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  • WeChat 101: A Primer on China’s Most-Used Social Media App

    Money Slides   September 11, 2023  

    Tony Au, of multicultural marketing agency Ethnicity Matters, identifies the key features of WeChat’s platform and advertising ecosystem.

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  • How Mastercard Helped Black Female Small Business Owners

    B2 Awards   September 5, 2023  

    Mastercard’s campaign targeted U.S. card issuers and financial institutions that focus on small businesses and small business owners. Through proprietary research-driven insights, Mastercard solidified and grew its issuer partnerships and brought in fintech partners to strengthen perceptions among small business owners.

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  • Ancestry Partners with Paramount to Uncover African American Family History, Once Thought Lost

    Smarties Awards   July 24, 2023  

    Ancestry showcased its ability to uncover the family histories of Black Americans with a moving, long-form film with widespread digital distribution.

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  • How Hyundai is Reaching Multicultural Audiences on Social

    Event Recaps   July 18, 2023  

    Hyundai Motors shared what it’s doing to attract Black and Hispanic consumers to its electric fleet of vehicles.

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  • Building a Multicultural and Inclusive Brand Marketing Strategy

    Conference Session Videos   May 23, 2023  

    In this video, Lanae Jackson, senior manager of multicultural marketing at Nissan, outlined the role of measurement in a successful multicultural marketing strategy. Lanae discussed the metrics, points of analysis, and insights that fuel Nissan's multicultural-driven goals.

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  • Building a Multi-Cultural and Inclusive Brand Marketing Strategy

    Conference Highlights   May 23, 2023  

    Nissan developed custom measurement tools to gauge the success of its multicultural marketing strategy.

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  • Building a Multicultural and Inclusive Brand Marketing Strategy

    Event Recaps   May 23, 2023  

    Lanae Jackson, senior manager of multicultural marketing at Nissan, outlined the role of measurement in a successful multicultural marketing strategy. Lanae discussed the metrics, points of analysis, and insights that fuel Nissan's multicultural-driven goals.

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  • Dove Combats Hair Discrimination

    REGGIE Awards   May 20, 2023  

    Hair discrimination is prevalent and has a lasting impact on Black girls. Dove believes that no one should be denied employment or an education because of their hair. Through the “As Early as Five” campaign, Dove is urging everyone to take a stand to make race-based hair discrimination illegal.

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  • Rate of New Entrepreneurs by Race and Ethnicity

    Money Slides   May 16, 2023  

    The National Association of Hispanic Real Estate Professionals examines the percentage of new entrepreneurs of different races and ethnicities who have entered the U.S. economy over the last two and a half decades.

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  • Home Ownership Gap by Race and Ethnicity

    Money Slides   May 16, 2023  

    The National Association of Hispanic Real Estate Professionals shares census data that illuminates the gap in home ownership experienced by different races and ethnicities in the U.S.

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  • This Banking Brand Enlisted Black Comic Book Creators to Diversify a Lily-White Industry

    REGGIE Awards   May 8, 2023  

    Ally Bank teamed up with Warner Bros. Discovery, DC, and Milestone Media to create “The Milestone Initiative,” a program empowering the next generation of Black and diverse comic creators to tell authentic and diverse stories.

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  • The Home Depot's Commitment to HBCUs

    Event Recaps   April 20, 2023  

    The Home Depot described how it supports HBCUs by providing funds for campus improvements.

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  • Virtual Diversity Fair: Meet Black-Owned Media Companies

    Conference Session Videos   April 18, 2023  

    The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. This virtual fair offers an overview of Black-owned media and marketing service providers and showcases how they can help boost your brand to drive better business results.

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  • How NASCAR Is Attracting Next Gen Racing Enthusiasts

    Event Recaps   April 12, 2023  

    NASCAR discussed how it is executing its influencer marketing strategy to attract the next generation of diverse racing enthusiasts.

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  • Tips for a Low-Budget Influencer Program

    Soundbites   April 12, 2023  

    Erica Wilkerson, director of multicultural/youth marketing and social responsibility at NASCAR, talked about how to run a low-budget influencer program.

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  • Building Brand Growth with Diverse Creators

    Event Recaps   March 22, 2023  

    Soyoung Kang, CMO at eos, described how her beauty and skin care brand’s social media strategy has benefitted from diversity.

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  • Building Brand Growth with Diverse Creators

    Conference Session Videos   March 22, 2023  

    In this video, Soyoung Kang, CMO at eos, described how her beauty and skin care brand’s social media strategy has benefitted from diversity.

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  • Creative Brands Can Find Scale on Black-Owned Content

    Industry Insights   March 9, 2023  

    Madison Avenue commitments to Black-owned media are continuing strong in 2023. But scale is the biggest challenge advertisers are up against. There are several changes buyers can make to beat the scale problem, reach Black and multicultural audiences, and send more ad revenue to independent multicultural publishers.

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  • Framework for Black Representation in Marketing

    Conference Session Videos   February 22, 2023  

    Over the past two years brands have made commitments to increase their investments in diverse-owned media, typically their largest marketing expenditure. In this session, hear from diverse-owned media entities on whether they are seeing changes in the marketing ecosystem come to fruition.

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  • Rewiring Programmatic Media for Inclusivity

    Conference Session Videos   February 22, 2023  

    P&G is committed to forging a path forward toward inclusivity, especially in programmatic advertising. In this session, hear what steps P&G is taking to drive these actions and results toward a more equitable future as a force for growth and a force for good.

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