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To promote its Reese’s Puffs Cereal, General Mills signed on to be the first presenting sponsor of the new weekly Yahoo Esports Live show.

SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 22nd.

Trending content on shopper, promotion, and experiential marketing.

SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 15th.

For the 2016 Rio Olympic Games, Nike’s decided to step beyond its normal "Just Do It" campaign and bring authenticity into its ads.

IKEA’s culture of championing innovation has led to the company becoming the world’s largest furniture retailer. The brand shared its secrets to innovation success.

SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 8th.

SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 1st.

SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of July 25th.

A multi-platform social strategy gave consumers a front row seat to the PUMA/Rihanna collection launch at New York Fashion Week.

SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of July 18th.

In this video, a multi-platform social strategy gave consumers a front row seat to the PUMA/Rihanna collection launch at New York Fashion Week.

Learn how live events give PUMA an edge in engaging consumers through social media platforms.

Unruly shares quick tips for marketers looking to capture enthusiasm around summer sporting events like the Olympics.

SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of July 4th.

SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of July 4th.

SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of June 27th.

Commercial ingredient brand Tate & Lyle completely overhauled its tradeshow presence to drive more high-quality leads, and engage buyers with an experience that went beyond free sampling.

Rockwell Automation created a cross-channel campaign to drive awareness and excitement for the brand’s exhibition at the annual Offshore Technology Conference.

The Columbia Land Trust inspired people to attend its 25th anniversary fundraising event campaign with original photography.