Search Marketing Knowledge Center

Why Marketers Need Real-Time Insights to Stay Ahead

Industry Insights May 25, 2022

For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors — largely due to a goldmine of rich customer insights that help inform future business decisions. But times are changing, and historical insights aren’t quite as valuable as they once were.

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ASICS on Data and Loyalty

Event Recaps May 17, 2022

Shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.

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Forecasting the Future, with Sheri Bachstein, CEO of the Weather Company

Marketing Futures April 29, 2022

Grab your raincoat, because on today’s pod, we welcome Sheri Bachstein, CEO of the Weather Company, and General Manager of IBM Watson. Sheri explained the concept of “Selfless Innovation,” gave tips on how brands can connect to their purpose, and shared stories from her time as a storm chaser.

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Key Concepts to Prepare for the Cookieless Future

Session Videos April 19, 2022

In this brief overview, learn what the state of the cookieless world is at the moment and what you can do to get ready now for all the changes ahead in measurement and first-party data management.

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Google’s Advice for Respecting Privacy and Making the Most of First-Party Data

Event Recaps April 8, 2022

Google shared tips for how to prepare for the privacy-first, user-centric future.

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Creating the Future of Sales and Marketing at Intel

Event Recaps March 29, 2022

Intel shared its approach to digital transformation, which has enabled it to improve the experiences it offers to both customers and sellers.

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Finding Truth in Data

Event Recaps March 28, 2022

Nielsen and Wharton Customer Analytics discussed some approaches marketers can take to ensure truth in data. Using big data associated with TV, the pair gave examples of how biases can appear in all data sets and how big data can sometimes leave out key context, which makes useful analysis more difficult.

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Areas of Innovation in the Great App Explosion

Public Videos March 28, 2022

Marketers with aggregation technology solutions will be in the best position to leverage big data.

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Finding Truth in Data

Session Videos March 28, 2022

In this video, Nielsen and Wharton Customer Analytics discussed approaches marketers can take to ensure truth in data. Using big data associated with TV, the pair gave examples of how biases can appear in all data sets and how big data can sometimes leave out key context.

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Reclaiming Our Data Destiny, with Arun Kumar of IPG and Kinesso

Marketing Futures February 3, 2022

Data-driven marketing has revolutionized the landscape over the past 10 years, but as the entire industry waits to see the consequences of a cookie-less future, our guest Arun Kumar wants to know: how did we get here?

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Road to Holistic Personalization: Customer-Centric Approach and Personas

Webinars January 19, 2022

When done right, personalization is about treating each customer differently by gently suggesting suitable products and offers based on collected data. In this webinar, learn how to react to your customers' needs immediately and expeditiously to achieve holistic personalization on a truly personal level.

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How Oreo Stays Playful

Smarties Awards December 28, 2021

To enhance brand relevancy, Oreo identified four family-orientated micro-passions to inform the production of ads that would resonate with both parents and kids, while amplifying its “Stay Playful” message during the pandemic.

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How Oral-B’s Hyper-Targeted the Launch of Its iO Electric Toothbrush

Smarties Awards December 28, 2021

Oral-B created a layered, hyper-targeted, mobile-first campaign designed to drive awareness of its new electric toothbrush, leveraging Facebook and Instagram mobile ad placements.

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A Third of CMOs Don't Trust Their Marketing Data, According to Adverity Research

Knowledge Partners December 15, 2021

A recent study by Adverity reveals a growing divide between data analysts and marketers when it comes to trusting their data.

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Unlocking Transformational Growth Through a Media-Plus Strategy

Session Videos October 6, 2021

In this video, learn how long-time partners The Clorox Company and Meredith Corporation took their relationship to a new level when Clorox began leveraging Meredith’s treasure trove of consumer data to identify and engage shoppers who had not yet had a relationship with the Clorox brand.

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Unlocking Transformational Growth Through a Media-Plus Strategy

Event Recaps October 6, 2021

Long-time partners The Clorox Company and Meredith Corporation took their relationship to a new level when Clorox began leveraging Meredith’s treasure trove of consumer data to identify and engage shoppers who had not yet had a relationship with the Clorox brand.

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Personalization at PepsiCo: Using Data and Agility to Build Consumer Centricity

Event Recaps September 23, 2021

PepsiCo discussed its approach to consumer-centricity and the importance of using data to create personalized messages and consumer programs that drive engagement and loyalty.

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Personalization at PepsiCo: Using Data and Agility to Build Consumer Centricity

Session Videos September 23, 2021

In this video, PepsiCo discussed its approach to consumer-centricity and the importance of using data to create personalized messages and consumer programs that drive engagement and loyalty.

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