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Search returned: 86 document(s).
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Building Trust: Combating Deinfluencing Through Authenticity
Industry Insights September 8, 2023Influencers are an effective way for increasing brand awareness, even if there are caveats marketers should be aware of. The right influencer can hand-deliver your brand to an entirely new audience, while the wrong influencer can hamper your growth.
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The Ultimate Influencer Campaign — But Without the Influencer
B2 Awards September 5, 2023Ajinomoto focused its campaign on millennials and generation Z, who yield outsized influence on culture in the U.S. Ajinomoto won over 24.3 million Americans in changing their stance on MSG through a one-of-a-kind influencer-led campaign — without the influencer.
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Bosch Uses Influencers to Highlight the Quality of its Tools
B2 Awards September 5, 2023Bosch Professional had four engaging tradespeople influencers compete in a series of five challenges to demonstrate the quality of the brand’s tools.
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The ABC's to Succeed In Influencer Marketing with Gen Z
Knowledge Partners August 30, 2023It only takes one glance at a marketing publication to know that Gen Z is usurping Millennials as the primary target for many brands. In a recent study by Barnes & Noble College, 80 percent of Gen Z reported that they follow and/or interact with brands online. Subsequently, 72 percent of those who engage with brands are somewhat/significantly more likely to buy a product.
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A Fair Shot: H&R Block's Pivot to Purpose and Relevance in Marketing
Marketing Futures Podcast August 29, 2023H&R Block CMO Jill Cress joined the Marketing Futures Podcast to discuss the brand’s “crisis of relevancy” and Fair Shot campaign.
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#Airplanemode: How Advocacy and Influence Propel United Airlines
Conference Highlights August 23, 2023A key component of United Airlines' influencer marketing program is measuring the impact of employee brand advocates.
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2023 Rundown Report by Storyhorse
Knowledge Partners August 22, 2023"The Rundown" by Storyhorse investigates pivotal trends in marketing and branding innovation for 2023. Topics range from sustainability initiatives meeting wellness needs, the impact of AI-generated content, and evolving influencer partnerships.
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Cheetos Leveraged a TikTok Challenge to Sell Out in Over 3,000 Walmarts
In-House Excellence Awards August 20, 2023Cheetos created a social campaign encouraging TikTokers to post reactions of its latest Flamin’ Hot product, for a chance to have it “stitched” by Chester Cheetah himself.
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Euphoria’s Chloe Cherry Promotes L'Oréal’s Lipstick
In-House Excellence Awards August 13, 2023L'Oréal’s in-house team promoted the brand’s new lipstick with a YouTube tutorial and digital out-of-home (DOOH) assets featuring Chloe Cherry, famous from her role on HBO’s Euphoria.
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Citi Partnered with Michaela Jaé Rodriguez for Its Chosen Name Campaign
In-House Excellence Awards August 12, 2023Citi has been committed to helping drive an equitable and inclusive culture. Citi’s Chosen Name program, originally launched in 2020, gives transgender and non-binary customers the choice to update their eligible Citi-branded cards to match their true identity.
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Pilk and Cookies, a Twist on a Holiday Tradition, Featuring Lindsay Lohan
In-House Excellence Awards August 12, 2023Pepsi invited fans to give Santa’s milk and cookies an upgrade with a twist: “Pilk” (Pepsi + milk) and Cookies. Pepsi teamed up with two of the biggest stars of the holidays — Lindsay Lohan and Santa — to give consumers a new, delicious way to unapologetically enjoy the festive season.
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Resources for Crafting Your Social Media Strategy in 2023
Industry Insights August 11, 2023Social media transformed marketing by shattering monoliths into a thousand pieces. TV, print, and radio were the big three once upon a time, and now a brand must be conscious of marketing spend on dozens of different channels.
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TikTok Marketing Playbook
Knowledge Partners July 27, 2023This playbook by CreatorIQ lays out the strategies brands can implement to create high-value TikTok content that resonates with users and drives real ROI.
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Optimize Partner Selling by Making These Small Shifts
Knowledge Partners July 27, 2023In today's competitive market, manufacturers often face challenges when it comes to capturing and maintaining mindshare within their indirect channels. With partners managing products from a variety of different brands, it's crucial to find ways to stand out and ensure that your organization remains top of mind.
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Unleashing the Power of Creators
Knowledge Partners July 25, 2023CreatorIQ recently commissioned market research firm Aberdeen Strategy & Research to conduct a survey exploring the role influencer marketing plays in brands’ desired business outcomes.
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How Bayer Used Celebrity Chefs to Sell a Vitamin C Supplement
Smarties Awards July 24, 2023To connect with Vietnamese consumers and make Redoxon a part of their daily meal routines, Bayer launched a campaign that leveraged celebrity chefs and asked them to create special recipes featuring the vitamin C supplement.
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How Dove Exposed Unrealistic Beauty Standards on Social Media
Smarties Awards July 24, 2023Dove undertook a mission to tackle the issue of unrealistic beauty standards in a digital era by partnering with TikTokers to embrace their own unique beauty.
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McDonald’s Has Influencers Promote Menu Hacks
Smarties Awards July 24, 2023McDonald’s had social media influencers celebrate menu-specific hacks, generating awareness for new limited-time offerings, and getting people in-store to purchase.
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Indian Retailer Promotes iPhones with an Influencer Fruit Stunt
Smarties Awards July 24, 2023To generate buzz about the release of the iPhone 14, Indian electronics retailer Croma sent puzzling hampers of fruit to prominent influencers.
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Head & Shoulders Celebrates the Mispronunciation of its Brand to Drive Affinity Across Vietnam
Smarties Awards July 24, 2023Head & Shoulders celebrated the mispronunciations of its brand name across Vietnam to drive brand affinity and increase its penetration in the haircare category.
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