Search Marketing Knowledge Center

The 2023 State of Experiential: Research Study Findings

Knowledge Partners February 2, 2023

Between September and October 2022, Agency EA conducted a survey of marketing professionals about the state of experiential marketing.

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Sales and Marketing Alignment Benchmark Report

Tools January 31, 2023

Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

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Retail Media Networks: A Forced Marriage or Perfect Partnership?

Conference Sessions January 26, 2023

What’s all the fuss about Retail Media Networks? The ANA set out to find out, fielding a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs. Learn more with the ANA's John Paquin.

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3 Ways Marketers Can Combat Uncertainty and Build Confidence in 2023

Industry Insights January 26, 2023

What are marketers concerned about right now? Recent discussions I’ve had with CMOs from a range of industries have revealed three consistent themes.

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How Inflation Influences Travel Sentiment

Industry Insights January 20, 2023

As we emerge from the pandemic, it’s only right to assume individuals will be more likely and willing to travel. According to Statista, the travel and tourism market is projected to reach $175.4 billion in 2022 and projected to grow to $211.10 billion by the year 2026. However, in this post-pandemic era, travelers have changed their sentiments drastically when it comes to travel. Trying to generate business based on pre-pandemic data may now be leading brands to target the wrong demographic.

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Why the Ad Industry’s KPIs Are Broken

Industry Insights January 20, 2023

Digital advertising has moved performance to center stage, prompting marketers to consider how to best monitor and measure the effectiveness of their campaigns. Measurement has therefore become one of the most critical aspects of building a successful campaign. However, it has also remained a huge hurdle for the industry despite a wide array of advancements in digital advertising in recent years.

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Looking Back at 2022: Trends, News, and Future Thinking — And How They Will Impact 2023

Knowledge Partners January 19, 2023

It’s now time to review the many profound changes that impacted advertising, how we produce it and how it’s impacting the way brands and agencies come together and collaborate to create outstanding work. Our regular industry updates are meant to summarize, synthesize, organize vast amounts of information.

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2023 Economic Outlook for Marketing and Advertising

Event Recaps January 19, 2023

Dan Salmon from New Street Research provided an update on the economy, how it is impacting the marketing and advertising industry, and what to expect in 2023.

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Technology Is Transforming Advertising: CES Just Showed Us How

Industry Insights January 18, 2023

Welcome to the future. The Consumer Electronics Show (CES) is this year’s most influential electronics and technology event. This event brought in over 100,000 attendees and 3,200 exhibitors, representing over 174 different countries.

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The Award-Winning Campaigns Highlighting Sustainable Practices

Industry Insights January 17, 2023

The 2022 Multicultural Excellence Awards showcase and highlight campaigns that do just this. Below are some award-winning campaigns that shine a light on sustainability practices.

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Marketers' Top Priorities for 2023

Forward January 12, 2023

Brand advertising budgets are often the first to go as marketers double down on direct, measurable performance. And while it's true that respondents to the Mediaocean survey listed performance-driven paid media as their most critical area of investment in the event of a downturn, that doesn't tell the whole story.

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3 Award-Winning LGBTQ+ Campaigns

Industry Insights January 12, 2023

The best ads are ones where people feel included, represented, and part of a larger community. For the LGBTQ+ community, who haven’t been historically included (and have faced discrimination), feeling seen in mainstream media is huge.

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The Importance of Using Multiple Data Sources When Building Direct Mail Audience Lists

Industry Insights January 11, 2023

More than ever, your potential customers want to be recognized. The challenge lies in identifying just who your best potential customers are, so you can effectively target them with your direct mail campaigns.

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Email Marketing

Ask the Expert Answers January 11, 2023

What are trends and best practices in email marketing?

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5 Things That Should Guide Your 2023 Brand Strategy

Industry Insights January 5, 2023

The pandemic forced brands and business leaders to acknowledge just how little control they have over the direction and rate at which their enterprises evolve. Representing the single greatest impetus for forced evolution in modern times, COVID-19 pulled the tablecloth out from under all of us. Some shattered. Some tipped over. And some stayed standing, thanks to a surer footing and better position than their counterparts.

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ANA Response Rate Report, 2022

Research Reports January 5, 2023

The 2022 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

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The Top 5 Marketing Trends for 2023

Industry Insights January 5, 2023

It’s that time of year when we look into the crystal ball to get insight into trends that will impact the way business is done in the year ahead. From my perspective, I see an exciting trove of classics that when combined with newer iterations of AI and chatbots tech will really drive consumer connection. Let’s take a look.

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Marketing Trends and Predictions for 2023

Ask the Expert Answers January 4, 2023

What are some trends and predictions for the marketing industry in the coming year?

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What Brands Misunderstand About Influencers

Industry Insights January 4, 2023

The creator economy is on fire, and brands are turning to influencer campaigns to increase their ROAS as the digital advertising ecosystem shifts and CPMs rise. Unfortunately, most brands fail to work effectively with creators and influencers.

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