Search returned: 43 document(s).

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  Hitachi Vantara Creates Personalized Experiences as Part of Its Account-Based Marketing Program

  B2 Awards   September 5, 2023  

  To achieve its sales goals, Hitachi Vantara developed an account-based-marketing program featuring personalized experiences, including ESG workshops and virtual reality, aligning its brand values and goals with those of its account contacts.

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  Verizon Leverages a Data-Centric Email Strategy to Drive Business with SMBs

  B2 Awards   September 5, 2023  

  Leveraging data and principles of account-based marketing, Verizon was able to create an email experience for small business owners and improve its business results significantly.

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  Account-Based Marketing

  ASK Answers   July 25, 2023  

  Is account-based marketing right for my organization?

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  Boost Engagement with These Account-Based Marketing Tactics

  Knowledge Partners   July 11, 2023  

  There’s a lot of buzz around account-based marketing (ABM). It can be a shining star among B2B strategies for boosting buyer engagement. Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success.

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  The Next Generation of Account-Based Sales and Marketing

  Conference Session Videos   June 7, 2023  

  In this video, learn about No Forms. No Spam. No Cold Calls., a book written by Latane Contantis that is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.

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  The Content-Driven ABM Strategy: How to Use Research-Backed Content to Fill the Pipeline

  Event Recaps   May 17, 2023  

  Andy Crestodina, co-founder of and CMO at Orbit Media, shared the seven-step process for developing and managing an ABM strategy that his team used to capture higher-value prospects and generate more revenue for the business.

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  The Content-Driven ABM Strategy: How to Use Research-Backed Content to Fill the Pipeline

  Conference Session Videos   May 17, 2023  

  In this video, Andy Crestodina, co-founder of and CMO at Orbit Media, shared the seven-step process for developing and managing an ABM strategy that his team used to capture higher-value prospects and generate more revenue for the business.

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  When It Comes to Account-Based Experiences, Branding Is Essential

  Industry Insights   March 13, 2023  

  According to Bombora Company Surge, during the last 90 days, interest in ABX (Account-Based Experiences) increased 53 percent while interest in ABM (Account-Based Marketing) decreased by 55 percent.

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  ABM and the Cure to the Marketing Silo

  Conference Session Videos   February 22, 2023  

  In this session, KPMG discussed how its ABM program evolved to better align with and support the business to create and capture value.

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  ABM and the Cure to the Marketing Silo

  Event Recaps   February 22, 2023  

  KPMG discussed how its ABM program evolved to better align with and support the business to create and capture value.

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  ABM Campaign Plan and Checklist

  Tools   February 16, 2023  

  Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.

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  Account-Based Marketing Is On the Rise

  B2B Marketer   December 28, 2022  

  Account-based marketing (ABM) is no longer the domain of giant tech companies with the resources to deploy bespoke programs targeting accounts that are likely to have the most profitable impact in the long run. According to a recent survey, most B2B organizations that have not yet adopted an ABM strategy plan to do so within the next 12 months.

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  High Performance ABM Best Practices Guide

  Tools   November 15, 2022  

  This report is focused on helping marketers around the world plan and deploy the highest performing ABM programs available.

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  ABM Tiers Worksheet

  Tools   November 15, 2022  

  Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

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  ABM Roles Matrix

  Tools   November 15, 2022  

  Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

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  ABM Program Budget Template

  Tools   November 15, 2022  

  Use our ABM Program Budget Template to create an ABM program budget and track your spending.

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  ABM Platform Evaluation Template

  Tools   November 15, 2022  

  Use our ABM Program Budget Template to create an ABM program budget and track your spending.

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  ABM Metrics Dashboard

  Tools   November 15, 2022  

  Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.

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  ABM Framework

  Tools   November 15, 2022  

  Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.

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  ABM Buying Committee Diagram

  Tools   November 15, 2022  

  Use our ABM Buying Committee Diagram to build an organizational chart of the buying committee at one of your target accounts.

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