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Search returned: 617 document(s).
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2021 Cella Talent Report for Creative, Marketing and Digital Professionals: What Talent Want
Knowledge Partners September 23, 2021Cella shares insights on how the pandemic changed what creative, marketing, and digital talent want from their workplace.
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2021 In-House Creative Industry Report
Knowledge Partners September 17, 2021In this report, Cella shares highlights from its 2021 In-House Creative Industry Report providing insights to help guide marketers and agencies identify organizational gaps and potential solutions.
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The Evolving TV Landscape in 2021
Webinars September 16, 2021In this webinar, get insights for campaign planning purposes from the latest data provided in FreeWheel's Video Marketplace Report and Effectv’s TV Viewership Report.
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The Importance of Omnichannel Marketing in the Modern Landscape
Knowledge Partners September 15, 2021Theorem shares best practices in developing omni-channel campaigns to accommodate consumers across a fragmented media landscape and expand reach through a variety of platforms.
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How Television is Coping with COVID
Knowledge Partners September 14, 2021“Television Copes with COVID” explores the shifting behaviors in creating and viewing content during the pandemic, including the ways in which streaming demand has skyrocketed and how production teams are coping with higher demand for content and the additional costs of COVID-19 safety protocols on set.
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Ready Player Two: Gaming and Social Video
Knowledge Partners September 3, 2021While many look back with sweet nostalgia at old gaming consoles and bulky controllers, gaming has entered entirely new territories. Innovations like esports and social media communities create exciting new opportunities for brands and companies, which allows them to reach non-traditional gaming audiences.
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A Dynamic Segmentation of Female Consumers During the Coronavirus Pandemic with Implications for Marketers
Webinars September 2, 2021Since March 2020, Meredith has conducted extensive research to understand how American women have been affected by the coronavirus pandemic. In this webinar, Meredith shared findings and implications for how marketers should conceptualize their target audiences and best engage with them.
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The Amazon Imperative: Impacts and Opportunities on Manufacturers' Go-to-Market Priorities
Webinars September 1, 2021In the B2B sector, Amazon is one of the world's largest distributors, completing over $25 billion in sales in 2020. In this webinar, learn about the implications for marketers and executives.
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America’s Economic Engine: The State of Small and Medium-Size Business During COVID-19 — Resiliency and Preparedness
Knowledge Partners August 29, 2021TriNet uncovered insights surrounding business continuity and the confidence level of small-to-medium sized businesses during the pandemic.
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What People Really Want from Brands in This Post-Pandemic Moment
Webinars August 26, 2021In this webinar, Sarah O’Grady from Valassis provided a glimpse into the anxiety, resilience, and hope built up over the last year and reflected the cautious optimism that most people have about the future.
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The 2021 International Travel and Tourism Report: The Road Back to Normality
Knowledge Partners August 23, 2021In this report, YouGov shares the views of approximately 185,000 survey respondents from 25 markets around the globe to highlight global travel demand, health and safety concerns, travel restrictions, and rising sensitivities around the price of travel.
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Strategies and Perspectives on Marketing to Small Businesses in 2022
Webinars August 19, 2021In this webinar, Cargo, the leading NA agency in helping enterprise brands market to small businesses, shares insights, data, and observations on what to expect in 2022 regarding NA small business customers.
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Verizon 2020 Data Breach Investigation Report Program
B2 Awards August 12, 2021Verizon developed the 2020 Data Breach Investigation Report (DBIR) program to encourage less technical business leaders to engage with its report without compromising the data focus that made the study popular among experts.
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Heading out Again: A Brand’s Guide to Engaging and Activating Consumers in the New Normal
Event Recaps August 12, 2021Sarah O’Grady from Valassis, a marketing technology firm, explained how brands can reconnect with consumers based on research from parent company Vericast’s 2021 Consumer Intel Report.
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Heading out Again: A Brand’s Guide to Engaging and Activating Consumers in the New Normal
Session Videos August 12, 2021In this video, Sarah O’Grady from Valassis, a marketing technology firm, explained how brands can reconnect with consumers based on research from parent company Vericast’s 2021 Consumer Intel Report.In this video, Sarah O’Grady with Valassis discussed new, survey-based research from Vericast’s 2021 Consumer Intel Report. She provided a glimpse into the anxiety, resilience, and hope built up over the last year and how it reflects the cautious optimism that most people have about the future.
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Building A Foundation of Trust to Bring More Value to Your Consumers in a Physical and Digital World
Session Videos August 4, 2021In this video, Jill Cress, VP of Consumer Marketing at PayPal, shared trends on consumer behavior coming out of the pandemic to explore the consumer mindset on how they are thinking about their relationship with money, paying, and shopping in a post-pandemic world.
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How Mars Is Making the World Smile Through Better Moments
Event Recaps August 3, 2021Mars Wrigley is driven by the belief that the world we want tomorrow starts with how we do business today.
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Driving Business Growth by Seizing 2021's Best TV Video Innovation
Session Videos August 3, 2021In this session, Sean Cunningham, CEO at VAB, explained how the convergence of demographic trends with marketplace realities has made an audience-first approach a lucrative opportunity for marketers in 2021 and beyond.
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How Mars Is Making the World Smile Through Better Moments
Session Videos August 3, 2021In this video, learn why Mars Wrigley is driven by the belief that the world we want tomorrow starts with how we do business today.
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Marketers Are Our Next Generation of Business Leaders
Event Recaps July 23, 2021CMOs have a broad agenda, from building purpose-driven brands to improving customer experiences and bringing products to market. Some CMOs have taken the role further and are being tapped to operate as business leaders who accelerate sales and profit growth.
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