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Search returned: 126 document(s).
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WeChat 101: A Primer on China’s Most-Used Social Media App
Money Slides September 11, 2023Tony Au, of multicultural marketing agency Ethnicity Matters, identifies the key features of WeChat’s platform and advertising ecosystem.
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How Mastercard Helped Black Female Small Business Owners
B2 Awards September 5, 2023Mastercard’s campaign targeted U.S. card issuers and financial institutions that focus on small businesses and small business owners. Through proprietary research-driven insights, Mastercard solidified and grew its issuer partnerships and brought in fintech partners to strengthen perceptions among small business owners.
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Ancestry Partners with Paramount to Uncover African American Family History, Once Thought Lost
Smarties Awards July 24, 2023Ancestry showcased its ability to uncover the family histories of Black Americans with a moving, long-form film with widespread digital distribution.
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How Hyundai is Reaching Multicultural Audiences on Social
Event Recaps July 18, 2023Hyundai Motors shared what it’s doing to attract Black and Hispanic consumers to its electric fleet of vehicles.
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Building a Multicultural and Inclusive Brand Marketing Strategy
Conference Session Videos May 23, 2023In this video, Lanae Jackson, senior manager of multicultural marketing at Nissan, outlined the role of measurement in a successful multicultural marketing strategy. Lanae discussed the metrics, points of analysis, and insights that fuel Nissan's multicultural-driven goals.
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Building a Multi-Cultural and Inclusive Brand Marketing Strategy
Conference Highlights May 23, 2023Nissan developed custom measurement tools to gauge the success of its multicultural marketing strategy.
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Building a Multicultural and Inclusive Brand Marketing Strategy
Event Recaps May 23, 2023Lanae Jackson, senior manager of multicultural marketing at Nissan, outlined the role of measurement in a successful multicultural marketing strategy. Lanae discussed the metrics, points of analysis, and insights that fuel Nissan's multicultural-driven goals.
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Dove Combats Hair Discrimination
REGGIE Awards May 20, 2023Hair discrimination is prevalent and has a lasting impact on Black girls. Dove believes that no one should be denied employment or an education because of their hair. Through the “As Early as Five” campaign, Dove is urging everyone to take a stand to make race-based hair discrimination illegal.
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Rate of New Entrepreneurs by Race and Ethnicity
Money Slides May 16, 2023The National Association of Hispanic Real Estate Professionals examines the percentage of new entrepreneurs of different races and ethnicities who have entered the U.S. economy over the last two and a half decades.
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Home Ownership Gap by Race and Ethnicity
Money Slides May 16, 2023The National Association of Hispanic Real Estate Professionals shares census data that illuminates the gap in home ownership experienced by different races and ethnicities in the U.S.
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This Banking Brand Enlisted Black Comic Book Creators to Diversify a Lily-White Industry
REGGIE Awards May 8, 2023Ally Bank teamed up with Warner Bros. Discovery, DC, and Milestone Media to create “The Milestone Initiative,” a program empowering the next generation of Black and diverse comic creators to tell authentic and diverse stories.
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The Home Depot's Commitment to HBCUs
Event Recaps April 20, 2023The Home Depot described how it supports HBCUs by providing funds for campus improvements.
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Virtual Diversity Fair: Meet Black-Owned Media Companies
Conference Session Videos April 18, 2023The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. This virtual fair offers an overview of Black-owned media and marketing service providers and showcases how they can help boost your brand to drive better business results.
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How NASCAR Is Attracting Next Gen Racing Enthusiasts
Event Recaps April 12, 2023NASCAR discussed how it is executing its influencer marketing strategy to attract the next generation of diverse racing enthusiasts.
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Tips for a Low-Budget Influencer Program
Soundbites April 12, 2023Erica Wilkerson, director of multicultural/youth marketing and social responsibility at NASCAR, talked about how to run a low-budget influencer program.
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Building Brand Growth with Diverse Creators
Event Recaps March 22, 2023Soyoung Kang, CMO at eos, described how her beauty and skin care brand’s social media strategy has benefitted from diversity.
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Building Brand Growth with Diverse Creators
Conference Session Videos March 22, 2023In this video, Soyoung Kang, CMO at eos, described how her beauty and skin care brand’s social media strategy has benefitted from diversity.
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Creative Brands Can Find Scale on Black-Owned Content
Industry Insights March 9, 2023Madison Avenue commitments to Black-owned media are continuing strong in 2023. But scale is the biggest challenge advertisers are up against. There are several changes buyers can make to beat the scale problem, reach Black and multicultural audiences, and send more ad revenue to independent multicultural publishers.
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Framework for Black Representation in Marketing
Conference Session Videos February 22, 2023Over the past two years brands have made commitments to increase their investments in diverse-owned media, typically their largest marketing expenditure. In this session, hear from diverse-owned media entities on whether they are seeing changes in the marketing ecosystem come to fruition.
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Rewiring Programmatic Media for Inclusivity
Conference Session Videos February 22, 2023P&G is committed to forging a path forward toward inclusivity, especially in programmatic advertising. In this session, hear what steps P&G is taking to drive these actions and results toward a more equitable future as a force for growth and a force for good.
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