Search Results for All Content (access may be restricted)

Search returned: 264 document(s).

  • Why Addressable TV and CTV Need to Coexist in a Cross-Screen World

    Forward   October 21, 2021  

    The convergence of traditional television and digital video presents unique opportunities for marketers but also adds a layer of complexity. The goal for advertisers is to get away from siloed approaches when it comes to media selection, as the current landscape enables companies to reach audiences whenever and wherever they may be consuming content.

    view
  • Holiday Email Tips to Radically Increase ROI

    Webinars   October 13, 2021  

    Your holiday season email performance is crucial. Email tactics that drive performance have changed again! Worldata's Jay Schwedelson shared simple tips that will dramatically improve your email marketing performance.

    view
  • General Mills Brand Integrations Lead to Big Sales Lifts in Study

    Knowledge Partners   September 30, 2021  

    Linear TV integrations for two General Mills brands Old El Paso and Honey Nut Cheerios in 2019 through 2021 delivered sales lifts of 24 percent to 29 percent, according to 605, which combines audience data from set-top boxes and smart TVs with sales data from retail loyalty programs.

    view
  • Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI

    Research Reports   September 20, 2021  

    ANA partnered with Innovid on a new study to help marketers better understand the opportunities with CTV and simplify the intricacies of measurement.

    view
  • Marketing Cloud Best Practices for Retail Brands

    Knowledge Partners   September 9, 2021  

    To meet customer demands, many retail brands have adapted their marketing strategies, enabling new best practices to adjust their methodologies for long-term success in a highly competitive digital market.

    view
  • Fix the Metrics, Fix the Incentives, Fix the Problems

    Forward   August 24, 2021  

    Digital media is hardly the first casualty of perverse incentives caused by bad metrics. Many markets have broken down thanks to poor proxies for quality, but history indicates there’s still hope to set things straight.

    view
  • Using Attention Metrics to Outperform the Market

    Webinars   August 19, 2021  

    In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.

    view
  • The Next Frontier of Measurement

    Event Recaps   August 18, 2021  

    A panel of media experts came together to discuss the state of measurement today, emerging formats and channels, key metrics to consider for a holistic measurement strategy, and their perspectives on open standards and industry-wide collaboration.

    view
  • The Next Frontier of Measurement

    Session Videos   August 18, 2021  

    In this video, a panel of media experts came together to discuss the state of measurement today, emerging formats and channels, key metrics to consider for a holistic measurement strategy, and their perspectives on open standards and industry-wide collaboration.

    view
  • Solving Cookie Disappearance, Measurement Bias, and Privacy Adherence with Reach and Frequency Prediction for Virtual Consumers

    Session Videos   August 18, 2021  

    In this video, Marketing Evolution presented the challenges of, and solutions for, implementing a cross-channel media impact measurement software system in the age of rapid and disruptive changes in data-sharing policy.

    view
  • How to Measure and Optimize Sustainability-Focused Brand Messaging

    Webinars   August 18, 2021  

    In this webinar, explore how brands using their platforms and influence to drive behavior change toward more sustainable lifestyles can effectively measure and optimize their messaging for credibility, talkability, influence, and action.

    view
  • Partnership for Responsible Addressable Media: Community Update

    Webinars   August 6, 2021  

    In this webinar, get an update on the recent industry and regulatory developments regarding the Partnership for Responsible Addressable Media (PRAM) and learn about its progress as it relates to Policy Principles and Technical Standards for Addressable Media Identifiers.

    view
  • Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI

    Webinars   July 29, 2021  

    Reach, frequency, and ROI are often the main concerns cited by marketers when it comes to connected TV advertising. In this webinar, learn why these concerns might be unwarranted.

    view
  • See What Sticks: "Test and Learn" Your Way to Growth

    Webinars   July 29, 2021  

    In this webinar, learn how marketing practitioners can "test and learn" their way to growth, creating a virtuous feedback loop of data collection, measurement, experimentation, and validation which ultimately leads to growth.

    view
  • Debunking Connected TV Measurement Myths

    Session Videos   July 21, 2021  

    In this video, Innovid shared findings from a study on CTV that it conducted in partnership with the ANA — findings that touched on topics such as CTV’s unique reach and issues with frequency.

    view
  • Debunking Connected TV Measurement Myths

    Event Recaps   July 21, 2021  

    Innovid shared findings from a study on CTV that it conducted in partnership with the ANA — findings that touched on topics such as CTV’s unique reach and issues with frequency.

    view
  • Debunking Connected TV Measurement Myths

    Public Videos   July 21, 2021  

    A study finds that marketers haven’t tapped the potential to maximize unique reach in connected TV.

    view
  • Up Your Email Marketing Game Through Testing and Optimization

    Webinars   June 30, 2021  

    In this webinar, Karen Talavera, founder of Synchronicity Marketing and EEC Vice Chair, along with other strategy experts, broke down email testing best practices and an approach to email marketing optimization.

    view
  • What Marketers Need to Know About Google Analytics

    Webinars   June 30, 2021  

    In this deep dive of Google Analytics' Universal Analytics, IQ Certified Ben Holland shares what marketers need to know to become analytics pros.

    view
  • Omnichannel Advertising in a Streaming-Centric World

    Forward   June 29, 2021  

    Like the shift from landlines to mobile devices, society is likely to continue its preference for CTV and digital video over linear TV. For marketers, this requires a shift in media strategy. Though marketers have been operating in an omnichannel world for a while, they must now confront the complexity of a fragmented digital environment and refocus their omnichannel advertising strategies with CTV rather than linear TV at the center.

    view