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  • Diversity in Ad Creative: Gender, Age, Race, and Ethnicity Benchmarks

    Webinars   January 19, 2023  

    In this webinar, learn about trends in the complexion of advertising (gender, age, race, ethnicity), trends in audio (gender of who we hear), and accessibility progress (captioning, video description).

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  • Email Marketing

    Ask the Expert Answers   January 11, 2023  

    What are trends and best practices in email marketing?

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  • Beers and Queer History

    Knowledge Partners   January 11, 2023  

    Since the very beginning, America’s queer bars have played a critical role in the modern gay rights movement. But since 2007, 37 percent of them have closed — taking with them an important piece of LGBTQ+ history and depriving communities of vital, safe gathering spaces.

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  • New Stage for B2B Advertising?

    Champions of Growth   January 9, 2023  

    Jim Habig, VP of Marketing at Linkedin Marketing Solutions, joins host Matthew Schwartz to talk about how B2B ad creative is changing, why there is less and less daylight between B2B and B2C marketing playbooks, and the kind of content B2B buyers are looking for when they go into purchasing mode.

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  • What Brands Misunderstand About Influencers

    Industry Insights   January 4, 2023  

    The creator economy is on fire, and brands are turning to influencer campaigns to increase their ROAS as the digital advertising ecosystem shifts and CPMs rise. Unfortunately, most brands fail to work effectively with creators and influencers.

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  • Online Travel Trends: Search and Social — An R3 Category Report

    Knowledge Partners   January 4, 2023  

    R3 shares insights on travel trends impacting the decision-making process of travelers, and strategies travel brands are leveraging to accommodate them.

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  • Sports Illustrated Uses Its Swimsuit Issue to Achieve Progress for Women

    Multicultural Excellence Awards   December 22, 2022  

    With its “Pay with Change” campaign, Sports Illustrated used the popularity of its annual swimsuit addition to facilitate tangible positive change for women in society, requiring brands interested in advertising in the swimsuit issue to prove their commitment to women’s progress in some way.

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  • Rethinking In-Game Advertising

    Industry Insights   December 19, 2022  

    There is an enormous advertising opportunity in gaming. The global market for in-game ads is expected to reach $18 billion in the next five years, and a recent survey conducted by Deloitte found that gen Z gamers spend, on average,12 hours per week playing video games. However, the reach of this captive audience, especially for high-end gaming typically found on PCs and consoles, is only nearing its potential.

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  • How Advertisers Can Inspire Family Travel This Season & Beyond

    Industry Insights   December 19, 2022  

    The holiday season is one of the most popular times of the year for family travel. Whether it’s visiting relatives or gifting loved ones with a vacation, the decisions around when, where and how to travel often involve multiple stakeholders. With each traveler having different interests and opinions, how do you get the entire family on the same page when deciding where to go and what to do?

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  • Google Shows How the Pixel Can Overcome the Discrimination Faced by Hispanics

    Multicultural Excellence Awards   December 19, 2022  

    Google’s "Para Todo lo que Eres” campaign sought to more deeply engage bilingual Hispanics, who were less aware of the Google Pixel smartphone than other demographics, by showing them how some of the new features of the Pixel 6 could help them overcome language barriers and skin color-related discrimination.

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  • Video Games Offer Effective Brand Activations for Families

    Industry Insights   December 19, 2022  

    The global COVID-19 pandemic accelerated the use of screens and created an uptick in gaming (primarily due to the need for human interaction and the expanded variety and accessibility of video games). In fact, a 2021 Frontier survey of more than 1,000 parents showed that nearly 63 percent of parents with at least one child (aged 5 to 17) who played video games reported that video games had a positive impact on their child.

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  • Driving Innovation from Within, with Cindy Chastain of Mastercard Foundry

    Marketing Futures Podcast   December 9, 2022  

    Cindy Chastain, SVP of Customer Experience & Design at Mastercard Foundry, took us behind the scenes of the Foundry, the brand’s internal innovation engine.

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  • The Roadmap for Data Transformation and Creativity

    Event Recaps   December 8, 2022  

    According to Invesco's Emily Pachuta, modern marketing means knowing your client from a data perspective, then framing your message and creativity around emotional connectivity. To make that happen you need a roadmap that outlines the people, process, and technology and brings all three together.

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  • TMA Super Poll Reveals Keys to Super Bowl Success

    Industry Insights   December 8, 2022  

    The Big Game is big business. The audience size alone might justify the $7 million price tag for a 30-second spot in the Super Bowl, but this audience is also uniquely eager to watch ads. As many people tune in primarily for the commercials as for the game, the TMA Super Poll found.

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  • Promoting Paper Packaging’s Recyclability

    Event Recaps   December 8, 2022  

    The Paper & Packaging Board shared how it employed on-box messaging and an inventive conference exhibit to promote the use and recycling of paper packaging.

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  • SeeHer X Getty Visual Storytelling

    Webinars   December 7, 2022  

    In this webinar, SeeHer and Getty Images shared best practices for visual storytelling to help marketers and creators identify and leverage imagery that accurately reflects women in all aspects of their identity.

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  • Preconceived Misconceptions: Why Marketers Have Been Slow to Hit Start on Gaming

    Podcast Clips   December 2, 2022  

    Jonathan Stringfield, VP of global business research and marketing at Activision Blizzard, discusses some of the misconceptions marketers have about gaming that are causing them to drag their feet on the medium despite the massive engagement opportunity it offers to brands.

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  • The Creative Renaissance Is Here

    Forward   November 17, 2022  

    The technology for supporting creative optimization is at a tipping point. Indeed, the marketing industry faces an incredibly exciting moment where art and science finally work together to raise the bar for advertising across all formats and channels.

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  • 4 Simple Guidelines to Provide Outstanding Digital Customer Experiences

    Industry Insights   November 16, 2022  

    Digital transformation looms large for many brands and businesses, who know the process is important but may be less sure about how to tackle it. The end customer is increasingly empowered, the pace of innovation is faster, and expectations of exquisite experiences have risen accordingly. How do brands integrate these digital advances and rapid cultural change into a cutting-edge digital customer experience strategy?

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  • Brands Need Music to Connect with Multicultural Audiences

    Industry Insights   November 15, 2022  

    Today’s brands are increasingly seeking to reach diverse, multicultural audiences to drive revenue. We have seen it with Coca-Cola’s “America is Beautiful” ads and Adobe’s “When I See Black.” However, attempts to reach new audiences can feel inauthentic or simply ineffective.

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