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  • How State Farm Used Watson to Keep People Safe During Hurricane Season

    Smarties Awards   December 28, 2021  

    With a tumultuous 2020 hurricane season predicted in the Atlantic, State Farm came together with IBM Watson to reach consumers in one-to-one conversations on The Weather Channel app and weather.com and deliver personalized safety and preparedness tips to help them stay safe.

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  • Unilever Food Solutions Uses Killer Recipes to Support Restaurateurs During COVID

    Smarties Awards   December 28, 2021  

    With the goal of improving the standing of its brand among Chinese chefs and restaurateurs, Unilever Food Services (UFS) leveraged its Killer Recipes content and the word-of-mouth of key influencers to drive young food lovers into partnering restaurants.

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  • The New Marketer Must-Have: The Creative Stack

    Webinars   December 16, 2021  

    In this webinar, Shutterstock’s VP of Innovation, Chip Schenck, discussed the main components of the new creative stack and shared best practices for how marketers are leveraging data to improve each part of the creative process.

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  • A Third of CMOs Don't Trust Their Marketing Data, According to Adverity Research

    Knowledge Partners   December 15, 2021  

    A recent study by Adverity reveals a growing divide between data analysts and marketers when it comes to trusting their data.

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  • How Brands Are Using Experiences to Drive a First-Party Data Strategy

    Session Videos   December 14, 2021  

    In this video, Daniel Yaffe, co-founder and COO of AnyRoad, shares how leading brands like Budweiser, Dick’s Sporting Goods, and Nestlé are using data-driven experiences to build a complete customer profile while creating an enjoyable experience for the consumer.

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  • Shape the Future with Your Most Growth-Predictive Customers

    Session Videos   December 9, 2021  

    In this video, experts from C Space and The Wharton School shared insights on how brand marketers can use customer lifetime value to design a customer-centric strategy that deepens the company-customer relationship while also allowing brands to optimize budget allocation.

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  • Shape the Future with Your Most Growth-Predictive Customers

    Event Recaps   December 9, 2021  

    Experts from C Space and The Wharton School shared insights on how brand marketers can use customer lifetime value to design a customer-centric strategy that deepens the company-customer relationship while also allowing brands to optimize budget allocation.

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  • Embracing a New KPI in Order to Drive True Growth

    Session Videos   December 8, 2021  

    In this video, Emily Culp, who sits on numerous boards, advocated the use of Customer Lifetime Value as a critical KPI for businesses.

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  • The Overdue Transition to Privacy-Preserving Advertising

    Event Recaps   December 8, 2021  

    John Eckhardt of Snap offered perspective on how advertisers concerned with measurement might adapt to the increasing demands for privacy protection being made on their industry.

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  • Embracing a New KPI in Order to Drive True Growth

    Event Recaps   December 8, 2021  

    Emily Culp, who sits on numerous boards, advocated the use of Customer Lifetime Value as a critical KPI for businesses.

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  • Edit to Amplify

    Session Videos   December 3, 2021  

    In this video, IBM's Stephen Hunton shared how his brand used its glut of content communication as an opportunity to transform its efforts by building a centralized operational model that aligned with the brand’s mission and used five strategic principles to begin creating and sharing content experiences.

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  • Edit to Amplify

    Event Recaps   December 3, 2021  

    IBM's Stephen Hunton shared how his brand used its glut of content communication as an opportunity to transform its efforts by building a centralized operational model that aligned with the brand’s mission and used five strategic principles to begin creating and sharing content experiences.

    view
  • Driving Transformation Through Holistic, Always-On Measurement at Kroger

    Session Videos   December 2, 2021  

    In this video, learn how Kroger transitioned from analytics with limited cross-functional collaboration to a trusted, modernized measurement and optimization discipline built on real-time insight and data-driven forecasting.

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  • Applying Artificial Intelligence to Marketing Creative Review

    Session Videos   December 2, 2021  

    In this video, American Express shares how it is developing Artificial Intelligence tools to improve the efficiency of its creative approval process, increase speed to market for marketing campaigns, and reduce reliance on highly manual review processes.

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  • The Path to Analytics Maturity

    Session Videos   December 2, 2021  

    In this video, Neustar’s Marc Vermut, VP at The Knowledge Lab, explained how to assess your marketing analytics maturity and create a tactical plan to advance marketing analytics adoption within your own organization.

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  • Canvas: Democratizing Data Through End-to-End Enterprise

    Session Videos   December 2, 2021  

    In this video, learn more about CANVAS, an end-to-end digital platform that scales the global PepsiCo organization easily by democratizing data in one seamless end-to-end user experience.

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  • Email Marketing Is Changing

    B2B Marketer   November 10, 2021  

    Marketplace and industry factors are forcing marketers to adopt new metrics for measuring email engagement, and they’re taking a close look at the value (and content) they’re providing to customers and prospects while they’re at it.

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  • ANA Data & Direct Marketing Committee Meeting

    Session Videos   November 10, 2021  

    In this video, hear from industry experts on the latest research into direct marketing and on how the lines between digital marketing and direct mail have blurred.

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  • Marketers Must Modernize Budget Reallocation Practices to Maximize ROI

    Knowledge Partners   October 29, 2021  

    New research from BrandMaker and Forrester Research shows how an industry-wide inability to quickly make adjustments to budget and resource allocation leaves marketers in a position where they’re unable to ring the most of ROI out of their efforts.

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  • The AI Marketing Canvas

    Event Recaps   October 28, 2021  

    In this session, Jim Lecinski, associate professor of marketing at Northwestern University and author of The AI Marketing Canvas, provided a five-stage roadmap for implementing AI into marketing, sharing insights and action steps for brands.

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