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  • Creativity in Ads Matters More Than Ever

     Industry Insights   May 24, 2022  

    Every marketer and brand these days has a little black box of tricks that they can use in advertising technology: animated ads, ad trackers, rich media with video and audio, high-impact playable ads. The list goes on. But while the technology gets ever more sophisticated, and the experience for consumers has arguably gotten much worse.

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  • 3 Ways to Enter the Future of Digital Marketing & Interactivity

     Industry Insights   May 18, 2022  

    Over the past decade, we’ve seen advertising and marketing trends evolve at a frequent and fast pace. Now that tech and commerce have become inexorably intertwined, brands must be able to swiftly adapt their strategies to meet the ever-changing needs of the modern consumer.

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  • The Future of Marketing: A Roadmap to Hypergrowth

     Marketing Futures   May 18, 2022  

    Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.

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  • A Roadmap to Hypergrowth: ANA’s Recommended Action Plan

     Industry Insights   May 17, 2022  

    Excerpted from the ANA Future of Marketing Report, this four-step action plan was designed to empower marketers to drive business growth regardless of their current situation and future orientation.

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  • How Marketers Bolster Their Brand Safety Efforts

     Champions of Growth   May 16, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.

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  • 'What They Said' at the 2022 ANA Content Marketing Conference

     Industry Insights   May 13, 2022  

    ANA just concluded our 2022 Content Marketing Conference, our first ever, presented by Audacy. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

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  • That's So Meta, with Jason Velliquette of R3

     Marketing Futures   May 13, 2022  

    The metaverse is the talk of the marketing industry, yet technically it doesn't even exist yet. Today we talk to Jason Velliquette, Head of Digital at R3, about what the real metaverse will look like in the future, and how brands can prepare today for a virtualized tomorrow.

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  • 3 Steps Toward a Powerful Web3 Marketing Strategy

     Industry Insights   May 4, 2022  

    The arrival of Web3 promises to radically change how marketers reach, identify, and build relationships with consumers. While most marketers anticipate that the metaverse, cryptocurrency, NFTs, and related technologies will become key parts of marketing, understanding where to begin to craft a Web3 marketing strategy at this early stage can overwhelm even the most advanced technologists.

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  • How Marketers Sharpen Their Account-Based Marketing Efforts

     Champions of Growth   May 3, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Danny Nail, director of global ABM and Center of Excellence Leader at Salesforce, and Gemma Davies, head of global ABM and executive engagement at ServiceNow, about how CMOs sharpen their account-based marketing (ABM) strategies.

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  • Forecasting the Future, with Sheri Bachstein, CEO of the Weather Company

     Marketing Futures   April 29, 2022  

    Grab your raincoat, because on today’s pod, we welcome Sheri Bachstein, CEO of the Weather Company, and General Manager of IBM Watson. Sheri explained the concept of “Selfless Innovation,” gave tips on how brands can connect to their purpose, and shared stories from her time as a storm chaser.

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  • How Your Brand Can Leverage Automation

     Industry Insights   April 29, 2022  

    Creative automation unlocks scale and flexibility for brands that need a variety of different creative variations — or need to easily change different elements within creative assets. A fashion retailer could have thousands of products that they want to show to different audiences. Travel companies need to update destinations and promotions across various locations.

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  • Foundations for Building a Retail Media Network

     Event Recaps   April 27, 2022  

    Representatives from Albertsons Companies, Inc. and Reed Smith LLP shared key takeaways and learnings from their recent venture developing Albertsons Companies’ retail media network.

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  • NFTs from A to Z

     Event Recaps   April 27, 2022  

    Reed Smith, Mondelez International, and Mattel explored what NFTs are, the use case for marketers, and the legal pitfalls associated with their usage.

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  • Heineken B.O.T.

     REGGIE Awards   April 21, 2022  

    Heineken used an interactive robot as the centerpiece of a summer promotional campaign that included digital and social content, influencer partnerships, and media relations.

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  • How eBay Made Payments Easier

     REGGIE Awards   April 21, 2022  

    eBay’s recent campaign to manage payments targeted all of eBay’s business and consumer sellers globally. Its diverse demographic includes business sellers and casual sellers from around the world, so the company localized its content to reflect all regional profiles and mindsets.

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  • LEGO Barcelona Flagship Opening Draws Inspiration from Mosiac Culture

     REGGIE Awards   April 21, 2022  

    The LEGO Group developed an omni-channel campaign for the launch of its flagship store in Barcelona, inspired by the cities culturally ingrained mosaics.

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  • Evolution Reloaded

     REGGIE Awards   April 21, 2022  

    One of the most unmissable aspects of Dove's recent campaign was partnering with the brand’s first-ever mega celeb spokesperson, Lizzo – a superstar who has been working in parallel to Dove to build a more inclusive and accepting vision of beauty.

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  • Mountain Dew’s Gamified Major Melon Super Bowl Promotion

     REGGIE Awards   April 21, 2022  

    Mountain Dew created a gamified Super Bowl ad in which viewers could win $1,000,000 by guessing the amount of bottles in the spot.

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  • The Digital Native, with George Popstefanov of PMG

     Marketing Futures   April 15, 2022  

    George Popstefanov is a digital native in every sense of the word. We spoke to the founder and CEO of PMG about innovation, the metaverse, the Great Resignation, and more.

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  • Reinventing an Iconic Brand for a New Era

     Session Videos   April 13, 2022  

    In this video, IBM’s Joe Rivas shared how he and his team launched a new brand platform, educated the entire organization to achieve full buy-in on this new platform, and activated across numerous media to ensure engagement and success across the entire marketing funnel.

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