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  • Ad Fraud in 2022

    Pulse   May 26, 2022  

    Ad fraud is predicted to cost marketers $81 billion dollars in 2022, and as malicious software and bot programming gets more and more sophisticated, this number only stands to rise. Digital advertising is no longer even close to optional, and so marketers must proactively make sure they understand how ad fraud is evolving and be prepared to combat it. Fraud detection software and staying on top of data analytics are two of the major ways to fight ad fraud, and the resources here discuss these and more.

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  • REGGIE Awards Recognize Excellence in Holiday and Seasonal Marketing

    Industry Insights   May 25, 2022  

    Seasons and holidays offer marketers opportunities to craft messages that chime with the cultural moment and thereby resonate more widely. Just think how a few animated polar bears not only made Coca-Cola more visible during the holiday season, but indeed made us anticipate the brand’s appearance on our TV sets from year to year whenever the snow began to fall.

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  • Dedicated to Life-Changing Work

    Greater Good   May 23, 2022  

    Easterseals’ Tyler Hall, recipient of the 2022 ANA Nonprofit Federation Rising Leader Award, is highly regarded for his good trouble, generosity, and grit, as well as for his data-driven fundraising practices. In this Q&A, Hall shares his professional journey and the lessons learned along the way.

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  • ETHICS ALERT: Fake Warranties and Marketing Offers Cloaked as Unpaid Invoices

    Ethics Issue Alerts   May 22, 2022  

    ANA’s Consumer Affairs department has seen an increase in fake car warranty offers and marketing offers cloaked as unpaid invoices. In response, the group has create this update, providing guidance and resources on the subject.

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  • Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners

    Pulse   May 19, 2022  

    With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.

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  • To Spur Change, CMOs Need More Managerial Discretion

    Industry Insights   May 19, 2022  

    CMOs cite a lack authority when their companies enter foreign markets, and they feel frustrated by the experience, according to a recent study. But chief marketers can play an instrumental role for brands that are expanding their global footprint — if senior management has the will to provide more managerial discretion.

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  • Marketing in a Cookie-Less World

    Ask the Expert Answers   May 19, 2022  

    What strategies are developing for marketers to deal with the cookie’s eventual demise?

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  • Resilience: Why Face-to-Face Moves from Strength to Strength

    Webinars   May 18, 2022  

    In this webinar, learn about real-life past and present challenges that nonprofits have worked or are working through, and how addressing these problems has helped them push ahead and move both their mission and fundraising goals forward.

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  • The Future of Marketing: A Roadmap to Hypergrowth

    Marketing Futures   May 18, 2022  

    Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.

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  • A Roadmap to Hypergrowth: ANA’s Recommended Action Plan

    Industry Insights   May 17, 2022  

    Excerpted from the ANA Future of Marketing Report, this four-step action plan was designed to empower marketers to drive business growth regardless of their current situation and future orientation.

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  • How Marketers Bolster Their Brand Safety Efforts

    Champions of Growth   May 16, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.

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  • 'What They Said' at the 2022 ANA Content Marketing Conference

    Industry Insights   May 13, 2022  

    ANA just concluded our 2022 Content Marketing Conference, our first ever, presented by Audacy. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

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  • Going the Extra Mile for Purpose

    Event Recaps   May 12, 2022  

    Merrell shared how it has conceptualized and activated its brand purpose.

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  • How Mailchimp Activates Purpose Across Communities

    Event Recaps   May 12, 2022  

    Mailchimp and agency partner Kin showcased some purpose-led initiatives that the two organizations have worked on together.

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  • OREO Showcases Long-Time Allyship

    Event Recaps   May 12, 2022  

    OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.

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  • Driving Purpose as a Core Business Strategy

    Session Videos   May 12, 2022  

    In this video, Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.

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  • Winning the War for Talent Through Purpose

    Event Recaps   May 12, 2022  

    Google discussed how to integrate purpose with the everyday work lives of employees.

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  • Driving Purpose as a Core Business Strategy

    Event Recaps   May 12, 2022  

    Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.

    view
  • How Mailchimp Activates Purpose Across Communities

    Session Videos   May 12, 2022  

    In this video, Mailchimp and agency partner Kin showcased some purpose-led initiatives that the two organizations have worked on together.

    view
  • Winning the War for Talent Through Purpose

    Session Videos   May 12, 2022  

    In this video, Google discussed how to integrate purpose with the everyday work lives of employees.

    view