Search Results for All Content (access may be restricted)
Search returned: 31 document(s).
-
The Metaverse: A Timeline
Money Slides March 27, 2023Marriott provides a timeline of the technological progress that currently situates us on the cusp of a functional metaverse.
view -
A Catalog of Meta Worlds, Precursors to the Metaverse
Money Slides March 27, 2023The agency Blue Chip provides an inventory of meta worlds, defining and distinguishing between ones that are corporate owned and ones that are blockchain-based.
view -
Live Sports in the Metaverse, with Warner Bros Discovery and The Infinite Reality
Marketing Futures Podcast February 15, 2023Warner Bros Discovery and metaverse partner The Infinite Reality visited the pod to discuss their new partnership, and how the metaverse can revolutionize the live sports experience.
view -
Opportunities for Small- and Mid-Sized Brands in the Metaverse
Podcast Clips February 15, 2023Infinite Reality's Elliott Jobe shares his perspective on how small- and mid-sized brands can ride the coattails of larger brands developing the technology necessary to realize the metaverse, ultimately developing a creator strategy that allows them to connect more deeply with consumers.
view -
2035: Living Your Best Meta-Life, with Futurist Faith Popcorn
Marketing Futures Podcast February 10, 2023The "Original Futurist" Faith Popcorn takes us to the year 2035, where the metaverse has become a central part of our everyday lives.
view -
The Metaverse Doesn’t Exist…Yet
Podcast POVs January 20, 2023Marketing Futures podcast host Mike Berberich explains why the metaverse doesn’t exist yet and provides advice for marketers still grappling with the metaverse concept.
view -
Breakthrough Strategies for the Metaverse
Webinars January 11, 2023More than 20 retail brands launched into the gaming metaverse in 2022. Join executives from SuperAwesome (part of Epic Games) and PMG in this session to explore how leading retail brands are blurring the lines between virtual and real-life worlds — and how others can do the same.
view -
What Publishers Need to Know About the Metaverse
Pulse January 3, 2023The metaverse is being presented as an exciting opportunity for brands and consumers alike, and while some consider it an exciting future, there are likely more challenges ahead than real and sustainable business and content models.
view -
How Marketers Can Leverage Tech to Avoid Disruption
Forward November 24, 2022While most CMOs want to invest in new tools and tech, budgets are tight, which means there's pressure to connect spending with ROI. Further complicating the matter: Tastes and trends evolved during the pandemic and even more disruption is on the way.
view -
How the NFL Is Engaging the Next Generation of Fans
Event Recaps November 2, 2022The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. As viewing and engagement habits continue to evolve, the NFL is strategically meeting gen Z fans on their terms through its "helmets off" player storytelling, partnerships with talent and creators, and development of innovative experiences within the metaverse.
view -
How the NFL Is Engaging the Next Generation of Fans
Conference Sessions November 2, 2022The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. In this video, learn how the NFL is strategically meeting gen Z fans on their terms through storytelling, partnerships with talent and creators, and development of innovative experiences within the metaverse.
view -
The Search for Meaning
Knowledge Partners October 5, 2022In this report, Media.Monks shared how marketers can leverage technologies such as Web3, the metaverse, and today’s most popular social channels to provide powerful experiences for audiences in search of meaning.
view -
NFTs: Finding Value Beyond the Hype
Webinars September 15, 2022In this webinar, Justin Webber, NFT and Metaverse Strategy Expert, and Aiden Darné, VP/Head of Global Production at Shutterstock Studios, shared how NFTs are successfully being used to engage audiences and build communities.
view -
Legal Watchouts and Brand Safety Risks in Metaverse and NFT Marketing
Event Recaps September 15, 2022Though brands’ interest in the metaverse is very high, the space comes with some major legal and brand safety risks. Keri Bruce, partner at Reed Smith, shared some of the major legal considerations and red flags for brands and advertising lawyers when activating within the metaverse.
view -
Exploring the Virtualization of Commerce
Event Recaps September 7, 2022In this video, R3's Jason Velliquette provided an exploration of the metaverse commerce landscape, highlighting what some brands have already done successfully in the space and discussing best practices for marketers keen on guiding their own brand into virtual shopping experiences.
view -
Exploring the Virtualization of Commerce
Event Recaps September 7, 2022Jason Velliquette, EVP of digital marketing at R3, provided an exploration of the metaverse commerce landscape, highlighting what some brands have already done successfully in the space and discussing best practices for marketers keen on guiding their own brand into virtual shopping experiences.
view -
Hyundai Enters the Metaverse with Hyundai Mobility Adventure on Roblox
Internationalist Innovation in Media August 24, 2022Hyundai created an integration within Roblox to help the next generation of customers experience the future of electric vehicles.
view -
Metaverse and Media
Knowledge Partners August 10, 2022Variety Intelligence Platform combined its own analysis on the development of the metaverse with observations from a diverse group of experts who bring their own distinct perspectives to something the industry is only beginning to understand.
view -
Metaverse Deep Dive, with Media.Monks
Marketing Futures Podcast August 4, 2022Catherine D. Henry and Lewis Smithingham of Media.Monks take us on a deep dive into the world of virtualization. They discuss how the rise of the metaverse will affect the future of work, product development, and, of course, marketing.
view -
Brand Activations in the Metaverse: A Practical Case Study with Chipotle
Event Recaps July 27, 2022Chipotle legal and marketing executives discussed how brands can address practical considerations and legal issues associated with metaverse marketing, while maintaining a focus on the business objective of delivering an innovative marketing campaign.
view