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  • Why Marketers Need Real-Time Insights to Stay Ahead

    Industry Insights   May 25, 2022  

    For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors — largely due to a goldmine of rich customer insights that help inform future business decisions. But times are changing, and historical insights aren’t quite as valuable as they once were.

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  • ASICS on Data and Loyalty

    Event Recaps   May 17, 2022  

    Shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.

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  • Forecasting the Future, with Sheri Bachstein, CEO of the Weather Company

    Marketing Futures   April 29, 2022  

    Grab your raincoat, because on today’s pod, we welcome Sheri Bachstein, CEO of the Weather Company, and General Manager of IBM Watson. Sheri explained the concept of “Selfless Innovation,” gave tips on how brands can connect to their purpose, and shared stories from her time as a storm chaser.

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  • Key Concepts to Prepare for the Cookieless Future

    Session Videos   April 19, 2022  

    In this brief overview, learn what the state of the cookieless world is at the moment and what you can do to get ready now for all the changes ahead in measurement and first-party data management.

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  • Google’s Advice for Respecting Privacy and Making the Most of First-Party Data

    Event Recaps   April 8, 2022  

    Google shared tips for how to prepare for the privacy-first, user-centric future.

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  • Creating the Future of Sales and Marketing at Intel

    Event Recaps   March 29, 2022  

    Intel shared its approach to digital transformation, which has enabled it to improve the experiences it offers to both customers and sellers.

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  • Finding Truth in Data

    Event Recaps   March 28, 2022  

    Nielsen and Wharton Customer Analytics discussed some approaches marketers can take to ensure truth in data. Using big data associated with TV, the pair gave examples of how biases can appear in all data sets and how big data can sometimes leave out key context, which makes useful analysis more difficult.

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  • Areas of Innovation in the Great App Explosion

    Public Videos   March 28, 2022  

    Marketers with aggregation technology solutions will be in the best position to leverage big data.

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  • Finding Truth in Data

    Session Videos   March 28, 2022  

    In this video, Nielsen and Wharton Customer Analytics discussed approaches marketers can take to ensure truth in data. Using big data associated with TV, the pair gave examples of how biases can appear in all data sets and how big data can sometimes leave out key context.

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  • Reclaiming Our Data Destiny, with Arun Kumar of IPG and Kinesso

    Marketing Futures   February 3, 2022  

    Data-driven marketing has revolutionized the landscape over the past 10 years, but as the entire industry waits to see the consequences of a cookie-less future, our guest Arun Kumar wants to know: how did we get here?

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  • Road to Holistic Personalization: Customer-Centric Approach and Personas

    Webinars   January 19, 2022  

    When done right, personalization is about treating each customer differently by gently suggesting suitable products and offers based on collected data. In this webinar, learn how to react to your customers' needs immediately and expeditiously to achieve holistic personalization on a truly personal level.

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  • How Oreo Stays Playful

    Smarties Awards   December 28, 2021  

    To enhance brand relevancy, Oreo identified four family-orientated micro-passions to inform the production of ads that would resonate with both parents and kids, while amplifying its “Stay Playful” message during the pandemic.

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  • How Oral-B’s Hyper-Targeted the Launch of Its iO Electric Toothbrush

    Smarties Awards   December 28, 2021  

    Oral-B created a layered, hyper-targeted, mobile-first campaign designed to drive awareness of its new electric toothbrush, leveraging Facebook and Instagram mobile ad placements.

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  • A Third of CMOs Don't Trust Their Marketing Data, According to Adverity Research

    Knowledge Partners   December 15, 2021  

    A recent study by Adverity reveals a growing divide between data analysts and marketers when it comes to trusting their data.

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  • Unlocking Transformational Growth Through a Media-Plus Strategy

    Session Videos   October 6, 2021  

    In this video, learn how long-time partners The Clorox Company and Meredith Corporation took their relationship to a new level when Clorox began leveraging Meredith’s treasure trove of consumer data to identify and engage shoppers who had not yet had a relationship with the Clorox brand.

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  • Unlocking Transformational Growth Through a Media-Plus Strategy

    Event Recaps   October 6, 2021  

    Long-time partners The Clorox Company and Meredith Corporation took their relationship to a new level when Clorox began leveraging Meredith’s treasure trove of consumer data to identify and engage shoppers who had not yet had a relationship with the Clorox brand.

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  • Personalization at PepsiCo: Using Data and Agility to Build Consumer Centricity

    Event Recaps   September 23, 2021  

    PepsiCo discussed its approach to consumer-centricity and the importance of using data to create personalized messages and consumer programs that drive engagement and loyalty.

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  • Personalization at PepsiCo: Using Data and Agility to Build Consumer Centricity

    Session Videos   September 23, 2021  

    In this video, PepsiCo discussed its approach to consumer-centricity and the importance of using data to create personalized messages and consumer programs that drive engagement and loyalty.

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  • Enterprise Digital Customer Personalization at American Express

    Session Videos   September 23, 2021  

    In this video, American Express explained how its Orchestra platform helps provide customers with personalized experiences.

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  • Enterprise Digital Customer Personalization at American Express

    Event Recaps   September 23, 2021  

    American Express explained how its Orchestra platform helps provide customers with personalized experiences.

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