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Search returned: 620 document(s).
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Event Marketing Post-Pandemic
Ask the Expert Answers May 24, 2022How have marketers’ event strategies changed post-pandemic?
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Mastercard — MLB Home Team Advantage Program
Event Recaps May 5, 2022For the 2021 MLB season, Mastercard worked with its partners at MLB, and the Boston Red Sox, Los Angeles Dodgers, and Atlanta Braves, to create a small business contest to give these businesses a chance to win e-commerce support, money, and a lot of exposure.
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Happier Than Ever: The Destination
REGGIE Awards April 21, 2022Spotify’s experiential marketing campaign promoted the release of Billie Eilish’s new album and the brand’s Enhanced Album feature.
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Ally’s Charlotte FC Uniform Reveal
REGGIE Awards April 21, 2022The online bank stoked anticipation for the unveiling of a new soccer team’s inaugural gear.
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How a Beer Brand Used Sneaker Culture to Win Over NBA Fans
REGGIE Awards April 21, 2022With the goal of deepening its relationship with NBA fans, Michelob ULTRA partnered with a famous artist and sneaker designer to create an extremely limited edition NBA Finals bottle and a Reddit-powered release to create a social media frenzy and drive brand engagement.
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LEGO Barcelona Flagship Opening Draws Inspiration from Mosiac Culture
REGGIE Awards April 21, 2022The LEGO Group developed an omni-channel campaign for the launch of its flagship store in Barcelona, inspired by the cities culturally ingrained mosaics.
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Sun-Maid’s Haunted House Promotes Raisins on Halloween
REGGIE Awards April 21, 2022Sun-Maid humorously leaned into its reputation as an unwanted treat on Halloween.
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Anheuser-Busch Re-engages Hispanics with Cinco de Mayo
REGGIE Awards April 21, 2022Anheuser-Busch sought to use a virtual concert to promote Hispanics’ interest in an often neglected cultural holiday, along with their portfolio of beers.
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State Farm Leverages NFL Brand Ambassadors and Experiential Marketing
REGGIE Awards April 21, 2022State Farm promoted awareness among millennials and generation Z with a four-day football-themed event that capitalized on partnerships with NFL quarterbacks Aaron Rodgers and Patrick Mahomes.
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Adidas Swimmable Billboard: Inspiring Middle Eastern Women to Feel Confident Swimming in Public
REGGIE Awards April 21, 2022Adidas created a swimmable billboard and leveraged everyday women to inspire Middle Eastern women to overcome the confidence gap associated with swimming in public, and launch its new swimwear line.
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Are Marketers Ready to Dive Into Summer?
ANA Magazine April 15, 2022With the pandemic starting to fade, this summer is expected to be quite different from the past two. Consumer-facing marketers will need to shift gears somewhat, from supplying an accelerating amount of digital content to ramping up efforts to reach people who will be clamoring for live events and spending a lot more time outdoors.
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Why BROWN GIRL Jane Chooses Community Building First
Public Videos April 13, 2022BROWN GIRL Jane is defying brand marketing norms by taking a community-first approach to connecting with consumers.
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Why BROWN GIRL Jane Chooses Community Building First
Session Videos April 13, 2022In this video, BROWN GIRL Jane shared how it connects with Black and Brown beauty and wellness consumers through social content, email marketing, and events.
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Why BROWN GIRL Jane Chooses Community Building First
Event Recaps April 13, 2022BROWN GIRL Jane shared how it connects with Black and Brown beauty and wellness consumers through social content, email marketing, and events.
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Evolving Storytelling Technology Over 130 Years
Session Videos April 8, 2022As consumer behavior changes, National Geographic needed to adopt new technologies to remain revered and relevant. In this video, learn how the brand evolved its storytelling to a new audience interested in more immersive experiences.
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Up Your Game: A Data Deep Dive into Sponsorship Trends and How to Measure the Impact for Your Brand
Webinars April 7, 2022In this webinar, KORE Software CEO Jason Fletcher and Hookit CEO Scott Tilton shared their insights into the sports and entertainment industry, discussing digital and in-person sponsorship trends they’ve seen across sports teams, tourism agencies, venues, leagues, and brands over the past year.
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Creating Memorable Virtual Experiences
Webinars April 6, 2022In this webinar, learn how to differentiate your brand through innovative digital experiences, how to incorporate digital experiences into offline events, and what measurement tools and capabilities are needed to successfully execute a virtual experience and leverage audience data captured.
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How GM Drives Performance with Customer-Centric Marketing and Diverse Addressable Media Tactics
Event Recaps March 2, 2022In this session, General Motors (GM) shared how it invested in diverse media and leveraged customer-centric experiences and marketing tactics to create more meaningful connections with consumers and drive business performance.
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Where to Next with Experiential Marketing: A Year-Long Journey
Session Videos February 25, 2022The latest installment of this quarterly year-long series features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans in experiential marketing over a tumultuous year-long period.
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ANA Legal Webinar Series: Developing Issues in E-Sports Gaming
Webinars February 17, 2022In this webinar, join partners from Venable LLP to discuss developing issues in esports and gaming, including common issues in esports and video gaming sponsorships and partnerships, intellectual property matters in esports and video gaming, and more.
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