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  • Best Practices for Portraying People with Disabilities in Advertising

    Ask the Expert Answers   January 24, 2023  

    How are brands depicting and including individuals with disabilities in their communications?

  • 9 Tips for Defining Brand Purpose

    Industry Insights   January 23, 2023  

    Brand purpose has become increasingly critical to how a company differentiates itself, appeals to consumers, and, perhaps most importantly of all, attains a goal loftier than simply making a profit. However, the process of defining a given organization’s unique purpose can be baffling for those undertaking it.

  • It’s Time to Clean Up Purpose Washing

    Podcast POVs   January 20, 2023  

    Beyond Profit podcast host Ken Beaulieu offers tips for marketers on how to avoid getting pulled into the purpose-washing trap.

  • Diversity in Ad Creative: Gender, Age, Race, and Ethnicity Benchmarks

    Knowledge Partners   January 18, 2023  

    This report from Extreme Reach leverages AI and machine learning, supported by human quality check, to scan and analyze ads across a range of diversity categories. The results provide the marketing industry DEI benchmarks, enabling the ability to set goals and more easily adopt accessibility practices within advertising.

  • Excellence in Marketing to the Asian Community

    Industry Insights   January 9, 2023  

    The 2022 Multicultural Excellence Awards shined a valuable spotlight on some of the excellent marketing being devoted to Asians, Asian Americans, and Pacific Islanders (AAPI). Below are some summaries of that trophy-hoisting work, with the full case studies accessible through the embedded hyperlinks.

  • Excellence in Marketing to the Hispanic Community

    Industry Insights   January 9, 2023  

    The 2022 Multicultural Excellence Awards celebrated some of the excellent marketing being devoted to the Hispanic community. Below are some summaries of those blue-ribbon efforts, with the full case studies accessible through the embedded hyperlinks.

  • The Fashion Industry Needs to Reduce Its Carbon Footprint

    Industry Insights   January 4, 2023  

    Current trends in fashion consumption and production cannot be maintained if the industry wants to reduce its carbon footprint. The manufacturing and logistic practices of clothing brands and their supply chain partners have environmental implications that amount to four percent of global emissions.

  • P&G Elevates Emerging Black Directors

    Multicultural Excellence Awards   December 23, 2022  

    8:46 Films is a platform created to showcase up-and-coming Black filmmakers and to honor the legacy of George Floyd and reclaim the last eight minutes and 46 seconds of his life with stories of joy and love told by Black storytellers and filmmakers.

  • Corona Broadcasts Soccer in Native Mexican Languages

    Multicultural Excellence Awards   December 23, 2022  

    Thanks to beer brand Corona, Mexico´s soccer matches were, for the first time, narrated over the radio by natives in their own languages.

  • Sports Illustrated Uses Its Swimsuit Issue to Achieve Progress for Women

    Multicultural Excellence Awards   December 22, 2022  

    With its “Pay with Change” campaign, Sports Illustrated used the popularity of its annual swimsuit addition to facilitate tangible positive change for women in society, requiring brands interested in advertising in the swimsuit issue to prove their commitment to women’s progress in some way.

  • Mastercard Reaches Out to the Visually Impaired

    Multicultural Excellence Awards   December 21, 2022  

    Mastercard introduced a new system of payment cards for blind and partially sighted customers, then promoted it via a cross-media campaign.

  • How Corona Is Helping Fight Plastic Pollution

    Multicultural Excellence Awards   December 11, 2022  

    Corona has been committed to the sea and its preservation since the very beginning, but its awareness and beach cleaning platforms are no longer enough. The state of the oceans is so alarming that the brand decided to take its commitment deep into the ocean.

  • Procter & Gamble Gives Voice and Name to Asians

    Multicultural Excellence Awards   December 10, 2022  

    Procter & Gamble’s first AAPI campaign, “The Name,” was launched in sync with Asian-American and Pacific Islander Heritage Month (APAHM), emphasizing the importance of AAPI birth names.

  • 3 Key Insights for Marketers from the UN’s Climate Change Conference

    Industry Insights   December 8, 2022  

    At this year’s United Nations Climate Change Conference (known as COP27), held in Sharm El-Sheikh, Egypt, business took a seat at the table more than ever. Last year’s COP26 in Glasgow was a breakthrough for private sector participation; the business community came in force to share sustainability commitments and collaborate on advancing a greener future.

  • Transforming B2B Marketing into B2H Marketing

    Event Recaps   December 7, 2022  

    Shell’s Dean Aragon explained the importance of being Brands for Humans.

  • Inspiring the Differently Abled to Move

    Greater Good   December 5, 2022  

    To foster inclusivity and representation across the fitness industry among people with disabilities, the personal care brand Degree created the #TrainersforHire platform. The B2 Award-winning platform provides fitness brands with a repository of qualified differently abled trainers and educational resources to make fitness centers more accessible.

  • Hispanic Marketing and Language Preference

    Ask the Expert Answers   November 30, 2022  

    Do Hispanic consumers prefer what language they see advertising in?

  • Procter & Gamble “Widens the Screen” to Show the Diverse Depth of Black Life

    Industry Insights   November 30, 2022  

    In his presentation at the ANA’s 2022 Masters of Marketing Conference, Marc Pritchard, chief brand officer at The Procter & Gamble Company, declared that the greatest opportunity for business growth is engaging multicultural segments, a market that has over $5 trillion of buying power.

  • Marketers Take a Perpetual View of Women's History Month

    ANA Magazine   November 25, 2022  

    As brands and organizations gear up for Women's History Month in March, marketers are viewing the celebration though a long lens and delivering ad campaigns showing women succeeding in roles traditionally associated with men.

  • For More Marketers, 'Black History Month' Goes Beyond a Point in Time

    ANA Magazine   November 11, 2022  

    With Black History Month around the corner, a growing number of brands are moving beyond a four-week window tied to the celebration to forge deeper relationships with Black-owned businesses and Black communities. The efforts range from hands-on training to help companies go to market faster to making people aware of rapidly changing demographics in the U.S.