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Search returned: 170 document(s).
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Hispanic Marketing and Language Preference
Ask the Expert Answers November 30, 2022Do Hispanic consumers prefer what language they see advertising in?
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Humanity Marketing: Combining Data and Emotions to Make Powerful Human Connections
Event Recaps November 17, 2022When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.
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Negotiating Platform and Technology-Enabled Agreements
Event Recaps November 8, 2022A panel of industry lawyers shared questions that companies should consider as they evaluate contracts with marketing technology vendors.
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B2B Content Marketing
Ask the Expert Answers November 8, 2022What are best practices for B2B marketers getting into content marketing?
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How AdChoices and Consent Management Platforms Can Work Together
Event Recaps November 8, 2022Lou Mastria, executive director of the Digital Advertising Alliance, provided an update on how Consent Management Platforms (CMPs) and AdChoices interfaces can work together.
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Turning Data into Value for Your Stakeholders
Event Recaps November 4, 2022PepsiCo’s Iwao Fusillo shared examples from his career of how data has been used to tangibly improve business outcomes at companies like the NFL, American Express, General Motors, and PepsiCo. He also gave a preview of what the future of data analysis looks like.
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What Marketers Should Look for in Ad-Supported Streaming Services
Event Recaps November 2, 2022At a November 2022 ANA Members-Only Conference, Roku identified key traits that ad-supported streaming services should offer if marketers are hoping to optimize their advertising with them.
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Marketing Calendar Template 2023
Tools October 15, 2022A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.
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Content Marketing Editorial Calendar 2023
Tools October 15, 2022Use this calendar template to keep track of your content marketing and distribution efforts.
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Editorial Calendar Template 2023
Tools October 15, 2022A report to track editorial calendar opportunities and their associated deadlines.
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Agile Marketing
Ask the Expert Answers October 6, 2022How can I adopt an agile marketing approach in my organization?
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Five Basic Human Truths
Knowledge Partners October 6, 2022J. Schmid offers an infographic that identifies five basic anthropological facts and their implications for marketers.
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Marketing to Hispanics
Ask the Expert Answers October 6, 2022How can my brand effectively market to Hispanics?
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How, When, and Where to Reach Customers
Soundbites October 3, 2022Winnie Shen from Zeta Global discusses the best ways to target customers.
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Data Collaboration and the Use of Clean Rooms
Event Recaps October 3, 2022Neustar shared tips for the use of clean rooms in data collaboration and provided a case study that illustrated its advantages.
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Enabling Stakeholders with Enabled Intelligence
Soundbites October 3, 2022Winnie Shen from Zeta Global explains how to leverage data to give stakeholders enabled intelligence.
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Marketers Pack Up for the (Perpetual) Holiday Season
ANA Magazine September 30, 2022Christmas in July? Not quite. But the shopping season, previously relegated to the last several weeks of the year, is now in perpetual motion due to online shopping. What's more, amid a creaky economy and the potential for a recession later this year, consumers are gathering up their gifts earlier than ever.
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Customer Loyalty
Ask the Expert Answers September 27, 2022How can I encourage loyalty within my customer base?
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Marketing to Veterans
Ask the Expert Answers September 27, 2022How can my brand effectively market to the veteran community?
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The Hershey Company: Building Partnerships with Marketing Through Servant Leadership
Event Recaps September 21, 2022The Hershey Company outlined the servant leadership philosophy and how it can be put into practice to build strong and lasting partnerships with marketing peers and leaders, which in turn will lead to success in media and marketing procurement.
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