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Democratizing Measurement Calls for Quality Data and Transparency: Six Questions to Ask Potential Measurement Partners
Knowledge Partners January 17, 2023Democratizing measurement is a trending topic in the advertising industry, but as DeepIntent’s SVP of Analytics John Mangano notes, it requires quality data, quality analysis, and transparency. If you’re using digital health data to power your campaigns, these are six questions you should ask your measurement partner.
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Industry Perspectives on the Transition to a Multi-currency TV Market
Research Reports January 12, 2023Deloitte, CIMM, The 4A’s, and the ANA joined forces to provide insights and perspectives on the transition to a “multi-currency” TV market.
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Three Tips for Evaluating Attribution Methodologies
Knowledge Partners January 11, 2023Mediastruction CEO Marilois Snowman offers three tips for organizations evaluating attribution partners.
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The Patient POV: Pharma Advertising on Linear TV Versus Connected TV
Knowledge Partners January 9, 2023Following up on an earlier study on patient attitudes toward pharmaceutical advertising, DeepIntent surveyed patients to see if they find ads more relevant on linear TV or connected TV.
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Let’s Extend the Season of Togetherness into 2023 Planning
Industry Insights December 20, 2022According to Bombora Company Surge, during the past 90 days, interest in marketing strategy and digital strategy increased more than any single marketing topic across business services, construction, and manufacturing.
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Ad Views, Endpoints, and Everything in Between
Webinars December 15, 2022In this webinar, Effectv and FreeWheel discussed the current TV landscape and offered insight into reaching audiences based on the latest data. Also, learn how to optimize your 2023 campaigns with the latest TV advertising insights from Comcast Advertising.
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How Haleon is Protecting Media Value and Driving Growth
Event Recaps December 7, 2022Haleon described how it refocused its media strategy on effectiveness.
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With a Potential Recession Looming, Brands Want More Data
Industry Insights December 7, 2022The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful.
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Forrester Study Shows the Benefits of Digital Innovation
Industry Insights December 6, 2022Bounteous commissioned a study conducted by Forrester Consulting research in 2022 “to evaluate the state of digital transformation maturity and the benefits companies at varying levels of maturity have realized” through an online survey with 415 respondents and six interviews with customer digital leaders.
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Innovations in Direct Marketing and The Future of Catalogs
Event Recaps November 30, 2022John Puterbaugh, Ph.D., executive director of advanced media and innovation at Quad, outlined technologies that are enhancing the direct mail and catalog experience and provided some tips for how marketers can best leverage them to drive consideration and sales.
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Right-Sizing MarTech and Data Investment for Maximum ROI
Webinars November 30, 2022For many years, investment in Measurement and Attribution tech and data represented a relatively small percentage of media budgets — but this is no longer always the case. In this webinar, learn about strategic approaches to value creation and optimization that work across a variety of practices.
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Omnichannel Measurement of Ad Spend
Soundbites November 16, 2022Greg Fatica from Foursquare talks about how his firm does omnichannel measurement of ad spend.
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Groundbreaking Outcomes, Data Quality, and Attribution Standard
Webinars November 16, 2022In this webinar, learn about the spectrum of metrics, data, and decisions required for delivering groundbreaking outcomes and data quality for your brands, including attribution and Multi-Touch Attribution (MTA), Market Mix Modeling (MMM) and experiments.
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Exploring the Links Between Creative Execution and Marketing Effectiveness
Knowledge Partners October 29, 2022Measuring the efficiency of creativity in advertising has historically been challenging. This paper provides a technical Marketing Mix Modelling approach (object detection algorithms and multi-stage econometric modelling) that demonstrates an objective approach to creative measurement.
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The Attention Movement: How to Achieve Success Through Programmatic Activation
Webinars October 27, 2022As the attention movement rapidly grows, marketers are looking to simplify the deployment process and seamlessly incorporate attention into their planning, buying, and optimization strategies. For many advertisers, this means programmatic activation.
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Performance Branding: How Bloomberg Media Connected Brand to Demand to Drive Sustainable Growth
Event Recaps October 12, 2022Bloomberg Media shared how it drove consideration for its subscription business through a multi-channel performance branding campaign.
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Pouring Out Personalization: How Pepsi Delivered Hyper-Relevancy at Scale
Event Recaps October 12, 2022PepsiCo shared how it leverages personalization, testing, and targeted content to make impactful connections with consumers.
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Yes, Your Audio Campaign Can Be Measured!
Event Recaps October 11, 2022The Cumulus Media Westwood One Audio Active Group discussed which measurement solutions are being most used by leading audio marketers to track, deliver, and quantify brand results.
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Yes, Your Audio Campaign Can Be Measured!
Conference Sessions October 11, 2022In this video, the Cumulus Media Westwood One Audio Active Group discussed which measurement solutions are being most used by leading audio marketers to track, deliver, and quantify brand results.
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Putting the ANA Influencer Marketing Measurement Guidelines to Use
Webinars October 5, 2022In July 2022, the ANA issued Influencer Marketing Measurement Guidelines to address marketers’ greatest challenge in the influencer space: measurement. In this webinar, get an overview the Guidelines and learn how marketers can use them internally and share them with agency and influencer partners.
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