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Search returned: 165 document(s).

  • Meeting Consumer Demand for Transparent Marketing Practices

    Knowledge Partners   September 22, 2021  

    Theorem explores how brands can adjust their marketing tactics to be more transparent and ethical, in the face of new privacy laws and heightened consumer awareness of data practices.

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  • Data Privacy and Security Regulation Update

    Event Recaps   September 15, 2021  

    Speakers from Reed Smith discussed data privacy and security, including regulatory policies and how marketers can protect themselves and their consumers.

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  • Marketers Must Join the Fight Against Cyberattacks

    ANA Magazine   September 3, 2021  

    With cyberattacks on the rise, marketers must understand the scope of the threat and be proponents for consistently updating their companies’ online defenses. However, to have an effect, CMOs first have to make sure they have a seat at the table when cyber issues are discussed and strategies crafted.

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  • Postal Rates and Data Privacy — Summer Heat for Top Issues

    Public Videos   August 27, 2021  

    One of ANA’s top legislative goals impacting nonprofits is getting a national standard for data privacy.

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  • Postal Rates and Data Privacy — Summer Heat for Top Issues

    Session Videos   August 27, 2021  

    In this video, get a brief update on the latest from Washington impacting your ability to raise funds — increasing postal rates and the current privacy debates at the federal and state levels.

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  • Three Secrets to Spark Brand Activation That Resonates

    Session Videos   August 11, 2021  

    In this video, learn how the Resonate Ignite Platform(TM) delivers dynamic, deep, consumer privacy-safe data to fuel creativity and spark innovation through AI-driven consumer insight.

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  • ANA Legal Webinar: Are You Prepared for a Cookieless Future?

    Webinars   July 29, 2021  

    In this webinar, members of Squire Patton Boggs’ global Data Privacy & Cybersecurity team discussed what a “cookieless future” really means and the implications for your business.

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  • Brand Activation Legal Committee: July 2021

    Session Videos   July 22, 2021  

    For July’s meeting, Greensfelder, Hemker & Gale, PC provided updates in the following areas: NAD and NARB, Lanham Act, and false advertising class actions; FTC and State AG activity; and the recent enactment of the Colorado Privacy Act and other developments in privacy law.

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  • Privacy, Data, and Consent: Consumer Attitudes

    Ask the Expert Answers   July 14, 2021  

    ANA’s Ask the Expert research service answers the question, “How do consumers feel about how their personal data is managed online?"

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  • 2021 State Privacy Roundup

    Webinars   July 13, 2021  

    This webinar provides a wrap-up of the numerous state privacy bills that have passed this year as many legislatures are in the process of or have already ended their sessions for 2021.

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  • Brand Activation Legal Committee: June 2021

    Session Videos   June 24, 2021  

    For June's meeting, Crowell & Moring, LLP provided updates in the following areas: NAD and NARB; Lanham Act and false advertising class actions; FTC and State AG activity; and developments in privacy law.

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  • Advertisers Must Get on the Right Side of Privacy

    Forward   June 10, 2021  

    Brands and organizations already know that walled gardens have exploited and distorted privacy for their own ends. On the open web, the choice is up to marketers whether they’ll do the same. Cutting corners and seeking loopholes around privacy principles will only further undermine consumer trust.

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  • Privacy for America — An Update

    Event Recaps   June 9, 2021  

    Venable's Rob Hartwell discusses the latest on the advertising industry's Privacy for America effort to lobby for comprehensive federal privacy legislation before the end of the current Congress.

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  • The Essential Guide to Signal Loss for Digital Marketers

    Knowledge Partners   June 1, 2021  

    VidMob surveyed the data landscape that confronts marketers, illuminating its opportunities and challenges.

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  • Brand Activation Legal Committee: May 2021

    Session Videos   May 20, 2021  

    For May’s meeting, attorneys from Seyfarth Shaw LLP provided updates in the following areas: false advertising litigation, including NAD, Lanham Act, and class action cases; the regulatory landscape, including FTC and State AG activity; and developments in privacy law.

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  • Privacy Sandbox for Advertisers: What You Need to Know

    Webinars   May 13, 2021  

    In this webinar, Google introduced the key concepts of the Privacy Sandbox — a series of privacy-preserving APIs to support business models that fund the open web in the absence of tracking mechanisms like third-party cookies — and discussed its important developments and milestones.

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  • The New Rules for Email Marketing: Combining Privacy and Personalization

    Session Videos   May 6, 2021  

    In this video, OneTrust PreferenceChoice offered tips and best practices for collecting consent.

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  • The New Rules for Email Marketing: Combining Privacy and Personalization

    Event Recaps   May 6, 2021  

    OneTrust PreferenceChoice offered tips and best practices for collecting consent.

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  • What’s New with Data Privacy?

    Event Recaps   May 5, 2021  

    In this session the ANA provided an overview of key policy trends affecting companies overseas due to new laws and regulations restricting data transfer.

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  • What’s New with Data Privacy?

    Session Videos   May 5, 2021  

    In this video, the ANA provided an overview of key policy trends affecting companies overseas due to new laws and regulations restricting data transfer.

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