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Motherhood Matrix Study: Navigating High Anxiety
Knowledge Partners January 26, 2023Moms are feeling more anxious and burned out than ever. Everyday Health Group Pregnancy & Parenting, home to BabyCenter and What to Expect, share how marketers can position themselves as true parenting allies.
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Can't Find What You're Looking For? Try the ASK Research Service.
Ask the Expert Answers December 6, 2022ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.
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Uncovering the Diversity of Millennial Consumers
Knowledge Partners November 4, 2022Foursquare’s latest research analysis takes a closer look at foot traffic patterns based on differing lifestyles and geographies of millennials, helping marketers identify and distinguish these unique and diverse consumers.
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These Candy Brands Brought People Together
Industry Insights October 21, 2022During the fall months, and during any holiday season, it’s candy’s time to shine (or maybe, better yet, melt in your mouth). Whether it’s Halloween, Dia de los Muertos, or Thanksgiving, having treats on hand can help make the holidays feel special, and more easily shared with others. It’s a small gesture, but sharing a delicious moment matters. Of course, candy and snack brands know this.
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This Brand Faked 15 Years of Memes to Make a Splash with Its Twitter Launch
In-House Excellence Awards September 25, 2022After spending a decade and a half avoiding the platform, Keurig Dr Pepper brought its popular Original Donut Shop Coffee flavor to Twitter with a stunt that made it seem like the brand had been tweeting all along.
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Marketing to Millennials
Ask the Expert Answers August 17, 2022Is account-based marketing right for my organization?
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The Millennial Mailbox: How to Reach and Convert Today's Top Consumers
Conference Sessions June 17, 2022Millennials make up the largest consumer market and possess the most purchasing power. In this video, Erik Koenig, President and Chief Marketing Strategist at SeQuel Response, shared how DTC brands are using mail to reach and convert these digital natives.
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Live Social Commerce: A 25-Minute Brand Expression Driving Long-Term ROI
Event Recaps June 15, 2022Representatives from Petco and Horizon Media explained how the pet health and wellness company became a first-mover and innovator with a test-and-learn mindset in the livestream shopping space.
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Meet the Future Majority
Webinars May 19, 2022In this webinar, learn about the rising expectations younger multicultural consumers have when it comes to brands and a brand’s role in social justice movements, what is driving brand authenticity, and how can brands can be seen as credible accomplices.
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Trident Boosts Itself at CVS with a Maybelline Partnership
REGGIE Awards April 21, 2022Trident strove to reverse declining sales at CVS by promoting itself among millennial and generation Z beauty consumers.
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How Bud Light Reached Out to a Young Multicultural Audience
REGGIE Awards April 21, 2022Bud Light’s “Free Agent” campaign was a U.S. national campaign aimed at multicultural sports fans between the ages of 21 and 35.
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State Farm Leverages NFL Brand Ambassadors and Experiential Marketing
REGGIE Awards April 21, 2022State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.
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Ace Fights “Paint Procrastination” with Free Babysitting
REGGIE Awards April 21, 2022Ace Hardware offered free delivery of paint supplies and free babysitting to encourage people to take on the painting projects they had been putting off.
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Bush’s Writes a New Bean Song for Millennials
REGGIE Awards April 21, 2022Bush’s improved sales of its beans with a music video that rewrote the traditional bean song, with its unflattering suggestions of how much beans will make you “toot.”
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Choose a Spirit to Fit Your Lifestyle
REGGIE Awards April 21, 2022Diageo’s “Choose a Spirit to Fit Your Lifestyle” campaign focused on people who have wellness-centered values. The program leveraged simple yet inspired wayfinding to defy the perception that many shoppers feel their spirit options are limited to vodka and uneventful vodka sodas.
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Cheetos’ Deja tu Huella Leveraged Influencer Marketing Successfully
REGGIE Awards April 21, 2022Frito Lay’s “Cheetos Deja tu Huella” was a national program intentionally designed to be inclusive of Cheetos fans across the country and including Puerto Rico.
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Bud Light Seltzer Seasonal Strategy
REGGIE Awards April 21, 2022Bud Light’s seasonal seltzer campaign targeted seltzer drinkers nationally between the ages of 21 and 34 who crave popularity, driven by fun of social occasions, friendship, and enjoy digital experiences.
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SPK Mystery at Circle K
REGGIE Awards April 21, 2022Sour Patch Kids collaborated with Circle K to create a mystery flavor pack to drive sales and traffic to the convenience store.
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Sargento and Mondelez International Partner to Launch Balanced Breaks’ Cheese & Crackers Product
REGGIE Awards April 21, 2022Sargento partnered with Mondelēz International to create a customized track to excite millennial consumers about its new Cheese & Crackers product launch.
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Snap to Steal
REGGIE Awards April 21, 2022Cheetos collaborated with Snapchat to create a Super Bowl ad that enabled viewers to “steal” a free bag of the cheesy treat.
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