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Jack’s rebranded its frozen pizza as “The Official Pizza of the Grill” enabling it to compete with popular summer grilling foods.
Spirit launched a rebranding campaign that sought to educate consumers that Spirit’s business model saved money without “nickle-and-diming” customers.
GE connected with its audience by telling a story about the wonder of innovation.
A whitepaper and infographic exploring trends in data-driven marketing.
Teradata shared trends in data-driven digital marketing, including how to make certain digital marketing efforts are future-focused.
Intuit used deep consumer insights to reinvent its business, and rallied employees around the brand’s heritage of self-determination and innovation.
Where a company is located can contribute to its reputation.
A global marketing services firm’s research on how automotive recalls affect brand perceptions.
After losing the trust of its customers, Boston Scientific successfully redefined its brand with a marketing strategy that emphasized the emotional value of its products for clients.
Coldwell Banker redesigned its website to provide brand differentiation through user-generated content.
Education Testing Service discussed the structure of its corporate internship program.
JCPenney’s social media team has helped the company promote products, generate engagement, and defuse potential negative PR situations.
Stoli Group USA leveraged digital video, apps, and social media to drive sales.
Chobani plans to expand its products and increase sampling events to combat a slight drop in sales at the end of 2014.
By challenging conventions, Checkers brought about fast-food innovations while appealing to its core consumers and increasing sales.
Without a fundamental value proposition targeted at an identifiable market, branding will not create a Brand.
Adobe improved brand consistency and drove efficiencies and strategic effectiveness by bringing digital marketing capabilities in-house.
Brand portfolio strategy is an approach toward establishing (future) and managing (current) a portfolio of brands in a coordinated way.
Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."
FullSurge conducted research with a broad spectrum of marketing executives, comparing top performers, “Growth Gurus,” to all others.