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  • Retailers Require New Resources for Success in the Privacy-Centric World

    Industry Insights   January 27, 2023  

    For the last 20 years, marketers and advertisers have reached their target audiences on terms set by third parties. Google’s vast display networks, enabled by cookies, defined what we knew as digital advertising. Facebook took it one step further maximizing user-submitted, deterministic data, harvesting it for hyper targeting on and off the platform. It was a gold rush of sorts, with entire segments of the industry born out of the indisputable dominance of the two.

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  • 2023 ANA Policy Preview for Advertisers

    Industry Insights   January 25, 2023  

    The year was 1864, and the Confederate harbor of Mobile Bay was heavily fortified with “torpedoes” (i.e., sea mines). Despite warnings from his crew, Union Admiral David Farragut charged ahead, issuing his famous order, “Damn the torpedoes; full speed ahead,” an act of courage that resulted in his victory. That about sums up what advertisers must do to succeed in the perilous policy waters of 2023.

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  • The Future of Privacy: Predictions for 2023

    Industry Insights   December 21, 2022  

    The hot-button issue of consumer privacy has been building, with more consumers aware than ever of targeted advertising practices. With a new year on the horizon, the industry will begin to see regulatory changes as early as January 2023. But what will these new privacy regulations mean for digital advertisers, and how can they ensure their businesses’ success in its midst?

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  • Brand Activation Legal Committee: December 2022

    Conference Sessions   December 15, 2022  

    For December's meeting, presenters from BakerHostetler provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on Privacy Law and FTC Enforcement Actions.

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  • Changes to California's Privacy Law Will Affect B2B Brands

    B2B Marketer   December 14, 2022  

    Exemptions in the California Consumer Privacy Act (CCPA) related to B2B marketing expire in January 2023. Despite having more than two years to ready themselves, many companies are ill-prepared for the change.

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  • Brands Still Relying on Cookies This Holiday Season Are Lagging Behind

    Industry Insights   November 30, 2022  

    Google keeps pushing back its date for the so-called “cookie apocalypse.” But if you’re a retailer hoping to prosper in the 2022 holiday season, that doesn’t matter one bit. If you’re still relying on third-party cookies, you might be as doomed from a long-term perspective as the cookie itself.

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  • Brand Activation Legal Committee: November 2022

    Conference Sessions   November 17, 2022  

    For November's meeting, presenters from Katten Muchin Rosenman LLP provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on Privacy Law and FTC Enforcement Actions.

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  • 2023 Preview: Roundtable with the ANA Government Relations Team

    Conference Highlights   November 9, 2022  

    80% of all U.S. states have introduced legislation to regulate data use and privacy.

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  • Navigating Legal Risks and the Effective Use of Outside Counsel

    Event Recaps   November 9, 2022  

    A panel featuring in-house counsel for Whole Foods and Hertz and outside counsel discussed the struggle between successful marketing and the risk of class action lawsuits, providing real world examples of what their brands and law practices are doing to keep brands out of hot water.

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  • Opening Remarks of the 2022 ANA Masters of Advertising Law Conference

    Conference Highlights   November 9, 2022  

    Privacy and addressability are major areas of focus for the marketing industry.

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  • Consumer Privacy: What You Need to Know About the New State Privacy Laws (Part 1)

    Event Recaps   November 8, 2022  

    A panel of experts reviewed the basics of various privacy and cybersecurity laws across the United States, including which businesses are beholden to laws now and under new expansions coming in 2023, what counts as personal information for consumers, and disappearing exemptions.

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  • Welcome to Hollywood, Kids! Navigating Children's Advertising and Privacy on TikTok, YouTube, and the Metaverse

    Event Recaps   November 8, 2022  

    A panel of experienced lawyers offered an overview of recent legislation and developments in influencer marketing relevant to marketers advertising to children. They also provided an array of useful tips for avoiding the use of so-called “dark patterns” and for managing child-directed advertising responsibly.

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  • Get Certified: Policy, Process, and Next Steps for Certifying Addressable Media Identifiers

    Event Recaps   November 8, 2022  

    Representatives from the Digital Advertising Alliance and other experts shared information about the newly created certification process for Addressable Media Identifiers and the next steps for building consumer trust while safeguarding the core functionality of the advertising ecosystem.

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  • How AdChoices and Consent Management Platforms Can Work Together

    Event Recaps   November 8, 2022  

    Lou Mastria, executive director of the Digital Advertising Alliance, provided an update on how Consent Management Platforms (CMPs) and AdChoices interfaces can work together.

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  • Vendor Contracting: Preparing for CCPA Changes in Effect January 1, 2023 and Other Related Issues

    Event Recaps   November 8, 2022  

    A panel of counselors from multiple brands and firms and a privacy expert shared information on looming changes to the California Consumer Privacy Act. They discussed some of the ways that brands and their advertising lawyers can prepare for them.

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  • FUNdamentals of Ethical Marketing: Join our Interactive Game — Is It Ethical?

    Webinars   October 26, 2022  

    In this webinar we continue the conversation with the second webinar in our series on the world of marketing and ethics. Using a gameshow model, we look at several recent examples of marketing and ask the pivotal question — is it “ethical”?

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  • Brand Activation Legal Committee: October 2022

    Conference Sessions   October 20, 2022  

    For October’s meeting, presenters from Frankfurt Kurnit Klein & Selz PC, Jordyn Milewski, Maria Nava, Kate Patton, and Ariel Radow, provided an update on FTC developments, NAD decisions, class action/competitor actions, and privacy developments.

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  • ANA Legal Webinar Series: October 2022 — Machine Learning

    Webinars   October 11, 2022  

    When automated processing involves personal data, privacy laws impose different obligations depending on the types of personal data processed. A team from Squire Patton Boggs discussed automated processing case studies focusing on legal guardrails to protect businesses from unwanted legal consequences.

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  • Managing Identifiers — The Latest Developments

    Event Recaps   October 3, 2022  

    The Digital Advertising Alliance (DAA) discussed the organization’s addressable media identifiers (AMI) certification program and updates on how its AdChoices gateway empowers consumers to customize their advertising experience.

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  • Managing Identifiers — The Latest Developments

    Conference Highlights   October 3, 2022  

    Addressable Media Identifiers (AMIs) are a technology-agnostic advancement in the industry’s data privacy efforts.

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