Search Results for All Content (access may be restricted)
Search returned: 37 document(s).
-
What Retail Media Networks Have in Store for Marketers
ANA Magazine September 8, 2023Two-thirds of companies viewed retail media as a sales driver, but only 12 percent used it to build their brand, according to a new survey. Only 31 percent said it was a valuable marketing tool right now. The lack of consistent and industrywide measurement on the effectiveness of retail media investments is one reason brands remain cool to the market.
view -
2023 Identity and Cookieless Survey Results
Knowledge Partners July 27, 2023Datonics produced a study checking the temperature on marketer perceptions and readiness for the upcoming Google cookie deprecation along with feedback on identity and audience solutions.
view -
Patelco Credit Union Achieves Smarter Growth Using Data, Analytics, and Addressable Media
Webinar Rewinds July 26, 2023New customer acquisition is more important than ever, but competition is fierce. Conventional digital media strategies can deliver only incremental gains. This presentation demonstrated a smarter approach, using real-life case studies and results.
view -
Connecting with Consumers in an Age of Change
Forward July 25, 2023Consumers have a large menu of entertainment options across both linear and streaming media, putting them in control of what, when, where, and how they watch. As the marketplace caters to consumers' changing viewing preferences, there are several guiding principles that advertisers can follow to connect with viewers in a dawning age of change.
view -
ANA Global CMO Growth Council Quarterly Progress Update — Data, Technology, and Measurement
CMO Content July 25, 2023The CMO Growth Council met to discuss how to best streamline the digital media supply chain (especially programmatic) to reduce inefficiency.
view -
Fact vs. Fiction: Three Measurement Myths Holding Back Your Marketing
Knowledge Partners July 12, 2023Think With Google debunks three commonly held myths around measurement as the death of the cookie looms large over the industry.
view -
Making the Most of Addressability
Webinar Rewinds July 12, 2023In this webinar, get an overview of the present addressability landscape, how that is evolving under new regulatory and business requirements, and most importantly, where advertisers can still gain ground in bringing greater efficiency to advertising investments.
view -
Brand Safety Is Job One for The Guardian
Champions of Growth Podcast May 31, 2023Luis Romero, SVP of Advertising for North America at The Guardian U.S., joins host Matthew Schwartz, to talk about a recent deal which will enable advertisers an unfiltered and fully transparent view of users.
view -
Beyond the Last Click: Discover the Power of TikTok with Post Purchase Survey Partners
Event Recaps May 23, 2023Fairing discussed its post-purchase surveys capture zero-party data that helps measure attribution and inform ads on TikTok.
view -
Beyond the Last Click: Discover the Power of TikTok with Post Purchase Survey Partners
Conference Session Videos May 23, 2023In this video, Fairing discussed its post-purchase surveys capture zero-party data that helps measure attribution and inform ads on TikTok.
view -
The Current State of 3rd Party Cookies
Knowledge Partners May 19, 2023Ebiquity teamed with Usercentrics to create an infographic that highlights areas of concern such as third-party marketing cookies being fired before consent is given and large-scale international data transfers.
view -
Identity 2023: How We Got Here and Where We’re Going with The Trade Desk
Webinar Rewinds May 11, 2023As the industry continues to solve for fragmented identity signals across devices, ecosystems, and media outputs, The Trade Desk’s Gabe Richman presented the current state of identity and how new solutions are solving — and improving — addressability in digital advertising.
view -
How Haleon Created a Media Model That Protects Value and Drives Growth
Event Recaps May 2, 2023Haleon and MediaSense shared how they worked together to develop a model that intelligently and responsibly protected media efficiency while also enabling business growth.
view -
How Embedding Marketing Procurement into Identity and Customer Experience Can Drive Growth
Event Recaps May 1, 2023Merkle shared why collecting person-level data is a critical component to delivering experiences consumers love.
view -
The Rise of Clean Rooms: The Evolution and the Opportunity for Disney
Event Recaps April 13, 2023In this session, Disney Advertising discussed its clean room solution and how it is leading the way with its in-house, insights-focused offerings.
view -
How a Nonprofit Attributed Mail as an Effective Channel to Reach Younger Donors
Event Recaps February 1, 2023In this session, Moore shared how getting a holistic view of attribution can help nonprofits reach younger donors.
view -
Innovative Data and Direct Marketing Trends Going into 2023
Event Recaps February 1, 2023In this session, Quad, a commercial printing, marketing strategy, and management services company, shared five direct mail trends emerging in 2023.
view -
Is Marketing Having an Identity Crisis?
Forward January 10, 2023Marketers don't often give a lot of thought to identity unless they're wringing their hands at the evolving state of cookie deprecation due to privacy concerns. But disappearing browser-level attribution is only part of that problem.
view -
Addressable Enters the Mainstream
Webinar Rewinds November 17, 2022The industry has evolved with the increased convergence of TV and digital giving rise to new marketing priorities and complexities. This session covered the latest findings from a survey of the marketplace on the current and future state of addressable.
view -
Understanding and Navigating the New Identifier Solution Landscape as Technology and Policy Requirements Change
Webinar Rewinds November 2, 2022In this webinar, the DAA's Lou Mastria provided an update on how the leading self-regulatory program for responsible data collection in advertising is adapting to governance changes and discussed the evolution of the new identifier solution landscape incorporating addressability.
view