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Repackaging USG: A Behind-the-Scenes Look

An interview with USG’s Vice President of Marketing on the topics of rebranding and repackaging.

Localization: Mapping out Hidden Pockets of Opportunity

Many retailers and brands are turning to localization strategies to drive growth.

Exploring the Science behind Successful Innovation

Successful innovation is a science, and it can become a repeatable and scalable part of any business.

Storytelling Tips from an Emmy Award-Winning TV Producer

Quick tips on how to entertain and inform an audience with stories around your brand.

Ten Ways to Build a Profitable Company

Tips from the founder of a successful global business include the importance of empowering junior staff.

Protecting Your Brand in the Digital Supply Chain

In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG provided an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.

Brand and Agency Management in an Age of Discontinuity

In this session, attendees explored the strengths and weaknesses of the various ways advertisers are managing their agencies and networks, as well as what forms of agency management might improve the odds of achieving brand performance turnarounds in a more competitive and price-sensitive world.

Mountain Dew's "Glocal" Content Strategy: Part Marketing, Part Math

Mountain Dew shared its “glocal” content strategy, a combination of global and locally relevant content with data behind the equation.

Three Questions to Amp Up Messaging ROI

A three question quiz to see if your content marketing is on track.

The Reinvention of the Diebold Brand

Diebold provided a blueprint for successfully reinventing a B-to-B vendor into a strategic partner based on a throughline of collaborative innovation.

The Experience is the Marketing

Strategic Horizons shared how brands are driving business by bringing an experiential mindset to marketing.

Successfully Making the Tectonic Shift from B-to-C to B-to-B

BlackBerry shared how it successfully shifted from the B-to-C market to B-to-B.

Successfully Making the Tectonic Shift from B-to-C to B-to-B

In this video, BlackBerry shared how it successfully shifted from the B-to-C market to B-to-B.

The Reinvention of the Diebold Brand

In this video, Diebold provided a blueprint for successfully reinventing a B-to-B vendor into a strategic partner based on a throughline of collaborative innovation.

The Experience is the Marketing

In this video, Strategic Horizons shared how brands are driving business by bringing an experiential mindset to marketing.

Branding’s Second Act

Ingredion described how it built on the momentum of a rebranding campaign with a well-planned “Second Act.”

Freightliner “Real Cost of Ownership” Campaign

Freightliner Trucks created a rebranding campaign that showed customers why its trucks were the most cost-effective on the market.

Freightliner “Real Cost of Ownership” Campaign

In this video, learn how Freightliner Trucks created a rebranding campaign that showed customers why its trucks were the most cost-effective on the market.

Branding’s Second Act

In this video, Ingredion described how it built on the momentum of a rebranding campaign with a well-planned “Second Act.”

Ten Habits to Turbocharge Your Marketing

Leadership takeaways from SAP’s CMO.

1234567 >>  Last (28)