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  • Motherhood Matrix Study: Navigating High Anxiety

    Knowledge Partners   January 26, 2023  

    Moms are feeling more anxious and burned out than ever. Everyday Health Group Pregnancy & Parenting, home to BabyCenter and What to Expect, share how marketers can position themselves as true parenting allies.

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  • How Inflation Influences Travel Sentiment

    Industry Insights   January 20, 2023  

    As we emerge from the pandemic, it’s only right to assume individuals will be more likely and willing to travel. According to Statista, the travel and tourism market is projected to reach $175.4 billion in 2022 and projected to grow to $211.10 billion by the year 2026. However, in this post-pandemic era, travelers have changed their sentiments drastically when it comes to travel. Trying to generate business based on pre-pandemic data may now be leading brands to target the wrong demographic.

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  • Is BeReal a Lucrative Platform for Brands?

    Pulse   December 15, 2022  

    Besides the fact that the app is more ideologically similar to gen Z's wants, the app has reached "3.3 million downloads globally in Q1 of this year, a 390 percent jump from Q4 of 2021, according to data.ai. It sits in the No. 1 spot for free apps in Apple's App Store," as reported by Marketing Brew. These numbers are telling an important story: Gen Z is tired of promoting stilted selves.

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  • Gamers Say They Don’t Mind Ads as Long As They Don’t Suck

    Podcast Clips   December 12, 2022  

    Devra Prywes, global head of marketing and insights at SuperAwesome, cites data that says young gamers actually don't mind when brands come into the gaming space, just as long as the brand is creating an experience that is additive to the game.

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  • BeReal: What Brands Need to Know

    Event Recaps   November 2, 2022  

    Digitas’s Christina Goswiller provided a look at the emerging social media platform BeReal, reviewing its history so far, where it may be headed, and sharing some examples of how brands like e.l.f. and Chipotle are already making use of the platform.

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  • How the NFL Is Engaging the Next Generation of Fans

    Event Recaps   November 2, 2022  

    The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. As viewing and engagement habits continue to evolve, the NFL is strategically meeting gen Z fans on their terms through its "helmets off" player storytelling, partnerships with talent and creators, and development of innovative experiences within the metaverse.

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  • How the NFL Is Engaging the Next Generation of Fans

    Conference Sessions   November 2, 2022  

    The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. In this video, learn how the NFL is strategically meeting gen Z fans on their terms through storytelling, partnerships with talent and creators, and development of innovative experiences within the metaverse.

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  • Branded Content and Content Synergy at ESPN Creative Studio

    Conference Sessions   October 13, 2022  

    The mission of ESPN Creative Studios is to develop contextually relevant content for the ESPN and Disney ecosystem that excites and drives value with fans and internal and external partners. In this video, Jay Marrotte provided several examples of his team’s efforts in this direction.

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  • Branded Content and Content Synergy at ESPN Creative Studio

    Event Recaps   October 13, 2022  

    The mission of ESPN Creative Studios is to develop contextually relevant content for the ESPN and Disney ecosystem that excites and drives value with fans and internal and external partners. During a session at the ANA’s 2022 Brand Activation and Creativity Conference, Jay Marrotte provided several examples of his team’s efforts in this direction.

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  • Reimagining Retail with American Eagle and Snapchat

    Conference Sessions   October 13, 2022  

    In this video, American Eagle and Snapchat sat down to discuss the different ways that American Eagle has thought outside of the box to reach customers. They highlighted American Eagle’s focus on Gen Z, as well as some of its best-in-class augmented reality campaigns on Snapchat.

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  • Younger the Boring Way

    Conference Highlights   October 12, 2022  

    Creativity that reflects consumer intelligence back to those audiences is effective at catalyzing purchasing decisions.

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  • Younger the Boring Way

    Conference Sessions   October 12, 2022  

    New Balance’s Global Senior Director of Brand Strategy, Ian Fitzpatrick, shared the story of a brand rejuvenated by the creative use of mundane tactics and how a challenger brand found its creative edge by what it chose not to do.

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  • Tinder’s New Way to Win Over Generation Z with Data and Deeper Connections: Diamond Echo Award Winning Meteor-Induced Apocalypses

    Event Recaps   October 4, 2022  

    Tinder’s Kyle Miller and 72andSunny L.A.’s Kelly Schoeffel reviewed the development and execution of Tinder’s award-winning “Swipe Night” activation, providing key takeaways and insights they learned along the way.

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  • How Madewell Stole the Summer with #JORTCORE on TikTok

    Event Recaps   September 15, 2022  

    Leveraging key insights about generation Z and a group of TikTok influencers, Madewell created a summer campaign that won over a new audience by celebrating the beauty, functionality, and sustainability of jorts.

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  • Foursquare Insights: The Gen Z Report

    Knowledge Partners   September 15, 2022  

    Research analysis that takes a closer look at foot traffic patterns of the elder Gen Z population (18-24) based on various life stages, lifestyles and geographies, aimed at helping brands and marketers identify and distinguish these unique and digitally savvy consumers.

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  • This is How Square is Creating Valuable Content for Gen Z on YouTube

    Podcast Clips   September 9, 2022  

    Mallory Russell discusses the types of educational and informational content her brand is producing on YouTube to help create better connections with the prized gen Z audience.

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  • This Bank Connected to Younger Generations with Gaming

    Internationalist Innovation in Media   August 29, 2022  

    To connect with younger generations, Crédit Agricole adapted its products to their needs.

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  • Domino’s Let This Inexperienced Twitch Influencer Create Its Newest Pizza

    Internationalist Innovation in Media   August 28, 2022  

    With the goal of earning greater market share in the Spanish market by connecting with society’s most active pizza eaters — young people — Domino’s tasked a Twitch influencer who had no culinary background with creating his own “gaming-flavored” pizza. The brand live-streamed the entire process and then sold the resulting recipe in stores.

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  • How Marketers Boost Their Appeal to Gen Z

    Champions of Growth   August 25, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mallory Russell, head of global content marketing at Square, about how brands and organizations cater to Gen Z. Russell also shares some key insights about what makes this increasingly influential generation tick.

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  • Transforming Social Platforms into Launchpads

    Conference Sessions   July 20, 2022  

    In this video, learn why Chipotle was recently recognized by Fast Company as one of the 10 most innovative companies in branding in 2022 for their work in digital advertising.

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