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  • Marketing in a Cookie-Less World

    Ask the Expert Answers   May 19, 2022  

    What strategies are developing for marketers to deal with the cookie’s eventual demise?

  • Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners

    Pulse   May 19, 2022  

    With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.

  • Demystifying 3 Questions About Data Clean Rooms

    Industry Insights   May 9, 2022  

    Data clean rooms are the new kids in school. They have the cool backpack, are attracting attention, and incumbents are starting to question whether their appeal has staying power.

  • The Current Consent Model Is Broken — Let’s Give Consumers Something Better

    Industry Insights   May 6, 2022  

    They’re the latest scourge of the internet. No, we’re not talking about meme stonks, crypto bros, or fake news troll farms. We’re talking about the show-stopping, screen-blocking, consumer-hostile data privacy consent messages that are everywhere.

  • A Modern Marketer’s Guide to Identity and Privacy in a Post-Cookie World

    Knowledge Partners   May 4, 2022  

    This guide from Goodway Group seeks to assuage marketers’ fears and deliver answers to the most complex challenges they face in a post-cookie world.

  • Foundations for Building a Retail Media Network

    Event Recaps   April 27, 2022  

    Representatives from Albertsons Companies, Inc. and Reed Smith LLP shared key takeaways and learnings from their recent venture developing Albertsons Companies’ retail media network.

  • Google Topics API Is a Step in the Right Direction for Privacy, But Still Lacks Granularity

    Industry Insights   April 25, 2022  

    As 2022 continues to fly by, third-party cookies rapidly approach their demise. There are many unanswered questions about the logistics of Google Topics API, but admittedly, Topics is a privacy-safe step forward. Agencies that drag their feet to find a new solution are only hindering their brand clients’ success.

  • Brand Activation Legal Committee: April 2022

    Session Videos   April 21, 2022  

    For April’s meeting, attorneys from Davis+Gilbert discussed recent federal and state updates regarding free trials, subscriptions, and negative option programs; European privacy law updates; COVID-19 impacts on the production of commercials; and developments concerning arbitration clauses and class action waivers.

  • Pharma Marketing 101: Five Things Every Healthcare Marketer Should Know

    Knowledge Partners   April 14, 2022  

    The pharmaceutical industry is unique with its own set of regulations and considerations marketers must learn to navigate. With more than 20 years of healthcare agency experience, Carrie Craigmyle, DeepIntent’s SVP of Strategy, shares five things every healthcare marketer needs to know.

  • Google’s Advice for Respecting Privacy and Making the Most of First-Party Data

    Event Recaps   April 8, 2022  

    Google shared tips for how to prepare for the privacy-first, user-centric future.

  • Navigating the Maze of State and Federal Consumer Privacy, Regulatory, and Postal Issues

    Session Videos   March 30, 2022  

    In this video, Chris Oswald, the ANA’s new Group EVP, Head of Government Relations, provided an update on the current consumer privacy landscape and state and federal regulatory environments.

  • Managing Identifiers Panel Discussion

    Session Videos   March 29, 2022  

    In this video, get a real-time update on the changes taking place around consumer privacy and platform evolutions as well as recommendations on what you can do to stay informed and be prepared.

  • Responsible Marketing — For People and for Brands

    Event Recaps   March 28, 2022  

    Speakers from Kinesso and Acxiom discussed how people truly feel about data use and the value they get in return, what brands believe they need to thrive in today's environment, and the intersection of the two.

  • Responsible Marketing — For People and for Brands

    Session Videos   March 28, 2022  

    In this video, speakers from Kinesso and Acxiom discussed how people truly feel about data use and the value they get in return, what brands believe they need to thrive in today's environment, and the intersection of the two.

  • Are B2B Brands Ready for a Privacy-First World?

    B2B Marketer   March 23, 2022  

    The pending "cookiepocalypse" combined with new privacy regulations may be a blessing in disguise, as they force B2B marketers to prioritize the cultivation of first-party data. However, a new study suggests that a majority of marketers are not taking the necessary steps to adapt their data approaches and operations accordingly.

  • Consumers Seek Greater Control Over How Marketing Offers are Communicated

    Ethics Issue Alerts   March 17, 2022  

    As we move toward a new normal, there are shifts in behaviors and trends in how and where we work and live and do business. Part of the consumers’ focus on data and privacy issues includes seeking greater control on how marketing offers are being communicated in promotional mail and online display ads.

  • Brand Activation Legal Committee: March 2022

    Session Videos   March 17, 2022  

    For March’s meeting, attorneys from Reed Smith provided updates on recent FTC and NAD activity, false advertising cases, and related developments in privacy law.

  • Who's on First? Party Data Efficiency in the Wake of the Cookie's Demise

    Pulse   March 16, 2022  

    As the news of the cookie’s so-called demise has spread far and wide (and we’ve previously discussed here), there have been a number of potential strategies laid out for marketers looking to navigate this brave new world. While further leveraging influencers or re-designing loyalty programs have emerged as two possibilities, we’ve also witnessed a natural tendency to focus on party data above all. This makes sense, as it’s the “death” of third-party data (in reality, privacy regulation barriers) that prompted a re-examination of how to properly use consumer data in the first place. Enter (or, re-enter, as it may be) first- and zero-party data, best explained by this chart from Cheetah Digital:

  • Think Global/Act Local: Latest Privacy and Marketing Updates from Across the Pond

    Webinars   March 15, 2022  

    In this webinar, join Reed Smith partners Andy Splittgerber (Munich), Gerry Stegmaier (D.C.), and Elle Todd (London) for a briefing and discussion of key recent developments impacting marketers in the EU and UK.

  • Can Advertising Be Just as Sweet Without Third-Party Cookies?

    Industry Insights   March 14, 2022  

    Under pressure from privacy advocates and regulatory bodies, major browsers such as Google Chrome and Apple Safari are expected to phase out these tiny nuggets of behavior-tracking code by 2023. Media companies are working on more privacy-compliant alternatives. But it’s unclear whether any of these options will attract enough industry backing by then to truly help marketers deliver personalized advertising experiences to consumers.