Search Marketing Knowledge Center

No Bore. No Snore. A B2B Podcast That Works.

Session Videos September 21, 2021

Podcasts are a growing marketing channel, but not many B2B organizations are using them in an engaging way to amplify their brand and connect with their clients. In this video, get perspectives on why building a successful podcast for a B2B organization has more to do with art than science.

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Marketers Ride New Waves of Radio Advertising

Forward September 21, 2021

HBO Max, Macy’s, and other major companies are singing the praises of radio as a way to help brands distinguish their voice in an ever-crowded marketplace. The diversification of audio platforms and the rise of so-called screen-free media has expanded the opportunity for brands to expand their audio strategies and grow their audiences.

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Decoding CTV Measurement: An In-Depth Look at Reach, Frequency, and ROI

Research Reports September 20, 2021

ANA partnered with Innovid on a new study to help marketers better understand the opportunities with CTV and simplify the intricacies of measurement.

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Living the Pivot Part I, with Joseph Jaffe

Marketing Futures September 17, 2021

Joseph Jaffe is a jack of all trades—author, CEO, futurist, and now, a late-night talk show host. He joins the pod to discuss the creator economy, livestreaming, and more in part one of a special two-part series.

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With New NCAA Policy, Brands Win Big

ANA Magazine September 17, 2021

Brands and organizations are scrambling to sign up athletes after NCAA rule changes give amateur athletes the opportunity to sell their name, image, and likeness. Some deals could reach epic proportions. Sports marketing may never be the same.

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The Evolving TV Landscape in 2021

Webinars September 16, 2021

In this webinar, get insights for campaign planning purposes from the latest data provided in FreeWheel's Video Marketplace Report and Effectv’s TV Viewership Report.

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The Importance of Omnichannel Marketing in the Modern Landscape

Knowledge Partners September 15, 2021

Theorem shares best practices in developing omni-channel campaigns to accommodate consumers across a fragmented media landscape and expand reach through a variety of platforms.

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How to Monetize Influencer Marketing Campaigns

Webinars September 15, 2021

In this webinar, Courtney Spritzer, CEO and co-founder of social media marketing agency Socialfly, covered the basics of influencer marketing, including how to get started, choosing the right influencers for your brand, and how to make sure your campaigns are set up for success.

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Preventing the Perils of Programmatic for Premium Video

Forward September 14, 2021

The theoretical advantages of programmatic advertising for a marketer are substantial. Lower transaction costs, more precise media targeting, greater flexibility, the ability to optimize creative and media in real time, and, of course, more competitive pricing should all lead to more efficient and more effective marketing. But how does the industry move beyond theory? There is a way.

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How Television is Coping with COVID

Knowledge Partners September 14, 2021

“Television Copes with COVID” explores the shifting behaviors in creating and viewing content during the pandemic, including the ways in which streaming demand has skyrocketed and how production teams are coping with higher demand for content and the additional costs of COVID-19 safety protocols on set.

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B2 Awards Showcase How Brands Responded to the Pandemic

Industry Insights September 10, 2021

The last 18 months of pandemic-afflicted business have thrust a variety of challenges upon brands. Perhaps the most central of which has been how to pivot from being just a seller of products or services to being a partner to customers in crisis response.

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Creative Personalization in the New TV and Video Landscape

Webinars September 9, 2021

The role of video advertising is expanding rapidly with the digitalization of TV and video. In this webinar, learn why the key to enabling this transformation is personalized messaging and content in video; however, brand marketers face a myriad of challenges to overcome across the various video channels.

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Bridging the Gap Between Live and Virtual Events

B2B Marketer September 8, 2021

A recent survey shows that the right hand seldom knows what the left hand is doing when it comes to melding virtual and in-person B2B events.

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A Personalized Future, with Mike Barclay of MoEngage

Marketing Futures September 7, 2021

We're making it personal today at the Marketing Futures Podcast. Mike Barclay of MoEngage joins us to talk the history and future of personalization in marketing.

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Flood of College Athletes Become Influencers After NCAA Ruling

Knowledge Partners September 6, 2021

“First my twin, then my teammate, now my business partner”. That was the Instagram caption written by student athlete Hayley Cavinder as she posed in Times Square, holding hands with her twin sister Hanna. They gazed up at a billboard that announced they are the first student athletes to sign the first deal in collegiate NIL history.

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How To Reach Out to Influencers (And Get a Response!)

Knowledge Partners September 3, 2021

Influencer marketing is a multi-billion dollar business with one of the fastest compound growth rates in existence. One of the dangers of working within such a large industry is losing that personal, one-to-one touch when connecting with potential partners.

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Ready Player Two: Gaming and Social Video

Knowledge Partners September 3, 2021

While many look back with sweet nostalgia at old gaming consoles and bulky controllers, gaming has entered entirely new territories. Innovations like esports and social media communities create exciting new opportunities for brands and companies, which allows them to reach non-traditional gaming audiences.

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