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Search returned: 129 document(s).
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The CMO’s Guide to Programmatic Transparency
Research Reports June 28, 2022The ANA, in concert with some of the world’s foremost experts, created a step-by-step guide to help CMOs maximize their investment in programmatic advertising.
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ABM Changes the Game — If You Can Make It Work
Knowledge Partners June 17, 2022Account-based marketing — carefully planned, targeted messages and content focused on key accounts — is increasingly where B2B marketers are investing their energy and budgets.
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Reach Out: Combining Paid and Organic Social Strategies for Success
Pulse June 16, 2022As audiences on major social sites continue to grow, opportunities (as with any other media type) for monetization grow as well. This is especially true for sites like Facebook and Instagram, where advertisers, according to Axios, are paying more for ads, and, as analysis from Ignite Social found, organic reach keeps dropping. In 2022 no brand can eschew social media marketing, but some brands can’t afford to go all-in on paid strategies, and an organic approach leaves little visibility. The solution?
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How to Use Consumer Data to Guide Marketing Spend and Content Priorities
Soundbites May 25, 2022Toni Clayton-Hine, CMO at EY, explains how her team is constantly mining the market for consumer insights like future spending trends, which they then use to guide how they prioritize both marketing spend and content creation decisions.
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Harness the Power of Music and Sonic Branding to Drive Business Growth and Optimize Spend
Session Videos May 4, 2022Compounded by fragmentation, complexity, and how nuanced the music rights landscape can be, it has become increasingly critical for advertisers to gain visibility into music spend, how it is managed, and where they can create efficiencies.
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Speed and Agility: Marketing’s New Mandate and Its Impact on Planning
Webinars January 20, 2022In this webinar, learn more about a topic very much on the mind of CMOs today — marketing agility. Marketing agility is the ability to shift priorities and re-allocate funds quickly and effectively to exploit market opportunities or meet rapidly changing customer expectations.
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How Will Brands Remain Committed to Inclusive Marketing?
Public Videos October 25, 2021While hitting key metrics still matters, inclusive marketing investments can be justified as a business imperative.
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Are Your Dollars Spent Against Diverse Audiences Really Working?
Session Videos October 7, 2021As brands strive to better serve multicultural audiences, the focus on relevance and authenticity has become critical to growth. Industry experts discussed solutions they’ve created to meet this challenge and the importance of turning DE&I goals into business outcomes to propel the industry forward.
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Marketers Are Tightening Their Belts
B2B Marketer September 22, 2021B2B marketers were betting that the economic impact of the pandemic would be short-lived. It hasn't turned out that way, and now they're facing major budget cuts. With fewer dollars to demonstrate returns, marketers are turning to pure-play channels — encompassing paid, earned, and owned media — and moving more of their work in-house. Lead-gen programs are also taking precedence over branding efforts.
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How Much Do Influencers Cost in 2021?
Knowledge Partners September 2, 2021In this article, Tagger, a data-driven influencer marketing platform, shares insights on how to determine how much to pay an influencer.
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Up, Up, and Away!
Session Videos August 25, 2021In this video, speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.
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No Mo’ Silos! The Importance of Planning Holistically
Event Recaps August 25, 2021Speakers from Easterseals, Whitman-Walker Health, and Fuse Fundraising Group explained how to approach budget development of a nonprofit program in an integrated and holistic way.
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Up, Up, and Away!
Event Recaps August 25, 2021Speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.
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Using Attention Metrics to Outperform the Market
Webinars August 19, 2021In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.
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Brand Activation Legal Webinar: August 2021
Webinars August 10, 2021In this webinar, join two leaders from Extreme Reach for a presentation and discussion relating to influencers around payment issues.
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Make Your Marketing Investments Efficient
Session Videos June 29, 2021Maximizing and accelerating the impact of marketing investments is a critical issue for today’s marketing executives. In this video, learn how the partnership with procurement continues to shift from a focus on cost cutting to delivering strategic financial value and spend efficiencies.
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Make Your Marketing Investments Efficient
Public Videos June 29, 2021Effective cross-functional spend management requires internal and external collaboration.
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Nationwide: Managing Influencer Marketing Program Costs Efficiently
Session Videos June 29, 2021Nationwide presented on how to balance costs with agencies, influencers, and owned and paid media to ensure an effective campaign.
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Ad-Effectiveness and Efficiencies in a Cookie-Less Market
Public Videos June 29, 2021The brand imperatives for controlling media investments are better insights, more value, and an identity focus.
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Leveraging Attribution
Public Videos June 29, 2021The proliferation of non-branded search has mandated dynamic budgeting for hotel brands.
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