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Meet the Future Majority
Webinars May 19, 2022In this webinar, learn about the rising expectations younger multicultural consumers have when it comes to brands and a brand’s role in social justice movements, what is driving brand authenticity, and how can brands can be seen as credible accomplices.
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TV and Video Through a Generational Lens
Session Videos May 13, 2022In this video, Vevo presents research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, Millennials, and Gen Z.
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Cheetos’ Deja tu Huella Leveraged Influencer Marketing Successfully
REGGIE Awards April 21, 2022Frito Lay’s “Cheetos Deja tu Huella” was a national program intentionally designed to be inclusive of Cheetos fans across the country and including Puerto Rico.
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State Farm Leverages NFL Brand Ambassadors and Experiential Marketing
REGGIE Awards April 21, 2022State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.
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How Bud Light Reached Out to a Young Multicultural Audience
REGGIE Awards April 21, 2022Bud Light’s “Free Agent” campaign was a U.S. national campaign aimed at multicultural sports fans between the ages of 21 and 35.
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Trident Boosts Itself at CVS with a Maybelline Partnership
REGGIE Awards April 21, 2022Trident strove to reverse declining sales at CVS by promoting itself among millennial and generation Z beauty consumers.
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Ace Fights “Paint Procrastination” with Free Babysitting
REGGIE Awards April 21, 2022Ace Hardware offered free delivery of paint supplies and free babysitting to encourage people to take on the painting projects they had been putting off.
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Choose a Spirit to Fit Your Lifestyle
REGGIE Awards April 21, 2022Diageo’s “Choose a Spirit to Fit Your Lifestyle” campaign focused on people who have wellness-centered values. The program leveraged simple yet inspired wayfinding to defy the perception that many shoppers feel their spirit options are limited to vodka and uneventful vodka sodas.
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Snap to Steal
REGGIE Awards April 21, 2022Cheetos collaborated with Snapchat to create a Super Bowl ad that enabled viewers to “steal” a free bag of the cheesy treat.
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Sargento and Mondelez International Partner to Launch Balanced Breaks’ Cheese & Crackers Product
REGGIE Awards April 21, 2022Sargento partnered with Mondelēz International to create a customized track to excite millennial consumers about its new Cheese & Crackers product launch.
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Bush’s Writes a New Bean Song for Millennials
REGGIE Awards April 21, 2022Bush’s improved sales of its beans with a music video that rewrote the traditional bean song, with its unflattering suggestions of how much beans will make you “toot.”
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Bud Light Seltzer Seasonal Strategy
REGGIE Awards April 21, 2022Bud Light’s seasonal seltzer campaign targeted seltzer drinkers nationally between the ages of 21 and 34 who crave popularity, driven by fun of social occasions, friendship, and enjoy digital experiences.
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SPK Mystery at Circle K
REGGIE Awards April 21, 2022Sour Patch Kids collaborated with Circle K to create a mystery flavor pack to drive sales and traffic to the convenience store.
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How to Lock-In on Your Target Audience with Social Video
Knowledge Partners March 25, 2022Tubular Labs released a study on gamer behavior beyond gaming content and platforms, and provided recommendations on how marketers can use these insights to create a content strategy that drives sales.
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How This Healthcare Company Marketed to Millennials During COVID-19
In-House Excellence Awards December 21, 2021Healthcare company Highmark produced and distributed 1.3 million fashionable masks. Over 11,000 schools and businesses received free Personal Protective Equipment (PPE) and guidance.
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Reaching Gen Z and Millennials on Yahoo
CMO Content September 10, 2021Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.
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USPS: Drive Action to the Polls
B2 Awards August 12, 2021The United States Postal Service created the “Drive Action to the Polls” campaign to demonstrate how mail easily integrates with digital channels, and combating the misperception that mail is outdated or ineffective.
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Panasonic: What Moves Us
B2 Awards August 12, 2021Panasonic realized that its brand had fallen out of favor with an increasingly important millennial audience. The company leveraged Olympic athletes, STEM students, and its own employees to produce content that highlighted the brand’s purpose and improved how it was perceived by the target audience.
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Purpose Driven Innovation and Driving Brand Love
Event Recaps August 2, 2021In this session, Barkley explored how younger consumers’ purchasing decisions are increasingly influenced by the social, environmental, and economic impact of a brand, and shared best practices in identifying and executing that purpose in a way that facilitates change and fosters customer loyalty.
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Purpose Driven Innovation and Driving Brand Love
Session Videos August 2, 2021In this video, Barkley explored how younger consumers’ purchasing decisions are increasingly influenced by the social, environmental, and economic impact of a brand, and shared best practices in identifying and executing that purpose in a way that facilitates change and fosters customer loyalty.
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