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  • Identity: Decoded — A Guide to Navigate the Identity Discussion

    Knowledge Partners   March 20, 2023  

    This report by Verve Group gives advertisers the tools and insights they need to assess identity-free alternatives and previews an identity-less future.

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  • Restaurant Brands That Don’t Play by the Rules

    Event Recaps   March 15, 2023  

    At a March 2023 Members-Only Conference held by the ANA, Travis Freeman, SVP, demand generation at Inspire Brands, broke down how his organization gathers and capitalizes on customer data to develop synergies across its portfolio of QSRs, which include Dunkin’, Sonic, Arby’s, Jimmy John’s, and Buffalo Wild Wings.

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  • How to Identify and Evaluate B2B Buying Groups

    Knowledge Partners   March 14, 2023  

    Anteriad shares how companies can identify and understand their buying groups.

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  • CDP Playbook: How to Succeed with Customer Data Platforms

    Research Reports   March 13, 2023  

    This ANA playbook, created in partnership with CDP Institute founder David M. Raab, defines what a CDP is, what it can do for marketers, where it can fit in an organization’s tech stack, and the steps necessary to consider which solution may best suit your brand’s needs.

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  • Power Lead Generation Campaigns with Intent Data

    Knowledge Partners   March 11, 2023  

    Experts from Anteriad provided an overview of intent data, including what it is, the different types of intent data that exist, and how they each can be implemented in B2B marketing campaigns.

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  • Data and Tech: Enterprise B2B Marketing Priorities for 2023

    Knowledge Partners   March 10, 2023  

    With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology.

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  • A Marketer’s Guide to Data Strategy

    Knowledge Partners   March 8, 2023  

    Anteriad offers tips for those trying to plan out how they’ll collect, organize, and update data.

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  • Why It’s More Important Than Ever to Own Your Audience Data

    Industry Insights   March 1, 2023  

    In 2010, there were a mere 400 million people on Facebook. The company was young and growing, and was friendly to brands and publishers. “Build your audience on Facebook!” they said. “Make them like your page and everyone will find you!” So, that’s exactly what brands and publishers did. Every small business did it. Every restaurant did it. Life was good!

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  • The Next Frontier for Programmatic Ad Tech

    Industry Insights   February 28, 2023  

    Programmatic ad tech has certainly come a long way. Some might say it’s come all the way — all the way, that is, to reaching the initial goals we set out to achieve. Back when the industry began taking shape, it did so with focused purpose: to build the tech infrastructure and business processes to enable highly efficient media buying in a digital world. We’ve climbed that mountain.

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  • Creating Personalized Customer Journeys Through Audience Segmentation and Content Marketing

    Event Recaps   February 17, 2023  

    Kaiser Permanente’s Franklin Parrish shared how his team used an “inside out” marketing approach to develop a multi-faceted, cross-media campaign that featured customized messaging and content that catered to each of the brand’s target audiences.

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  • Creating Personalized Customer Journeys Through Audience Segmentation and Content Marketing

    Conference Sessions   February 17, 2023  

    In this video, Kaiser Permanente’s Franklin Parrish shared how his team used an “inside out” marketing approach to develop a multi-faceted, cross-media campaign that featured customized messaging and content that catered to each of the brand’s target audiences.

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  • Connecting the Dots: High Value Data Science Actions and Offline Sales

    Event Recaps   February 15, 2023  

    Johnson & Johnson shared how it identified high value activities on its website that correlated with offline sales. The organization also discussed data analysis enhancements that made the analysis possible and how some of the use cases that their insights enabled were implemented into marketing efforts.

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  • Strengthening Feedback and Measurement Architecture for the Modern Marketer

    Event Recaps   February 15, 2023  

    Boston Consulting Group shared tips for how to create a decision-making framework that aligns key stakeholders and that uses the right set of analytic signals to create marketing budgets and determine how those budgets will be allocated.

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  • The Seven Functional Building Blocks of Great Marketing Analytics Teams

    Event Recaps   February 15, 2023  

    MarketBridge’s Andy Hasselwander shared seven functional capabilities of analytics teams that will drive success and elevate the way in which the team is perceived across the rest of the organization.

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  • Vesta’s Sue Frech Says This Is the Biggest Challenge Facing Modern CMOs

    Podcast Clips   February 13, 2023  

    What is the biggest challenge facing CMOs in the modern marketplace? Sue Frech, founder and CEO of Vesta, gives her take on the Champions of Growth podcast.

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  • Community Powered Marketing Takes on New Currency

    Champions of Growth   February 13, 2023  

    Sue Frech, founder and CEO of Vesta, joins host Matthew Schwartz to talk about why community powered marketing could be the antidote to the demise of third-party cookies as well as the most effective way to refurbish customer loyalty programs that are getting long in the tooth.

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  • Data Clean Rooms: How to Unlock Value and Drive Business Growth Through Data Collaboration

    Event Recaps   February 13, 2023  

    In this session, Habu discussed clean rooms, how they work, and the value they deliver.

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  • Tests for Email Marketing: Examples from Marriott

    Event Recaps   February 8, 2023  

    Marriott and its agency partner Data Axle shared an array of examples of tests they have used to gauge open rates and click-through rates as they’ve striven to hone their approaches to email marketing.

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  • Tests for Email Marketing: Examples from Marriott

    Conference Sessions   February 8, 2023  

    In this video, Marriott and its agency partner Data Axle shared an array of examples of tests they have used to gauge open rates and click-through rates as they’ve striven to hone their approaches to email marketing.

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  • Maximizing ROI with a Human-Centric Approach to AI

    Event Recaps   February 8, 2023  

    Movable Ink shared three practical tips on adopting a consumer-centric approach to designing emails to improve the customer experience.

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