Search Marketing Knowledge Center

AMP for Email — What You Need to Know

Session Videos June 28, 2022

AMP for Email made a huge splash when it debuted, promising to bring standards-based interactivity and real-time content to inboxes. In this session, learn more about where the industry stands with respect to support of AMP for Email.

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Innovating Marketing Automation at Scale

Webinars June 15, 2022

In this webinar, Kelly Haggard from Synchrony and Ryan Phelan from RPE Origin explored the realities of marketing automation at scale, navigating success, and propagating results from your email program.

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How Do Marketers Express Digital Empathy?

Champions of Growth June 10, 2022

In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Brian Solis, VP-global innovation evangelist at Salesforce, about digital empathy, or how online marketing and advertising connect to the person behind the data.

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Conversations About the Inbox

Event Recaps May 18, 2022

A panel of email marketing experts discussed best practices for overcoming the growing number of challenges for engaging email recipients, sharing tips on how to cut through the noise and send compelling and relevant emails that subscribers want.

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Conversations About the Inbox

Session Videos May 18, 2022

In this video, a panel of email marketing experts discussed best practices for overcoming the growing number of challenges for engaging email recipients, sharing tips on how to cut through the noise and send compelling and relevant emails that subscribers want.

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EY on Having the Right Content and the Right Data Infrastructure to Succeed

Public Videos May 18, 2022

For EY, data drives its ability to earn the trust of email marketers.

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Email: The Most Effective Tool for Reaching the Right Audience at the Right Time with the Right Message

Event Recaps May 18, 2022

Restaurant chain Black Bear Diner and its promotional email partner Personica shared examples of how they capitalize on creativity, thoughtfulness, and data-powered decision-making to use email to increase customer acquisition, brand affinity, and loyalty.

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Overview of the 2022 ANA Email Evolution Conference

Public Videos May 18, 2022

In this two-minute video, get an overview of the 2022 ANA Email Evolution Conference.

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Email: The Most Effective Tool for Reaching the Right Audience at the Right Time with the Right Message

Session Videos May 18, 2022

In this video, restaurant chain Black Bear Diner and its promotional email partner Personica shared examples of how they capitalize on creativity, thoughtfulness, and data-powered decision-making to use email to increase customer acquisition, brand affinity, and loyalty.

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Rise Above the Clutter — BIMI Helps Your Brand Stand out in the Inbox

Session Videos May 18, 2022

In this video, join the BIMI (aka Brand Indicators for Message Identification) experts from Red Sift and LinkedIn who explored all aspects of “BBB”: what BIMI is, the positive impact it can have on your email marketing strategy, and real-life brand experience with it.

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Beyond the Last Click: Exploring the Data That Drives Your Email Program

Public Videos May 18, 2022

Dig deeper beyond just clicks and opens when formulating the objectives of an email marketing program.

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Beyond the Last Click: Exploring the Data That Drives Your Email Program

Session Videos May 18, 2022

Last click attribution is awful. Your customers engage with your brand (and your email marketing program) beyond just clicks and opens. In this video, SmileDirectClub’s Scott Cohen provides better, more robust ways to look at data and attribution to get you and your program the credit you deserve.

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Email Marketing in Flux: The Biggest Changes Affecting the Channel

Event Recaps May 17, 2022

Chad S. White of Oracle Consulting examined how email marketers should respond to three trends: pandemic-fueled consumer behavior changes, Message Posting Protocol’s redefinition of what an active subscriber is, and the sunsetting of third-party cookies.

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Leaving Discounts Behind: Re-Balancing Brand and Discount

Session Videos May 17, 2022

In this video, learn how Eddie Bauer successfully pivoted away from an “always on sale” pricing strategy to a full-price, brand-forward strategy while increasing sales, conversion, and margin utilizing customer data, strategic promotions, and email.

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EEC Awards Celebration

Session Videos May 17, 2022

This video brings together the best and brightest in our field and honor their creativity, innovation, and excellence in email marketing. Meet the Stefan Pollard Email Marketer of the Year and the Email Marketer Thought Leader of the Year winners!

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How to Leverage Identity to Create Emails Your Customers Actually Want to Open

Session Videos May 17, 2022

In this video, Winnie Shen, SVP of the data cloud at Zeta Global, shared three rules on how to leverage robust consumer insights to maximize engagement.

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How to Leverage Identity to Create Emails Your Customers Actually Want to Open

Event Recaps May 17, 2022

Winnie Shen, SVP of the data cloud at Zeta Global, shared three rules on how to leverage robust consumer insights to maximize engagement.

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How Huggies Created a Personalized Email Campaign Supporting Mothers

Session Videos May 17, 2022

In this video, Huggies shared how it created a highly-personalized and effective email campaign designed to drive consumer awareness, retention, and long-term engagement.

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