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REGGIE Awards Recognize Excellence in Holiday and Seasonal Marketing
Industry Insights May 25, 2022Seasons and holidays offer marketers opportunities to craft messages that chime with the cultural moment and thereby resonate more widely. Just think how a few animated polar bears not only made Coca-Cola more visible during the holiday season, but indeed made us anticipate the brand’s appearance on our TV sets from year to year whenever the snow began to fall.
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Why Marketers Need Real-Time Insights to Stay Ahead
Industry Insights May 25, 2022For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors — largely due to a goldmine of rich customer insights that help inform future business decisions. But times are changing, and historical insights aren’t quite as valuable as they once were.
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Creativity in Ads Matters More Than Ever
Industry Insights May 24, 2022Every marketer and brand these days has a little black box of tricks that they can use in advertising technology: animated ads, ad trackers, rich media with video and audio, high-impact playable ads. The list goes on. But while the technology gets ever more sophisticated, and the experience for consumers has arguably gotten much worse.
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Event Marketing Post-Pandemic
Ask the Expert Answers May 24, 2022How have marketers’ event strategies changed post-pandemic?
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CTV Takes Center Stage: Global Benchmarks Report
Knowledge Partners May 20, 2022Innovid shares insights and best practices for marketers looking to integrate connected TV (CTV) into their video advertising strategies.
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Why More Marketing Teams Are Turning to Audio Streaming to Boost ROI
Industry Insights May 18, 2022As consumer behaviors continue to evolve in the wake of the pandemic, brands and businesses must remain responsive to rapidly changing trends. Omnichannel marketing has become essential to achieve adequate reach, and more and more channels — from apps and social media to the burgeoning metaverse — are vying for audience’s attention.
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10 D2C Marketing Strategies to Dazzle Consumers Right Where They Are
Industry Insights May 18, 2022As technology makes it easier for today’s consumers to discover new products, the prospects you’re seeking to attract are more distracted than ever before. The key to capturing their attention? Meet them where they are with enticing offers that compel them to engage with your D2C brand.
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The Future of Marketing: A Roadmap to Hypergrowth
Marketing Futures May 18, 2022Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.
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The Role of Digital Out-of-Home Advertising in the Endemic Era
Industry Insights May 18, 2022Out of home (OOH) advertising has been around for centuries in its simplest forms, from the early days of the printing press to the advent of billboards in the 1800s. It’s remained a viable form of media for so many years because it has continuously adapted to changing trends, new ad formats, and emerging technologies.
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A Roadmap to Hypergrowth: ANA’s Recommended Action Plan
Industry Insights May 17, 2022Excerpted from the ANA Future of Marketing Report, this four-step action plan was designed to empower marketers to drive business growth regardless of their current situation and future orientation.
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How Marketers Bolster Their Brand Safety Efforts
Champions of Growth May 16, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.
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Leveraging Cross-Channel TV to Find New Audiences and Challenge Rivals
Session Videos May 13, 2022In this video, Simulmedia’s Chief Revenue Officer, Lauren Fry, explains how the company’s unique TV+® platform for automated cross-channel planning and buying guarantees national reach across linear and CTV, without wasteful and costly audience duplication.
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The Art (and Science) of Advertising and Audience in the Age of Converged TV
Session Videos May 13, 2022In this video, Innovid's Ahed Jendza and Cadillac's Marcie M. Pérez discussed how brands are leveraging data and technology to get a unified view of advertising and audiences.
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Data-Driven Success in an Environment of Rapid Consumer Behavior Change
Session Videos May 12, 2022Setting the stage with observations of changes in consumer behavior during COVID, Oracle's Joe Frick talked about emerging opportunities to evolve data-driven strategies to fuel personalized marketing plans.
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Scaling Business through Data Driven Relationship Deepening
Session Videos May 12, 2022In this video, learn why relationship deepening is so important at Ally, how they use immense amounts of data to drive conversations with customers, and what the results of those efforts are in terms of loyalty and value.
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5 Marketing Leaders on the Future of Marketing
Industry Insights May 5, 2022ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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'What They Said' at the ANA Advertising Financial Management Conference
Industry Insights May 5, 2022ANA just wrapped up our Advertising Financial Management Conference, our annual event for client-side procurement, agency finance, and other interested parties. The following provides great quotes and insights from some of the conference speakers (in order of appearance).
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3 Steps Toward a Powerful Web3 Marketing Strategy
Industry Insights May 4, 2022The arrival of Web3 promises to radically change how marketers reach, identify, and build relationships with consumers. While most marketers anticipate that the metaverse, cryptocurrency, NFTs, and related technologies will become key parts of marketing, understanding where to begin to craft a Web3 marketing strategy at this early stage can overwhelm even the most advanced technologists.
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A Modern Marketer’s Guide to Identity and Privacy in a Post-Cookie World
Knowledge Partners May 4, 2022This guide from Goodway Group seeks to assuage marketers’ fears and deliver answers to the most complex challenges they face in a post-cookie world.
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Rising Prices and the Impact They Have on Every Company
SoundBites May 2, 2022Nestlé’s Kate Short explains why no business will be immune to the effects of inflation and rising prices and why technological advancements will be necessary to overcome the challenges of these things.
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