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Marketers Are Tightening Their Belts
B2B Marketer September 22, 2021B2B marketers were betting that the economic impact of the pandemic would be short-lived. It hasn't turned out that way, and now they're facing major budget cuts. With fewer dollars to demonstrate returns, marketers are turning to pure-play channels — encompassing paid, earned, and owned media — and moving more of their work in-house. Lead-gen programs are also taking precedence over branding efforts.
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No Bore. No Snore. A B2B Podcast That Works.
Session Videos September 21, 2021Podcasts are a growing marketing channel, but not many B2B organizations are using them in an engaging way to amplify their brand and connect with their clients. In this video, get perspectives on why building a successful podcast for a B2B organization has more to do with art than science.
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Google & Kellogg: How to Advance Equity, Diversity, and Inclusion Marketing Priorities
Webinars September 16, 2021In this webinar, learn how a century-old brand, Kellogg, was able to transform their marketing processes in a matter of months to advance their commitment to equity.
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How to Automate a Scope of Work Program
Forward September 2, 2021An automated scope of work program can provide several benefits for brands and their agencies, including an improved and more valuable client-agency relationship, but getting there requires a clear vision. Here’s how to get started.
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From National Instruments to NI: How This Brand Excelled with a Rebrand Effort
B2 Awards August 12, 2021As National Instruments continues to push the limits of innovation and take on the most complex engineering challenges in the world, it wanted to better tie these qualities to its brand image. This was the inspiration behind its 2020 total brand relaunch, which included a name change and multiple layers of complexity.
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Ready For Virtually Anything
B2 Awards August 12, 2021Virbela created the “Ready for Virtually Anything” campaign to rebrand its website and drive growth.
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Publicis Sapient Brand Launch
B2 Awards August 12, 2021“Behind the Brand” highlighted the creation of a new identity and relaunch campaign to position Publicis Sapient as a credible digital business transformation partner.
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NYDIG’s Award-Winning Website Relaunch
B2 Awards August 12, 2021NYDIG.com, a branded corporate website, launched last year and introduced NYDIG’s world-class technology platform and professional services to the global financial community as a market disruptor rooted in meeting the highest regulatory, audit, and governance standards.
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Coldwell Banker Global Luxury’s Transformation
B2 Awards August 12, 2021Coldwell Banker Global Luxury, a sub-brand of Coldwell Banker, was charged with creating an identity standards rulebook that would guide the look, feel, and voice of its marketing.
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Panasonic: What Moves Us
B2 Awards August 12, 2021Panasonic realized that its brand had fallen out of favor with an increasingly important millennial audience. The company leveraged Olympic athletes, STEM students, and its own employees to produce content that highlighted the brand’s purpose and improved how it was perceived by the target audience.
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BNY Mellon Visual Brand Redesign
B2 Awards August 12, 2021BNY Mellon undertook a dynamic reinvention of its visual brand, building on the company’s strong legacy and ethos.
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Cox Business Strikes a Chord with Pandemic-Affected Small Businesses
B2 Awards August 12, 2021With a distinctive visual style and messaging, Cox Business resonated with small business owners grappling with the pandemic and achieved a 59 percent increase in marketing-driven demand.
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Protecting Your Brand from Online Disinformation through Contextual Intelligence
Webinars August 11, 2021In this webinar, presenters discussed the importance of tackling disinformation head on, use cases for leveraging such solutions, and what actionable steps brands and agencies can take to safeguard ad spend and help mitigate exposure to harmful disinformation risks on news sites globally.
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Building Local Brand Relevance as a Global Brand
Public Videos August 11, 2021When activating internationally, it’s critical for brands to demonstrate relevance to local needs.
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Building Local Brand Relevance as a Global Brand
Event Recaps August 11, 20213M explained how its work to provide N95 respirator masks to Canada during the pandemic increased its standing in the country and ultimately led to a significant boost in metrics such as purchase intent.
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Building Local Brand Relevance as a Global Brand
Session Videos August 11, 2021In this video, 3M explained how its work to provide N95 respirator masks to Canada during the pandemic increased its standing in the country and ultimately led to a significant boost in metrics such as purchase intent.
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Time to Get Personal with Purpose
Session Videos August 4, 2021In this video, Sarah Kauss, founder of and executive chairperson at S’well, joined Ad Age’s E.J. Schultz to discuss how her brand has been communicating purpose for more than a decade and how making sustainability personal through products, content, and partnerships can drive powerful change.
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Using Human Truths in Brand Building
Session Videos August 4, 2021In this video, learn how Pearle Vision challenged and continues to win in a hyper-promotional category through leaning into the power of small but meaningful human truths.
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Using Human Truths in Brand Building
Public Videos August 4, 2021Pearle Vision has achieved brand growth by using human truths to connect emotionally with consumers.
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Overview of the 2021 ANA Brand Masters: Inspirational Branding Conference
Public Videos August 4, 2021In this video, get a two-minute overview of the 2021 ANA Brand Masters: Inspirational Branding Conference.
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