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Search returned: 265 document(s).

  • How to Construct a Next-Level Agency Roster

    Event Recaps   September 20, 2023  

    Novo Nordisk’s Kelley Mehan and Marilyn Simeon reviewed their process for developing the organization’s first-ever studio agency model, covering how the agency roster was constructed and their strategy for reviewing agency partners, both at the outset of the relationship and on an ongoing basis.

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  • Trends in Agency Ecosystems

    Knowledge Partners   September 13, 2023  

    R3 identifies six main models of agency management systems, examines the pros and cons of each, provides case studies of brands’ use of these models and how the models evolved, and looks at how in-house agencies can fit within these models.

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  • The Costs of an Agency Review

    Money Slides   September 11, 2023  

    The ANA shares the results of a research study that breaks down the costs that an agency review poses to the client, to the incumbent agency, and to the newly pitching agency.

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  • Guidelines for Getting Started When Investing with Diverse Media Companies

    Research Reports   September 6, 2023  

    The ANA and the 4A’s partnered on a new set of guidelines designed to help companies increase their investments in diverse media companies. The guidelines are intended to help those marketers who are interested in supporting diverse suppliers but are still sitting on the sidelines and not sure where to begin.

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  • Firing Your Agency Checklist

    Tools   September 5, 2023  

    Use this checklist to help you take a systematic approach to firing your agency.

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  • Firing Your Agency Cheat Sheet

    Tools   September 5, 2023  

    Use this cheat sheet to learn about best practices for firing your agency and how to overcome common pitfalls.

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  • Firing Your Agency Quick Win Package

    Quick Wins   September 5, 2023  

    ANA's Firing Your Agency Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when parting with your agency — assessment, communication, offboarding, and transition.

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  • Agency Management Playbook

    Playbooks   September 1, 2023  

    Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.

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  • Ad Agency RFI Template

    Tools   September 1, 2023  

    A template to quickly develop Request for Information (RFI) for Ad Agency Selection.

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  • Agency Performance Review

    Tools   September 1, 2023  

    Use this performance review to evaluate the efforts of the agencies you work with closely.

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  • Advertising Agency RFP Template

    Tools   September 1, 2023  

    You need to create a tool for selecting ad agencies regarding specific projects designed by your company.

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  • Agency Selection Tool

    Tools   September 1, 2023  

    You need to learn more about potential advertising agencies before interviewing them.

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  • Consultant Evaluation Matrix

    Tools   September 1, 2023  

    We created the Consultant Evaluation Matrix to help you compare potential consultants in 5 key areas: Relevant Experience, Skill Set, Professionalism, Consulting Methodology & Tools, and Personality.

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  • Event Management RFP Template

    Tools   September 1, 2023  

    A template to create a Request for Proposal (RFP) for Event Management Services.

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  • Agency Transition Model

    Tools   September 1, 2023  

    Review the Agency Transition Model to understand the best practices required to transition from one agency partner to another.

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  • Agency Termination Letter Template

    Tools   September 1, 2023  

    Leverage the Agency Transition Termination Notice Letter Template to send a letter to your existing agency partner notifying them about the end of your relationship, and beginning of the transition process.

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  • Agency Transfer Meeting Agenda Template

    Tools   September 1, 2023  

    Use the Agency Transition Transfer Meeting Agenda Template to set up a successful transition meeting between your old and new agency partner.

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  • Agency Transition Creative Assignment Transfer Plan Template

    Tools   September 1, 2023  

    Use the Agency Transition Creative Assignment Transfer Plan Template to plan the handing over of creative work from one agency to another.

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  • Key Insights from The Cost of the Pitch — ANA Study

    Webinar Rewinds   August 30, 2023  

    In this webinar, learn about key insights from the ANA/4A’s report — The Cost of the Pitch — which revealed groundbreaking findings that shed light on the often mysterious and hidden expenses associated with the agency pitch process.

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  • What Is the Extra Round of Creative Costing You?

    Industry Insights   August 10, 2023  

    It’s a familiar scenario, something that happens all the time. There’s an approved strategy, a brief, and theoretically all the stakeholders in the process should be aligned, but still the clients are sending the agency back to do another round of creative, and another, and another. It’s frustrating for everyone, and it’s a waste of resources, time, and money.

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