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Search returned: 75 document(s).
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What's Shaping Agency Partnerships and Compensation in 2023
Webinars February 15, 2023In this webinar, R3's Principal and Co-founder Greg Paull talked about best practices for evaluating future-fit partnership and compensation solutions and trends that are shaping client-agency relationships.
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A Happy Medium in the Agency Search Process Is Still Hard to Find
ANA Magazine January 18, 2023While there were many points of agreement between clients and agency prospects, sharply different views emerged in multiple areas including IP ownership, budget size, and establishing a timeline for success, according to a recent ANA/4A's survey. Industry observers say the solution to many of the issues that pit agencies against their clients often comes down to overcoming the lack of clarity in communication between the two parties.
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Can't Find What You're Looking For? Try the ASK Research Service.
Ask the Expert Answers December 6, 2022ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.
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What’s New in Agency Compensation
Event Recaps November 30, 2022Dave Beals, CEO at JLB + Partners, provided a summary of the key insights and takeaways from the 18th edition of the Trends in Agency Compensation research report.
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Media Procurement in an "Unboss" Culture
Event Recaps November 30, 2022Representatives from Novartis reviewed the organization’s “unboss” culture — which aims to empower employees to be more innovative and collaborative — and explained how this culture has been applied across its complex procurement function.
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Trends in Agency Compensation, 18th Edition
Research Reports November 30, 2022For more than 50 years, the ANA has fielded a unique and comprehensive agency compensation survey among client-side marketer members. According to the results of the latest ANA’s Trends in Agency Compensation survey, fees, particularly labor-based fees, are the most dominant method of compensation today.
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50 Years on the Frontlines of Agency Compensation and What's New in 2022
Webinars October 26, 2022This webinar provided an overview of major agency compensation trends, projections for the coming years, and lessons learned along the way with best practice considerations for both marketers and agencies.
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50 Years on the Frontlines of Agency Compensation and What’s New in 2022
Conference Sessions May 3, 2022In this video, get an overview of the major agency compensation trends, projections for the coming years, and lessons learned along the way with best practice considerations for both marketers and agencies.
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Standing Up for Agencies
Conference Highlights May 3, 2022An agency’s pet peeves about procurement include 120-day payment policies and trusting business philosophies.
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50 Years on the Frontlines of Agency Compensation and What’s New in 2022
Event Recaps May 3, 2022For 50 years, JLB + Partners has been evaluating and negotiating agency compensation agreements. And for 50 years the ANA has been publishing its Trends in Agency Compensation report to provide a benchmark for the most current compensation trends information; JLB has been ANA's partner on much of that work.
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The Value Equation: How to Get the Most Value from Your Agency
Conference Highlights May 3, 2022The new value equation for agency compensation should include drivers and motivations, not just time alone.
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Here’s Why Marketers Need to Stop Paying Agencies by the Hour
Soundbites May 3, 2022Richard Tan of FIG Agency explains why measuring work by time is both wasteful and an inaccurate way of determining the value of creative thought.
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Are You Paying Competitive Rates for Agency Studio Services?
Industry Insights April 12, 2022Over the last several years, many agencies have expanded their resource offering as the demand for content development, repurposing and sizing has increased in the multi-billion-dollar production sector. Today, agency capabilities include traditional studio services, broadcast production, video, and digital editing. No one can argue the convenience of being able to tap an agency partner to assist in this important area.
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What Is the Best Mode of Agency Remuneration?
Industry Insights February 8, 2022What is the best method for compensating advertising agency partners?
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Agency Compensation Methods: An ANA Guidebook
Ask the Expert Answers January 21, 2022In this comprehensive resource, agency compensation expert Dave Beals provides detailed best practices and guidelines for establishing an effective agency compensation plan. The guide covers the basics of agency costs and cost accounting, offers an analysis of various compensation methods, and more.
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A New Economic Model for Brands and Their Agencies
Event Recaps June 28, 2021Forrester’s Jay Pattisall discussed the next evolution of agency compensation that aligns people, platforms, and performance.
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A New Economic Model for Brands and Their Agencies
Conference Sessions June 28, 2021In this video, Forrester’s Jay Pattisall discussed the next evolution of agency compensation that aligns people, platforms, and performance.
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Optimizing Agency Relationships for Brand Growth
Event Recaps December 1, 2020Dave Edwards, executive vice president of global business development at R3 Worldwide, shared topics related to working with agencies during the COVID-19 pandemic.
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Negotiating with Advertising Agencies
Webinars November 17, 2020In this webinar, Keri Bruce and Jillian Petrera from Reed Smith discussed best practices and key issues to keep in mind when negotiating agency agreements.
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Content Production Strategy: What’s the Average Working to Non-Working Budget Ratio for Today’s Modern Marketer?
Knowledge Partners October 14, 2020Advertising Production Resources (APR) provides best practices and benchmarking data addressing ratios of agency creative and production costs to allocations toward paid media (aka “working-to-nonworking” ratios).
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