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Search returned: 37 document(s).
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Puffery 101
Knowledge Partners May 10, 2022Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.
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Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers
Knowledge Partners May 2, 2022The Better Business Bureau National Program’s National Advertising Division provided a comprehensive checklist for marketers looking to substantiate claims in their advertising.
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Brand Partnerships and Co-Branding 101
Ask the Expert Answers March 17, 2022ANA’s Ask the Expert research service answers the question, “How can my brand partner with others to maximize our marketing output?"
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Beyond Profit Podcast: Dr. Bronner’s: A Purpose Brand Like No Other
Beyond Profit February 28, 2022Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.
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101 Insider Tips — Direct Mail
Knowledge Partners February 22, 2022RRD Marketing Solutions shares 101 breakthrough ideas and reminders that drive results and savings for direct mail programs.
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Email Marketing Best Practices
Ask the Expert Answers February 3, 2022ANA’s Ask the Expert research service answers the question, “What are the current trends around email marketing?"
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Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow
In-House Excellence Awards December 21, 2021Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.
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The Power of Direct Mail in a Digital World
Knowledge Partners December 1, 2021In this report, USPS shared how the digital revolution is shifting customer behaviors and expectations, and how direct mail can take marketing to the next level.
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Instagram as a Marketing Tool
Ask the Expert Answers November 17, 2021ANA’s Ask the Expert research service answers the question, “How can I leverage Instagram to reach consumers?"
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How Successful Brands Create Video Content for YouTube
Event Recaps November 16, 2021Learn valuable approaches for marketing through the online video platform.
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Basics of Advertising: A New Take on Substantiation, Disclosures, and Social Media
Session Videos November 15, 2021In this video, Gonzalo Mon, partner at Kelley Drye & Warren LLP covered important principles of advertising law, including prerequisites to prove expressed and implied claims in branded ads, the type of proof required for these claims, and how to make disclosures.
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Email Marketing Is Changing
B2B Marketer November 10, 2021Marketplace and industry factors are forcing marketers to adopt new metrics for measuring email engagement, and they’re taking a close look at the value (and content) they’re providing to customers and prospects while they’re at it.
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Content Marketing Playbook
Playbooks November 8, 2021Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.
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Influencer Marketing Now and Beyond
Ask the Expert Answers November 3, 2021ANA’s Ask the Expert research service answers the question, “What is the state of influencer marketing, and how can I best leverage influencers?"
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Paying Attention to Mobile Video
Event Recaps October 21, 2021Heather O'Shea of Snap discussed research the company has conducted to quantify changing consumer video consumption habits and how these shifts affect the attention paid to ads.
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10 Tips for a Successful Email Marketing Compliance Strategy
Industry Insights October 4, 2021The email compliance area is ever growing, changing, and impactful as we continue to witness an evolution in the development of privacy and data protection regulations around the world. For the email marketer, it’s no longer a completely domestic effort, but rather it’s about the impact of your message on a global scale. How you communicate and engage with your stakeholders via email whether at the local, U.S.-based, or global level means more reviews of best practices.
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Marketing Calendar Template 2022
Tools October 1, 2021A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.
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Editorial Calendar Template 2022
Tools October 1, 2021A report to track editorial calendar opportunities and their associated deadlines.
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Content Marketing Editorial Calendar 2022
Tools October 1, 2021Use this calendar template to keep track of your content marketing and distribution efforts.
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Video Takes on a Central Role
B2B Marketer September 29, 2021B2B brands are struggling with generating decent returns from their video investments. Part of the problem may be that marketers are getting hung up on thinking they have to produce Hollywood-style movies to justify their investments. Most important is conveying information that’s easy to digest and focuses on customers’ needs.
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