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The Creative Group has issued their 15th edition of their annual salary guide for the marketing and creative industries.
These infographics reveal how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify metrics used to measure mobile performance, and determine marketers’ usage plans for the future.
Many people think managing the "customer experience" has something to do with placating clients, or perhaps tweaking products after release. Honeywell International approaches the customer experience in a whole different way, starting with product inception and design, through marketing and sales, to installation.
Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.
It stands to reason that with recent advances in medical and nutritional understanding, today’s consumers are more aware of the importance of lifestyle trends that support their health and wellness than ever before. Two-year sales trends reveal that healthy food purchases are on the rise.
Magna Global reports that U.S. media suppliers’ advertising revenues grew by 3% in 2014 to $164 billion, which the Interpublic Group unit termed “a modest performance in an even-numbered year."
Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.
Dell shared its strategy for embracing technology while keeping a customer-centric experience at the heart of its marketing.
Aetna shared the strategy, structure, and roles of its newly formed marketing technology office.
A predictive modeling system drives bottom-line results at C Spire. The brand was honored for its integrated next-best-action system called PULSE.
Love changes everything—what we buy, how we make purchase decisions, and who influences those decisions. On Valentine's Day and beyond, the web plays a big role.
Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals.
This change in the definition of broadband means that 17 percent of Americans do not have access to broadband service.
Advances in technology and social media have changed sponsorship marketing forever.
In 2015, marketers engaging in programmatic buying should consider reviewing their inventory quality closely, prioritizing mobile and video, and measuring "viewability."
Six ways brands are leveraging innovation in marketing and product development to win Millennials.
The rise of programmatic data has put pressure on marketers to make consumer data more actionable.
Top trends to come out of the 2015 CES show include the importance of personalization and increasing connectivity between devices.
Short-form video will reach $13 billion in revenue by 2020, a 18.5 percent increase.
Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.