Search Marketing Knowledge Center

USPS Thinks Big and Connects Locally

B2 Awards September 11, 2023

The USPS introduced USPS Connect Local, a fully integrated campaign allowing local businesses to leverage the Postal Service’s vast unmatched network to provide customers with the same and next-day delivery and convenient returns they expect.

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Zoetis Offers a Best of Breed in Gaming

B2 Awards September 8, 2023

To show cattle producers they need a better way to evaluate their breeding decisions, Zoetis developed Keep or Cull, a gamified experience that puts their eyes and instincts to the test.

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Microsoft’s Mavericks Pioneer SMB Growth and Revenue Surge

B2 Awards September 8, 2023

In an effort to capture a greater share of Canada's booming small and midsized business (SMB) market, Microsoft embarked on an innovative campaign named "Innovation Maverick,” offering tailored solutions and creating an integrated managed account experience for SMBs.

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Understanding the U.S. Chinese Consumers Digital Habits

Event Recaps September 7, 2023

With more than 2.3 million users in the U.S., Chinese consumers have unique cultural preferences, speak different languages, and often have digital and shopping habits that are distinct from the general population.

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How Mastercard Helped Black Female Small Business Owners

B2 Awards September 5, 2023

Mastercard’s campaign targeted U.S. card issuers and financial institutions that focus on small businesses and small business owners. Through proprietary research-driven insights, Mastercard solidified and grew its issuer partnerships and brought in fintech partners to strengthen perceptions among small business owners.

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American Express Adopts B2C Humor to Appeal to a B2B Audience

B2 Awards September 5, 2023

American Express rolled out a series of humorous and relatable ads to attract the attention of small business owners.

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Verizon Leverages a Data-Centric Email Strategy to Drive Business with SMBs

B2 Awards September 5, 2023

Leveraging data and principles of account-based marketing, Verizon was able to create an email experience for small business owners and improve its business results significantly.

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Marketing Budget Template

Tools September 1, 2023

Use this template to set and track your overall marketing budget.

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Intuit Mailchimp Leverages Visual Conundrums in Sympathy with Confused Marketers

In-House Excellence Awards August 23, 2023

Mailchimp created a campaign filled with visual conundrums to illustrate the confusion marketers face in today’s marketplace, while also connecting them with tools that empower them to make better decisions.

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Content Marketing Budget Template

Tools August 15, 2023

Use this template to set and track your content marketing budget.

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Growth Hacking Quick Win Package

Quick Wins June 30, 2023

ANA's Growth Hacking Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help marketers rapidly increase their customer base using innovative, low-cost methods.

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How MarTech Is Leveling the Playing Field for Smaller Businesses

Podcast Clips May 5, 2023

Issuu’s Joe Hyrkin explained how the growth of MarTech has made it so SMBs can now reach new audiences very efficiently and inexpensively, leveling the playing field and providing consumers a much greater number of shopping options.

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4 Ways to Optimize Return on Ad Spends (ROAS) in Uncertain Economic Times

Industry Insights May 4, 2023

With federal interest rate hikes coming in hot and inflation top-of-mind, the digital advertising industry is on edge, trying to plan effectively for upcoming quarters. Pile on the continued economic uncertainty, layoffs, and tech takeovers; understandably, budgets are tightening while the pressure to perform intensifies.

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How Checkers Petitioned to Make National Fry Day on Friday

REGGIE Awards May 3, 2023

Checkers and Rally’s created a petition that ultimately drove coupon downloads and restaurant traffic.

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Tips for a Low-Budget Influencer Program

Soundbites April 12, 2023

Erica Wilkerson, director of multicultural/youth marketing and social responsibility at NASCAR, talked about how to run a low-budget influencer program.

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Fireside Chat: How Mastercard Helps Main Street Thrive

Event Recaps March 21, 2023

In this session, Mastercard discussed its Strivers Initiative, a consumer-facing platform to elevate and empower Black women small businesses with the digital tools, funding, mentorship, and network needed to thrive.

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Fireside Chat: How Mastercard Helps Main Street Thrive

Conference Session Videos March 21, 2023

In this video, Mastercard discussed its Strivers Initiative, a consumer-facing platform to elevate and empower Black women small businesses with the digital tools, funding, mentorship, and network needed to thrive.

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In-House Optimization and the Financial Impact

Event Recaps February 8, 2023

Boathouse's in-house specialist discussed strategies to optimize in-house teams and how those optimizations can lend themselves to a financial benefit for brands, especially those operating on reduced budgets.

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Pitching QuickBooks to Hispanic Small Business Owners

Multicultural Excellence Awards December 11, 2022

Hispanic small business owners have an “if it’s not broken, don’t fix it” ethos, but QuickBooks wanted to show them that it could help them grow. Using a strong cultural tie to communicate its benefits, the “Adios Cuadernito” campaign was 54 percent more efficient at driving incremental new customers versus the latest QuickBooks campaign with similar spend.

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