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  • Email Marketing Best Practices: A Guide to Creating and Implementing Successful Email Campaigns

     Knowledge Partners   January 17, 2023  

    The agency ICF Next offered an array of best practices for tackling each phase of email marketing.

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  • Email Marketing

     Ask the Expert Answers   January 11, 2023  

    What are trends and best practices in email marketing?

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  • ANA Response Rate Report, 2022

     Research Reports   January 5, 2023  

    The 2022 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

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  • FUNdamentals of Ethical Marketing: Join our Interactive Game — Is It Ethical?

     Webinars   October 26, 2022  

    In this webinar we continue the conversation with the second webinar in our series on the world of marketing and ethics. Using a gameshow model, we look at several recent examples of marketing and ask the pivotal question — is it “ethical”?

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  • Multi-Channel Marketing

     Conference Sessions   September 28, 2022  

    Integrating the online channel into your fundraising and communications mix is critical. In this session, learn why it’s also critical to apply the same direct marketing disciplines to your online program that you do in your other channels.

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  • Get Ready for the Holidays Now!

     Webinars   August 17, 2022  

    In this holiday preparation webinar, learn why starting your email marketing planning in August is crucial to holiday success.

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  • Power-Packed Panel: Digital and Data Literacy

     Conference Sessions   August 8, 2022  

    In this video, TrueSense Marketing, Ronald McDonald House Charities, and International Rescue Committee share tips and best practices for leveraging data and digital channels to drive fundraising performance.

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  • Power-Packed Panel: Digital and Data Literacy

     Event Recaps   August 8, 2022  

    TrueSense Marketing, Ronald McDonald House Charities, and International Rescue Committee share tips and best practices for leveraging data and digital channels to drive fundraising performance.

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  • Tapping into the Psychology of Clean Label

     B2 Awards   July 20, 2022  

    Ingredion’s brand position is to “be what’s next.” This thought leadership campaign is an example of the mission to deliver useful marketing that helps accelerate customer success by creating the next wave of consumer preferred foods – the email strategy is an integral part of delivering that message.

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  • Grant Thornton’s E-Newsletter Rebrand

     B2 Awards   July 15, 2022  

    Grant Thornton created a weekly digest highlighting thought leadership and events that were most important to its readers.

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  • AMP for Email — What You Need to Know

     Conference Sessions   June 28, 2022  

    In this video, a panel of experts discussed why AMP for Email, which enables new interactivity features in promotional email, has seen slow adoption rates since its launch, while also sharing predictions for the future of AMP for Email.

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  • AMP for Email — What You Need to Know

     Event Recaps   June 28, 2022  

    At a meeting of the ANA Email Excellence Committee, a panel of experts discussed why AMP for Email, which enables new interactivity features in promotional email, has seen slow adoption rates since its launch, while also sharing predictions for the future of AMP for Email.

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  • Innovating Marketing Automation at Scale

     Webinars   June 15, 2022  

    In this webinar, Kelly Haggard from Synchrony and Ryan Phelan from RPE Origin explored the realities of marketing automation at scale, navigating success, and propagating results from your email program.

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  • How Do Marketers Express Digital Empathy?

     Champions of Growth   June 10, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Brian Solis, VP-global innovation evangelist at Salesforce, about digital empathy, or how online marketing and advertising connect to the person behind the data.

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  • The Art of Campaigns: Create Your Own Moment

     Event Recaps   June 9, 2022  

    Disabled American Veterans shared various programs it’s deployed to drive revenue growth outside of typical fundraising moments.

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  • Evolving Acquisition to Transform List Growth

     Event Recaps   June 9, 2022  

    Americares discussed how it improved its email acquisition numbers by joining a digital co-op created by AdvantageAI.

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  • The Art of Campaigns: Create Your Own Moment

     Conference Sessions   June 9, 2022  

    In this video, Disabled American Veterans shared various programs it’s deployed to drive revenue growth outside of typical fundraising moments.

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  • Evolving Acquisition to Transform List Growth

     Conference Sessions   June 9, 2022  

    In this video, Americares discussed how it improved its email acquisition numbers by joining a digital co-op created by AdvantageAI.

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  • Rise Above the Clutter — BIMI Helps Your Brand Stand out in the Inbox

     Conference Sessions   May 18, 2022  

    In this video, join the BIMI (aka Brand Indicators for Message Identification) experts from Red Sift and LinkedIn who explored all aspects of “BBB”: what BIMI is, the positive impact it can have on your email marketing strategy, and real-life brand experience with it.

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  • Conversations About the Inbox

     Conference Sessions   May 18, 2022  

    In this video, a panel of email marketing experts discussed best practices for overcoming the growing number of challenges for engaging email recipients, sharing tips on how to cut through the noise and send compelling and relevant emails that subscribers want.

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