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  • Meeting Consumer Demand for Transparent Marketing Practices

    Knowledge Partners   September 22, 2021  

    Theorem explores how brands can adjust their marketing tactics to be more transparent and ethical, in the face of new privacy laws and heightened consumer awareness of data practices.

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  • Data Privacy and Security Regulation Update

    Event Recaps   September 15, 2021  

    Speakers from Reed Smith discussed data privacy and security, including regulatory policies and how marketers can protect themselves and their consumers.

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  • Strengthening Sales and Marketing Alignment Through Purpose

    Session Videos   September 14, 2021  

    In this video, Lisa McLeod is the creator of Noble Purpose, a customer-driven philosophy that accelerates revenue growth, increases competitive differentiation, and ignites emotional engagement. She discussed how sales and marketing can work together toward a greater common goal and good.

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  • NIL and Athlete Sponsorships: The Changing Landscape

    Event Recaps   September 14, 2021  

    James Johnston and Andrew Richman from Davis & Gilbert LLP discussed how the relationship between colleges and student-athletes is undergoing a rapid and transformational change, affecting not only the sports media and sports marketing landscapes but also the sports themselves.

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  • Recent FTC Changes and What They Mean for Consumer Protection Enforcement

    Event Recaps   September 14, 2021  

    Linda Goldstein of the law firm BakerHostetler LLP discussed a recent court case with legal implications for the FTC, along with the Commission’s concerns about so-called “dark patterns” and AI.

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  • Beyond Profit Podcast: Purpose-Driven Gen Z, with Brad Brinegar

    Beyond Profit   September 13, 2021  

    In this episode of Beyond Profit, host Ken Beaulieu catches up with Brad Brinegar to discuss a study on Gen Z and what it means to marketers, the expectations of Gen Zers, how brands can achieve sustained growth through a focus on purpose and values, and more.

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  • B2 Awards Showcase How Brands Responded to the Pandemic

    Industry Insights   September 10, 2021  

    The last 18 months of pandemic-afflicted business have thrust a variety of challenges upon brands. Perhaps the most central of which has been how to pivot from being just a seller of products or services to being a partner to customers in crisis response.

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  • Global Day of Learning Certificate from 42 Courses/Cannes Lions

    CMO Content   September 9, 2021  

    This exclusive ANA Growth Agenda Certificate Program includes a collection of virtual courses and resources to enable marketers to perform at full potential with the core priorities of the ANA Growth Agenda.

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  • The Rise of Product Placement and Influencer Marketing

    Knowledge Partners   September 8, 2021  

    For brands that want to make a cultural impact, the data suggests a clear way forward: a triple combination of influencer marketing, product placement in TV and film, and direct partnerships with artists.

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  • The Key to CMO Impact? Bolster All Dimensions of the Person Behind the Title

    CMO Content   September 3, 2021  

    Impact for CMOs today requires access to resources and a community that support, empower, and promote them, not just as professionals, but as people. That will drive not only individual performance, but, as a consequence, the performance of the brand and business.

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  • Marketers Must Join the Fight Against Cyberattacks

    ANA Magazine   September 3, 2021  

    With cyberattacks on the rise, marketers must understand the scope of the threat and be proponents for consistently updating their companies’ online defenses. However, to have an effect, CMOs first have to make sure they have a seat at the table when cyber issues are discussed and strategies crafted.

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  • Strategizing and Activating on Social Justice

    Ask the Expert Answers   September 1, 2021  

    ANA’s Ask the Expert research service answers the question, “How can my brand authentically commit to social justice issues?"

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  • Beyond Profit Podcast: Reach Mobile CEO Harjot Singh Saluja

    Beyond Profit   August 30, 2021  

    In this episode of Beyond Profit, Harjot Singh Saluja, cofounder and CEO of Reach Mobile, shares the backstory on the launch of the company, the importance of being a values-driven business, its partnerships with nonprofits, and more.

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  • When Will Art Better Imitate Life?

    Knowledge Partners   August 29, 2021  

    Racial inequality and a lack of representation are at the forefront of discussions in the U.S. during 2020. The television, film, and social media industries have been the focal point of many of these conversations, given the oversized role they play in how people view society and equality.

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  • Examples of Exceptional Donor Experiences in Direct Response

    Event Recaps   August 27, 2021  

    Four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.

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  • Closing Remarks: That's a Wrap — Highlights of the Hybrid Conference

    Session Videos   August 27, 2021  

    In this video, conference chairs highlighted key takeaways from the multitude of sessions as well as notable discussions that arose over the conference.

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  • Postal Rates and Data Privacy — Summer Heat for Top Issues

    Session Videos   August 27, 2021  

    In this video, get a brief update on the latest from Washington impacting your ability to raise funds — increasing postal rates and the current privacy debates at the federal and state levels.

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  • Keynote Presentation: Revitalizing a Legacy Brand in an Increasingly Competitive Landscape

    Session Videos   August 27, 2021  

    In this video, learn how President and CEO Angela F. Williams is putting the spotlight on issues that impact the lives of the people, families, and communities served by Easterseals through earned media, thought leadership, and strategic partnerships.

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  • Overview of the 2021 ANA Nonprofit Federation Summer Conference

    Public Videos   August 27, 2021  

    In this video, get a two-minute overview of the 2021 ANA Nonprofit Federation Summer Conference.

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  • Examples of Exceptional Donor Experiences in Direct Response

    Session Videos   August 27, 2021  

    In this video, four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.

    view