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  • How to Improve Marketing’s Value Within the Organization

    Podcast POVs   September 20, 2023  

    Champions of Growth host Matthew Schwartz key questions marketers need to answer if they want to get a handle on their myriad responsibilities and improving their standing in the eyes of other executives.

  • Three Ways Upper Management Can Build Stronger Employee Relationships

    Podcast Clips   September 13, 2023  

    Josh Ingram, founder of MOST Wanted Co, discusses some of the most effective ways managers can build relationships with the rank and file that go beyond more superficial things like pizza for lunch on Fridays.

  • The Main Reason Why Purpose Initiatives Fail

    Podcast POVs   September 7, 2023  

    Ken Beaulieu, host of the Beyond Profit podcast, covers the reasons why some purpose initiatives fail and explains how to avoid these costly errors.

  • What's Keeping CMOs Up at Night?

    B2B Marketer   August 30, 2023  

    The fifth annual "Marketing On My Mind" report from Brand Keys, based on a survey of more than 500 CMOs, offers insight into what's top of mind for marketers facing what the report calls a "perfect storm" of miseries. Inflation and a possible recession, as well as pressure over increased profits/shareholder value, top the list.

  • Black Executive CMO Alliance (BECA) Plays a Crucial Role Spurring Diversity, Equity, and Inclusion

    Champions of Growth Podcast   August 30, 2023  

    BECA's Jerri DeVard joins host Matthew Schwartz to discuss the apparent backsliding within the marketing and ad industries when it comes to diversity, equity, and inclusion, the danger for companies that give diversity short shrift and how CMOs and marketers develop new business models to build a more equitable workplace.

  • Why Do We Keep Having the Same Conversation Around DEI?

    Podcast Clips   August 30, 2023  

    Jerri DeVard, founder and board member at Black Executive CMO Alliance (BECA), takes the marketing industry to task for continuing to talk about the importance of diversity, equity, and inclusion (DEI), but not putting action behind those conversations.

  • The Marketer’s Role in the Fight Against AI Bias

    Podcast POVs   August 22, 2023  

    This POV from Marketing Futures covers how marketers can combat AI bias through the development, deployment, and monitoring stages.

  • How Marketers Fortify Their "Castle"

    Champions of Growth Podcast   August 16, 2023  

    Sandeep Chennakeshu, COO of digital-imaging radar company Uhnder, joins host Matthew Schwartz for a wide-ranging discussion regarding how marketers can demonstrate their value and spike the top and bottom lines.

  • How CMOs Can Cultivate Relationships Throughout the Organization

    Podcast Clips   August 16, 2023  

    Sandeep Chennakeshu, COO at Uhnder, provides three ways in which marketers and CMOs can improve their standing within the overall organization.

  • Business Leaders Who Involve Employees in Decision Making Perform Better on Retention

    Podcast Clips   August 15, 2023  

    Ashley Miles, founder and CEO at Franklyn West, and Marisa Thalberg, one of only 19 people inducted into the Forbes Hall of Fame, discussed the psychology behind why business leaders who involve their staff in decision making will have an inside track on attracting and retaining top-end, diverse talent.

  • Driving Change at Jaguar Land Rover

    ANA Magazine   August 11, 2023  

    The idea that brand work is difficult to measure or quantify doesn't hold up, according to Charlotte Blank, U.S. CMO at Jaguar Land Rover North America. She stresses that marketers need to cultivate KPIs for brand health metrics in the upper funnel, which are just as important as the conversion-oriented metrics that drive performance marketing discussions.

  • Why the Advertising Industry Needs Standards on Spammy "Made for Advertising" Sites

    Industry Insights   August 2, 2023  

    If you’ve been on the internet over the past two decades you’ve seen the headlines: “The 25 Hilarious Beach Photos That Raise Eyebrows;” “Your IQ Is 140 If You Can Name 10 Of These People;” or maybe, “Heart Surgeon Begs Americans: ‘Stop Doing This to Your Avocados.’”

  • Here Is How Marketing Leaders Can Support Employee Mental Health

    Podcast Clips   August 2, 2023  

    Heidi Arthur is the chief campaign development officer at the Ad Council, which launched a $65 million multi-year mental health initiative in late 2022. On the Champions of Growth podcast, Arthur discussed how brands can better support their own employees when it comes to mental health.

  • How Sleep Number Used AR to Win CES 2022

    Smarties Awards   July 24, 2023  

    Sleep Number won CES 2022 with an augmented reality experience that showed off the various features of its 360 smart bed, wowing media and attendees and positioning the brand as a leader in sleep health technology.

  • How The Container Store Won Back-to-School with Mobile Wallet

    Smarties Awards   July 24, 2023  

    To stay ahead of the competition, The Container Store focused on amplifying its digital-first strategy and updating its loyalty program to target college-aged students and their parents during the back-to-school season, leveraging a custom app with mobile wallet compatibility to attract and retain more customers.

  • Brand Safety/Online Hate Quick Win Package

    Quick Wins   July 20, 2023  

    ANA's Brand Safety/Online Hate Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help foster a safe and inclusive online environment for all.

  • Google’s Take on Responsible AI in Digital Advertising

    Event Recaps   July 20, 2023  

    Google shared its principles for responsible AI, how it implements the technology in its advertising products, and what it believes could be on the horizon for AI regulation.

  • Three Digital Trends to Watch in the Second Half of 2023

    Event Recaps   July 19, 2023  

    Jasmine Enberg, principal analyst of social media at Insider Intelligence, provided her insights on the three trends that digital marketers must be aware for the remainder of 2023 and beyond.

  • Three Digital Trends to Watch in the Second Half of 2023

    Conference Session Videos   July 19, 2023  

    In this video, Jasmine Enberg, principal analyst of social media at Insider Intelligence, provided her insights on the three trends that digital marketers must be aware for the remainder of 2023 and beyond.

  • The Marketing Power and Legal Pitfalls of AI

    Event Recaps   July 18, 2023  

    Two legal experts from ReedSmith LLP provided a comprehensive overview of how marketers are benefitting from leveraging generative AI and machine learning. They also reviewed legal issues for marketers to consider when deploying this new technology.