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Search returned: 567 document(s).
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CTV Takes Center Stage: Global Benchmarks Report
Knowledge Partners May 20, 2022Innovid shares insights and best practices for marketers looking to integrate connected TV (CTV) into their video advertising strategies.
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TV and Video Through a Generational Lens
Session Videos May 13, 2022In this video, Vevo presents research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, Millennials, and Gen Z.
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Diversity in Production and Postproduction
Event Recaps May 1, 2022During a session at the ANA’s 2022 Advertising Financial Management Conference, the Association of Independent Commercial Producers (AICP) shared the work it is doing to promote diversity in the commercial filmmaking industry, especially through the work of groups such as the Mentorship and Access subcommittee and the Best Practices subcommittee.
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Windstar Cruises’ Digital Video Treasure Hunt
Event Recaps April 28, 2022To draw the attention of potential customers to new amenities and features of its cruise line, Windstar Cruises created a video treasure hunt that functioned as a product demonstration in disguise.
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Sargento and Mondelez International Partner to Launch Balanced Breaks’ Cheese & Crackers Product
REGGIE Awards April 21, 2022Sargento partnered with Mondelēz International to create a customized track to excite millennial consumers about its new Cheese & Crackers product launch.
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Bush’s Writes a New Bean Song for Millennials
REGGIE Awards April 21, 2022Bush’s improved sales of its beans with a music video that rewrote the traditional bean song, with its unflattering suggestions of how much beans will make you “toot.”
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Kroger and Roku: How CPG Brands Can Reach the CTV Viewer
Session Videos April 6, 2022In this video, Kroger Precision Marketing and Roku shared how they are partnering to leverage Kroger’s wealth of first-party sales data in over-the-top TV campaigns on Roku to reach the right consumers with the right message.
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Kroger and Roku: How CPG Brands Can Reach the CTV Viewer
Event Recaps April 6, 2022Kroger Precision Marketing and Roku shared how they are partnering to leverage Kroger’s wealth of first-party sales data in over-the-top TV campaigns on Roku to reach the right consumers with the right message. The pair also discussed how they approach measuring the impact of these efforts on both in-store and online sales.
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The Future of Video
Session Videos April 6, 2022In this video, Richard Yao from the IPG Media Lab explained the changes on the horizon for video content from Hollywood to social media, and how brands can best prepare for the new landscape.
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The Future of Video
Event Recaps April 6, 2022Richard Yao from the IPG Media Lab explained the changes on the horizon for video content from Hollywood to social media, and how brands can best prepare for the new landscape.
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Caterpillar Gamifies the Jobsite
ECHO Awards March 29, 2022Caterpillar turned a job site into a life-sized game of PAC-Man with a Cat 236D3 remote-controlled skid steer loader playing the role of PAC-Man himself.
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How India's Underdogs Won Flipkart the Festive Battle
ECHO Awards March 29, 2022Flipkart created a series of films leveraging the underlying rivalry that existed between “haves” and “have nots” to promote how Flipkart’s Big Billion Day sale provides India's underdogs with an opportunity for one-upmanship.
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AMACC Created Live Cinema Amid Lockdowns
ECHO Awards March 29, 2022In the face of movie theaters closing, Academia Mexicana de Artes y Ciencias Cinematográficas (AMACC) created "Live Cinema" — stories based on confinement, love, contempt, disappointment, and courage — filmed and broadcasted in real time via Instagram Live.
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True Caller Helps Women Block Harassment
ECHO Awards March 29, 2022True Caller created a video campaign illustrating the impact of harassment on woman fostering an environment where women could share their harassment stories across social media.
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How McCain Turned Pre-Roll YouTube Ads into Must-Watch Content
ECHO Awards March 29, 2022The “McCain Golden Oven” campaign took an ad format notoriously despised by generation Z — YouTube pre-rolls — and turned it into a benefit, designing a contest that rewarded viewers with exclusive prizes simply for watching pre-roll ads for a designated length of time.
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The Merits of Developing Agency Guidelines for Video Production
Event Recaps March 29, 2022Leaders from Haynes-Vozza reviewed a five-part framework for creating a standard set of guidelines that can be applied across all video production projects and stakeholders, creating much more efficiency and ultimately supercharging any business’s video production efforts.
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CTV’s Place in the Media Mix
Event Recaps March 4, 2022Despite the potential of connected TV (CTV), Boehringer Ingelheim’s DJ Perera cautioned that there are many things for marketers to consider before making an investment. Perera outlined key questions marketers must ask themselves, the pros and cons, and action steps marketers must take before they make the CTV investment.
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CTV’s Place in the Media Mix
Session Videos March 4, 2022In this video, Boehringer Ingelheim’s DJ Perera cautioned that despite the potential, there are many things for marketers to consider before making an investment in connected TV (CTV).
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How GM Drives Performance with Customer-Centric Marketing and Diverse Addressable Media Tactics
Event Recaps March 2, 2022In this session, General Motors (GM) shared how it invested in diverse media and leveraged customer-centric experiences and marketing tactics to create more meaningful connections with consumers and drive business performance.
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Social Video and Ecommerce: Converting Views to Dollars
Knowledge Partners February 18, 2022In this report, Tubular Labs discussed how emerging technologies enhance online shopping, and how Tubular’s new e-commerce intelligence allows you to convert social video views to ROI.
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