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  • An Optimistic Outlook for an Unpredictable Year

    Industry Insights   February 2, 2023  

    Recession and performance. These are the two somewhat contrarian subjects I’ve been discussing with my partners, clients, colleagues, and industry peers over the last few weeks. No matter which side of the industry they sit on, everyone is searching for the answer to how we can move through a global tidal wave affecting the tech and advertising industries at their core while remaining focused on achieving strong growth and performance.

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  • Co-Chairs Named for ANA Advertising Financial Management Conference

    Industry Insights   February 2, 2023  

    It’s become a bit of a tradition for ANA to announce the chair(s) for our annual Advertising Financial Management Conference and I am delighted to now make that announcement for 2023.

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  • With More Marketing Data Sources in 2023, Watch Out for These 3 Pitfalls

    Industry Insights   February 1, 2023  

    More data means more insights. At least, that seems to be the presumption behind a recent Salesforce survey of 6,000 marketers about 2023. The research finds that brands are looking to greatly diversify their data sources, from identity data to transactional records. From 10 sources on average in 2021 to 15 in 2022, they anticipate increasing to 18 sources this year.

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  • Your Attribution Model May Be Data Driven – But It’s Still Not the Right Answer

    Industry Insights   February 1, 2023  

    The concept of attribution had noble and necessary beginnings – entering the marketing landscape like a newly anointed royal ready to wave away our collective blindness to which ads were working and which were not. Even with its rules-based and/or data-driven origins, “attribution” has always been a misnomer. While it’s been a reasonable success in understanding basic ad performance – it is one the greatest distractions of our time.

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  • Retail Media Networks: A Forced Marriage or Perfect Partnership?

    Industry Insights   January 31, 2023  

    Love them or just live with them, there is no debate that retail media networks (RMNs) have had a spectacular rise to prominence. In a relatively short period of time, they have established themselves as the must-have marketing platform for retailers and the must-buy media platform for brands.

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  • Sales and Marketing Alignment Benchmark Report

    Tools   January 31, 2023  

    Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

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  • Why Performance Is Paramount for Brands in 2023

    Industry Insights   January 30, 2023  

    “Performance Marketing” has had its time as a buzz word, but amid the current economic climate, it’s more important than ever. Consumer behavior has always been unpredictable, particularly in the last few years, and 2023 waters are looking to be quite murky. However, marketers can find clarity in measuring and optimizing performance.

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  • Retail Media Networks: A Forced Marriage or Perfect Partnership?

    Research Reports   January 30, 2023  

    According to eMarketer 2022 was “the year of retail media networks." The ANA fielded a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs, followed by qualitative interviews with senior marketer members to gain additional learning, insights, and context.

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  • 3 Ways Marketers Can Combat Uncertainty and Build Confidence in 2023

    Industry Insights   January 26, 2023  

    What are marketers concerned about right now? Recent discussions I’ve had with CMOs from a range of industries have revealed three consistent themes.

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  • Retail Media Networks: A Forced Marriage or Perfect Partnership?

    Conference Sessions   January 26, 2023  

    What’s all the fuss about Retail Media Networks? The ANA set out to find out, fielding a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs. Learn more with the ANA's John Paquin.

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  • Why the Ad Industry’s KPIs Are Broken

    Industry Insights   January 20, 2023  

    Digital advertising has moved performance to center stage, prompting marketers to consider how to best monitor and measure the effectiveness of their campaigns. Measurement has therefore become one of the most critical aspects of building a successful campaign. However, it has also remained a huge hurdle for the industry despite a wide array of advancements in digital advertising in recent years.

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  • How Inflation Influences Travel Sentiment

    Industry Insights   January 20, 2023  

    As we emerge from the pandemic, it’s only right to assume individuals will be more likely and willing to travel. According to Statista, the travel and tourism market is projected to reach $175.4 billion in 2022 and projected to grow to $211.10 billion by the year 2026. However, in this post-pandemic era, travelers have changed their sentiments drastically when it comes to travel. Trying to generate business based on pre-pandemic data may now be leading brands to target the wrong demographic.

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  • Looking Back at 2022: Trends, News, and Future Thinking — And How They Will Impact 2023

    Knowledge Partners   January 19, 2023  

    It’s now time to review the many profound changes that impacted advertising, how we produce it and how it’s impacting the way brands and agencies come together and collaborate to create outstanding work. Our regular industry updates are meant to summarize, synthesize, organize vast amounts of information.

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  • 2023 Economic Outlook for Marketing and Advertising

    Event Recaps   January 19, 2023  

    Dan Salmon from New Street Research provided an update on the economy, how it is impacting the marketing and advertising industry, and what to expect in 2023.

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  • Going Dark: The Consequences of Pausing Ad Spend

    Ask the Expert Answers   January 18, 2023  

    What happens if I pause or stop my ad spending due to extraordinary times?

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  • Colony’s IMS Product Selection Model Uses Machine Learning for a Winning Strategy

    Webinars   January 18, 2023  

    Which products should a brand keep in the assortment next year? Which metric(s) lead to the best outcomes? In this session, Colony's IMS introduced its own Product Score, a product selection model that uses Machine Learning to optimize decision-making.

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  • Technology Is Transforming Advertising: CES Just Showed Us How

    Industry Insights   January 18, 2023  

    Welcome to the future. The Consumer Electronics Show (CES) is this year’s most influential electronics and technology event. This event brought in over 100,000 attendees and 3,200 exhibitors, representing over 174 different countries.

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  • ChatGPT: Effects on Search and Usefulness for Marketers

    Pulse   January 18, 2023  

    If your team has been looking for a way to use AI more to support creative strategy, ChatGPT may actually be helpful for you. While it may seem counterintuitive to have an AI chatbot enhance creativity, the technology can help gather data, research, use the dialogue to plan campaigns and meetings, headlines, key words, copy, and images.

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  • The Four Stages of Relationship Marketing

    Knowledge Partners   January 18, 2023  

    Cheetah Digital explores the four stages of establishing a relationship marketing strategy.

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  • Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists

    Event Recaps   January 18, 2023  

    Milton Hwang provided an updated definition of the work of marketing operations professionals.

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