Know NowActivate August 22, 2016
Trending content on shopper, promotion, and experiential marketing.view
Search returned: 691 document(s).
Unruly shares quick tips for marketers looking to capture enthusiasm around summer sporting events like the Olympics.view
Commercial ingredient brand Tate & Lyle completely overhauled its tradeshow presence to drive more high-quality leads, and engage buyers with an experience that went beyond free sampling.view
Rockwell Automation created a cross-channel campaign to drive awareness and excitement for the brand’s exhibition at the annual Offshore Technology Conference.view
Sponsorships and event marketing used to be a straightforward concept: pay a sports team or other entity a fee in exchange for visibility and access to fans at events. However, brands are finding more and more that to get the ROI they’re looking for, they must take sponsorships and event marketing to the next level. The ANA shared trends and best practices from companies that are using their sponsorships as a platform to activate strategies and engage consumers.view
Millennial sports fans are craving digital platforms and sports social influencers to bring them content to consume.view