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Search returned: 245 document(s).
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Analytics and Insights Teams: Structures and Roles
Ask the Expert Answers September 8, 2021How can I structure my organization to effectively leverage my analytics team?
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LinkedIn: Where Gamers Live?
B2 Awards August 12, 2021To secure an account with gaming brand Anonymous Co., LinkedIn Marketing Solutions leveraged a unique mailing to illustrate the overlap between professionals and gamers.
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The Hershey Company’s Approach to Media Agency Pitching
Event Recaps August 10, 2021Hershey described the overhaul to its media team and the pitching process that it conducted to select a new media agency of record.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Public Videos July 20, 2021Hershey used a live buying test to select a media agency for programmatic services.
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The ANA Programmatic RFP
Session Videos July 20, 2021In late April, the ANA issued an RFP for a comprehensive study of the programmatic media buying ecosystem. In this video, speakers from the ANA discuss the rationale behind the RFP, what they’re doing, and what they expect to learn.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Session Videos July 20, 2021In this video, learn how Hershey's, in partnership with consultancy ID Comms, not only changed the course of their own agency selection process but also created a standard for evaluating programmatic services for the industry.
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The ANA Programmatic RFP
Public Videos July 20, 2021The ANA is commissioning a study to help marketers eliminate waste in programmatic media buying.
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How Virtual Meetings Changed Agency Relations
Session Videos June 17, 2021While cost is still important, unlike the mediapaloozas of the past (which focused on price and transparency) marketers are now seeking media transformation.
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How Virtual Meetings Changed Agency Relations
Public Videos June 17, 2021The pandemic’s impact on consumer behavior has prompted a surge in media agency reviews.
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How Virtual Meetings Changed Agency Relations
Event Recaps June 17, 2021While cost is still important, unlike the mediapaloozas of the past (which focused on price and transparency) marketers are now seeking media transformation.
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Promoting the Holistic Health of Creative Production Partnerships
Event Recaps June 15, 2021The consultancy APR offered tips for developing a content creation framework and for promoting the holistic health of agency partnerships.
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Flurry of Account Reviews Reflect Major Changes for Agency-Client Relations
ANA Magazine June 11, 2021Marketers and agencies are struggling with how to tackle the issues that have taken on newfound urgency in the past 18 months, ranging from spurring diversity to protecting consumer privacy to cultivating talent. The various challenges are perhaps most vividly represented by the striking number of agency reviews, consolidations, and overall account changes in the past few months.
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The Organized Feedback Framework
Knowledge Partners May 18, 2021Agency Mania Solutions discussed various approaches that brands can adopt to giving agencies feedback.
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Ford’s Journey in Automating their Agency Management Process
Webinars May 13, 2021In this webinar, Ford's Global Agency Management shared their experience in automating their scope of work and performance evaluation processes globally across all divisions and under tight timelines.
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A Well-Managed RFP Isn’t Rocket Science. It’s a Lot Harder.
Session Videos May 5, 2021In this video, a panel of marketers shared tips about choosing the right email service provider (ESP).
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A Well-Managed RFP Isn’t Rocket Science. It’s a Lot Harder.
Event Recaps May 5, 2021In this session, a panel of marketers shared tips about choosing the right email service provider (ESP).
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Novo Nordisk Inc.'s Studio Agency Model
Event Recaps April 27, 2021Novo Nordisk explained how it achieved savings and other benefits by shifting some of its agency work to external studios.
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Supplier Diversity: A Call to Action
Event Recaps January 26, 2021Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”
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How Pfizer Is Managing Its Global Agency Roster
Forward December 15, 2020While institutional knowledge is an important element to understanding the agency landscape, that knowledge doesn’t always get into the right hands at the time when sourcing decisions are being made — but what if it could? Here’s how Pfizer’s procurement team is creating a central repository of global agency information for its teammates around the world.
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Organizational Transformation During Turbulent Times
Webinars December 9, 2020In this webinar, Andrea Redniss, EVP at MediaLink, outlined how brands should think about reevaluating their resources, capabilities, processes, partners, and structures in reaction to a consumer landscape that looks entirely different than it did nine months ago.
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