Search Marketing Knowledge Center

Motherhood Matrix Study: Navigating High Anxiety

Knowledge Partners January 26, 2023

Moms are feeling more anxious and burned out than ever. Everyday Health Group Pregnancy & Parenting, home to BabyCenter and What to Expect, share how marketers can position themselves as true parenting allies.

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Can't Find What You're Looking For? Try the ASK Research Service.

Ask the Expert Answers December 6, 2022

ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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Uncovering the Diversity of Millennial Consumers

Knowledge Partners November 4, 2022

Foursquare’s latest research analysis takes a closer look at foot traffic patterns based on differing lifestyles and geographies of millennials, helping marketers identify and distinguish these unique and diverse consumers.

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These Candy Brands Brought People Together

Industry Insights October 21, 2022

During the fall months, and during any holiday season, it’s candy’s time to shine (or maybe, better yet, melt in your mouth). Whether it’s Halloween, Dia de los Muertos, or Thanksgiving, having treats on hand can help make the holidays feel special, and more easily shared with others. It’s a small gesture, but sharing a delicious moment matters. Of course, candy and snack brands know this.

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This Brand Faked 15 Years of Memes to Make a Splash with Its Twitter Launch

In-House Excellence Awards September 25, 2022

After spending a decade and a half avoiding the platform, Keurig Dr Pepper brought its popular Original Donut Shop Coffee flavor to Twitter with a stunt that made it seem like the brand had been tweeting all along.

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Marketing to Millennials

Ask the Expert Answers August 17, 2022

Is account-based marketing right for my organization?

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The Millennial Mailbox: How to Reach and Convert Today's Top Consumers

Conference Sessions June 17, 2022

Millennials make up the largest consumer market and possess the most purchasing power. In this video, Erik Koenig, President and Chief Marketing Strategist at SeQuel Response, shared how DTC brands are using mail to reach and convert these digital natives.

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Live Social Commerce: A 25-Minute Brand Expression Driving Long-Term ROI

Event Recaps June 15, 2022

Representatives from Petco and Horizon Media explained how the pet health and wellness company became a first-mover and innovator with a test-and-learn mindset in the livestream shopping space.

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Meet the Future Majority

Webinars May 19, 2022

In this webinar, learn about the rising expectations younger multicultural consumers have when it comes to brands and a brand’s role in social justice movements, what is driving brand authenticity, and how can brands can be seen as credible accomplices.

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Trident Boosts Itself at CVS with a Maybelline Partnership

REGGIE Awards April 21, 2022

Trident strove to reverse declining sales at CVS by promoting itself among millennial and generation Z beauty consumers.

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How Bud Light Reached Out to a Young Multicultural Audience

REGGIE Awards April 21, 2022

Bud Light’s “Free Agent” campaign was a U.S. national campaign aimed at multicultural sports fans between the ages of 21 and 35.

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State Farm Leverages NFL Brand Ambassadors and Experiential Marketing

REGGIE Awards April 21, 2022

State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.

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Ace Fights “Paint Procrastination” with Free Babysitting

REGGIE Awards April 21, 2022

Ace Hardware offered free delivery of paint supplies and free babysitting to encourage people to take on the painting projects they had been putting off.

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Bush’s Writes a New Bean Song for Millennials

REGGIE Awards April 21, 2022

Bush’s improved sales of its beans with a music video that rewrote the traditional bean song, with its unflattering suggestions of how much beans will make you “toot.”

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Choose a Spirit to Fit Your Lifestyle

REGGIE Awards April 21, 2022

Diageo’s “Choose a Spirit to Fit Your Lifestyle” campaign focused on people who have wellness-centered values. The program leveraged simple yet inspired wayfinding to defy the perception that many shoppers feel their spirit options are limited to vodka and uneventful vodka sodas.

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Cheetos’ Deja tu Huella Leveraged Influencer Marketing Successfully

REGGIE Awards April 21, 2022

Frito Lay’s “Cheetos Deja tu Huella” was a national program intentionally designed to be inclusive of Cheetos fans across the country and including Puerto Rico.

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Bud Light Seltzer Seasonal Strategy

REGGIE Awards April 21, 2022

Bud Light’s seasonal seltzer campaign targeted seltzer drinkers nationally between the ages of 21 and 34 who crave popularity, driven by fun of social occasions, friendship, and enjoy digital experiences.

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SPK Mystery at Circle K

REGGIE Awards April 21, 2022

Sour Patch Kids collaborated with Circle K to create a mystery flavor pack to drive sales and traffic to the convenience store.

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Sargento and Mondelez International Partner to Launch Balanced Breaks’ Cheese & Crackers Product

REGGIE Awards April 21, 2022

Sargento partnered with Mondelēz International to create a customized track to excite millennial consumers about its new Cheese & Crackers product launch.

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