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dentsu Report on Black People’s Relationship with Media
Knowledge Partners August 16, 2021Nearly one year after the murder of George Floyd, the culture in America is changing and conversations around Civil Rights and racism in the U.S. are evolving. dentsu sought to better understand Black people’s relationship with media and how it has changed since that fateful day in May of 2020.
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Mobilizing the Industry to Attract the Best Talent from Historically Black Colleges and Universities
Webinars July 28, 2021In this webinar, learn how the ANA Educational Foundation is collaborating with Historically Black Colleges and Universities (HBCUs) and listen in on a roundtable discussion with HBCU alums who talk about how to engage this very special community.
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Creating Authenticity and Finding Soul
Event Recaps June 24, 2021Disney discussed releasing its film, Soul, authentically and inclusively during the pandemic.
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How Virtual Meetings Changed Agency Relations
Event Recaps June 17, 2021While cost is still important, unlike the mediapaloozas of the past (which focused on price and transparency) marketers are now seeking media transformation.
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Lexus Influencers Engage Young and Authentic Customers
Event Recaps May 25, 2021Lexus detailed the integral role social influencers played in the launch of its 2021 Lexus IS campaign.
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Lexus Influencers Engage Young and Authentic Customers
Session Videos May 25, 2021In this video, Lexus detailed the integral role social influencers played in the launch of its 2021 Lexus IS campaign.
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The CROWN Act
REGGIE Awards May 21, 2021Unilever’s Dove brand envisioned a more equitable and inclusive experience for Black people. To help make progress, Dove co-founded the CROWN Coalition, which advocated for the CROWN Act to make hair discrimination illegal across America.
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Marketers Turn and Face the Change
Insight Briefs April 30, 2021Being inclusive and promoting messages of unity and equality is a function of external messaging, corporate culture, and hiring. Inclusivity, and achieving racial justice, means representation, and most important, instilling priorities that meets everyone’s needs.
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The Three Social Media Waves of the Black Lives Matter Movement
Webinars April 14, 2021In this webinar, Husani Oakley with Deutsch NY discussed the three waves of #BLM awareness, exploring how tech and social media have influenced our perspectives and what it means for marketers going forward.
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Expanding Authentically into Diverse Audiences
Public Videos February 17, 2021GirlTrek has doubled its diverse audience during the pandemic by activating digital content strategies.
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Big Brother Big Sister of Middle Tennessee
Multicultural Excellence Awards January 15, 2021Big Brother Big Sister of Middle Tennessee, a mentorship-based organization, attracted African-American men with a print ad campaign.
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The 1619 Project
Multicultural Excellence Awards January 15, 2021The 1619 Project, presented by the New York Times, posits that the true founding of America was when enslaved people arrived, not a declaration in 1776.
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Old Spice Fresher Collection
Multicultural Excellence Awards January 15, 2021Old Spice partnered with popular comedian and YouTuber Chaz Smith to create an original song and music video for its all-new Fresher Collection.
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This Campaign Showcased the Black History Behind National Parks
Multicultural Excellence Awards January 15, 2021A 360 campaign, which was created for the National Park Foundation, showcased trailblazing stories of African-American history and amplified the Black cultural connection that is showcased throughout many of America’s national parks.
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American Family Insurance Recreates King's 1963 March on D.C.
Multicultural Excellence Awards January 15, 2021American Family Insurance created a virtual reality experience and complementary educational program to celebrate the Civil Rights Movement of the past and inspire activists of today.
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This Ad Celebrated a Black Girl's Dream
Multicultural Excellence Awards January 15, 2021American Family Insurance created a TV spot with total market appeal that centered around a Black family and was based on insights specific to the African-American community.
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Not a Gun/Not a Crime
Multicultural Excellence Awards January 15, 2021The Courageous Conversation Global Foundation, a nonprofit organization, generated support for its unconscious-bias and de-escalation training through a campaign that addressed racist assumptions that lead to deadly consequences.
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Dove
Multicultural Excellence Awards January 15, 2021Dove embarked on an advocacy mission to create a more equitable and inclusive experience for Black people through the advancement of anti-hair discrimination legislation, known as The CROWN Act ("Creating a Respectful and Open World for Natural Hair").
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Why This Ad Celebrating Black Music Was So Successful
Multicultural Excellence Awards January 15, 2021To celebrate Black History month, the agency O'Keefe Reinhard & Paul uncovered and promoted Chicago’s forgotten contributions to soul music.
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#BlackVoicesCreate
Smarties Awards December 21, 2020Gushers and Fruit by the Foot worked to elevate the voices of Black influencers on TikTok while simultaneously striving to promote social justice through donations to the NAACP.
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