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Search returned: 11 document(s).

  • The Rebirth of Marketing and the Role of Chief Marketing Officers

    CMO Content   January 4, 2023  

    In this paper, Yoram “Jerry” Wind (The Wharton School, University of Pennsylvania) and Nick Primola (ANA Global CMO Growth Council) propose a framework that makes the CMO directly responsible for the organization’s customer engagement and growth.

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  • Build a Rock Star Marketing Team That Gets Results and Crushes Your Employee Engagement Scores

    Event Recaps   December 7, 2022  

    Trane Technologies’ Portia Mount shared how she was able to reinvent marketing at the company, highlighting the key business partnerships she needed to forge, her process for evaluating where there were talent gaps, and her tips for developing stronger relationships with senior executives.

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  • Is the C-Suite Setting Up CMOs to Fail?

    Podcast Clips   October 26, 2022  

    Northwestern’s Jonathan Copulsky discusses the scary unknowns that exist for CMOs and marketers and why the future success of CMOs will be rooted in their ability to become risk management experts and to educate the C-suite and third-party partners on why certain behaviors or actions are enormously damaging to the brand.

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  • What Does the New Normal Look Like for Marketers?

    Champions of Growth   October 19, 2022  

    A 2020 study conducted by Known, titled “The Human Condition 2020: Shock to the System,” found that just 13 percent of Americans believe things are going back to what they were like during the ”Before Times.” Ross Martin, president of marketing agency Known, stresses that brands and organization need to buckle up.

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  • From Insight to Action — How Land O’Lakes Uses Data to Drive Optimization

    Event Recaps   September 20, 2022  

    Steve Rude of Land O’Lakes explained how he revamped the company’s data optimization program, including outlining the organization’s new guiding principles and a process to identify useful data insights and turn them into actionable takeaways.

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  • Deconstructing the "Fifth Paradigm" of Marketing

    Champions of Growth   August 16, 2022  

    In the latest episode of ANA Champions of Growth, Mastercard's Raja Rajamannar discussed the "Fifth Paradigm,” an onslaught of dozens of technologies ranging from robotics to AI that he says will have a dramatic impact on how CMOs and marketers engage with their audiences and cultivate new talent.

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  • Marketing Success Is All in the Timing

    ANA Magazine   July 15, 2022  

    As marketers’ roles expand to encompass customer experience, product innovation, content marketing, and data analytics, among other areas, how one manages their time will be increasingly important to keeping crucial goals on track. There are a handful of steps marketers can take to beat the clock, some of them hiding in plain sight.

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  • Diversity, Equity, and Inclusion in the Marketing Industry

    Champions of Growth   March 10, 2022  

    In the latest episode of ANA Champions of Growth, learn how CMOs and brand managers create a strategic framework for Diversity, Equity, and Inclusion (DEI) and develop a keener sense of belonging throughout the enterprise.

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  • The Dirty Work of Transformation, with Michael Collins of CFA Institute

    Marketing Futures Podcast   May 27, 2021  

    Michael Collins is a transformer. Not the "able to turn into a midsize sedan" type, the "completely reimagine how an organization engages its customers" type. He joins us to take us through the journey of his latest transformation at the CFA Institute.

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  • A Discussion with ALSAC CMO Emily Callahan

    Beyond Profit   December 7, 2020  

    Emily Callahan, CMO at ALSAC, the fundraising and awareness foundation of St. Jude, joins Ken Beaulieu, host of the Beyond Profit Podcast, to discuss ALSAC’s marketing operations, innovation, how purpose guides her 150-person team, collaborations with other organizations, and more.

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  • A Discussion with Curaleaf CMO Jason White

    Beyond Profit   September 21, 2020  

    Jason White, CMO at Curaleaf, joins host Ken Beaulieu on the Beyond Profit podcast to discuss the company’s purpose, its marketing strategy, his thoughts on bias in advertising and prison reform, and much more.

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