Search Results for All Content (access may be restricted)

Search returned: 144 document(s).

  • Marketing Budget Template

    Tools   September 1, 2023  

    Use this template to set and track your overall marketing budget.

    view
  • How SeeHer’s New Tool Allows for More Effective Media Planning and Targeting

    Event Recaps   August 21, 2023  

    SeeHer and Comscore previewed the new GEM Audiences tool, detailing insights that were used in its creation and the ways in which it can be leveraged for more effective media planning.

    view
  • Content Marketing Budget Template

    Tools   August 15, 2023  

    Use this template to set and track your content marketing budget.

    view
  • Global Advertising Production Payment Guidelines

    Knowledge Partners   August 8, 2023  

    APR’s Global Advertising Production Payment Guidelines provide marketers with insights into current industry practices from the perspectives of advertisers, agencies, and production companies.

    view
  • ANA Programmatic Media Supply Chain Transparency Study

    Research Reports   August 3, 2023  

    The ANA teamed with risk advisory firm Kroll to field a study with the goal of illuminating, clarifying, and demystifying the U.S-based programmatic supply chain.

    view
  • Programmatic Town Hall

    Conference Session Videos   July 19, 2023  

    Initial results of the ANA Programmatic Media Supply Chain Transparency Study were recently released providing insight on topics including the importance of having direct data access contracts with supply chain partners, the benefits of better balancing the pursuit of low cost inventory with ad quality, and more.

    view
  • Pricing Strategies

    ASK Answers   July 18, 2023  

    How can pricing strategies give my brand a competitive advantage in the market?

    view
  • How a Challenger Brand Taps Data to Outflank the Competition

    Event Recaps   July 18, 2023  

    California Pizza Kitchen’s Scott Hargrove and Acadia’s Chad Crowe discussed how the brand is leveraging data to find ways to make a bigger impact.

    view
  • Target the Rooftops: How South College Found Their Audience with CTV

    Event Recaps   July 18, 2023  

    With the rise of connected TV, marketers can now be more surgical with their strategies — "targeting the rooftops" of individual households, rather than city-wide audiences — to drive measurable outcomes.

    view
  • How a Challenger Brand Taps Data to Outflank the Competition

    Conference Highlights   July 18, 2023  

    California Pizza Kitchen is focusing on boosting frequency through data-driven guest engagement.

    view
  • How a Challenger Brand Taps Data to Outflank the Competition

    Conference Session Videos   July 18, 2023  

    In this video, California Pizza Kitchen’s Scott Hargrove and Acadia’s Chad Crowe discussed how the brand is leveraging data to find ways to make a bigger impact.

    view
  • Target the Rooftops: How South College Found Their Audience with CTV

    Conference Session Videos   July 18, 2023  

    With the rise of connected TV, marketers can now be more surgical with their strategies — "targeting the rooftops" of individual households, rather than city-wide audiences. In this video, learn how this drives measurable outcomes.

    view
  • New Compensation Structure for Commercial Productions and Renewals

    Event Recaps   June 20, 2023  

    A new SAG-AFTRA Commercials Contract went into effect on January 1, 2023. The agreement includes some changes for advertisers, so Reed Smith’s Michael Isselin provided a rundown of new provisions in the contract, including changes to compensation structures for commercial productions and renewals.

    view
  • Surviving Inflation

    Knowledge Partners   June 14, 2023  

    This white paper from Ekimetrics looks back at the major disruptions and changes that inflation is causing in order to use data science to strengthen pricing power and promotional strategy.

    view
  • How Your Brand Can Prepare for the Future of CTV

    Event Recaps   June 7, 2023  

    Insider Intelligence’s Paul Verna gave an overview of which CTV platforms are currently getting the most attention from advertisers, streaming viewer demographics, and some actions marketers can take to get ready for the future of television viewership.

    view
  • Building Next-Gen B2B Marketing

    Event Recaps   June 7, 2023  

    Changes in buyer behavior, digital media consumption, and remote work has transformed B2B marketing. Winterberry Group senior managing partner Bruce Biegel shared insights from the June B2B Marketing Outlook report.

    view
  • Building Next-Gen B2B Marketing

    Conference Session Videos   June 7, 2023  

    Changes in buyer behavior, digital media consumption, and remote work has transformed B2B marketing. In this video, Winterberry Group senior managing partner Bruce Biegel shared insights from the June B2B Marketing Outlook report.

    view
  • 4 Ways to Optimize Return on Ad Spends (ROAS) in Uncertain Economic Times

    Industry Insights   May 4, 2023  

    With federal interest rate hikes coming in hot and inflation top-of-mind, the digital advertising industry is on edge, trying to plan effectively for upcoming quarters. Pile on the continued economic uncertainty, layoffs, and tech takeovers; understandably, budgets are tightening while the pressure to perform intensifies.

    view
  • How Haleon Created a Media Model That Protects Value and Drives Growth

    Event Recaps   May 2, 2023  

    Haleon and MediaSense shared how they worked together to develop a model that intelligently and responsibly protected media efficiency while also enabling business growth.

    view
  • How to Lead with Marketing Procurement

    Event Recaps   May 2, 2023  

    A panel consisting of two WFA Sourcing Board members and one long-time advocate shared highlights from the Board’s recent “Project Spring” report, including an overview of the phases of procurement maturity and recommendations under three of the Board’s procurement pillars.

    view