Search Marketing Knowledge Center

The Value Equation: How to Get the Most Value from Your Agency

Event Recaps May 3, 2022

In this session, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.

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Maximizing the Client-Agency Relationship

Event Recaps May 3, 2022

Client+Agency SYNC Co-Founders and ANA Enterprise Curriculum Facilitators Anne Murray and Dan Wald discussed the existing challenges to fostering a healthy client-agency relationship and offered insights for how to overcome those challenges, optimize the relationship, and maximize marketing and busines success.

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Seven Building Blocks of Strategic Agency Rosters

Event Recaps May 2, 2022

At the ANA’s 2022 Advertising Financial management Conference, Decideware shared numerous considerations that companies should attend to in developing agency rosters.

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Agency Partnerships for a Metaverse World

Event Recaps April 13, 2022

Jason Velliquette, EVP of digital at R3, outlined some key information for brand marketers looking to partner with an external or in-house agency on a Web 3.0 activation, providing guidance on how to approach working with NFTs, e-sports, and the metaverse.

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2022 Agencies: What to Watch for and How to React

Event Recaps February 3, 2022

Simon Francis, CEO at Flock Associates, shared how 2022 is going to be an unprecedented year for client-agency relationships, reviewing the business and social conditions that are affecting both client-side marketers and agencies, and providing recommendations for how client-side marketers can alter behaviors and processes to best respond to these conditions.

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And Now a Word from the Diverse Suppliers: The Supplier Perspective on Certification

Research Reports December 1, 2021

This new research surveyed suppliers. Specifically, it surveyed suppliers on the ANA/AIMM list of certified diverse suppliers. The focus was on certification, to understand its importance, benefits, challenges, ease/difficulty of the process, and more.

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Walmart’s Focus on DEI in Production and Creative

Event Recaps November 16, 2021

Marketers from Walmart outlined an internal roadmap Walmart designed to help achieve its DEI goals and discussed the brand’s recently established DEI creative review board, which provides feedback on production and creative for every single campaign the brand develops.

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Agency Management Playbook

Playbooks November 8, 2021

Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.

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Agency Management As a Risk-Management Advantage

Forward October 19, 2021

When brands implement agency-management initiatives, there are usually two drivers or goals. One is to rationalize and optimize agency relationships for more effective marketing programs, another is to achieve cost efficiencies in the form of savings or spend optimization. But such initiatives can help companies address and mitigate business risk as well.

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Analytics and Insights Teams: Structures and Roles

Ask the Expert Answers September 8, 2021

How can I structure my organization to effectively leverage my analytics team?

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LinkedIn: Where Gamers Live?

B2 Awards August 12, 2021

To secure an account with gaming brand Anonymous Co., LinkedIn Marketing Solutions leveraged a unique mailing to illustrate the overlap between professionals and gamers.

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The Hershey Company’s Approach to Media Agency Pitching

Event Recaps August 10, 2021

Hershey described the overhaul to its media team and the pitching process that it conducted to select a new media agency of record.

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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch

Event Recaps July 20, 2021

The Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.

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The ANA Programmatic RFP

Public Videos July 20, 2021

The ANA is commissioning a study to help marketers eliminate waste in programmatic media buying.

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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch

Session Videos July 20, 2021

In this video, the Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.

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The ANA Programmatic RFP

Session Videos July 20, 2021

In late April, the ANA issued an RFP for a comprehensive study of the programmatic media buying ecosystem. In this video, speakers from the ANA discuss the rationale behind the RFP, what they’re doing, and what they expect to learn.

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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch

Public Videos July 20, 2021

Hershey used a live buying test to select a media agency for programmatic services.

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How Virtual Meetings Changed Agency Relations

Session Videos June 17, 2021

While cost is still important, unlike the mediapaloozas of the past (which focused on price and transparency) marketers are now seeking media transformation.

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How Virtual Meetings Changed Agency Relations

Event Recaps June 17, 2021

While cost is still important, unlike the mediapaloozas of the past (which focused on price and transparency) marketers are now seeking media transformation.

view