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3 Ways for B2B Marketers to Engage with Gen Z
Industry Insights August 30, 2023Generation Z: They’re different from you and me. The more than 68 million people aged 11 to 26 who make up 20 percent of the U.S. population are pre-teens, teens, and young adults who have been shaped by a changing and challenging world. They have witnessed innovations in technology, unforeseen health and economic conditions, geopolitical uncertainty, and climate issues that they accept as an existential threat and want to address.
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The ABC's to Succeed In Influencer Marketing with Gen Z
Knowledge Partners August 30, 2023It only takes one glance at a marketing publication to know that Gen Z is usurping Millennials as the primary target for many brands. In a recent study by Barnes & Noble College, 80 percent of Gen Z reported that they follow and/or interact with brands online. Subsequently, 72 percent of those who engage with brands are somewhat/significantly more likely to buy a product.
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The Latest TikTok Shop Feature Turns Scrolling into Shopping
Industry Insights August 18, 2023Did you know that nearly half of gen Z consumers start their shopping on TikTok? TikTok does, apparently, which is why it’s launching a new feature to let buyers and sellers transact directly on the platform. They’re calling it TikTok Shop, and its aim is to let creators, merchants, and brands get their products into the hands of consumers without having to go to another site.
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The Brands Successfully Marketing to Gen Z
Industry Insights August 8, 2023Members of gen Z have been the focus of many brand campaigns in recent years, as companies hope to win over younger people and create loyalty, awareness, and favorability. As a generation that is entering the workforce, that comprises 30 percent of the global population, and that is growing, changing, and at the heart of trends, gen Z offers brands a unique audience with whom to engage.
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How Coca-Cola Used In-Depth Consumer Journey Data to Take Hold of a Fickle Market
Smarties Awards July 24, 2023Partnering with technology platform Grivy, Coca-Cola was able to leverage in-depth consumer journey insights and scale them into a campaign that helped its Coke brand win over new generation Z consumers in Indonesia.
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How Dove Exposed Unrealistic Beauty Standards on Social Media
Smarties Awards July 24, 2023Dove undertook a mission to tackle the issue of unrealistic beauty standards in a digital era by partnering with TikTokers to embrace their own unique beauty.
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How Maybelline Used TikTok’s Ad Solutions to Turn TikTockers into Customers
Smarties Awards July 24, 2023Maybelline leveraged TikTok’s full suite of advertising solutions to promote its video campaign and turn young TikTokers into new customers.
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Heineken Gamifies Brand Engagement to Drive Awareness of Heineken Silver
Smarties Awards July 24, 2023Heineken created a gamified experience to drive awareness of Heineken silver among generation Z consumers.
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McDonald’s Thailand, TikTok, and Some Impressive Business Results
Smarties Awards July 24, 2023McDonald’s Thailand created a TikTok challenge for its customers, complete with a new product rollout that helped drive revenue.
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Sting Strawberry Creates Custom Mobile Game to Engage and Inspire Generation Z
Smarties Awards July 24, 2023To strengthen its position in the market and deepen its relationship with generation Z in Vietnam, PepsiCo beverage brand Sting Strawberry created a custom mobile game that allowed users to explore new places and win prizes from the comfort of their own homes.
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Danone Partnered with Influencers to Make Hydration Fun
Smarties Awards July 24, 2023AQUA, Indonesia’s No.1 bottled water brand is the market share leader in this category. However, this market leadership is heavily challenged with the onslaught of pandemic and new players on the shelf.
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Vodafone Leveraged TikTok to Connect with Gen Z
Smarties Awards July 24, 2023Vodafone had a distinct challenge: to connect with gen Z, who often do not find advertisements convincing and have a short attention span.
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How Invesco QQQ Helped College Students Become More Financially Literate
Smarties Awards July 24, 2023Invesco QQQ created a game that enabled college students to become more financially literate.
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How This Shoe Brand Saved Back-to-School Sales with a Digital Tarot Card Deck
Smarties Awards July 24, 2023When the pandemic threatened its sales during the critical back-to-school period, footwear brand Biti’s Hunter created a digital tarot card deck that engaged generation Z and, more importantly, got them to buy shoes while in lockdown.
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The TV Show Yellowjackets Built a Social Hit
Smarties Awards July 24, 2023Set in the mid-1990s and its present-day aftermaths, Yellowjackets features dual ensembles of relatable gen Z and gen X women. The challenge was to break through peak TV clutter from hundreds of competing titles and recruit cross-generational audiences to Yellowjackets.
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Threads and the Future of the Social Media Landscape
Industry Insights July 21, 2023Threads is a new social media app that launched on July 5, 2023, created by Meta, parent company of the renowned social media apps Facebook and Instagram. Threads is like Twitter, featuring a feed of text-based posts with a 500-character limit, that users can comment on, like, and share – encouraging real-time conversations. Threads also allows users to upload photos and videos to the feed.
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Harnessing the Power of Social and Influencers in Sports
Event Recaps July 18, 2023ESPN shared how brands can authentically tell their stories in the sports social space to connect with younger fans. And as influencers are becoming a bigger part of the sports landscape, they shared an inside look at the recently launched ESPN Creator Network.
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Harnessing the Power of Social and Influencers in Sports
Conference Session Videos July 18, 2023In this video, ESPN shared how brands can authentically tell their stories in the sports social space to connect with younger fans. And as influencers are becoming a bigger part of the sports landscape, they shared an inside look at the recently launched ESPN Creator Network.
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What New Social Media Laws Mean for Brands
ANA Magazine June 30, 2023Battle lines are being drawn stemming from a flurry of legislation at the federal and state levels designed to limit the use of social media among teens and children. Dozens of prominent advocacy groups have voiced opposition, saying the bills would limit free speech and allow state attorneys general to decide what constitutes “harmful” content.
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ANA SeeHer Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust
Webinar Rewinds June 28, 2023In this webinar, learn what Gen Z expects from media and advertisers in terms of accurate gender representation and how to pass the Gen Z Vibe Check, while remaining authentic to your brand.
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