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  • Marketers Are Tightening Their Belts

     B2B Marketer   September 22, 2021  

    B2B marketers were betting that the economic impact of the pandemic would be short-lived. It hasn't turned out that way, and now they're facing major budget cuts. With fewer dollars to demonstrate returns, marketers are turning to pure-play channels — encompassing paid, earned, and owned media — and moving more of their work in-house. Lead-gen programs are also taking precedence over branding efforts.

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  • How Much Do Influencers Cost in 2021?

     Knowledge Partners   September 2, 2021  

    In this article, Tagger, a data-driven influencer marketing platform, shares insights on how to determine how much to pay an influencer.

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  • Up, Up, and Away!

     Event Recaps   August 25, 2021  

    Speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.

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  • Up, Up, and Away!

     Session Videos   August 25, 2021  

    In this video, speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.

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  • No Mo’ Silos! The Importance of Planning Holistically

     Event Recaps   August 25, 2021  

    Speakers from Easterseals, Whitman-Walker Health, and Fuse Fundraising Group explained how to approach budget development of a nonprofit program in an integrated and holistic way.

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  • Using Attention Metrics to Outperform the Market

     Webinars   August 19, 2021  

    In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.

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  • Brand Activation Legal Webinar: August 2021

     Webinars   August 10, 2021  

    In this webinar, join two leaders from Extreme Reach for a presentation and discussion relating to influencers around payment issues.

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  • Nationwide: Managing Influencer Marketing Program Costs Efficiently

     Session Videos   June 29, 2021  

    Nationwide presented on how to balance costs with agencies, influencers, and owned and paid media to ensure an effective campaign.

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  • Make Your Marketing Investments Efficient

     Session Videos   June 29, 2021  

    Maximizing and accelerating the impact of marketing investments is a critical issue for today’s marketing executives. In this video, learn how the partnership with procurement continues to shift from a focus on cost cutting to delivering strategic financial value and spend efficiencies.

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  • Make Your Marketing Investments Efficient

     Public Videos   June 29, 2021  

    Effective cross-functional spend management requires internal and external collaboration.

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  • Leveraging Attribution

     Public Videos   June 29, 2021  

    The proliferation of non-branded search has mandated dynamic budgeting for hotel brands.

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  • Ad-Effectiveness and Efficiencies in a Cookie-Less Market

     Public Videos   June 29, 2021  

    The brand imperatives for controlling media investments are better insights, more value, and an identity focus.

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  • Brands Commit to Diversity, Equity, and Inclusion

     Forward   June 3, 2021  

    While raising awareness about diversity has been a long-standing effort among many brands and organizations, more advanced companies are embracing what is now a global social movement to make substantive and sustainable changes in the marketing field with diversity, equity, and inclusion (DEI) initiatives.

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  • Grey Goose: Bringing People into the Brand

     Event Recaps   February 2, 2021  

    In this session, Grey Goose shared how it supported consumers looking for cocktail solutions in the midst of a pandemic, with the creation of cocktail kits and digital videos showcasing how to prepare mixed drinks.

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  • Grey Goose: Bringing People into the Brand

     Session Videos   February 2, 2021  

    In this video, Grey Goose shared how it supported consumers looking for cocktail solutions in the midst of a pandemic, with the creation of cocktail kits and digital videos showcasing how to prepare mixed drinks.

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  • How to Optimize Your Supply Path in 15 Minutes

     Webinars   January 27, 2021  

    In this webinar, Dan Greenberg, Founder and CEO at Sharethrough, demystified Supply Path Optimization (SPO) and offered tips and tricks to leverage the supply sources that bring you differentiation and value.

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  • How Your Brand Can Win When You’re Being Outspent

     Webinars   January 13, 2021  

    In this webinar, Bill Durrant, President, and Talia Arnold, Head of Strategy, at Exverus Media, shared proven strategies and real-life examples for marketers who want to drive brand growth with comparably modest media budgets.

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  • Digital Ad Spending and Trends in 2021: eMarketer’s Outlook

     Webinars   January 6, 2021  

    In this webinar, learn about the most important points of eMarketer's latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets.

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  • How Pfizer Is Managing Its Global Agency Roster

     Forward   December 15, 2020  

    While institutional knowledge is an important element to understanding the agency landscape, that knowledge doesn’t always get into the right hands at the time when sourcing decisions are being made — but what if it could? Here’s how Pfizer’s procurement team is creating a central repository of global agency information for its teammates around the world.

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  • How to Make the CFO Your Marketing BFF

     Webinars   December 14, 2020  

    Creating and nurturing a relationship with your CFO is more critical than ever for the Marketing Department. In this webinar, learn how to communicate with the CFO in a language they understand.

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