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  • More Human than Human: Brand Characters and Mascots

    Ask the Expert Answers   February 1, 2023  

    How effective are brand characters and mascots in ads?

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  • Marketers Need Better Vision Amid Foggy Economy

    B2B Marketer   January 11, 2023  

    Facing an ailing economy, marketers' major priority this year must be creating a "customer health" score, according to a recent Forrester report. But as some companies look to bolster relations with existing customers, others are continuing to pursue net-new leads. Will it backfire?

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  • 5 Inspiring Quotes for Marketers on Disruption

    Industry Insights   January 10, 2023  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts. Naturally, when ANA members and other top marketers get together, the potential for a great soundbite or two is very high. For this reason, we’ll be collecting and sharing the top quotes from ANA events during each month throughout 2022.

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  • How to Foster Brand Love During Economic Uncertainty

    Knowledge Partners   January 6, 2023  

    Coming off a global pandemic and moving into historically high inflation and a possible global recession, with market highs in between, consumers are feeling the pressure. And with prices rising across the supply chain, brands too are feeling the pinch as wallets tighten while consumer expectations rise simultaneously.

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  • The Rebirth of Marketing and the Role of Chief Marketing Officers

    CMO Content   January 4, 2023  

    In this paper, Yoram “Jerry” Wind (The Wharton School, University of Pennsylvania) and Nick Primola (ANA Global CMO Growth Council) propose a framework that makes the CMO directly responsible for the organization’s customer engagement and growth.

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  • Building Brand Love in Tough Times

    ANA Magazine   December 23, 2022  

    The key to cultivating brand love in a sluggish economy is not only being reliable but also demonstrating to consumers how their affection for certain products and/or services can make a tangible contribution to improving society.

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  • The Ultimate Article Archive

    Knowledge Partners   December 21, 2022  

    Agency Mania Solutions presents its annual “Ultimate Article Archive,” the company’s thought leadership content organized by key topics/challenges across the agency continuum.

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  • Industry Update from Agency Mania Solutions: December 2022

    Knowledge Partners   December 20, 2022  

    Agency Mania Solutions presents volume 67 of its Industry Updates series, A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from December 2022.

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  • Globally Recognized Collection of Advertising and Marketing Awards

    Knowledge Partners   December 20, 2022  

    Agency Mania Solutions presents its top picks of global awards in the advertising and marketing category.

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  • B2B Marketers Prioritizing Data and Technology to Succeed in 2023

    Industry Insights   December 19, 2022  

    A recent survey conducted by Ascend2 found that data and investing in technology are major focuses to help B2B marketers navigate an uncertain economy. The study found that 78 percent of large B2B marketing organizations experienced a growth of 10 percent or more in 2022 through a heavier reliance on digital channels and renewed spending from clients ready to move past the pandemic.

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  • Avoiding One of the Biggest In-House Agency Mistakes

    Knowledge Partners   December 13, 2022  

    Aquent’s Corey O’Brien and Susie Hall caution in-house agencies to avoid saying “yes” to everything, and provide tips for saying “no” without ruining relationships.

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  • Driving Innovation from Within, with Cindy Chastain of Mastercard Foundry

    Marketing Futures Podcast   December 9, 2022  

    Cindy Chastain, SVP of Customer Experience & Design at Mastercard Foundry, took us behind the scenes of the Foundry, the brand’s internal innovation engine.

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  • Transforming B2B Marketing into B2H Marketing

    Event Recaps   December 7, 2022  

    Shell’s Dean Aragon explained the importance of being Brands for Humans.

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  • The B2B Power of the Day-One List

    Event Recaps   December 7, 2022  

    B2B buyers do their homework, but they almost always choose companies on their initial list. Bain and Google unveiled new research and discussed how their “Impact Calculator” can get you on that list.

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  • 4 Inspiring Quotes for Marketers on Finding Purpose

    Industry Insights   December 5, 2022  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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  • Marketers Must Be More Agile

    B2B Marketer   November 23, 2022  

    Long-term planning may be turning into a bit of an oxymoron due to the furious pace of change among B2B customers and prospects. However, marketers still need vision when it comes to preparing for the future, as the B2B terrain is shaping up to look radically different just a few years from now, a recent study reveals.

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  • Creative Needs to Catch Up

    Industry Insights   November 15, 2022  

    Since its inception, the internet has allowed us to generate creative ideas together, from across continents, keeping lines of communication open through a vast advertising landscape even during a global pandemic and myriad lockdowns.

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  • How to Overcome the Brand Suitability Challenge

    Industry Insights   November 14, 2022  

    Advertising has a dire brand suitability problem and needs a systematic solution. The advertising-fueled attention economy has incentivized publishers and social platforms to support the loudest and angriest voices with few safeguards in place to allow brands to exclude false, misleading, and divisive content while prioritizing the suitability factors most important to their business.

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  • How Purpose, Inclusivity, & Bolstering LGBTQ+ Representation Can Lead to Business Growth

    Industry Insights   November 2, 2022  

    Brand purpose plays a significant role in influencing the purchasing decisions of consumers, particularly gen z and millennials. This younger cohort is looking for brands to be authentic and use their platforms to drive change, and impact communities, movements, and policy.

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  • 5 Inspiring Quotes for Marketers

    Industry Insights   November 1, 2022  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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