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  • How National Grid Positioned Energy Efficiency as a Business Opportunity

    B2 Awards   September 5, 2023  

    National Grid launched the “More Opportunities in More Places” campaign, leveraging industry-specific imagery and unexpected messaging that highlighted the business benefits of energy-efficiency.

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  • Verizon Leverages a Data-Centric Email Strategy to Drive Business with SMBs

    B2 Awards   September 5, 2023  

    Leveraging data and principles of account-based marketing, Verizon was able to create an email experience for small business owners and improve its business results significantly.

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  • 10 Email Marketing Segmentation Strategies

    Industry Insights   August 31, 2023  

    Effective email marketing goes beyond sending generic messages to your entire subscriber list. To maximize engagement and conversions, it’s crucial to segment your audience to deliver personalized content.

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  • Email Marketing Automation: Tips and Strategies for Success

    Industry Insights   August 24, 2023  

    As technology and customer expectations continue to evolve, embracing email marketing automation is no longer just an option but a strategic imperative for brands looking to stay ahead in the digital landscape.

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  • Intuit Mailchimp Leverages Visual Conundrums in Sympathy with Confused Marketers

    In-House Excellence Awards   August 23, 2023  

    Mailchimp created a campaign filled with visual conundrums to illustrate the confusion marketers face in today’s marketplace, while also connecting them with tools that empower them to make better decisions.

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  • The Future of B2B Email Marketing

    B2B Marketer   June 28, 2023  

    While email is still a marketing workhorse for B2B companies — 76 percent of respondents in a recent survey credited email marketing for the company’s success — many brands are struggling to find adequate resources and internal support and investment. Is AI the answer?

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  • Selecting a CDP Vendor for Email Marketing

    Money Slides   May 16, 2023  

    Email Connect's Chris Marriott catalogs the CDPs (customer data platforms) available to email marketers and, along x/y axes, visualizes each one’s relative advantages and disadvantages (i.e., the ability to support bare messaging versus supplying a full stack and the ability to provide only technology or services).

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  • Bridging the Chasm of Growing Your Email Career and Email Program

    Webinar Rewinds   April 19, 2023  

    In this webinar, led by the ANA Email Excellence Center Marketer and Thought Leader of the Year Award winners, hear how to leverage your success in email innovation to grow your career. Also, learn how to create incremental innovation at scale to have the type of program that marketers fawn over.

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  • Email Users Worldwide to Grow at Three Percent per Year

    Money Slides   March 27, 2023  

    As part of his opening remarks for the 2023 ANA Email Evolution Conference, ANA CEO Bob Liodice cited data from market research firm the Radicati Group that projects that the number of email users worldwide will grow by 3 percent a year through 2026.

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  • How Grant Thornton Built a Brand-Building, Award-Winning Email Newsletter

    Event Recaps   February 9, 2023  

    The Google search "how to create an email newsletter" returns 1,590,000,000 results. And just about all of them give poor advice (in our opinion). Todd Luchik, associate director of marketing automation at Grant Thornton, and Sara Hocking, brand experience director at Grant Thornton, hosted a "how to" session for email newsletters.

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  • How to Create Indispensable Automated Email Journeys for E-Commerce Brands

    Event Recaps   February 9, 2023  

    Claire Foster, manager of email marketing at Scout & Nimble, and Karen Talavera, founder and principal at Synchronicity Marketing, discussed real-life examples from Scout & Nimble, a luxury e-com retailer of professionally curated furniture and home decor serving both consumers and designers.

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  • SHRM Cracks the Code in Use of Audience Segmentation Across Membership and Event Marketing

    Event Recaps   February 9, 2023  

    SHRM is a vital resource for HR professionals, business owners, and companies' leaders worldwide. Since the pandemic, the organization adopted new tactics to provide the right message to the right audience at the right time in the channels where their different audience segments reside.

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  • How to Leverage Identity to Create Emails Your Customers Actually Want to Open

    Event Recaps   February 9, 2023  

    How well do you really know your customers? Winnie Shen at Zeta Global and Kayla Brown at Hibbett explored how marketers can best leverage actionable intelligence to offer consumers more human, individualized experiences that deliver your brand with more efficiency and incremental growth.

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  • Back to the Future: Big Data < Small Data

    Conference Highlights   February 9, 2023  

    A marketing culture that focuses on “Me Commerce” will facilitate consumer data collection.

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  • Overview of the 2023 ANA Email Evolution Conference

    Conference Highlights   February 9, 2023  

    In this video, get a two-minute overview of the 2023 ANA Email Evolution Conference.

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  • How Grant Thornton Built a Brand-Building, Award-Winning Email Newsletter

    Conference Session Videos   February 9, 2023  

    The Google search "how to create an email newsletter" returns 1,590,000,000 results. And just about all of them give poor advice (in our opinion). In this video, Todd Luchik and Sara Hocking, both with Grant Thornton, hosted a "how to" session for email newsletters.

    view
  • How to Create Indispensable Automated Email Journeys for E-Commerce Brands

    Conference Session Videos   February 9, 2023  

    In this video, Claire Foster, manager of email marketing at Scout & Nimble, and Karen Talavera, founder and principal at Synchronicity Marketing, discussed real-life examples from Scout & Nimble, a luxury e-com retailer of professionally curated furniture and home decor serving both consumers and designers.

    view
  • SHRM Cracks the Code in Use of Audience Segmentation Across Membership and Event Marketing

    Conference Session Videos   February 9, 2023  

    SHRM is a vital resource for HR professionals, business owners, and companies' leaders worldwide. In this video, learn how the organization adopted new tactics since the pandemic to provide the right message to the right audience at the right time in the channels where their different audience segments reside.

    view
  • Back to the Future: Big Data < Small Data

    Conference Session Videos   February 9, 2023  

    Is there such a thing as too much data? The answer is YES. The days of collecting anything and everything are behind us. In this video, learn why focusing on big data is a losing game and why you should start thinking small.

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  • How to Leverage Identity to Create Emails Your Customers Actually Want to Open

    Conference Session Videos   February 9, 2023  

    How well do you really know your customers? In this video, Winnie Shen at Zeta Global and Kayla Brown at Hibbett explored how marketers can best leverage actionable intelligence to offer consumers more human, individualized experiences that deliver your brand with more efficiency and incremental growth.

    view