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Search returned: 719 document(s).
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Can Ad Buyers Trust the Numbers They’re Given?
Industry Insights October 2, 2023Ad buyers — large or small — rarely have the time to do in-depth audits on the numbers they’re given. Whether you’re spending $50,000 per year on advertising or $5 million — how many resources can you spare to ensure that your ads are running in the best places — let alone that they’re even running where you thought they would?
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The Art of Emotion: Turning Trackable Data into Customer Connection
Industry Insights October 2, 2023Customer data is the heart of marketing, and probably always will be. Demographics, consumer profiles, buying trends, regional preferences, and past performance are all part of this the stew (and it's invaluable to marketers). But without hard data on how customers feel about our ads and our experiences, we’re only getting half the picture.
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Content Marketing Editorial Calendar 2024
Tools September 29, 2023Use this calendar template to keep track of your content marketing and distribution efforts.
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Editorial Calendar Template 2024
Tools September 29, 2023A report to track editorial calendar opportunities and their associated deadlines.
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Marketing Calendar Template 2024
Tools September 29, 2023A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.
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5 Concerns AI Developers Need to Prevent from Materializing
Industry Insights September 29, 2023From machine learning algorithms to ChatGPT, artificial intelligence (AI) has been invaluable for companies looking to streamline operations and amplify work output, sales, and overall business success. AI-powered home products like cleaning robots and security systems have also helped make life easier and better for consumers. However, while the AI industry has brought forth innumerable benefits, it has also been found to pose some critical concerns.
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Agency Creativity Is Essential for Best Client Outcomes
Industry Insights September 28, 2023Consultant Michael Farmer caused a bit of a stir recently in an industry Q&A. Farmer recently documented the transformation of Huge by CEO Mat Baxter in a book entitled Madison Avenue Makeover. On the heels of this, in a Q&A published by Contagious, he echoes themes from his book that takes the agency world to task for worrying more about awards than delivering performance and creating thoughtful business models.
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How to Maximize Your Healthcare Brand's Success with Less Budget
Industry Insights September 27, 2023Artificial intelligence (AI), with its ability to consume and organize massive amounts of data, offers us an unparalleled and unbiased view into how an organization stands in the world. New AI platforms can offer competitive insights on how your organization and your competitors are discussed in news, blogs, forums, and social and owned channels. They can analyze trends, brands, behavior, sentiment, and channels at scale.
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These B2B Ads Are Actually Funny
Industry Insights September 27, 2023Humor is a universal connector. It binds people together through moments of joy and entertainment — and in the case of advertising, it can help educate consumers without them feeling bored or “marketed to.” All marketers know that appealing to consumers is a delicate balance of resonant narratives and emotions.
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Granular Creative Taxonomies: The Unsung Heroes of the AI Revolution
Industry Insights September 27, 2023In recent months, AI is everywhere you look – and that includes advertising. Unprecedented advances in machine learning and data analysis have unlocked new frontiers in creative optimization and personalization, bringing an aura of excitement, anticipation, and even fear that resonates through the industry and beyond.
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The Five Stages of Generative AI Marketing Maturity
Money Slides September 27, 2023AI consulting firm CognitivePath describes the five stages that marketers should embark upon as they strive to incorporate generative AI into their work — stages that proceed from “Ad Hoc” all the way to “Pioneering,” the highest level of maturity.
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First-, Second-, Third-, and Zero-Party Data Explained
Money Slides September 27, 2023Porch Media Group Breaks down the distinguishing features of the different forms of data that marketers can avail themselves of and identifies their pros and cons.
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When Actual Practice Deviates from Contract Terms
Industry Insights September 26, 2023Virtually all advertisers have formal contracts in place with their advertising agency partners. Most of these organizations have reviewed industry association contract templates and engaged outside legal counsel to review and customize agreement terms and conditions to satisfy their expectations.
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Generative AI: Uses, Management, Ethics, and More
ASK Answers September 26, 2023How can generative AI be used for business? How can it be used responsibly?
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Ad-Supported Streaming Surges
Money Slides September 26, 2023TVision shares panel data that demonstrates ad-supported streaming’s sizable increase in viewership and that breaks down each major streamer’s share of time spent viewing.
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Family Viewing on Streaming Services, by the Numbers
Money Slides September 26, 2023TVision shares panel data that reveals which streaming services account for the largest share of multi-person viewing activity.
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Streaming Services' Household Reach, by the Numbers
Money Slides September 26, 2023TVision shares data that quantifies how deep each streaming service’s household reach is and how that reach changed between H2 2022 and H1 2023.
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5 Holiday Email Marketing Tips to Power Your Seasonal Campaigns
Industry Insights September 21, 2023The holiday season is a critical time for businesses, and with the right email marketing strategy, you can make the most of this festive period to drive sales and engage with your audience.
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How These B2B Companies Are Changing the Healthcare Landscape
Industry Insights September 20, 2023Healthcare is a universal need — and for everything to run smoothly, the behind-the-scenes activities and processes need to be constantly evolving to meet needs. For instance, how can AI be harnessed to create better data systems, which in turn ensure better care? Or how can employers promote and encourage employees to take care of their mental health?
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A Guide to Data Clean Rooms
Industry Insights September 20, 2023The demise of third-party cookies is on the horizon and data privacy regulations are becoming increasingly complex. As a result, brands are looking for new ways to gain insights and understand consumer behavior.
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