Search Marketing Knowledge Center

Cyclists Put Cities on Notice

Greater Good September 18, 2023

Through its City Ratings program, the nonprofit PeopleForBikes seeks to make biking safer and more accessible to people across the U.S.

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How Helping Up Mission Connected with a Hard-to-Reach Audience

Event Recaps September 13, 2023

Baltimore-based nonprofit Helping Up Mission shared its process for developing a campaign that raised awareness about its services, elevated the brand, and got help to people who needed it, even when they were hard to reach.

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How Helping Up Mission Connected with a Hard-to-Reach Audience

Conference Session Videos September 13, 2023

In this video, Baltimore-based nonprofit Helping Up Mission shared its process for developing a campaign that raised awareness about its services, elevated the brand, and got help to people who needed it, even when they were hard to reach.

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OHBM-NY Launched an OOH Campaign to Illustrate How It Opens Doors

B2 Awards September 5, 2023

One Hundred Black Men of New York created an OOH campaign illustrating how the organization opens doors for African Americans in New York.

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Finding the Value Within a Donor’s Behavior

Webinar Rewinds August 23, 2023

In this webinar, speakers spotlighted the mid-level program at Helen Keller Intl, where mining the patterns in their donors’ giving behavior resulted in the expansion of $1,000+ gifts.

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Reenergizing the Arthritis Community

Greater Good August 14, 2023

After the country emerged from a devastating pandemic, the Arthritis Foundation's defining "We Journey Together" campaign needed a jump start. That opportunity presented itself in 2023, the 75th anniversary of the foundation. Working with the agency Mower, the foundation showed the difference it can make to people living with arthritis — to great effect.

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How Nonprofits Are Building Loyal Fundraising Teams

Greater Good July 31, 2023

Retention of fundraising talent is a big problem for many nonprofits, but the situation is far from hopeless. Through everything from career development programs to involving staff more deeply in the organization's mission, some nonprofits are successfully attracting and retaining fundraisers, and creating an organizational culture that motivates them to stay.

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This NGO Integrated Real-Life Shelter Animals into a Video Game to Encourage Adoptions

Smarties Awards July 24, 2023

La Societé Protectrice des Animaux (La SPA) spread the word about the need to adopt animals from overcrowded shelters in France through an integration with the popular video game Stray.

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How a Single Sea Shanty Created a 40 Percent Increase in Refugee Donations

Smarties Awards July 24, 2023

To bring attention to and raise funds for refugees, Australians for UNCHR partnered with a popular TikToker to create a sea shanty that used the real-life stories of five asylum seekers as inspiration for its lyrics.

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NTVAW Partnered with Laisha Magazine to Fight Gender Based Violence

Smarties Awards July 24, 2023

No to Violence Against Women (NTVAW) collaborated with women’s magazine, Laisha, to drive awareness of its gender-based violence helpline.

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Overcoming Stigma and Connecting Lives in the Metaverse

Smarties Awards July 24, 2023

Narcotiques Anonymes (NA) used the metaverse to create the first NA meeting in a virtual environment, providing a safe and anonymous space for individuals to connect and receive support.

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A New Era for Data Privacy

Greater Good July 24, 2023

Nonprofit organizations must comply with patchwork state data privacy laws and adapt their fundraising strategies for a privacy-first world. Experts share how to navigate this increasingly complex legal landscape.

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Fundraising Principles and Ethics for Nonprofit Organizations

Webinar Rewinds July 12, 2023

In this webinar, learn about the best practices and principles when outreaching to donors and using third-party agencies to help you gain support. Also hear about recent ethics concerns such as using AI for fundraising and marketing.

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Building and Nurturing Trust Through Shared Brand Purpose

Conference Session Videos June 8, 2023

In this video, learn how CommonSpirit Health, one of the largest nonprofit hospital networks in the U.S., uses its award-winning “Hello humankindness” brand platform to communicate the organization’s pioneering approach to care through kindness and the notion that humanity holds the power to heal.

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Growing a $1 Billion Brand by Building Trust

Conference Session Videos June 8, 2023

In this video, Glanbia Performance Nutrition shared how it builds trust with consumers by focusing on product quality, storytelling, and innovation.

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Growing a $1 Billion Brand by Building Trust

Event Recaps June 8, 2023

Glanbia Performance Nutrition shared how it builds trust with consumers by focusing on product quality, storytelling, and innovation.

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An Artful Approach to Activism

Greater Good May 22, 2023

An "artivist" in residence at the purpose agency Grounded World, Savon Bartley documents the human experience as an act of activism. His work in multiple facets is designed to engage, inspire, and change people's hearts.

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Group Incentive Travel for Good

Beyond Profit Podcast May 22, 2023

In this episode of Beyond Profit, host Ken Beaulieu catches up with Kate Cardoso, director of strategic services at HMI, and her colleague Nora Finnerty, a marketing content specialist, to learn more about HMI’s purposeful approach to incentive travel.

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Five Ways to Power Brand Purpose with Nonprofit Partnerships

Podcast POVs May 19, 2023

Beyond Profit host Ken Beaulieu provides five tips for how brands can initiate and maximize nonprofit partnerships that ensure their purpose feels authentic and meaningful to consumers.

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