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Search returned: 471 document(s).
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Video Marketing Posting Calendar 2024
Tools September 29, 2023Use this calendar to organize the dates of distribution for your video marketing program.
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Webinar Promotions Calendar 2024
Tools September 29, 2023Use this tool to create a webinar promotions calendar that will allow you to plan and monitor your promotional activities throughout the year.
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Ad-Supported Streaming Surges
Money Slides September 26, 2023TVision shares panel data that demonstrates ad-supported streaming’s sizable increase in viewership and that breaks down each major streamer’s share of time spent viewing.
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Family Viewing on Streaming Services, by the Numbers
Money Slides September 26, 2023TVision shares panel data that reveals which streaming services account for the largest share of multi-person viewing activity.
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Forty Percent of CTV Ads Air When Viewers Are Rarely in Front of the TV
Money Slides September 26, 2023TVision shares data that demonstrates how often the airtimes of CTV ads fail to coincide with daily spikes in viewership, e.g., during primetime.
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Streaming Services' Household Reach, by the Numbers
Money Slides September 26, 2023TVision shares data that quantifies how deep each streaming service’s household reach is and how that reach changed between H2 2022 and H1 2023.
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Four Key Media Trends to Watch
Event Recaps September 21, 2023Sean Corcoran, U.S. CEO of Mediahub Worldwide, identifies four key developments on the media landscape that marketers should be keeping tabs on.
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Evolving the Agency Model to Enable What’s Next in CTV
Event Recaps September 21, 2023Brad Stockton, SVP of U.S. national video innovation at dentsu, discussed how dentsu is leading the way to enable a platform-based approach to premium streaming video and empowering their teams to be more collaborative to drive greater results for clients.
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How Ads Can Save TV
Event Recaps September 21, 2023Advertising was the bulldozer that built the foundation of TV. Now, post streaming wars, amidst the Media Apocalypse, Jenny Wall, CMO of VideoAmp, shared why now is the time to waste less and sell more by aligning your media with your business outcomes, and how advertising can (and must) save television.
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The Journey from Brand-less to Brand Master, with Take 5's Brady Noon
Marketing Futures Podcast September 19, 2023On the latest edition of the Marketing Futures Podcast, we talk to Take 5 Oil Change and Car Wash CMO Brady Noon about brand building through bold advertising and embedding the company’s mission into its KPIs.
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From Worst to Favorite: The Fresh Market's Remarkable Transformation, with Kevin Miller pt II
Marketing Futures Podcast September 12, 2023On part two of the Marketing Futures Podcast with The Fresh Market’s Kevin Miller, we discuss the brand’s foray into livestreaming and shoppable video.
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Infographic: Podcast Consumption on YouTube
Knowledge Partners September 6, 2023This infographic by Veritonic unveils new data into U.S. podcast listeners' use of YouTube to consume their favorite shows.
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Panasonic Highlights Moments That Matter to Reclaim the Interest of Blue-Color Workers
B2 Awards September 5, 2023Panasonic expanded the positioning of its Toughbook beyond device ruggedness, evoking emotion to reclaim the interest of blue-color workers and create momentum for sales.
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American Express Adopts B2C Humor to Appeal to a B2B Audience
B2 Awards September 5, 2023American Express rolled out a series of humorous and relatable ads to attract the attention of small business owners.
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Bosch Uses Influencers to Highlight the Quality of its Tools
B2 Awards September 5, 2023Bosch Professional had four engaging tradespeople influencers compete in a series of five challenges to demonstrate the quality of the brand’s tools.
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This Bank Created an Absurd Campaign That Actually Worked
B2 Awards September 5, 2023Esquire Bank’s campaign was focused on contingency law firm principals and partners in the U.S, but with primary emphasis on Chicago, Boston, and Houston. This target is smart, driven, competitive proud attorneys who need firm facts and a competitive prod to take action.
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This IT Company Wants You to Demand More from Your Network
B2 Awards September 5, 2023Juniper’s target was U.S. IT professionals between the ages of 25 to 34 years old, as well as CTOs/CIOs between the ages of 35 to 44 years old. This audience is risk-averse and under massive professional and financial pressure to make the right (and expensive) network choice for their company. The "Demand More From Your Network" campaign created awareness of Juniper as a household name in B2B networking.
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Generating Awareness in a Staid B2B Category with Unconventional Humor
B2 Awards September 5, 2023RXO appealed to companies in need of freight transportation services with humor, an unfamiliar tactic for the sector.
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EY Creates a News Style Series to Demonstrate its Expertise
B2 Awards September 5, 2023EY created a news style series showcasing its leaders, strategic partners, and influencers to demonstrate the brand’s expertise and influence and engage enterprise C-suite executives.
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S&P Global Shows Decision Makers How It Helps Them Deep Dive
B2 Awards September 5, 2023S&P Global depicted three metaphorical “deep dives” to demonstrate how its offering empowers global decision makers to conduct in-depth analysis and uncover information others might miss.
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