Search Marketing Knowledge Center

Design Thinking in Marketing

Ask the Expert Answers October 12, 2021

How can I apply design thinking principles to my marketing efforts?

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Beyond Profit Podcast: Why Meaning Matters

Beyond Profit September 28, 2021

In this episode of Beyond Profit, host Ken Beaulieu talks with Ujwal Arkalgud, about why brands should understand the language they use in storytelling, the role meaning plays in driving brand purpose, two trends we should keep an eye on, and more.

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Transformational Storytelling — Amazon Sapiens

CMO Content September 10, 2021

During the annual festival in June, LIONS recognizes creativity. We exist to drive progress through it. In this inspirational and future-focused presentation, hear a conversation between two creative thought leaders on the transformative power of storytelling.

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Flood of College Athletes Become Influencers After NCAA Ruling

Knowledge Partners September 6, 2021

“First my twin, then my teammate, now my business partner”. That was the Instagram caption written by student athlete Hayley Cavinder as she posed in Times Square, holding hands with her twin sister Hanna. They gazed up at a billboard that announced they are the first student athletes to sign the first deal in collegiate NIL history.

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How To Reach Out to Influencers (And Get a Response!)

Knowledge Partners September 3, 2021

Influencer marketing is a multi-billion dollar business with one of the fastest compound growth rates in existence. One of the dangers of working within such a large industry is losing that personal, one-to-one touch when connecting with potential partners.

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Four Ways to Make Your Social Media Campaigns More Accessible

Knowledge Partners August 18, 2021

In the past year, most social platforms have made great strides in updating their features to be more accessible. From auto-generated captions for the hearing impaired, to image descriptions for the blind, here are some of the ways you can make your social media campaigns more inclusive.

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Five Questions to Ask When Choosing an Influencer Marketing Platform

Knowledge Partners August 12, 2021

The social media and influencer marketing industries have greatly matured over the last decade, and your business needs to adapt accordingly. With so much business being done online, marketers need to take every opportunity to join authentic conversations happening in every corner of the internet.

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Crisis Shapes Character and Fuels Creativity: Lessons from Cannes Lions 2021

Event Recaps August 12, 2021

Brad Alperin from ad agency dentsu shared key ideas gleaned from the 2021 Cannes Lions Festival of Creativity, new expectations for brands and agencies around authenticity and impact, and lessons learned from award-winning work to help brands drive growth.

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Crisis Shapes Character and Fuels Creativity: Lessons from Cannes Lions 2021

Session Videos August 12, 2021

In this video, Brad Alperin from ad agency dentsu shared key ideas gleaned from the 2021 Cannes Lions Festival of Creativity, new expectations for brands and agencies around authenticity and impact, and lessons learned from award-winning work to help brands drive growth.

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How ABB Used the Animal Kingdom to Drive Adoption of its New Product

B2 Awards August 12, 2021

To develop a differentiated market position and change how the brand was perceived in the oil and gas industry, ABB, a Swiss robotics company, used metaphors from the animal kingdom and a virtual “zoo-quarium” to promote Adaptive Execution, the brand’s comprehensive project execution process tool.

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LinkedIn: Where Gamers Live?

B2 Awards August 12, 2021

To secure an account with gaming brand Anonymous Co., LinkedIn Marketing Solutions leveraged a unique mailing to illustrate the overlap between professionals and gamers.

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Time to Adapt

B2 Awards August 12, 2021

Tata Consultancy Services leveraged striking imagery, comparing nature’s capacity to overcome adversity to organizations scrabbling to adapt to the pandemic, to generate new leads and raise awareness of its IT solutions.

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Bringing 5G to Life: Using Creative, Immersive, and Inclusive Storytelling to Drive 5G Consumer Education and Innovation

Session Videos August 12, 2021

In this video, Verizon Chief Creative Officer Andrew McKechnie discussed how Verizon’s creative strategy strives to educate and engage consumers through immersive next-gen content, best-in-class creative experiences, and equitable and inclusive storytelling across all brand touchpoints.

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John Deere: The Farm Must Go On

B2 Awards August 12, 2021

With Americans horrified by the amount of food farmers were being forced to waste during the pandemic, John Deere saw an opportunity to shine a light on the importance of farmers and the difficulty of farming, while at the same time helping to improve its brand perception.

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How Lego Maintains Creative Inspiration in a World of Digital Reinvention

Session Videos August 12, 2021

In this video, James Gregson, Digital Creative Director for LEGO, goes through how he stays creatively curious, the sources of his creative inspiration, and how he goes about gaining inspiration for all areas of the web...at all hours of the day...and night.

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Becoming Innovative and Creative with Experiential Activation in the Age of COVID

Session Videos August 11, 2021

In this video, Heineken’s Borja Manso Salinas discussed two innovative and creative marketing campaigns the brand implemented during the 2020 pandemic.

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Opening Remarks of the 2021 ANA Brand Activation & Creativity Conference

Session Videos August 11, 2021

In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2021 ANA Brand Activation & Creativity Conference.

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Inspiring a New Generation of Outdoor Athletes

Public Videos August 11, 2021

Merrell added influencers to its retail marketing mix to launch a pandemic-inspired hiking footwear product.

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Inspiring a New Generation of Outdoor Athletes

Session Videos August 11, 2021

In this video, Merrell’s Director of Retail, Garrett McGuire, and Blue Chip’s Creative Director, Darick Maasen, shared how consumer insight mixed with creativity unlocked a new growth path for the organization and a successful new product launch at Dick’s Sporting Goods.

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