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Search returned: 1245 document(s).
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Top 10 Benefits of Influencer Marketing
Knowledge Partners May 26, 2022Within shares the top 10 benefits of leveraging influencers for marketing campaigns.
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The Growing Innovation Gap Is Costing B2B Brands
B2B Marketer May 18, 2022There is a serious gap between perception and reality when it comes to B2B marketing innovation, a recent study finds, with many marketers believing they are more competent marketing innovators than the evidence shows.
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Resilience: Why Face-to-Face Moves from Strength to Strength
Webinars May 18, 2022In this webinar, learn about real-life past and present challenges that nonprofits have worked or are working through, and how addressing these problems has helped them push ahead and move both their mission and fundraising goals forward.
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Scents Make Sense: Using Smell in Marketing and Retail
Ask the Expert Answers May 13, 2022How can I best communicate scent in my marketing?
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Don’t Be Seduced by the Mystery Box: Creativity in Ads Matters More Than Ever
Knowledge Partners May 12, 2022Brands are relying on technology for their marketing decisions, but must remember that a good idea and well-executed creative can generate performance and lead to a successful campaign.
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How This Brand Personalized Travel
REGGIE Awards April 21, 2022G6 Hospitality created a campaign to help multicultural consumers travel.
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This J&J Campaign Proves Relevant Messaging and Targeting is a Timeless Marketing Tactic
REGGIE Awards April 21, 2022With the goal of showing women over 65 that the affordable Neutrogena Rapid products were ideal for achieving their beauty goals, Johnson & Johnson developed a powerful social media campaign that connected with its target audience and drove an increase in sales.
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HP Dragonfly
REGGIE Awards April 21, 2022HP created an in-office installation and promotions program to market the new HP Elite Dragonfly to its distributors and resellers.
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Unilever’s Dove Brand Fights for Hair Equality with the CROWN Act
REGGIE Awards April 21, 2022Unilever’s DOVE brand has made huge strides in ending hair discrimination in the United States via its support of the CROWN Act. In 2021, the brand leveraged July 3, National CROWN Day, to amplify its message on hair equality and garner more support and momentum for the bill.
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Return on Authenticity: A New Measure of Brand Success
Event Recaps April 13, 2022With consumers paying more attention to how brands behave, brand authenticity is highly influential to a brand's success.
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Reinventing a Brand to Be Driven by Purpose
Session Videos April 13, 2022In this video, learn how pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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The Pressed Omni-Channel Brand Refresh
Public Videos April 13, 2022To scale its business for a plant-forward future, Pressed took an omnichannel, customer-first approach to refreshing its brand.
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Return on Authenticity: A New Measure of Brand Success
Session Videos April 13, 2022With consumers paying more attention to how brands behave, brand authenticity is highly influential to a brand's success. In this video, learn why it's critical that brands are their true, authentic selves.
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The Pressed Omni-Channel Brand Refresh
Event Recaps April 13, 2022Pressed shared how it used its founding story and consumer research to guide its rebranding effort, which resulted in a new name and a new product line.
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Reinventing a Brand to Be Driven by Purpose
Public Videos April 13, 2022In this video, learn how pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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The Pressed Omni-Channel Brand Refresh
Session Videos April 13, 2022In this video, Pressed shared how it used its founding story and consumer research to guide its rebranding effort, which resulted in a new name and a new product line.
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Reinventing a Brand to Be Driven by Purpose
Event Recaps April 13, 2022Pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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How Marketing Is Evolving at Philips to Meet the New Reality of Health Care
Event Recaps April 12, 2022Philips surveyed the shifting landscape of the health care industry and indicated its approaches to responding to the transformations.
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How Marketing Is Evolving at Philips to Meet the New Reality of Health Care
Session Videos April 12, 2022In this video, learn more about how Philips surveyed the shifting landscape of the health care industry and indicated its approaches to responding to the transformations.
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Product Placement
Ask the Expert Answers April 12, 2022ANA’s Ask the Expert research service answers the question, “What does product placement look like in a world with influencers and streaming?"
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