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Search returned: 49 document(s).
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More Human than Human: Brand Characters and Mascots
Ask the Expert Answers February 1, 2023How effective are brand characters and mascots in ads?
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The Importance of Using Multiple Data Sources When Building Direct Mail Audience Lists
Industry Insights January 11, 2023More than ever, your potential customers want to be recognized. The challenge lies in identifying just who your best potential customers are, so you can effectively target them with your direct mail campaigns.
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Direct Mail Marketing
Ask the Expert Answers January 11, 2023What are some trends and best practices for direct mail marketing?
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Upwork Created a Coffee Line with Packaging That Doubled as a Portfolio for Freelancers
In-House Excellence Awards September 26, 2022To celebrate International Coffee Day, Upwork created a signature coffee line with packaging that doubled as a portfolio for freelancers available for hire on its platform.
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eos Capitalizes on an Endorsement of its Shave Cream on TikTok
REGGIE Awards April 21, 2022eos took advantage of a TikTok endorsement to ignite a viral appetite for its shave cream across social media.
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How Brands Enhance Their Sustainability Efforts
Champions of Growth April 19, 2022In the latest episode of Champions of Growth, Procter & Gamble's Virginie Helias speaks with host Matthew Schwartz about how brands and organizations can enhance their sustainability efforts and develop a corporate framework, so environmentalism is built into the organization and not bolted on.
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Reinventing a Brand to Be Driven by Purpose
Event Recaps April 13, 2022Pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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Reinventing a Brand to Be Driven by Purpose
Conference Sessions April 13, 2022In this video, learn how pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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Reinventing a Brand to Be Driven by Purpose
Conference Highlights April 13, 2022In this video, learn how pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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Breaking Through the Sea of Stainless with KitchenAid’s “FreeFlex Rack” Campaign
In-House Excellence Awards December 21, 2021KitchenAid broke through the sea of stainless at retail with the FreeFlex Rack Dishwasher launch, which took shoppers on a journey that turned loading possibilities into cooking possibilities and elevated the kitchen appliance’s role from afterthought to essential cooking tool.
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Anheuser-Busch InBev’s Tips for Partnering with Influencers
Event Recaps November 9, 2021At a recent meeting of the ANA’s Influencer Marketing Committee, Anheuser-Busch described some of the ways that it capitalizes on partnerships with musical talent to promote its brands, sharing four tips for marketers looking to follow its successful example.
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draftLine Enables Anheuser-Busch to Make Agile and Data-Driven Creative
Event Recaps June 22, 2021draftLine shared how it capitalizes on social listening to keep Anheuser-Busch culturally relevant and engaged with trending online conversations.
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Companies Bolster Brand Identity with Modernized Logos
ANA Magazine June 4, 2021In thinking about creating a brand identity with a modernized look and feel, it’s important that marketers update their logos without losing the familiarity that sparked a connection with consumers in the first place.
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Molson Coors — Sol
Multicultural Excellence Awards January 15, 2021Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.
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Expanding Diversity in the Wine Industry Through Community Support and Inclusion
Conference Sessions December 1, 2020In this video, Dan Vu, director of marketing at Barefoot Wine, shared how the brand has reached out to LGBTQ and Black communities.
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Expanding Diversity in the Wine Industry Through Community Support and Inclusion
Event Recaps December 1, 2020Dan Vu, director of marketing at Barefoot Wine, shared how the brand has reached out to LGBTQ and Black communities.
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A New Concern Among Consumers: Brand Safety
ANA Magazine August 14, 2020The term ‘brand safety’ has taken on a more literal meaning during the pandemic, with consumers acutely interested in how the products they buy are manufactured, packaged, and distributed.
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Navigating Issues and Opportunities in the Mail
Event Recaps August 6, 2020In this session you’ll learn how CARE and other nonprofit organizations adjusted their mail strategy and messaging to speak to their donors during these challenging, dynamic times.
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Navigating Issues and Opportunities in the Mail
Conference Sessions August 6, 2020In this video, learn how CARE and other nonprofit organizations adjusted their mail strategy and messaging to speak to their donors during these challenging, dynamic times.
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What Happens When You Pair Wine + Cheez-It?
REGGIE Awards May 16, 2020To drive attention and conversation for its base Cheez-It brand, Kellogg’s Cheez-It paired with a boxed wine brand, creating an all-inclusive snack pack for adults.
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