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  • REGGIE Awards Recognize Excellence in Holiday and Seasonal Marketing

    Industry Insights   May 25, 2022  

    Seasons and holidays offer marketers opportunities to craft messages that chime with the cultural moment and thereby resonate more widely. Just think how a few animated polar bears not only made Coca-Cola more visible during the holiday season, but indeed made us anticipate the brand’s appearance on our TV sets from year to year whenever the snow began to fall.

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  • Use This Tactic to Get More Out of Mobile Ads

    Industry Insights   May 20, 2022  

    In the movie Moneyball, Billy Beane’s smart take on baseball analytics helped his team, the Oakland A’s, beat much richer franchises. He challenged common assumptions and tested alternative options. This approach became a field of study called sabermetrics - the empirical analysis of baseball.

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  • 10 D2C Marketing Strategies to Dazzle Consumers Right Where They Are

    Industry Insights   May 18, 2022  

    As technology makes it easier for today’s consumers to discover new products, the prospects you’re seeking to attract are more distracted than ever before. The key to capturing their attention? Meet them where they are with enticing offers that compel them to engage with your D2C brand.

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  • The Role of Digital Out-of-Home Advertising in the Endemic Era

    Industry Insights   May 18, 2022  

    Out of home (OOH) advertising has been around for centuries in its simplest forms, from the early days of the printing press to the advent of billboards in the 1800s. It’s remained a viable form of media for so many years because it has continuously adapted to changing trends, new ad formats, and emerging technologies.

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  • More Than Just a Content Buy — How Brands Can Get More from Their Sponsorships

    Session Videos   May 13, 2022  

    The typical “insert show title” sponsored by “insert brand sponsor” only goes so far in the eyes of the viewer. In this video, hear how brands are embracing Roku Original content to better reach their consumers and to better engage their own brand.

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  • 'What They Said' at the 2022 ANA Content Marketing Conference

    Industry Insights   May 13, 2022  

    ANA just concluded our 2022 Content Marketing Conference, our first ever, presented by Audacy. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

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  • Scents Make Sense: Using Smell in Marketing and Retail

    Ask the Expert Answers   May 13, 2022  

    How can I best communicate scent in my marketing?

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  • B2B Brands Deploy 'Always-on' Marketing Strategy to Keep Up with Buyers

    B2B Marketer   May 4, 2022  

    There are several reasons B2B buyers seek out new vendors, ranging from a problem with an existing solution to relocating the business. But the reality is that buyers could be on the hunt for new vendors at just about any time. That's why marketers need an "always-on" approach to providing relevant content, according to a recent study, making sure they get on the short list of potential suppliers.

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  • 6 Big Takeaways from ANA’s First Content Marketing Conference

    Industry Insights   May 4, 2022  

    The Association for National Advertisers (ANA) hosted their first-ever national content marketing conference on April 27-29, 2022. Several members of the Knotch team attended, including David Brown, Knotch’s Head of Strategy.

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  • Storytelling for Tumultuous Times

    Event Recaps   April 29, 2022  

    With business struggling mightily in the first year of the pandemic, Marriott used a content campaign driven by a powerful audience insight to reignite its customers’ passion for travel and to show them how it could be done not just safely, but in a way that was beneficial to society.

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  • Future Proof Your Content Marketing Strategy

    Event Recaps   April 29, 2022  

    Pereira O'Dell chief creative officer Rob Lambrechts brought to life successful brand case studies that drove engagement through authentic brand content and entertainment and shared how marketers can future-proof their content brand strategy.

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  • The Superpowers of Social and Connections

    Event Recaps   April 29, 2022  

    Brandon Solis from Grey Group talked about the relationship between content and culture, and where the concept of social fits into this dynamic.

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  • Beyond Features and Benefits: How Subaru Uses Content to Create Brand Love

    Event Recaps   April 29, 2022  

    Subaru shared its efforts to appeal to the hearts of consumers with content themed around the love of the earth and love of pets.

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  • The Definition of Social

    SoundBites   April 29, 2022  

    Brandon Solis from Grey Group (NY) explained the definition of social for brands, and the various permutations in which it can occur.

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  • How King Arthur Baking Has Driven Business Performance with Its Intelligent Approach to Content

    Event Recaps   April 28, 2022  

    King Arthur has taken an intentional long-term approach to content as a competitive point of difference. David Tamarkin from King Arthur shared the brand’s roadmap, how content strategy is mapped to its journey, and the importance of content intelligence.

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  • Content Marketing in the Influencer Age

    Event Recaps   April 28, 2022  

    Alyson Griffin of State Farm shared how her brand has managed to innovate its content marketing efforts by weaving some of its most valuable marketing assets into pop culture moments and leveraging new and emerging tactics and media like micro-influencers and the metaverse.

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  • Creating Digital Content from Consumer Data

    Event Recaps   April 28, 2022  

    Mary Rodgers, head of marketing communications at Cuisinart, discussed how her brand approaches collecting data and using it to guide the creation of content that connects with consumers and drives interactive campaigns that ultimately lead to business success.

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  • How P&G Studios Helps Reinvent Advertising

    Event Recaps   April 27, 2022  

    P&G’s Kimberly Doebereiner discussed the concept of constructive disruption and shared how P&G’s brands use it as a North Star for their advertising and content activations. With this as a guide, they seek to create brand experiences that are more useful and more interesting than what consumers are used to.

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  • Canfessional

    REGGIE Awards   April 21, 2022  

    Kimberly-Clark sought to find a new audience for Poise: women in the prime of their life, between the ages of 25 and 40, who are likely (but not exclusively) mothers. This demographic wants desperately to avoid the incontinence category due to younger age.

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  • Twitch, Esports, and Gummy Worms: How a Candy Brand Won Over Generation Z Gamers

    REGGIE Awards   April 21, 2022  

    Capitalizing on Xbox’s 20th anniversary to connect with generation Z consumers, Ferrara Candy Company created a custom Xbox console giveaway, an esports league, and special game packaging to sell its popular Worms product, using Twitch influencers to help carry the message and drive engagement.

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