

    REGGIE Awards   April 21, 2022  

    State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.

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  • The Ad Council’s COVID-19 Vaccine Education Initiative for the Black Community

    REGGIE Awards   April 21, 2022  

    The Ad Council strove to diminish vaccine hesitancy within the Black community, which COVID-19 had disproportionately affected.

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  • This J&J Campaign Proves Relevant Messaging and Targeting is a Timeless Marketing Tactic

    REGGIE Awards   April 21, 2022  

    With the goal of showing women over 65 that the affordable Neutrogena Rapid products were ideal for achieving their beauty goals, Johnson & Johnson developed a powerful social media campaign that connected with its target audience and drove an increase in sales.

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  • Bud Light Seltzer Seasonal Strategy

    REGGIE Awards   April 21, 2022  

    Bud Light’s seasonal seltzer campaign targeted seltzer drinkers nationally between the ages of 21 and 34 who crave popularity, driven by fun of social occasions, friendship, and enjoy digital experiences.

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  • How eBay Made Payments Easier

    REGGIE Awards   April 21, 2022  

    eBay’s recent campaign to manage payments targeted all of eBay’s business and consumer sellers globally. Its diverse demographic includes business sellers and casual sellers from around the world, so the company localized its content to reflect all regional profiles and mindsets.

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  • How Doritos Disrupted Gaming

    REGGIE Awards   April 21, 2022  

    Doritos’s “Disruptor Series” was a nationally focused program designed to reach Doritos and gaming fans across the U.S. While still leaning into a strong base of gen Z consumers, the audience was comprised of gaming enthusiasts and those who consume gaming content as the company wanted to disrupt the gaming landscape.

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  • Snap to Steal

    REGGIE Awards   April 21, 2022  

    Cheetos collaborated with Snapchat to create a Super Bowl ad that enabled viewers to “steal” a free bag of the cheesy treat.

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  • SPK Mystery at Circle K

    REGGIE Awards   April 21, 2022  

    Sour Patch Kids collaborated with Circle K to create a mystery flavor pack to drive sales and traffic to the convenience store.

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  • Unilever’s Dove Brand Fights for Hair Equality with the CROWN Act

    REGGIE Awards   April 21, 2022  

    Unilever’s DOVE brand has made huge strides in ending hair discrimination in the United States via its support of the CROWN Act. In 2021, the brand leveraged July 3, National CROWN Day, to amplify its message on hair equality and garner more support and momentum for the bill.

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  • How Ferrara Candy Company Used Children’s Talent for Storytelling to Revamp a Fruit Snack Brand

    REGGIE Awards   April 21, 2022  

    After taking over the Fruity Snacks brand from Kellogg Co., Ferrara Candy Company embarked on a mission to rebrand the popular snack, launching a campaign powered by content created, in part, by children that demonstrated how the popular snacks were critical to parent-child bonding during playtime.

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  • How The North Face Used a Wealth of Data to Create a Better Loyalty Program

    REGGIE Awards   April 21, 2022  

    Using a wealth of customer research and a well-executed promotional campaign, The North Face revamped its customer rewards program to better engage its loyalists, gain new fans, and drive better overall sales results.

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  • How Epsolòn Went Against the Grain to Find Success in a Competitive Market

    REGGIE Awards   April 21, 2022  

    Operating in an increasingly competitive tequila market, Epsolòn drove sales at both retail outlets and restaurants through a campaign that leveraged the brand’s rich Mexican heritage, something other tequila brands were shying away from at the time.

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