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ANA’s Ask the Expert research service answers the question, “Who is the multicultural consumer and what are the best practices for marketing to the multicultural demographic?”

Union Bank celebrated Black History Month with a video campaign that paid tribute to African-American pioneers of the past and present.

Coca-Cola shared how it created culturally relevant marketing messages, leveraging multicultural consumers’ natural digital behaviors.

In this video, Coca-Cola shared how it created culturally relevant marketing messages, leveraging multicultural consumers’ natural digital behaviors.

In this video, Facebook and Tecate shared insights on multicultural consumers and the way they interact with social media video ads on mobile.

In this video, Facebook and Tecate shared insights on multicultural consumers and the way they interact with social media video ads on mobile.

Facebook and Tecate shared insights on multicultural consumers and the way they interact with social media video ads on mobile.

Union Bank designed a scalable Black History Month program to shine a spotlight on a new generation of history-makers in the African-American community.

In order to drive increased ticket sales during a challenging time for the brand, The Black Rep theater created powerful, evocative posters for its 2015 season.

Verizon Wireless celebrated Black History Month with a campaign that encouraged young African-Americans to pursue STEM careers.

Comcast developed its “XFINITY Seamless” campaign to drive awareness of XFINITY among African-American adults.

Assessing what the African-American segment means to your brand now and into the future is a business imperative.

What are the consumption habits of higher-income African-Americans with a household income of $75,000 or more?

The weekly reach of radio among African-American and Hispanic consumers has been growing steadily over the past five years.

The deep and growing interest in hip-hop presents a prime opportunity for brands.

A quick look at the fast-changing American consumer landscape.

Kathryn Martinez, president and CEO of Avalon, shared best practices for making multicultural marketing part of a general market campaign in this ANA webinar.

In this video, Kathryn Martinez, president and CEO of Avalon, shared best practices for making multicultural marketing part of a general market campaign in this ANA webinar.

Education Testing Service discussed the structure of its corporate internship program.

This Insight Brief explores best practices in internal organization and strategy for marketing to a diverse population. Learn how brands like Coca-Cola, the NBA, and Honda Civic are reaching multicultural consumers, including the important Millennial target.