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Search returned: 37 document(s).

  • Puffery 101

     Knowledge Partners   May 10, 2022  

    Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.

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  • Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers

     Knowledge Partners   May 2, 2022  

    The Better Business Bureau National Program’s National Advertising Division provided a comprehensive checklist for marketers looking to substantiate claims in their advertising.

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  • Brand Partnerships and Co-Branding 101

     Ask the Expert Answers   March 17, 2022  

    ANA’s Ask the Expert research service answers the question, “How can my brand partner with others to maximize our marketing output?"

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  • Beyond Profit Podcast: Dr. Bronner’s: A Purpose Brand Like No Other

     Beyond Profit   February 28, 2022  

    Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.

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  • 101 Insider Tips — Direct Mail

     Knowledge Partners   February 22, 2022  

    RRD Marketing Solutions shares 101 breakthrough ideas and reminders that drive results and savings for direct mail programs.

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  • Email Marketing Best Practices

     Ask the Expert Answers   February 3, 2022  

    ANA’s Ask the Expert research service answers the question, “What are the current trends around email marketing?"

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  • Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow

     In-House Excellence Awards   December 21, 2021  

    Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.

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  • The Power of Direct Mail in a Digital World

     Knowledge Partners   December 1, 2021  

    In this report, USPS shared how the digital revolution is shifting customer behaviors and expectations, and how direct mail can take marketing to the next level.

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  • Instagram as a Marketing Tool

     Ask the Expert Answers   November 17, 2021  

    ANA’s Ask the Expert research service answers the question, “How can I leverage Instagram to reach consumers?"

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  • How Successful Brands Create Video Content for YouTube

     Event Recaps   November 16, 2021  

    Learn valuable approaches for marketing through the online video platform.

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  • Basics of Advertising: A New Take on Substantiation, Disclosures, and Social Media

     Session Videos   November 15, 2021  

    In this video, Gonzalo Mon, partner at Kelley Drye & Warren LLP covered important principles of advertising law, including prerequisites to prove expressed and implied claims in branded ads, the type of proof required for these claims, and how to make disclosures.

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  • Email Marketing Is Changing

     B2B Marketer   November 10, 2021  

    Marketplace and industry factors are forcing marketers to adopt new metrics for measuring email engagement, and they’re taking a close look at the value (and content) they’re providing to customers and prospects while they’re at it.

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  • Content Marketing Playbook

     Playbooks   November 8, 2021  

    Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.

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  • Influencer Marketing Now and Beyond

     Ask the Expert Answers   November 3, 2021  

    ANA’s Ask the Expert research service answers the question, “What is the state of influencer marketing, and how can I best leverage influencers?"

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  • Paying Attention to Mobile Video

     Event Recaps   October 21, 2021  

    Heather O'Shea of Snap discussed research the company has conducted to quantify changing consumer video consumption habits and how these shifts affect the attention paid to ads.

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  • 10 Tips for a Successful Email Marketing Compliance Strategy

     Industry Insights   October 4, 2021  

    The email compliance area is ever growing, changing, and impactful as we continue to witness an evolution in the development of privacy and data protection regulations around the world. For the email marketer, it’s no longer a completely domestic effort, but rather it’s about the impact of your message on a global scale. How you communicate and engage with your stakeholders via email whether at the local, U.S.-based, or global level means more reviews of best practices.

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  • Marketing Calendar Template 2022

     Tools   October 1, 2021  

    A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.

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  • Editorial Calendar Template 2022

     Tools   October 1, 2021  

    A report to track editorial calendar opportunities and their associated deadlines.

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  • Content Marketing Editorial Calendar 2022

     Tools   October 1, 2021  

    Use this calendar template to keep track of your content marketing and distribution efforts.

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  • Video Takes on a Central Role

     B2B Marketer   September 29, 2021  

    B2B brands are struggling with generating decent returns from their video investments. Part of the problem may be that marketers are getting hung up on thinking they have to produce Hollywood-style movies to justify their investments. Most important is conveying information that’s easy to digest and focuses on customers’ needs.

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