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Search returned: 113 document(s).
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Unilever’s Dove Brand Fights for Hair Equality with the CROWN Act
REGGIE Awards April 21, 2022Unilever’s DOVE brand has made huge strides in ending hair discrimination in the United States via its support of the CROWN Act. In 2021, the brand leveraged July 3, National CROWN Day, to amplify its message on hair equality and garner more support and momentum for the bill.
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Mobile Barbershop Brings Broadway to the Boroughs
REGGIE Awards April 21, 2022Thoughts of a Colored Man, a Broadway show illustrating the lives of seven Black Brooklynites, created a mobile barbershop to engage African American’s in New York City to compel them to see the show.
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How This Brand Personalized Travel
REGGIE Awards April 21, 2022G6 Hospitality created a campaign to help multicultural consumers travel.
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The Ad Council’s COVID-19 Vaccine Education Initiative for the Black Community
REGGIE Awards April 21, 2022The Ad Council strove to diminish vaccine hesitancy within the Black community, which COVID-19 had disproportionately affected.
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Why BROWN GIRL Jane Chooses Community Building First
Event Recaps April 13, 2022BROWN GIRL Jane shared how it connects with Black and Brown beauty and wellness consumers through social content, email marketing, and events.
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Why BROWN GIRL Jane Chooses Community Building First
Session Videos April 13, 2022In this video, BROWN GIRL Jane shared how it connects with Black and Brown beauty and wellness consumers through social content, email marketing, and events.
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Why BROWN GIRL Jane Chooses Community Building First
Public Videos April 13, 2022BROWN GIRL Jane is defying brand marketing norms by taking a community-first approach to connecting with consumers.
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Pine-Sol: Reconnecting with Black Women
Event Recaps March 22, 2022Pine-Sol described how it got back in touch with one of its core audiences, Black women.
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Redefining ROI: The Keys to Working with Black-Owned Media
Event Recaps March 2, 2022Members of BOMESI (Black-Owned Media Equity and Sustainability Institute) explored the challenges impacting Black-owned publishers’ ability to compete for advertising dollars.
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ANA Virtual Supplier Diversity Fair: Meet Black-Owned Media Companies (Part 2)
Session Videos February 23, 2022The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. February’s Virtual Supplier Diversity Fair highlighted Black-owned media companies.
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Aveeno Raises Visibility and Offers Solutions to the Underdiagnosis of Eczema in Black Skin
Event Recaps January 19, 2022Aveeno is on a mission to help people lead healthier lives. And this extends beyond the products they make. In 2021, the brand launched an initiative that focused on creating awareness of, education for, and access to solutions for eczema on Black skin.
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Pine-Sol: Empowering Black Women
Multicultural Excellence Awards December 30, 2021Pine-Sol created a multi-faceted platform aimed at providing support to Black women entrepreneurs.
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AT&T Honors Black Future Makers
Multicultural Excellence Awards December 30, 2021AT&T celebrated those members of the Black community who were working to build a better future.
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Ulta Beauty Honors Black Women as the MUSE of the Beauty Industry
Multicultural Excellence Awards December 30, 2021Ulta Beauty created a film highlighting the contributions that Black women have made, and continue to make, in the beauty industry.
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This Campaign Turned to Moms During COVID-19 — Here’s Why
Multicultural Excellence Awards December 30, 2021Without knowing the full brunt of the virus coming off the Thanksgiving season, California Department of Public Health knew that it needed to act fast to mobilize California families to take action by staying home this holiday season.
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Instagram’s “We Create” Campaign Lifts Up Black Businesses Through the Power of Creative
Multicultural Excellence Awards December 30, 2021With its “We Create” campaign, Instagram aimed to provide relief to Black small business owners and creative professionals, two demographics that were hit especially hard financially by the pandemic.
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How This Campaign Shed Light on Racial Inequalities
Multicultural Excellence Awards December 30, 2021Big Facts, Small Acts has a mission to encourage the most vulnerable during the pandemic to cover up and wear masks to protect themselves and their communities.
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Cricket Wireless Engages with Hip-Hop Trivia
Smarties Awards December 28, 2021Cricket Wireless partnered with the TV network REVOLT for a hip-hop trivia campaign aimed at African-American audiences.
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Honoring Black Scientific Excellence
Smarties Awards December 28, 2021AT&T created a series of short documentaries celebrating Black pioneers in STEM fields.
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Brewing Change
In-House Excellence Awards December 21, 2021The Black community is extremely underrepresented in the brewing industry. Only 0.6 percent of brewers are Black. As a leader in the beer industry, Budweiser set out to take a first step to make change toward a more inclusive future for brewers.
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