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Search returned: 200 document(s).
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Top Five Ways a CDP Can Better Your Marketing
Webinars September 9, 2021In this webinar, Abbas Makhdum with Oracle Unity dove into the five things to know before selecting your Customer Data Platform (CDP), the importance of consent management and real-time intelligence, and how you can take the wheel in your journey to be data-driven.
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Putting Customers at the Center of Digital Financial Services
Public Videos August 18, 2021For Ally Financial, data fuels consumer-centric insights and inspires human connection.
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The Future of Data-Driven Marketing
Public Videos August 18, 2021In a cookie-less world, first-party data will be a key currency in targeting and engaging consumers.
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Guiding Principles for the Ethical Use of Data
Public Videos August 17, 2021Democratization is key to the ethical use of data and building consumer trust.
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Guiding Principles for the Ethical Use of Data
Event Recaps August 17, 2021IPG’s Sheila Colclasure offered recommendations to brands for pursuing an ethical approach to data, not just because it is the right thing to do, but because it also yields genuine benefits.
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Strategies That Reset the Data and Technology Stage for 2022
Session Videos August 17, 2021Consumers underwent a stunning pace of change in 2020 and 2021, making the freshest consumer data a crucial ingredient to success. In this video, Resonate shared use cases that drive growth through using relevant predictive and advanced data and deep, AI-driven human understanding.
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Guiding Principles for the Ethical Use of Data
Session Videos August 17, 2021In this video, IPG’s Sheila Cloclasure offered recommendations to brands for pursuing an ethical approach to data, not just because it is the right thing to do, but because it also yields genuine benefits.
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How Splunk Used Account-Based Marketing to Deepen Customer Affinity for Its Data Solutions
B2 Awards August 12, 2021When a new acquisition positioned San Francisco-based tech company Splunk as a global leader in at-scale, cloud-based data monitoring, the company built a campaign to convince customers already using its on-premise tools for data monitoring and analysis to convert to its cloud-based solutions.
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Three Secrets to Spark Brand Activation That Resonates
Session Videos August 11, 2021In this video, learn how the Resonate Ignite Platform(TM) delivers dynamic, deep, consumer privacy-safe data to fuel creativity and spark innovation through AI-driven consumer insight.
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Pursuing Customer Connection, Respecting Data Privacy
Insight Briefs July 30, 2021This Insight Brief examines how technology companies such as Google are placing a greater emphasis on data privacy, how this will affect the work of marketers, and how some marketers are continuing to find innovative uses for data.
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The Addressability and Identity Renaissance
Forward June 24, 2021Third-party data used to be “good enough” — it was relatively inexpensive, easily accessible, and didn’t require much of an acquisition strategy. Now, to provide the experiences consumers expect, marketers must better understand who buyers are and how they can be served beyond demographics. It requires a multidimensional data strategy.
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Safeguarding Your Digital Campaigns for a Cookieless World
Webinars June 24, 2021With the imminent removal of third-party cookies and mobile IDs (MAIDS), the world of digital advertising will enter unchartered waters. In this webinar, learn more about the new set of challenges emerging for the digital marketer.
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Break the Cycle with Data: How Creative Can Change Consumer Behaviors
Webinars June 23, 2021In this webinar, learn why marketers need new data-driven solutions to help them understand changing consumer behaviors, make better decisions, and evolve creative strategies.
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How AutoNation Uses Data for a More Relevant and Optimized Customer Journey
Session Videos June 18, 2021In this video, learn how the AutoNation marketing ecosystem leverages 1st, 2nd, and 3rd party data to personalize and deliver an optimized customer experience across an omnichannel media environment.
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How AutoNation Uses Data for a More Relevant and Optimized Customer Journey
Public Videos June 18, 2021Persistent recognition provides AutoNation with unified customer data for optimizing media strategies.
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Coffee with Kroger: Media KPIs in Action — How Unilever Used Retail Media to Drive Real Business Outcomes
Session Videos June 17, 2021In this video, discover how Unilever used Kroger’s first-party data and advanced targeting capabilities to identify the most relevant audience and align tactics to meaningful KPIs.
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MightyHive Helps Northwell Health Address Pandemic Crisis with Marketing Data
Knowledge Partners June 16, 2021Pre-pandemic, MightyHive partnered with Northwell Health to set up a tagging strategy and data architecture to give them the flexibility to analyze vast amounts of site data, while still protecting visitor and patient privacy.
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Technology Unleashes Creativity for Brands
Forward June 15, 2021For technology to add real value for creative teams, it must meet the growing complexity of building, managing, and distributing marketing assets. It also needs to improve the entire creative flow — not just introduce more tools, additional processes, and unwelcome tasks.
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How to Prepare for the Changing Nature of Data
Forward June 8, 2021Amid seismic shifts in the digital landscape, one question consistently arises: What can brands and advertisers do to adapt? One major part of the answer is first-party data, which is expected to play an outsized role as cookies fade, privacy rules ramp up, and consumers continue to demand more privacy and better customer experiences. Strong first-party data strategies look different for each organization, but here are seven tips every marketer should consider.
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How Brand Experiences Drive Customer Experience with First-Party Data
Webinars June 2, 2021In this webinar, Jonathan Yaffe, CEO and co-founder of AnyRoad, shared how data-driven experiences can help build a complete customer profile while creating an enjoyable experience for the user.
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