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Search returned: 134 document(s).
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Strengthening Black Entry Level Talent Representation Across the Marketing and Advertising Ecosystem
CMO Content February 1, 2023ANA’s Global Growth Council convened to discuss the importance of strengthening black entry-level talent across the marketing and advertising industry, and share ideas on how to drive change.
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P&G Elevates Emerging Black Directors
Multicultural Excellence Awards December 23, 20228:46 Films is a platform created to showcase up-and-coming Black filmmakers and to honor the legacy of George Floyd and reclaim the last eight minutes and 46 seconds of his life with stories of joy and love told by Black storytellers and filmmakers.
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The Black Elevation Map
Multicultural Excellence Awards December 20, 2022Black & Abroad created a Black Elevation Map to pinpoint where Black-owned businesses and cultural institutions are most likely to be present, absent, and in what abundance.
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Vaseline’s See My Skin Campaign Was a Success
Multicultural Excellence Awards December 16, 2022As the brand that exists to give everybody healthy skin, Vaseline approached the lack of diversity in dermatological imagery not just as a user experience problem, but as an equity issue. The brand set out to raise awareness of the racially biased systems that impact algorithmic search, provide proper representation and access to equal care, and most of all, help Black and Hispanic people be seen.
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Sound It Out
Multicultural Excellence Awards December 16, 2022Ad Council began by pairing kids and caregivers with Black and Latino recording artists and asked them to sit together for intimate conversation sessions, guided by mental health professionals. Over a period of several weeks, the artists transformed the kids’ feelings and anxieties into both the lyrics and melodies of new songs.
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The BET Awards Takes Over the Iconic Hollywood Sign
Multicultural Excellence Awards December 11, 2022BET promoted its 2022 BET Awards program with a spectacle of projected lights and imagery that capitalized on Los Angeles’ iconic Hollywood sign.
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Champion’s Movement for Inclusion and Inspiration
Multicultural Excellence Awards December 11, 2022Champion has seen a massive brand resurgence in the last half a decade, but over the last two years the brand has faced declining search interest, a loss of followers and waning retailer excitement.
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AARP Highlights Black Leaders During Black History Month
Multicultural Excellence Awards December 10, 2022AARP took a unique and ownable approach to Black History Month by developing a national brand campaign that highlighted Black leaders making history now.
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Marketing to African Americans
Ask the Expert Answers December 7, 2022How can my brand connect with African American audiences?
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Mobile Barbershop Brings Broadway to the Boroughs
Event Recaps November 30, 2022As the producers of the Thoughts of a Colored Man were preparing to stage the play on Broadway, they enlisted the agency AKA to assist them in promoting the production to a diverse audience in boroughs outside of Manhattan through experiential marketing.
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Procter & Gamble “Widens the Screen” to Show the Diverse Depth of Black Life
Industry Insights November 30, 2022In his presentation at the ANA’s 2022 Masters of Marketing Conference, Marc Pritchard, chief brand officer at The Procter & Gamble Company, declared that the greatest opportunity for business growth is engaging multicultural segments, a market that has over $5 trillion of buying power.
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For More Marketers, 'Black History Month' Goes Beyond a Point in Time
ANA Magazine November 11, 2022With Black History Month around the corner, a growing number of brands are moving beyond a four-week window tied to the celebration to forge deeper relationships with Black-owned businesses and Black communities. The efforts range from hands-on training to help companies go to market faster to making people aware of rapidly changing demographics in the U.S.
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How AT&T Created “Lightning in a Bottle”
Conference Sessions November 7, 2022In this video, learn how AT&T found a way to align an expression that landed authentically with consumers and aligned beautifully with their core value proposition of greater possibilities.
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The Road to Equity: The Journey from Investment to Impact
Conference Sessions November 7, 2022General Motors' aspiration is to be the most inclusive company in the world. In this session, GM charted their journey over the past two years in the wake of social justice movements and public commitments to Black-owned and diverse-owned media.
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Seven Habits Brands Can Adopt to Drive Multicultural Market Growth
Event Recaps October 26, 2022The Procter & Gamble Company shared seven habits brands can adopt to drive multicultural market growth, with a focus on serving the Black community.
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Seven Habits Brands Can Adopt to Drive Multicultural Market Growth
Conference Sessions October 26, 2022In this video, the Procter & Gamble Company shared seven habits brands can adopt to drive multicultural market growth, with a focus on serving the Black community.
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Diversity Disconnect Research — The Black Student Perspective
Event Recaps October 11, 2022As part of efforts to bridge the diversity gap, the ANA Educational Foundation hired Egg Strategy to conduct research to identify and understand the experiences that can create greater connections between the marketing/advertising industry and Black/African American emerging talent.
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Leveraging Times of Crisis to Drive Corporate Change
Event Recaps October 6, 2022Nikki Darden discussed how companies like Citi have worked to integrate societal impacts into their core businesses. She gave insight into how she has leveraged times of crisis to justify even broader change across the firm.
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How Pepsi Elevated Historically Black Colleges
In-House Excellence Awards September 24, 2022When the Pepsi South Division marketing team was selected as the primary beverage sponsor of the Southwestern Athletic Conference (SWAC), a collegiate athletic conference comprised of 12 HBCUs in the Southwestern part of the United States, PepsiCo wanted to use the opportunity to make a spot that elevates and celebrates HBCU culture.
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ANA Awards Live! Part 1 — Content that Starts a Dialogue
Conference Sessions September 13, 2022In this video, the team at Deloitte shared the vision and message behind "Uncensored: Stories of Black Professionals at Deloitte," which won a B2 Award in the Brand Purpose category.
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