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  • Meet the Future Majority

    Webinars   May 19, 2022  

    In this webinar, learn about the rising expectations younger multicultural consumers have when it comes to brands and a brand’s role in social justice movements, what is driving brand authenticity, and how can brands can be seen as credible accomplices.

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  • TV and Video Through a Generational Lens

    Session Videos   May 13, 2022  

    In this video, Vevo presents research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, Millennials, and Gen Z.

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  • Cheetos’ Deja tu Huella Leveraged Influencer Marketing Successfully

    REGGIE Awards   April 21, 2022  

    Frito Lay’s “Cheetos Deja tu Huella” was a national program intentionally designed to be inclusive of Cheetos fans across the country and including Puerto Rico.

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  • State Farm Leverages NFL Brand Ambassadors and Experiential Marketing

    REGGIE Awards   April 21, 2022  

    State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.

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  • How Bud Light Reached Out to a Young Multicultural Audience

    REGGIE Awards   April 21, 2022  

    Bud Light’s “Free Agent” campaign was a U.S. national campaign aimed at multicultural sports fans between the ages of 21 and 35.

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  • Trident Boosts Itself at CVS with a Maybelline Partnership

    REGGIE Awards   April 21, 2022  

    Trident strove to reverse declining sales at CVS by promoting itself among millennial and generation Z beauty consumers.

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  • Ace Fights “Paint Procrastination” with Free Babysitting

    REGGIE Awards   April 21, 2022  

    Ace Hardware offered free delivery of paint supplies and free babysitting to encourage people to take on the painting projects they had been putting off.

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  • Choose a Spirit to Fit Your Lifestyle

    REGGIE Awards   April 21, 2022  

    Diageo’s “Choose a Spirit to Fit Your Lifestyle” campaign focused on people who have wellness-centered values. The program leveraged simple yet inspired wayfinding to defy the perception that many shoppers feel their spirit options are limited to vodka and uneventful vodka sodas.

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  • Snap to Steal

    REGGIE Awards   April 21, 2022  

    Cheetos collaborated with Snapchat to create a Super Bowl ad that enabled viewers to “steal” a free bag of the cheesy treat.

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  • Sargento and Mondelez International Partner to Launch Balanced Breaks’ Cheese & Crackers Product

    REGGIE Awards   April 21, 2022  

    Sargento partnered with Mondelēz International to create a customized track to excite millennial consumers about its new Cheese & Crackers product launch.

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  • Bush’s Writes a New Bean Song for Millennials

    REGGIE Awards   April 21, 2022  

    Bush’s improved sales of its beans with a music video that rewrote the traditional bean song, with its unflattering suggestions of how much beans will make you “toot.”

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  • Bud Light Seltzer Seasonal Strategy

    REGGIE Awards   April 21, 2022  

    Bud Light’s seasonal seltzer campaign targeted seltzer drinkers nationally between the ages of 21 and 34 who crave popularity, driven by fun of social occasions, friendship, and enjoy digital experiences.

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  • SPK Mystery at Circle K

    REGGIE Awards   April 21, 2022  

    Sour Patch Kids collaborated with Circle K to create a mystery flavor pack to drive sales and traffic to the convenience store.

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  • How to Lock-In on Your Target Audience with Social Video

    Knowledge Partners   March 25, 2022  

    Tubular Labs released a study on gamer behavior beyond gaming content and platforms, and provided recommendations on how marketers can use these insights to create a content strategy that drives sales.

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  • How This Healthcare Company Marketed to Millennials During COVID-19

    In-House Excellence Awards   December 21, 2021  

    Healthcare company Highmark produced and distributed 1.3 million fashionable masks. Over 11,000 schools and businesses received free Personal Protective Equipment (PPE) and guidance.

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  • Reaching Gen Z and Millennials on Yahoo

    CMO Content   September 10, 2021  

    Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.

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  • USPS: Drive Action to the Polls

    B2 Awards   August 12, 2021  

    The United States Postal Service created the “Drive Action to the Polls” campaign to demonstrate how mail easily integrates with digital channels, and combating the misperception that mail is outdated or ineffective.

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  • Panasonic: What Moves Us

    B2 Awards   August 12, 2021  

    Panasonic realized that its brand had fallen out of favor with an increasingly important millennial audience. The company leveraged Olympic athletes, STEM students, and its own employees to produce content that highlighted the brand’s purpose and improved how it was perceived by the target audience.

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  • Purpose Driven Innovation and Driving Brand Love

    Event Recaps   August 2, 2021  

    In this session, Barkley explored how younger consumers’ purchasing decisions are increasingly influenced by the social, environmental, and economic impact of a brand, and shared best practices in identifying and executing that purpose in a way that facilitates change and fosters customer loyalty.

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  • Purpose Driven Innovation and Driving Brand Love

    Session Videos   August 2, 2021  

    In this video, Barkley explored how younger consumers’ purchasing decisions are increasingly influenced by the social, environmental, and economic impact of a brand, and shared best practices in identifying and executing that purpose in a way that facilitates change and fosters customer loyalty.

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