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Search returned: 849 document(s).
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The Future of Marketing: A Roadmap to Hypergrowth
Marketing Futures May 18, 2022Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.
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A Roadmap to Hypergrowth: ANA’s Recommended Action Plan
Industry Insights May 17, 2022Excerpted from the ANA Future of Marketing Report, this four-step action plan was designed to empower marketers to drive business growth regardless of their current situation and future orientation.
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How Marketers Bolster Their Brand Safety Efforts
Champions of Growth May 16, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.
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Targeting Doesn’t Work...Except When it Does
Webinars April 28, 2022In this webinar, find out how to think through the challenges and opportunities targeting offers based on your marketing strategy and get insights into the key recommendations and questions every brand should be asking to get it right.
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The Legal and Marketing Partnership
Event Recaps April 27, 2022A panel of legal experts used some hypothetical examples to illustrate how legal advisors can assist marketers with valuable guidance.
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What is a Metaverse: Everything You Need to Know about Web 3.0
Event Recaps April 12, 2022Presenters from Loeb & Loeb provided an overview of the new Web 3.0 developments and the legal issues that brands and agencies need to tackle in the metaverse.
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Digital Health Data and Digital Marketing: How Healthcare Marketers Can Unlock Opportunity at the Intersection
Knowledge Partners April 7, 2022“Digital health data is the oil; programmatic is the engine,” says DeepIntent CEO Chris Paquette, explaining the incredible opportunity at the intersection of anonymized health data and advancements in digital marketing.
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The Ultimate Guide to Data Clean Rooms
Knowledge Partners April 4, 2022Considering a Data Clean Room? InfoSum shared its guide to selecting the right clean room solution for your needs, including use cases by industry, data strategies and case studies showing how companies are using clean rooms today.
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Value, Growth, and Eliminate Waste Through Marketing Technology
Session Videos March 30, 2022In this video, learn about a set of documents developed by an ANA task force to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.
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Culture That Cultivates Passion, Creativity, and Technology
Public Videos March 30, 2022Making sure data and technology better serve creative will result in more marketing gold.
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Value, Growth, and Eliminate Waste Through Marketing Technology
Public Videos March 30, 2022ANA has launched an initiative to help marketers get better value from their MarTech investments.
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Value, Growth, and Eliminate Waste Through Marketing Technology
Event Recaps March 30, 2022An ANA task group developed a set of documents to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.
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The Science of Connection: Using Data and Technology to Drive Deeper, More Human Connections
Session Videos March 29, 2022In this video, Metlife explored how brands can combine data, technology, and humanity to build more meaningful connection with consumers.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Event Recaps March 29, 2022Molson Coors delineated the five-step process it used to arrive at a unified performance marketing solution that helped it eliminate conflicting reporting.
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Sony Music Drives Corneal Donations with Interactive Music Video
ECHO Awards March 29, 2022To help inspire Argentinians to become corneal donors, Sony Music and Incucai, an Argentinian health entity, teamed up with Argentinian music star Dante Spinetta and created an interactive music video that could only be viewed when someone “donated” their eyes.
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The Science of Connection: Using Data and Technology to Drive Deeper, More Human Connections
Event Recaps March 29, 2022Metlife explored how brands can combine data, technology, and humanity to build more meaningful connection with consumers.
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eBay Seller Migration to Managed Payments
ECHO Awards March 29, 2022eBay’s Payments GTM product marketing team drove 18 million sellers from more than 190 countries to migrate to a new eBay payments experience.
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Metaverse Marketing: Challenges and Solutions
Session Videos March 29, 2022In this video, learn how new technologies most marketers are unaware of can help to maximize return on investment and deliver exponential revenue to the bottom line.
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Why MetLife Believes the Great Marketers of the Future Will Perfectly Blend Technology with Humanity
SoundBites March 29, 2022Michelle Froah, SVP of global marketing global strategy and science at MetLife, discusses how the future success of brands will be dependent upon marketers’ ability to implement advanced technology while maintaining humanity in all communications and activations.
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Creating the Future of Sales and Marketing at Intel
Event Recaps March 29, 2022Intel shared its approach to digital transformation, which has enabled it to improve the experiences it offers to both customers and sellers.
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