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Search returned: 714 document(s).

  • Engaging Gen Z Through Authentic Messaging

    Knowledge Partners   May 26, 2022  

    Gen Z drives much of the cultural conversation on social media. This audience grew up in a different world as digital native internet users. Gen Z is the most diverse, culturally fluid generation, and they question everything.

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  • Why Marketers Need Real-Time Insights to Stay Ahead

    Industry Insights   May 25, 2022  

    For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors — largely due to a goldmine of rich customer insights that help inform future business decisions. But times are changing, and historical insights aren’t quite as valuable as they once were.

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  • REGGIE Awards Recognize Excellence in Holiday and Seasonal Marketing

    Industry Insights   May 25, 2022  

    Seasons and holidays offer marketers opportunities to craft messages that chime with the cultural moment and thereby resonate more widely. Just think how a few animated polar bears not only made Coca-Cola more visible during the holiday season, but indeed made us anticipate the brand’s appearance on our TV sets from year to year whenever the snow began to fall.

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  • Creativity in Ads Matters More Than Ever

    Industry Insights   May 24, 2022  

    Every marketer and brand these days has a little black box of tricks that they can use in advertising technology: animated ads, ad trackers, rich media with video and audio, high-impact playable ads. The list goes on. But while the technology gets ever more sophisticated, and the experience for consumers has arguably gotten much worse.

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  • Event Marketing Post-Pandemic

    Ask the Expert Answers   May 24, 2022  

    How have marketers’ event strategies changed post-pandemic?

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  • CTV Takes Center Stage: Global Benchmarks Report

    Knowledge Partners   May 20, 2022  

    Innovid shares insights and best practices for marketers looking to integrate connected TV (CTV) into their video advertising strategies.

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  • The Role of Digital Out-of-Home Advertising in the Endemic Era

    Industry Insights   May 18, 2022  

    Out of home (OOH) advertising has been around for centuries in its simplest forms, from the early days of the printing press to the advent of billboards in the 1800s. It’s remained a viable form of media for so many years because it has continuously adapted to changing trends, new ad formats, and emerging technologies.

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  • 10 D2C Marketing Strategies to Dazzle Consumers Right Where They Are

    Industry Insights   May 18, 2022  

    As technology makes it easier for today’s consumers to discover new products, the prospects you’re seeking to attract are more distracted than ever before. The key to capturing their attention? Meet them where they are with enticing offers that compel them to engage with your D2C brand.

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  • 'What They Said' at the ANA Advertising Financial Management Conference

    Industry Insights   May 5, 2022  

    ANA just wrapped up our Advertising Financial Management Conference, our annual event for client-side procurement, agency finance, and other interested parties. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

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  • A Modern Marketer’s Guide to Identity and Privacy in a Post-Cookie World

    Knowledge Partners   May 4, 2022  

    This guide from Goodway Group seeks to assuage marketers’ fears and deliver answers to the most complex challenges they face in a post-cookie world.

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  • 3 Steps Toward a Powerful Web3 Marketing Strategy

    Industry Insights   May 4, 2022  

    The arrival of Web3 promises to radically change how marketers reach, identify, and build relationships with consumers. While most marketers anticipate that the metaverse, cryptocurrency, NFTs, and related technologies will become key parts of marketing, understanding where to begin to craft a Web3 marketing strategy at this early stage can overwhelm even the most advanced technologists.

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  • Rising Prices and the Impact They Have on Every Company

    SoundBites   May 2, 2022  

    Nestlé’s Kate Short explains why no business will be immune to the effects of inflation and rising prices and why technological advancements will be necessary to overcome the challenges of these things.

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  • 2021 U.S. Advertising Year in Review, and a Look Ahead

    Webinars   April 27, 2022  

    In this webinar, Standard Media Index provided a 2021 analysis of the ad industry and trends ahead for 2022.

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  • 2022 Travel Trends

    Knowledge Partners   April 27, 2022  

    In this report, Foursquare takes a closer look at travelers’ behavior and foot traffic patterns from November 1st through December 31st, 2021 compared to the same months in 2020 to help identify and capitalize on key learnings and trends.

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  • Standard Media Index on the Industry: 2021 Year in Review and Look Ahead

    Knowledge Partners   April 21, 2022  

    Standard Media Index offered detailed data and benchmarks on media spending.

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  • Key Learnings from the MediaSense Media 2025 Study

    Session Videos   April 19, 2022  

    MediaSense’s Media 20:20 program, now in it’s 7th year has become a barometer for the global media industry and essential reading for Marketing Directors, Procurement, Digital, and Media Teams. This latest wave of research includes inputs from 100+ senior marketers.

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  • Defining Measurable Units Can Solve the CTV Identity Crisis

    Industry Insights   April 15, 2022  

    This year, the TV industry has an opportunity to unlock the identity crisis, writing a new story based on data transparency and proving value for both the buy and sell sides.

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  • Keeping the Fun in Functional: How Marketers Can Best Align with the Current Priorities of Consumers

    Event Recaps   April 13, 2022  

    Vericast offers insights from updated consumer research and recommendations for how best to align with evolving consumer concerns and create meaningful connections that lead to strong and growing brands.

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  • Keeping the Fun in Functional: How Marketers Can Best Align with the Current Priorities of Consumers

    Session Videos   April 13, 2022  

    In this video, Vericast offers insights from updated consumer research and recommendations for how best to align with evolving consumer concerns and create meaningful connections that lead to strong and growing brands.

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  • Twitter Trends: From Insights to Activation

    Event Recaps   April 12, 2022  

    After analyzing billions of tweets over a two-year period, speakers from Twitter broke down three must-know trends and what it means for brands across industries.

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