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Search returned: 441 document(s).
MasterCard Worldwide’s Approach to Digital Disruption
MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.
Norwegian Cruise Line Innovates Through Concerts at Sea
Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.
Outback Steakhouse Menu Innovation and Consumer Engagement
From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.
MINI Drives Content Creation and Brand Experiences
MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.
Designs of Experiments - Optimizing Investments in Real Time
Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.
Use CEO’s Strengths to Win Support for Sports Sponsorship
In sports marketing, discover the 5 ways to address to make your CEO happy: transparency, relevancy, vision, controls, and collaboration.
Intercontinental Hotels Group: Building Brand Preference by Creating Moments of Trust
InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.
The ASPCA’s Success in Retail and Corporate Partnerships
The ASPCA shared the best practices that made it a top global licensor and an effective corporate partner across a range of consumer categories.
The Value and Impact of Sponsorships
Navigate Research shared best practices on sports sponsorship measurement and spend allocation.
American Express Charges Ahead in Event Activation
American Express leveraged new technology to improve its sports sponsorship activations.
Verizon FiOS 2014 Lunar New Year Event Activation
Verizon leveraged experiential tactics to reach Asian-Americans during New Year celebrations in key markets.
Ambush Marketing, Sports Sponsorships, and Social Media
A panel discussion of ambush marketing, its risks, and how to help prevent it.
Ambush Marketing, Sports Sponsorships, and Social Media
In this video, a panel discussion of ambush marketing, its risks, and how to help prevent it.
Sports Marketing Challenges in Player/Celebrity, Team, and League Negotiations
A panel discussion around sports marketing negotiations, including exclusivity and ambush marketing.
Sports Marketing Challenges in Player/Celebrity, Team, and League Negotiations
In this video, a panel discussion around sports marketing negotiations, including exclusivity and ambush marketing.
How Nissan Is Building Global Brand Power
Nissan has built brand value through integration, creativity, and sponsorship strategies.
Brand Loyalty 2.0
Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.
Game On
Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.
Catch Pink If You Can
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
#DunkinReplay
Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.
