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Reimagining the "How America Saves" Experience
B2 Awards July 20, 2022Vanguard’s "How America Saves" refresh is part of a digital transformation effort designed to increase brand relevance and create more rewarding customer experiences across Vanguard's products and services.
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How Tableau Reinvented Its Software Conference
B2 Awards July 20, 2022Tableau Conference is one of the key touch points for Tableau Software. With continued pandemic challenges constraining the typical conference experience, TC21’s unique creative approach and engaging content impassioned both the core community, customers, and prospects beyond expectations.
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The Campaign That Spoke to CMOs
B2 Awards July 14, 2022The campaign partnership with CIO and Fortune boosted awareness and engagement, particularly among the C-level audience.
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How One B2B Brand Used a 3D Animation to Drive New Product Sales
B2 Awards July 12, 2022Trelleborg Marine & Infrastructure, a global leader in polymer solutions, used an interactive 3D animation and a data-rich email and LinkedIn campaign to achieve impressive results in telling prospects about its new DynaMoor product.
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This Company Created a Hybrid Workplace Platform
B2 Awards July 12, 2022Envoy aimed to be the trusted, agile, and preferred leader for flexible, hybrid work solutions.
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Cisco Readies Partners to Scale Customer Experience and Grow Recurring Revenue
B2 Awards July 10, 2022Cisco created its “Year of Scale” initiative to provide partners with the digital platform, customer data, and experience expertise to deliver premium customer experiences across all the company’s partners, products, and motions at scale.
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Modernize Your MMM with Attention Metrics
Knowledge Partners July 8, 2022Attention metrics are the key to modernizing MMM and arming advertisers with better planning recommendations and more accurate predictions of outcomes. By incorporating meaningful quality differentiation between placements, attention metrics help models reduce noise and become more parsimonious.
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How This Company Targeted a Different Audience
B2 Awards July 7, 2022Quorum’s How Deals Get Done campaign introduced Quorum to the Florida home equity line of credit (HELOC) market.
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Ready to Reopen?
B2 Awards July 7, 2022Kloudspot, a location-based technology company, wanted to help organizations return to work in-person.
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Navigating Your Media Investment to Drive Value and Performance
Webinars June 30, 2022Advertising is in the middle of a fundamental transformation — there are transparency, trust, and privacy concerns, along with technology proliferation and regulatory changes happening all of the time. In this webinar, learn how the right data can help unlock significant value.
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The Molson Coors Marketing Attribution Science Hub: A Journey to Agile Unified Measurement
Conference Sessions June 15, 2022In this video, Molson Coors shared how it successfully developed a unified measurement solution that could perform near real-time analytics, inform future investment decisions, and better meet the data needs of its entire marketing team.
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The Molson Coors Marketing Attribution Science Hub: A Journey to Agile Unified Measurement
Event Recaps June 15, 2022Molson Coors shared how it successfully developed a unified measurement solution that could perform near real-time analytics, inform future investment decisions, and better meet the data needs of its entire marketing team.
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Building a Meaningful Measurement Plan
Event Recaps June 15, 2022Bloomin’ Brands offered advice for pursuing a sound measurement strategy.
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Why Blindly Maximizing Attention Is Risky and How Brands Can Take a More Sophisticated Approach
Conference Sessions June 15, 2022In this video, Adelaide CEO Marc Guldimann explored the practical applications of attention metrics and one of the trickiest nuances: whether attention should be an input to value calculations or an optimization goal in media buying.
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Building a Meaningful Measurement Plan
Conference Sessions June 15, 2022In this video, Bloomin’ Brands offered advice for pursuing a sound measurement strategy.
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Retail Media Revamped: How PepsiCo Overhauled Its Strategy to Deliver Massive Impact
Conference Sessions June 7, 2022In this video, PepsiCo’s Julie Rubin shared the brand’s new approach to its retail media investments, outlining how it shifted its strategy, reorganized the retail media team, and ultimately used deep data analysis to develop a series of strategic pillars.
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Retail Media Revamped: How PepsiCo Overhauled Its Strategy to Deliver Massive Impact
Event Recaps June 7, 2022PepsiCo’s Julie Rubin shared the brand’s new approach to its retail media investments, outlining how it shifted its strategy, reorganized the retail media team, and ultimately used deep data analysis to develop a series of strategic pillars.
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Why Marketers Need Real-Time Insights to Stay Ahead
Industry Insights May 25, 2022For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors — largely due to a goldmine of rich customer insights that help inform future business decisions. But times are changing, and historical insights aren’t quite as valuable as they once were.
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How EY Puts the Customer at the Center of Everything
Conference Sessions May 25, 2022In this video, Toni Clayton-Hine, CMO at EY, explained how her company puts the customer at the center of its campaigns to achieve business success and provided tips and insights for how other B2B organizations can do the same.
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How to Use Consumer Data to Guide Marketing Spend and Content Priorities
Soundbites May 25, 2022Toni Clayton-Hine, CMO at EY, explains how her team is constantly mining the market for consumer insights like future spending trends, which they then use to guide how they prioritize both marketing spend and content creation decisions.
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