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  • For Love of Fundraising

    The Nonprofit Journal   October 20, 2021  

    This year, three giants of nonprofit fundraising — and past winners of the Max Hart Nonprofit Achievement Award — retired. Larry May (2007 winner), Kelly B. Browning (2008), and Susan Loth (2017), who exemplified the professionalism, leadership, and innovation throughout their careers, share insights on their remarkable journeys and offer some advice to the next generation of nonprofit leaders.

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  • Stepping Up

    The Nonprofit Journal   October 20, 2021  

    The COVID-19 pandemic has given nonprofits an opportunity to think creatively about how they can engage donors. Fundraisers share the challenges they faced, the strategies used to overcome them, and the lessons they learned.

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  • A Recipe for Employment

    Greater Good   October 18, 2021  

    Determined to put the company's unique hiring model on the map and increase job opportunities for people facing employment barriers, Greyston Bakery CEO Joseph Kenner is breaking down barriers and driving change.

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  • The HP Way: Supplier Diversity Strategy Within Marketing

    Event Recaps   October 12, 2021  

    Terrell Smith, global supplier diversity program manager, and Danielle Tisser, marketing agency strategy and management, both at HP, explored their approach to supplier diversity within the marketing space.

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  • What Does the Ascent of the Chief Purpose Officer Mean for CMOs?

    ANA Magazine   October 8, 2021  

    The proliferation of chief purpose officers provides CMOs with a lot more runway to boost the value of marketing throughout the company. But as they bring their company’s brand purpose to life, marketers must take the long view and be careful not to slip into ad-mode. They also need to collaborate with other business units on the best path forward.

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  • Frito Lay's Perspective on Building Community Through Multicultural Marketing

    Industry Insights   October 7, 2021  

    Marissa Solis, Senior Vice President Marketing and Media at Frito Lay North America, will be a keynote speaker at the ANA's Multicultural Marketing and Diversity Conference, to be held October 24-26 in San Diego. Marissa shared her thoughts on the importance of multicultural marketing with ANA Senior Director Gena Casciano in advance of the conference.

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  • Fertile Ground for Meaningful Change in Our Industry

    Event Recaps   October 6, 2021  

    Johnson & Johnson described steps it has taken to advance the cause of diversity both inside and outside of its organization.

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  • How the Pandemic Tested Standard Textile's Brand Purpose

    Session Videos   September 16, 2021  

    In this video, Judy Sroufe, VP of Standard Textile, described how the company developed and lived into its brand purpose.

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  • How the Pandemic Tested Standard Textile's Brand Purpose

    Event Recaps   September 16, 2021  

    Standard Textile described how it developed and lived into its brand purpose.

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  • B2 Awards Showcase How Brands Responded to the Pandemic

    Industry Insights   September 10, 2021  

    The last 18 months of pandemic-afflicted business have thrust a variety of challenges upon brands. Perhaps the most central of which has been how to pivot from being just a seller of products or services to being a partner to customers in crisis response.

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  • Marketers Must Join the Fight Against Cyberattacks

    ANA Magazine   September 3, 2021  

    With cyberattacks on the rise, marketers must understand the scope of the threat and be proponents for consistently updating their companies’ online defenses. However, to have an effect, CMOs first have to make sure they have a seat at the table when cyber issues are discussed and strategies crafted.

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  • Raise Voices or Raise Funds? Integrating Advocacy into Your Direct Response

    Session Videos   August 26, 2021  

    In this video, industry experts discussed how to use advocacy to power up your fundraising. They shared the case of a direct mail acquisition campaign for Meals on Wheels America that paired the two and drove results up 68%.

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  • PepsiCo’s Journey at the Intersection of Marketing and Sustainability

    Webinars   August 25, 2021  

    In this webinar, Maddy Kulkarni, Global Marketing Director, Sustainability & Purpose at PepsiCo, shared the stage with four agencies that PepsiCo has been partnering with to advance its work in both environmental and societal issues.

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  • 6 Companies Successfully Marketing to Diverse Families

    Industry Insights   August 24, 2021  

    Families are diverse. What a family needs and wants is both universal and unique: All parents and kids want and need is to feel a sense of belonging, a community to be part of and to feel supported by—besides having basic necessities met seamlessly.

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  • How to Measure and Optimize Sustainability-Focused Brand Messaging

    Webinars   August 18, 2021  

    In this webinar, explore how brands using their platforms and influence to drive behavior change toward more sustainable lifestyles can effectively measure and optimize their messaging for credibility, talkability, influence, and action.

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  • Creativity for Good: Activating a Brand Asset with Purpose

    Session Videos   August 12, 2021  

    In this video, Aflac described the process of creating My Special Aflac Duck, an interactive plush robot designed to comfort pediatric cancer patients.

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  • Creativity for Good: Activating a Brand Asset with Purpose

    Event Recaps   August 12, 2021  

    Aflac described the process of creating My Special Aflac Duck, an interactive plush robot designed to comfort pediatric cancer patients.

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  • We’re All In

    B2 Awards   August 12, 2021  

    The Wisconsin Economic Development Corporation (WEDC) used the power of marketing to bring people, businesses, and communities together to fight the devastating impact of the pandemic.

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  • How an Asian-American Agency Took a Stand Against Hate

    Event Recaps   August 4, 2021  

    The agency IW Group shared the campaign that it undertook to combat anti-Asian hate during the pandemic.

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  • Time to Get Personal with Purpose

    Event Recaps   August 4, 2021  

    Sarah Kauss, founder of and executive chairperson at S’well, joined Ad Age’s E.J. Schultz to discuss how her brand has been communicating purpose for more than a decade and how making sustainability personal through products, content, and partnerships can drive powerful change.

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