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McDonald's Creates a Hall of Zodiacs in the Metaverse to Engage the AAPI Community
Multicultural Excellence Awards December 28, 2022McDonald’s created a state-of-the-art VR experience in the metaverse to engage the Asian-American Pacific Islander (AAPI) community during the Lunar New Year.
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How Degree Drove Inclusivity for the Differently-Abled People Across the Fitness Industry
Multicultural Excellence Awards December 26, 2022Degree created its Trainers for Hire program, a database of differently-abled trainers, to foster inclusivity and representation for disabled people across the fitness space.
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The AARP Virtual Concert Series
Multicultural Excellence Awards December 11, 2022AARP has always been committed to empowering people to choose how they live as they age. Through its virtual concert series, AARP celebrates the scientific connection between music and brain health with diverse audience segments, all while bringing music — and happiness — into their lives.
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The BET Awards Takes Over the Iconic Hollywood Sign
Multicultural Excellence Awards December 11, 2022BET promoted its 2022 BET Awards program with a spectacle of projected lights and imagery that capitalized on Los Angeles’ iconic Hollywood sign.
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Sherwin-Williams Inspires Architects’ Appetites for Colors with Groundbreaking Experiential Marketing
Event Recaps December 7, 2022Sherwin-Williams described three experiential activations designed to convince architects that the brand knew how to meet their exacting demands for the paints they choose for their designs.
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The Pandemic Response of Sephora’s Experiential Marketing
Event Recaps November 30, 2022Sephora explained how it adapted its approach to experiential marketing to meet the demands foisted on it by the COVID-19 era.
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Sponsorships and the Power of Synergy
Event Recaps November 30, 2022Larry DeGaris, executive director, Medill Spiegel Research Center at Northwestern University, highlighted the powerful marketing synergies that sponsorships can deliver.
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Mobile Barbershop Brings Broadway to the Boroughs
Event Recaps November 30, 2022As the producers of the Thoughts of a Colored Man were preparing to stage the play on Broadway, they enlisted the agency AKA to assist them in promoting the production to a diverse audience in boroughs outside of Manhattan through experiential marketing.
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The World Cup: What Marketers Can Expect
Conference Sessions November 8, 2022The World Cup is the most prestigious association football tournament, as well as the most widely viewed and followed single sporting event in the world. This session focused on what marketers can expect from the 2022 World Cup.
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Absolut Brings Its World of Cocktails to Life with a Commitment to Inclusion
Conference Sessions November 6, 2022Absolut Vodka, a Pernod Ricard brand, has long been committed to the LGBTQ+ community. In this session, learn about how they brought their 40 year+ allyship to a new level this year with Absolut.Land, a metaverse activation for Coachella.
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Cult-Like Brands, with Chris Kneeland of Cult Collective
Marketing Futures Podcast November 1, 2022Chris Kneeland, Chief Evangelist and Revenue Officer of Cult Collective, joined the podcast to discuss what brands can do to “convert” their customers into zealous fanatics.
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Innovation and Inclusion: The Future of Fan Engagement That Drives Growth
Conference Sessions October 28, 2022In this video, WWE Chief Brand Officer Stephanie McMahon discussed the importance of creating meaningful and inclusive fan engagements that meet fans where they are through the latest in innovative tech.
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These Candy Brands Brought People Together
Industry Insights October 21, 2022During the fall months, and during any holiday season, it’s candy’s time to shine (or maybe, better yet, melt in your mouth). Whether it’s Halloween, Dia de los Muertos, or Thanksgiving, having treats on hand can help make the holidays feel special, and more easily shared with others. It’s a small gesture, but sharing a delicious moment matters. Of course, candy and snack brands know this.
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Events Database 2023
Tools October 15, 2022A professionally designed database and calendar to organize, summarize, and communicate all of your marketing events.
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How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Conference Highlights October 13, 2022Relentless top-to-bottom execution was instrumental in allowing Charles Schwab to boost brand value with event sponsorship.
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How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Event Recaps October 13, 2022Charles Schwab and Episode Four shared how the two organizations partnered to combine in-depth data analysis with stellar creative execution to revive a failing PGA Tournament, all while bringing benefits to the Charles Schwab brand.
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The Best Advertising Isn’t Advertising at All
Conference Highlights October 13, 2022In this video, Stellantis shared how it leverages cultural moments and partnerships to make meaningful connections with consumers.
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How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Conference Sessions October 13, 2022In this video, Charles Schwab and Episode Four shared how the two organizations partnered to combine in-depth data analysis with stellar creative execution to revive a failing PGA Tournament, all while bringing benefits to the Charles Schwab brand.
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Commanding the Brand for the Washington Commanders
Conference Highlights October 12, 2022The Washington Commanders are setting new guardrails in developing creative and sponsorships to support their rebranding.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Conference Sessions October 12, 2022In this video, Save the Children’s Jennifer Kendra reviewed the benefits of brand and nonprofit partnerships, best practices and common pitfalls for these types of partnerships, and details from a successful activation the organization pioneered with health care provider Inspira.
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