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Jack Daniels’ parent company, Brown-Forman, uses digital and social media innovation to enrich the lives of customers.
In this session, attendees heard how Subway is producing and running contextually relevant sports themed creative advertising featuring Famous Fans — top performing, well-known athletes who are genuine fans of the brand.
In this session, attendees learned how the energy company is utilizing hospitality for multi-tiered customer engagement, and how they are going beyond the traditional sponsorship assets of static signage.
JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.
In order to raise awareness for its new natural motor oil, Pennzoil tapped into consumer nostalgia with a real-life Mario Karting experience at SXSW.
For the launch of its 2010 Grange, Penfolds Wine created the Penfolds House, a two-day experience designed to engage luxury wine influencers and clear up brand confusion.
Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.
Marie Callender’s partnered with the USO and Scripps Network to deliver comfort to military men and women.
Allstate created a digital game and an engaging roadshow to educate consumers about the value of their possessions and generate leads.
Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.
Heineken leveraged its sponsorship of the UEFA Champions soccer league to create an event to engage Hispanic Millennial consumers.
Eight O’Clock partnered with Warner Bros. to celebrate the 20th anniversary of the TV show Friends with a specialty coffee and a pop-up shop in Manhattan.
Building on the social media success of its #UpForWhatever hashtag, Bud Light created an experiential campaign that sent 1,300 fans to Whatever, USA, a secret destination full of spontaneous events and parties.
Time Warner Cable created Time Warner Studies, an interactive brand experience that would differentiate it from competitors.
Verizon introduced itself into the social media conversation surrounding Super Bowl XLVIII by combing a Twitter campaign with a nightly light show on the Empire State Building.
Camacho cigars repositioned its brand as the “bold” alternative to industry standard with new packaging, celebrity partnerships and a series of events across the U.S.
Don Julio’s “Make Your Move” campaign engaged Millennial consumers through the story of the brand’s founder, Don Julio Gonzalez.
New Balance’s “We Are Boston” campaign integrated the brand into the community without an official marathon sponsorship.
Tide competed with stain removal giant OxiClean by creating its own stain removal product and promoted it by enlisting Jonathan Scott from HGTV Property Brothers use it to clean the dirtiest pieces of furniture he could find and then challenged consumers to do the same and share their successes on social media.
Scott launched an integrated campaign to raise awareness of an environmental issue and change consumer perceptions about eco-friendly bath tissue.