Search returned: 859 document(s).

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  Retail Media Networks: A Forced Marriage or Perfect Partnership?

  Research Reports   January 30, 2023  

  According to eMarketer 2022 was “the year of retail media networks." The ANA fielded a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs, followed by qualitative interviews with senior marketer members to gain additional learning, insights, and context.

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  Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists

  Event Recaps   January 18, 2023  

  Milton Hwang provided an updated definition of the work of marketing operations professionals.

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  ChatGPT: Effects on Search and Usefulness for Marketers

  Pulse   January 18, 2023  

  If your team has been looking for a way to use AI more to support creative strategy, ChatGPT may actually be helpful for you. While it may seem counterintuitive to have an AI chatbot enhance creativity, the technology can help gather data, research, use the dialogue to plan campaigns and meetings, headlines, key words, copy, and images.

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  Democratizing Measurement Calls for Quality Data and Transparency: Six Questions to Ask Potential Measurement Partners

  Knowledge Partners   January 17, 2023  

  Democratizing measurement is a trending topic in the advertising industry, but as DeepIntent’s SVP of Analytics John Mangano notes, it requires quality data, quality analysis, and transparency. If you’re using digital health data to power your campaigns, these are six questions you should ask your measurement partner.

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  Is Marketing Having an Identity Crisis?

  Forward   January 10, 2023  

  Marketers don't often give a lot of thought to identity unless they're wringing their hands at the ever-evolving state of cookie deprecation due to privacy concerns. But disappearing browser-level attribution is only part of that problem.

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  The Patient POV: Pharma Advertising on Linear TV Versus Connected TV

  Knowledge Partners   January 9, 2023  

  Following up on an earlier study on patient attitudes toward pharmaceutical advertising, DeepIntent surveyed patients to see if they find ads more relevant on linear TV or connected TV.

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  The Black Elevation Map

  Multicultural Excellence Awards   December 20, 2022  

  Black & Abroad created a Black Elevation Map to pinpoint where Black-owned businesses and cultural institutions are most likely to be present, absent, and in what abundance.

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  Year End Roundup, with Matthew Schwartz of the ANA Champions of Growth Podcast

  Marketing Futures Podcast   December 16, 2022  

  Matthew Schwartz, host of ANA's Champions of Growth Podcast, joins the Marketing Futures Podcast to review the year that was.

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  Creative Distinction: B2B’s New Competitive Advantage

  Conference Sessions   December 14, 2022  

  This session explores how, in a world awash with brands seeking to push their data and digital credentials, ZS developed a powerful creative approach by using AI to achieve brand distinction above and beyond category convention.

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  Deepfakes, Real Threat: Understanding Synthetic Media, Disinformation, and Brand Risk in the New Era of AI

  Event Recaps   December 8, 2022  

  As AI democratizes content creation, YouTubers, TikTokers and everyday consumers will have the power to create incredibly realistic content that puts brands in the absolute worst of imaginary contexts.

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  The Roadmap for Data Transformation and Creativity

  Event Recaps   December 8, 2022  

  According to Invesco's Emily Pachuta, modern marketing means knowing your client from a data perspective, then framing your message and creativity around emotional connectivity. To make that happen you need a roadmap that outlines the people, process, and technology and brings all three together.

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  Right-Sizing MarTech and Data Investment for Maximum ROI

  Webinars   November 30, 2022  

  For many years, investment in Measurement and Attribution tech and data represented a relatively small percentage of media budgets — but this is no longer always the case. In this webinar, learn about strategic approaches to value creation and optimization that work across a variety of practices.

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  The Upside and Downside of Social Platforms

  Soundbites   November 16, 2022  

  Foursquare's Greg Fatica explains what makes measuring social platforms easier or more difficult than other channels.

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  What Is an NFT?

  Soundbites   November 8, 2022  

  Speakers from Reed Smith LLP, Coinbase, and KIND Snacks define what a non-fungible token (NFT) is.

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  Negotiating Platform and Technology-Enabled Agreements

  Event Recaps   November 8, 2022  

  A panel of industry lawyers shared questions that companies should consider as they evaluate contracts with marketing technology vendors.

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  MarTech's Influence on CMO/CIO Collaboration, Operating Models, and Content Team Structures

  Event Recaps   November 8, 2022  

  MarTech and digital success require cross-functional departments to come together in unprecedented ways. VShift’s Eric Feige offered emerging best practices and dove deep into practical steps that brands can take within their markets and in their organizations.

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  How AdChoices and Consent Management Platforms Can Work Together

  Event Recaps   November 8, 2022  

  Lou Mastria, executive director of the Digital Advertising Alliance, provided an update on how Consent Management Platforms (CMPs) and AdChoices interfaces can work together.

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  What Role Will NFTs Play in the Future of Entertainment?

  Conference Sessions   November 2, 2022  

  In this video, learn how major media companies and upstarts are exploring many of the same questions about NFTs that marketers are: what role will NFTs play in the future of entertainment, and how can I best simultaneously exploit and protect my valuable intellectual property in this new world?

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  ANA CEO Bob Liodice Looks to the Future

  Conference Highlights   October 28, 2022  

  In this conversation with Beet.TV, ANA CEO Bob Liodice discussed the importance of in-person industry events, economic pressures on marketers, and the retail media and programmatic landscapes.

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  The Attention Movement: How to Achieve Success Through Programmatic Activation

  Webinars   October 27, 2022  

  As the attention movement rapidly grows, marketers are looking to simplify the deployment process and seamlessly incorporate attention into their planning, buying, and optimization strategies. For many advertisers, this means programmatic activation.

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