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Search returned: 321 document(s).
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TVision Spring 2022 Co-Viewing Report
Knowledge Partners June 16, 2022TVision issued a report featuring insights on co-viewing metrics for brands.
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How a Measurement-Obsessed Culture Placed Avocados From Mexico in the Super Bowl Marketing Hall of Fame
Session Videos June 15, 2022In this video, Ivonne Kinser, VP of marketing and innovation at Avocados From Mexico, shared the metrics that drive the marketing strategies of the produce brand.
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Are You Ready for What's Next?
Session Videos June 15, 2022In this video, Heather O'Shea at Snap Inc. and John Puhl at Nielsen demonstrated how marketers can accurately capture the impact of augmented reality (AR) as its own entity in MMM and shared how AR can fit into a marketing strategy for brand building and sales effectiveness.
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The Molson Coors Marketing Attribution Science Hub: A Journey to Agile Unified Measurement
Session Videos June 15, 2022In this video, Molson Coors shared how it successfully developed a unified measurement solution that could perform near real-time analytics, inform future investment decisions, and better meet the data needs of its entire marketing team.
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The Molson Coors Marketing Attribution Science Hub: A Journey to Agile Unified Measurement
Event Recaps June 15, 2022Molson Coors shared how it successfully developed a unified measurement solution that could perform near real-time analytics, inform future investment decisions, and better meet the data needs of its entire marketing team.
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How a Measurement-Obsessed Culture Placed Avocados From Mexico in the Super Bowl Marketing Hall of Fame
Event Recaps June 15, 2022Ivonne Kinser, VP of marketing and innovation at Avocados From Mexico, shared the metrics that drive the marketing strategies of the produce brand.
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ANA Influencer Marketing Measurement Guidelines
Research Reports June 13, 2022The ANA’s Influencer Marketing Advisory Board created a set of guidelines for influencer marketing measurement in collaboration with leading agencies and the major social media platforms.
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Five Snapchat Ad Creative Findings for CPG Marketers
Knowledge Partners June 7, 2022In this analysis of Snapchat ads from CPG brands, VidMob quantifies how Snapchat consumers respond to different visual cues.
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Six Snapchat Ad Creative Findings for Entertainment Marketers
Knowledge Partners June 3, 2022In this analysis of Snapchat ads from entertainment brands, VidMob quantifies how Snapchat consumers respond to different visual cues.
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Three Snapchat Ad Creative Findings for FinServ Marketers
Knowledge Partners June 1, 2022In this analysis of Snapchat ads from financial services marketers, VidMob quantifies how Snapchat consumers respond to different visual cues.
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The Ins and Outs of ANA Genius Awards
Webinars May 19, 2022Are you using marketing analytics and measurement to deliver growth and ROI for your brand? In this session, Marc Vermut, VP at The Knowledge Lab, presented an overview of the ANA Genius Awards program, which spotlights excellence in marketing analytics.
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Identity 101: Everything You Need to Know about Identity in Measurement
Webinars May 18, 2022The application of identity is constantly changing, and marketers face significant challenges monitoring these changes and the quickly evolving vendor capabilities that come with them. This webinar covers the ins and outs of identity and its impact on measurement.
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Leveraging Cross-Channel TV to Find New Audiences and Challenge Rivals
Session Videos May 13, 2022In this video, Simulmedia’s Chief Revenue Officer, Lauren Fry, explains how the company’s unique TV+® platform for automated cross-channel planning and buying guarantees national reach across linear and CTV, without wasteful and costly audience duplication.
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The Art (and Science) of Advertising and Audience in the Age of Converged TV
Session Videos May 13, 2022In this video, Innovid's Ahed Jendza and Cadillac's Marcie M. Pérez discussed how brands are leveraging data and technology to get a unified view of advertising and audiences.
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Key Concepts to Prepare for the Cookieless Future
Session Videos April 19, 2022In this brief overview, learn what the state of the cookieless world is at the moment and what you can do to get ready now for all the changes ahead in measurement and first-party data management.
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Highlights: ANA 2022 Media Conference
Session Videos April 19, 2022Suspicion of measurement and make goods grows, as does investment in minority-owned and retail media: those are among key takeaways from the Association of National Advertisers Media Conference held in Orlando, Florida, March 2-4.
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Key Learnings from the MediaSense Media 2025 Study
Session Videos April 19, 2022MediaSense’s Media 20:20 program, now in it’s 7th year has become a barometer for the global media industry and essential reading for Marketing Directors, Procurement, Digital, and Media Teams. This latest wave of research includes inputs from 100+ senior marketers.
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Getting Attention? Why Attention Metrics Can Help Brands Win Today and Plan for Tomorrow
Session Videos April 19, 2022In this video, learn how brands can both measure and earn attention to maximize the impact of their media buys across channels.
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Up Your Game: A Data Deep Dive into Sponsorship Trends and How to Measure the Impact for Your Brand
Webinars April 7, 2022In this webinar, KORE Software CEO Jason Fletcher and Hookit CEO Scott Tilton shared their insights into the sports and entertainment industry, discussing digital and in-person sponsorship trends they’ve seen across sports teams, tourism agencies, venues, leagues, and brands over the past year.
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Kroger and Roku: How CPG Brands Can Reach the CTV Viewer
Event Recaps April 6, 2022Kroger Precision Marketing and Roku shared how they are partnering to leverage Kroger’s wealth of first-party sales data in over-the-top TV campaigns on Roku to reach the right consumers with the right message. The pair also discussed how they approach measuring the impact of these efforts on both in-store and online sales.
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