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Search returned: 69 document(s).
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David Baldwin, Co-Founder of Ponysaurus Brewing, Talks Brand Purpose
Industry Insights August 21, 2023As emerging media and marketing channels continue to explode, it is paramount for brands to curate authentic and engaging ways to connect with audiences. Observing audience behavior and cultural trends demands more agile marketing and begs the question: How can marketers ensure their brands are showing up at the right time, in the right place, and on-tone in this evolving climate?
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Content Marketing Editorial Calendar 2023
Tools August 15, 2023Use this calendar template to keep track of your content marketing and distribution efforts.
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Business Leaders Who Involve Employees in Decision Making Perform Better on Retention
Podcast Clips August 15, 2023Ashley Miles, founder and CEO at Franklyn West, and Marisa Thalberg, one of only 19 people inducted into the Forbes Hall of Fame, discussed the psychology behind why business leaders who involve their staff in decision making will have an inside track on attracting and retaining top-end, diverse talent.
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Why the Advertising Industry Needs Standards on Spammy "Made for Advertising" Sites
Industry Insights August 2, 2023If you’ve been on the internet over the past two decades you’ve seen the headlines: “The 25 Hilarious Beach Photos That Raise Eyebrows;” “Your IQ Is 140 If You Can Name 10 Of These People;” or maybe, “Heart Surgeon Begs Americans: ‘Stop Doing This to Your Avocados.’”
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Why Aren’t More Marketers Growth Hacking?
Podcast POVs July 12, 2023Marketing Futures podcast host Mike Berberich explains exactly what growth hacking is, how it works, and how any marketer can implement it into their overall marketing mix to drive growth.
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Surviving Inflation
Knowledge Partners June 14, 2023This white paper from Ekimetrics looks back at the major disruptions and changes that inflation is causing in order to use data science to strengthen pricing power and promotional strategy.
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B2B Tips for Marketing in an Economic Downturn
Event Recaps June 6, 2023Lisha Perez of LinkedIn’s B2B Institute shared recommendations that marketers can take to set the table for success even during an economic downturn. Her recommendations fell under four general headings: strategy, creative, media, and measurement.
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B2B Tips for Marketing in an Economic Downturn
Conference Session Videos June 6, 2023In this video, Lisha Perez of LinkedIn’s B2B Institute shared recommendations that marketers can take to set the table for success even during an economic downturn. Her recommendations fell under four general headings: strategy, creative, media, and measurement.
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Deloitte Presents the 2023 Global Marketing Trends: Resilient Seeds for Growth
Webinar Rewinds May 10, 2023The threat of economic instability forces difficult decisions — but these same difficulties also present CMOs with an opportunity to drive growth. This webinar offers insight into which investments CMOs are prioritizing not only to recession-proof their companies, but to drive growth above and beyond recession.
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Tracking Inflation: 2022-2023
Money Slides May 9, 2023Marketing data provider Wiland graphs the recent and dramatic fluctuations in the prices of staple goods in the U.S.
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How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation
Event Recaps April 27, 2023Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.
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How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation
Conference Session Videos April 27, 2023In this video, Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.
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Marketing and Inflation: How Brands Should React
Knowledge Partners April 21, 2023Coegi researchers provide an overview of the North American economy as of Q1 2023 and illuminate changes in consumer behavior, highlighting the current challenges and opportunities for marketers.
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How Startups Can Sustain Success & Growth During a Recession
Industry Insights April 20, 2023With 50 million new startups launching every year, the competition to succeed — and then show sustained value — is fierce. It’s no secret that IPO activity dropped dramatically in 2022 — largely in part, due to rising inflation concerns and the looming recession.
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Recession-Proofing Strategies for Creative Production
Webinar Rewinds April 6, 2023In this webinar, learn about strategies to “recession-proof” your creative productions, including uncovering efficiencies within your content creation ecosystem, right-sizing agency staffing plans, mitigating asset waste, and more.
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Thriving in a Challenging Economy
Knowledge Partners March 22, 2023Al Collins and Eric Feige of VShift explain why now is the time for businesses to streamline and focus – while also investing in people, processes and technology.
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How to Take Your B2B Company from Nice-to-Have to Need-to-Have
Podcast Clips March 21, 2023Edelman’s Joe Kingsbury offers some advice for B2B marketers striving to take their company from a nice-to-have to a need-to-have, including an interesting perspective on how to approach creating thought leadership content.
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Successful Marketing Spend Management: It Takes a Village
Industry Insights March 14, 2023More than one hundred years have passed since Mr. Wanamaker shared this perspective on his firm’s advertising investment and his words are as true today as they were when he uttered them in 1919. One could rightly argue that the accelerating rate of change, the dizzying array of message delivery choices, advances in technology, the growth in ad fraud, and an increase in regulatory oversight have only further complicated the challenge of optimizing marketing and advertising spend.
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What ChatGPT Means for Marketers
ANA Magazine March 10, 2023ChatGPT, the large language model chatbot that debuted to great fanfare in 2022, can drive marketing efficiencies and foster creativity, but brand managers need to ensure that humans are the ultimate arbiters for what kind of messaging will resonate with their audiences. Even brand managers who are not in testing mode when it comes to ChatGPT need to understand its widespread implications for marketing and advertising.
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Planning in a Time of Turmoil
Knowledge Partners March 2, 2023When you’re a strategic planner, how do you “plan” when the world keeps shifting and a new disaster lurks around every corner?
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