Search Marketing Knowledge Center

There Is No Escape Like Home

Multicultural Excellence Awards December 10, 2022

A Ford Escape ad campaign promoted the vehicle to South Asian audiences in the Greater Toronto Area during the Diwali season.

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Deepfakes, Real Threat: Understanding Synthetic Media, Disinformation, and Brand Risk in the New Era of AI

Event Recaps December 8, 2022

As AI democratizes content creation, YouTubers, TikTokers and everyday consumers will have the power to create incredibly realistic content that puts brands in the absolute worst of imaginary contexts.

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United, Converged TV Advertising Should Stand

Forward December 1, 2022

TV is in the midst of a revolution. There's more content than ever before, and the modern viewer consumes it on their own time, in their own way, and through a variety of devices. This fragmentation means one thing for brands and agencies: They need to reimagine the TV advertising experience.

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Marketers Try to Untangle Converged TV

ANA Magazine November 4, 2022

On the road to a streaming universe, linear TV continues to offer advertisers a still-reliable marketing vehicle with broad reach. The next frontier for marketers is how to optimize their ads across both streaming and linear platforms.

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What Marketers Should Look for in Ad-Supported Streaming Services

Event Recaps November 2, 2022

At a November 2022 ANA Members-Only Conference, Roku identified key traits that ad-supported streaming services should offer if marketers are hoping to optimize their advertising with them.

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What Marketers Should Look for in Ad-Supported Streaming Services

Conference Sessions November 2, 2022

In this video, Roku identified key traits that ad-supported streaming services should offer if marketers are hoping to optimize their advertising with them.

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The Transformational Opportunity for Social Video

Webinars October 20, 2022

The changing nature of video presents new challenges for marketers, especially given the rise in consumption of video through social media platforms which regularly roll out new formats and capabilities. In this session, learn the best practices for scaling video assets effectively.

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Video Marketing Posting Calendar 2023

Tools October 15, 2022

Use this calendar to organize the dates of distribution for your video marketing program.

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Webinar Promotions Calendar 2023

Tools October 15, 2022

Use this tool to create a webinar promotions calendar that will allow you to plan and monitor your promotional activities throughout the year.

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Busting the Myths of Video Ad Serving Complexity

Forward October 13, 2022

The act of playing an ad on a screen is wrongly shrouded in myth. It's time to shine a light on some of the misconceptions surrounding video ad serving and see it clearly as a non-subjective logistical step in the campaign activation workflow. Here are four myths about video ad serving and why marketers shouldn't give them a second look.

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The Best Advertising Isn’t Advertising at All

Conference Sessions October 13, 2022

In this video, Stellantis shared how it leverages cultural moments and partnerships to make meaningful connections with consumers.

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The Best Advertising Isn’t Advertising at All

Event Recaps October 13, 2022

Stellantis shared how it leverages cultural moments and partnerships to make meaningful connections with consumers.

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A Reel Connection: How Creators and Brands Connect to Tell Immersive Stories

Conference Sessions October 12, 2022

In this video, Bianca Bradford, Head of Agency at Meta, discussed how creators are advancing storytelling through new and immersive formats like Video, Reels, Stories, and AR and becoming conduits for brands to enhance customer connections across Facebook and Instagram.

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Logitech Makes Sure Play Never Ends for Gamers

In-House Excellence Awards September 21, 2022

To celebrate gaming culture and the launch of its new G435 wireless gaming headset, Logitech collaborated with creative studio ManvsMachine on an animated music video, which was used in an integrated campaign.

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This is How Square is Creating Valuable Content for Gen Z on YouTube

Podcast Clips September 9, 2022

Mallory Russell discusses the types of educational and informational content her brand is producing on YouTube to help create better connections with the prized gen Z audience.

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The Future of Content

Knowledge Partners August 10, 2022

The Future of Content report by Variety Intelligence Platform offers a big-picture perspective of the massive landscape that is the convergence of the media and technology industries.

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Metaverse and Media

Knowledge Partners August 10, 2022

Variety Intelligence Platform combined its own analysis on the development of the metaverse with observations from a diverse group of experts who bring their own distinct perspectives to something the industry is only beginning to understand.

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The Legal Issues Involved in Producing Advertising Content

Event Recaps July 27, 2022

Samantha Rothaus, associate at Davis+Gilbert LLP, reviewed important legal issues and potential liabilities that arise during commercial productions. She outlined budgeting and bidding considerations, talent and union obligations, matters of insurance, and more.

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