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  • Top 10 Benefits of Influencer Marketing

    Knowledge Partners   May 26, 2022  

    Within shares the top 10 benefits of leveraging influencers for marketing campaigns.

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  • Event Marketing Post-Pandemic

    Ask the Expert Answers   May 24, 2022  

    How have marketers’ event strategies changed post-pandemic?

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  • Designing Your App with Experience in Mind

    Knowledge Partners   May 23, 2022  

    ICF, a global advisory and digital services provider, highlighted numerous considerations to have in mind as you approach the task of designing an app.

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  • CTV Takes Center Stage: Global Benchmarks Report

    Knowledge Partners   May 20, 2022  

    Innovid shares insights and best practices for marketers looking to integrate connected TV (CTV) into their video advertising strategies.

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  • Use This Tactic to Get More Out of Mobile Ads

    Industry Insights   May 20, 2022  

    In the movie Moneyball, Billy Beane’s smart take on baseball analytics helped his team, the Oakland A’s, beat much richer franchises. He challenged common assumptions and tested alternative options. This approach became a field of study called sabermetrics - the empirical analysis of baseball.

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  • Why More Marketing Teams Are Turning to Audio Streaming to Boost ROI

    Industry Insights   May 18, 2022  

    As consumer behaviors continue to evolve in the wake of the pandemic, brands and businesses must remain responsive to rapidly changing trends. Omnichannel marketing has become essential to achieve adequate reach, and more and more channels — from apps and social media to the burgeoning metaverse — are vying for audience’s attention.

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  • 3 Ways to Enter the Future of Digital Marketing & Interactivity

    Industry Insights   May 18, 2022  

    Over the past decade, we’ve seen advertising and marketing trends evolve at a frequent and fast pace. Now that tech and commerce have become inexorably intertwined, brands must be able to swiftly adapt their strategies to meet the ever-changing needs of the modern consumer.

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  • ASICS on Data and Loyalty

    Event Recaps   May 17, 2022  

    Shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.

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  • Email Marketing in Flux: The Biggest Changes Affecting the Channel

    Event Recaps   May 17, 2022  

    Chad S. White of Oracle Consulting examined how email marketers should respond to three trends: pandemic-fueled consumer behavior changes, Message Posting Protocol’s redefinition of what an active subscriber is, and the sunsetting of third-party cookies.

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  • More Than Just a Content Buy — How Brands Can Get More from Their Sponsorships

    Event Recaps   May 13, 2022  

    Amica shared how it embraced the Roku Channel to better reach its consumers.

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  • Leveraging Cross-Channel TV to Find New Audiences and Challenge Rivals

    Session Videos   May 13, 2022  

    In this video, Simulmedia’s Chief Revenue Officer, Lauren Fry, explains how the company’s unique TV+® platform for automated cross-channel planning and buying guarantees national reach across linear and CTV, without wasteful and costly audience duplication.

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  • That's So Meta, with Jason Velliquette of R3

    Marketing Futures   May 13, 2022  

    The metaverse is the talk of the marketing industry, yet technically it doesn't even exist yet. Today we talk to Jason Velliquette, Head of Digital at R3, about what the real metaverse will look like in the future, and how brands can prepare today for a virtualized tomorrow.

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  • TV and Video Through a Generational Lens

    Session Videos   May 13, 2022  

    In this video, Vevo presents research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, Millennials, and Gen Z.

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  • More Than Just a Content Buy — How Brands Can Get More from Their Sponsorships

    Session Videos   May 13, 2022  

    In this video, Amica shared how it embraced the Roku Channel to better reach its consumers.

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  • The Art (and Science) of Advertising and Audience in the Age of Converged TV

    Session Videos   May 13, 2022  

    In this video, Innovid's Ahed Jendza and Cadillac's Marcie M. Pérez discussed how brands are leveraging data and technology to get a unified view of advertising and audiences.

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  • Previously Cast Aside, QR Codes Are Making a Comeback

    ANA Magazine   May 6, 2022  

    Quick Response (QR) codes were all the rage in the early 2000s but soon fell out of a favor among most brands. But they have come back to life, spurred by the pandemic and the growing imperative among marketers to thread their message between the physical and digital worlds. And, unlike the first time around, QR codes now seem to have much more staying power when it comes to engaging consumers and driving revenue.

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  • Mastercard — MLB Home Team Advantage Program

    Event Recaps   May 5, 2022  

    For the 2021 MLB season, Mastercard worked with its partners at MLB, and the Boston Red Sox, Los Angeles Dodgers, and Atlanta Braves, to create a small business contest to give these businesses a chance to win e-commerce support, money, and a lot of exposure.

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  • Email's Essential Role in Successful Marketing

    Industry Insights   May 4, 2022  

    Trovon C. Williams, Senior Vice President Marketing & Communications for the NAACP, is giving a keynote address entitled "Delivering Results Through Diversity" at the 2022 ANA Email Evolution Conference May 16–18, in Scottsdale, AZ. ANA's Director of Communications John Wolfe recently interviewed him for a pre-conference discussion.

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  • A Modern Marketer’s Guide to Identity and Privacy in a Post-Cookie World

    Knowledge Partners   May 4, 2022  

    This guide from Goodway Group seeks to assuage marketers’ fears and deliver answers to the most complex challenges they face in a post-cookie world.

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  • Five Tips for Truthful and Transparent Influencer Marketing and Product Reviews

    Knowledge Partners   May 4, 2022  

    Better Business Bureau’s National Advertising Division offered tips for marketers looking to ensure truthfulness and transparency when working with influencers and leveraging product reviews.

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