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Are you the kind of client that agencies desperately want to acquire and retain?

Accelerated agency training and onboarding can significantly improve client/agency engagement and drive cost-effective use of talent.

How to build a better client-agency relationship through a strong evaluation process; a look at the latest trends and best practices for marketers.

George Ivie, executive director and CEO of Media Rating Council, Inc., discussed MRC’s agency audit guidelines.

In this video, a panel discussed best practices for agency reviews for project work.

This panel discussed best practices for agency reviews for project work.

Advertisers seldom act upon these negotiated, protective contract provisions.

Agencies with a willingness to morph their service delivery and compensation models to address advertiser desires for transparency will boost their revenue growth potential.

Decideware shared what it has learned from working with the world's leading advertisers.

Richard Benyon, CEO of Decideware, shared strategies for building a better agency evaluation process.

In this webinar, Richard Benyon, CEO of Decideware, shared strategies for building a better agency evaluation process.

Five quick steps to choosing the right partner to build your brand and business.

Anne Cutshall, Agency Management Services – Genentech Inc., and Bruno Gralpois, Co-Founder and Principal – Agency Mania Solutions shared how they formed a partnership to enable a new and far more strategically-focused process to create a winning solution for Genentech's commercial and agency partners.

Pivotal Research discussed the issues around 2015’s wave of media reviews and illustrated the ways agencies might try to make and save money in the future.

In this webinar video, Pivotal Research discussed the issues around 2015’s wave of media reviews and illustrated the ways agencies might try to make and save money in the future.

In this session, Energizer shared the results of a recent Agency of Record (AOR) review, including the parameters, selection process, and lessons learned.

Six tips for creating action plans to yield more value in the agency-client relationship.

In this session, attendees took a look at a typical structure of an advertising agency, including the job titles assigned to an account and their responsibilities.

Issues with agency compensation and scope can be easily remedied through improved controls and good communication.

AARM recommended four disclosure requirements for when an agency seeks to engage a related-party.