Search Results for All Content (access may be restricted)

Search returned: 267 document(s).

  • Can't Find What You're Looking For? Try the ASK Research Service.

    Ask the Expert Answers   December 6, 2022  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

    view
  • The Reconstruction of the Agency Landscape: Where Do We Go From Here?

    Industry Insights   November 30, 2022  

    The rising amount of pressure agencies and marketing teams are under has been becoming clearer. The state of the economy has restricted budgets, paused investments, and slowed down business deals, to name a few of many mounting challenges.

    view
  • How Client-Agency Teams Build Trust

    Forward   October 25, 2022  

    There are three key elements to building trust between marketers and their strategic partners in even the most competitive marketing categories. They are rooted in well-defined engagement terms, a belief that bold ideas are welcome, and a consistent dedication to the humans bringing these ideas to life. Here's where marketing and agency partners can invest to develop trust and build long-term relationships that thrive.

    view
  • Agency Account Reviews Are Increasing

    ANA Magazine   October 14, 2022  

    The pandemic jolted many brands into beefing up their digital marketing and some into switching their ad agencies. But while the tumult caused by COVID-19 has subsided, the pace of account reviews has only accelerated.

    view
  • Agency Feedback and Performance Evaluation

    Ask the Expert Answers   October 12, 2022  

    How can I give my agency effective, actionable feedback?

    view
  • ANA/4A’s Agency Search Simplification Report

    Research Reports   September 29, 2022  

    The ANA and the 4A’s surveyed their respective members to understand the various pain points in the agency search process, as well as their value (or lack thereof) to the overall process. This report contains the results of that survey, as well as key findings, conclusions, and next steps.

    view
  • Giving Teeth to Agency Evaluations

    Forward   September 22, 2022  

    Creating an effective action plan takes a focused effort, but when done well, it can strengthen client–agency relationships and lead to better work with greater returns. Here are the key elements to a good action plan and the steps required to build one.

    view
  • Agency Partnerships for 2030

    Event Recaps   September 22, 2022  

    With 65 percent of marketers going beyond traditional agencies to work with specialists and media platforms, how will the future of integrated marketing affect agency partnerships? R3’s Greg Paull shared a forecast on agency models, ways of working, and which model might be best suited for the future.

    view
  • Is Your Preferred Partner Program Painful or Prosperous?

    Knowledge Partners   August 19, 2022  

    Agency Mania Solutions highlighted the value to brands of preferred partner programs, also known as P3.

    view
  • Resource List of Certified Diverse Suppliers for Marketing/Advertising

    Industry Insights   June 6, 2022  

    To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

    view
  • Winning Your RFP in 2022 — What You Need to Know

    Event Recaps   May 17, 2022  

    Email Connect, Synchrony, and Salem Web Network discussed how brands can avoid the traps normally associated with poor RFP outcomes.

    view
  • Winning Your RFP in 2022 — What You Need to Know

    Conference Sessions   May 17, 2022  

    In this video, Email Connect, Synchrony, and Salem Web Network discussed how brands can avoid the traps normally associated with poor RFP outcomes.

    view
  • Simplifying the Search Process

    Conference Sessions   May 4, 2022  

    To identify and address how the industry can enhance the agency search process, the ANA and the 4A’s released a survey for clients and agencies to identify misalignments. In this video, they shared key takeaways from the survey and best practices to simplify the RFx process.

    view
  • The Value Equation: How to Get the Most Value from Your Agency

    Event Recaps   May 3, 2022  

    In this session, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.

    view
  • Maximizing the Client-Agency Relationship

    Conference Sessions   May 3, 2022  

    In this video, industry experts discussed challenges to fostering a healthy client-agency relationship and offered insights for how to overcome those challenges, optimize the relationship, and maximize marketing and business success.

    view
  • Maximizing the Client-Agency Relationship

    Event Recaps   May 3, 2022  

    Client+Agency SYNC Co-Founders and ANA Enterprise Curriculum Facilitators Anne Murray and Dan Wald discussed the existing challenges to fostering a healthy client-agency relationship and offered insights for how to overcome those challenges, optimize the relationship, and maximize marketing and business success.

    view
  • The Value Equation: How to Get the Most Value from Your Agency

    Conference Sessions   May 3, 2022  

    In this video, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.

    view
  • Client-Side RFPs Have Been Focusing on the Wrong Things

    Soundbites   May 2, 2022  

    Greg Paull, principal at R3, explains why client-side marketers have to change their mindset when it comes to RFPs, both to save time and their sanity.

    view
  • Four Procurement Changes for 2022

    Conference Sessions   May 2, 2022  

    In this video, consulting company R3 shared four considerations for improving the RFP process.

    view
  • Four Procurement Changes for 2022

    Event Recaps   May 2, 2022  

    Consulting company R3 shared four considerations for improving the RFP process.

    view