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Now That June Is Over, Your Brand’s Commitment to Pride Really Begins
Industry Insights July 1, 2022Being an outspoken ally to the LGBTQ+ community during the month of June is easy. Since so many brands do it now, the act has lost almost all meaning. That’s not to say that brands should no longer offer their support during PRIDE month. Of course, they should. But doing so is now the barest of bare minimums. And in the world we’re living in today — where the rights of many are under assault — doing the bare minimum is no longer enough to consider your brand a true ally. Not that it ever should have been in the first place.
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Ageism in Marketing Is a Problem — Let’s Fix It
Industry Insights June 30, 2022Ageism in marketing has been a problem for a long time. Really think about it. When was the last time you really saw older people in ads (that weren’t specifically geared toward aging)? You know, ads where older people are portrayed as themselves, living their lives, joyously?
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Marketing Planning Amid Uncertainty
Ask the Expert Answers June 28, 2022How can marketers plan for uncertainty?
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The Brands Marketing Mental Health
Ask the Expert Answers June 23, 2022How can my brand support consumers’ mental health and wellness?
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How to Recruit and Retain Diverse Marketing Talent
Industry Insights June 23, 2022Amid rapidly changing demographics in the U.S. and the mainstreaming of diversity equity and inclusion is a growing responsibility on marketers to broaden their horizons to have the kind of workforce that will more accurately reflect what the country looks like now and will look like in the years ahead.
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4 Marketing Leaders on Hiring and Retaining Talent
Industry Insights June 21, 2022In a complicated and ever-changing time for marketers, retaining and hiring talent can be difficult. Meeting the cultural and technological needs of consumers can feel overwhelming, but it doesn’t have to be. Leading with empathy and agility can help set a team up to be able to have the confidence to test and learn — and learn from insights.
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Mental Health and the Marketing Industry
Ask the Expert Answers June 15, 2022How can marketers cope with burnout and stress?
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Turning Trash into Jet Fuel? How United is Leveraging Green Initiatives to Build Better Campaigns
Podcast Highlights June 14, 2022United' sMaggie Schmerin explains how she and her team are working to get the message out about some of the airline's green initiatives, like its quest to turn garbage into jet fuel or its investment in a massive carbon sequestration program.
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LGBTQ+ Consumers
Ask the Expert Answers June 7, 2022How can I reach the LGBTQ+ community in a meaningful way?
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5 Inspiring Quotes on Diversity and Purpose
Industry Insights June 3, 2022ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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Embracing Gender Fluidity in Advertising Internally & Externally
Industry Insights June 2, 2022While many brands are embracing LGBTQ+ inclusivity in their marketing, tackling gender nonconformity authentically can still present a challenge or missed opportunity for some. However, this is a necessity for brands existing in the now and moving into the future gracefully.
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These Campaigns Genuinely Portray the LGBTQ+ Community
Industry Insights June 1, 2022A truly powerful campaign that sheds light on human experience and tugs are our emotions from a deep, vulnerable place is no easy task. This is especially true when marketers want to tell stories authentically and not just rely on stereotypes.
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5 Inspiring Quotes on LGBTQ+ Inclusive Marketing
Industry Insights June 1, 2022Inclusive marketing is crucial to successful campaigns. Consumers need to feel seen, and to feel seen, the storylines and emotional arcs in ads have to be inclusive of all demographics, backgrounds, and lifestyles.
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Dedicated to Life-Changing Work
Greater Good May 23, 2022Easterseals’ Tyler Hall, recipient of the 2022 ANA Nonprofit Federation Rising Leader Award, is highly regarded for his good trouble, generosity, and grit, as well as for his data-driven fundraising practices. In this Q&A, Hall shares his professional journey and the lessons learned along the way.
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Marketing in a Cookie-Less World
Ask the Expert Answers May 19, 2022What strategies are developing for marketers to deal with the cookie’s eventual demise?
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Winning the War for Talent Through Purpose
Session Videos May 12, 2022In this video, Google discussed how to integrate purpose with the everyday work lives of employees.
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Winning the War for Talent Through Purpose
Event Recaps May 12, 2022Google discussed how to integrate purpose with the everyday work lives of employees.
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How Mailchimp Activates Purpose Across Communities
Event Recaps May 12, 2022Mailchimp and agency partner Kin showcased some purpose-led initiatives that the two organizations have worked on together.
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How Mailchimp Activates Purpose Across Communities
Session Videos May 12, 2022In this video, Mailchimp and agency partner Kin showcased some purpose-led initiatives that the two organizations have worked on together.
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Demystifying 3 Questions About Data Clean Rooms
Industry Insights May 9, 2022Data clean rooms are the new kids in school. They have the cool backpack, are attracting attention, and incumbents are starting to question whether their appeal has staying power.
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