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A Movement to Reduce Online Hate
Beyond Profit January 31, 2023In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Anita McGorty, who leads Engage Responsibly as executive vice president at the ANA, joins host Ken Beaulieu to discuss why humanity is under attack online and what we can do about it.
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Online Travel Trends: Search and Social — An R3 Category Report
Knowledge Partners January 4, 2023R3 shares insights on travel trends impacting the decision-making process of travelers, and strategies travel brands are leveraging to accommodate them.
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Is BeReal a Lucrative Platform for Brands?
Pulse December 15, 2022Besides the fact that the app is more ideologically similar to gen Z's wants, the app has reached "3.3 million downloads globally in Q1 of this year, a 390 percent jump from Q4 of 2021, according to data.ai. It sits in the No. 1 spot for free apps in Apple's App Store," as reported by Marketing Brew. These numbers are telling an important story: Gen Z is tired of promoting stilted selves.
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Influencer Marketing vs. Influencer Relations: Maximize ROI with More Creative Campaigns
Event Recaps December 1, 2022Shifting from transactional, standalone influencer marketing campaigns to influencer relations initiatives can help brands rise above the noise and drive what matters.
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The Upside and Downside of Social Platforms
Soundbites November 16, 2022Foursquare's Greg Fatica explains what makes measuring social platforms easier or more difficult than other channels.
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Measuring the Power of Social Advertising with Location Technology
Conference Sessions November 16, 2022In this video, Foursquare’s VP of Client Solutions, Greg Fatica, discussed how leading brands are using location technology to understand the real-world impact of their social advertising and ultimately to better plan and optimize across the evolving social landscape.
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First Chair Litigator's Perspective with Kathryn Farrara
Conference Highlights November 10, 2022To successfully navigate metaverse activations, build agility and a dedication to co-elevation into your legal strategies.
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FTC Regulatory Trends in Social Media Marketing and Consumer Reviews
Event Recaps November 9, 2022This panel featured diverse perspectives from industry veterans and Serena Viswanathan in the FTC's Division of Advertising Practices. The panelists examined regulatory trends in social media marketing and online disclosures, as well as what marketers can expect given the FTC's proposed updates to the Endorsement Guides.
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Absolut Brings Its World of Cocktails to Life with a Commitment to Inclusion
Conference Sessions November 6, 2022Absolut Vodka, a Pernod Ricard brand, has long been committed to the LGBTQ+ community. In this session, learn about how they brought their 40 year+ allyship to a new level this year with Absolut.Land, a metaverse activation for Coachella.
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The Role of DEI in the Metaverse
Conference Sessions November 6, 2022For consumers, being present in the metaverse enables freedom bringing infinite possibilities for identity expression. But this freedom can also facilitate acts of bias, bullying, and hate. Hear how Meta is tackling these issues and striving to use their position to have a positive impact on society.
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BeReal: What Brands Need to Know
Event Recaps November 2, 2022Digitas’s Christina Goswiller provided a look at the emerging social media platform BeReal, reviewing its history so far, where it may be headed, and sharing some examples of how brands like e.l.f. and Chipotle are already making use of the platform.
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Using the Power of Social to Promote a Transition in the World’s Best-Selling Hiking Boot
Event Recaps November 2, 2022Jane Smith, senior director of digital marketing at Merrell, shared how her brand approached creating connections with a wider audience, sharing insights on a social media strategy that was powered by partnerships with influencers and the creation of a new community of hikers.
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How to Know When a New Social Media Platform Is Worth Your Team’s Time and Effort
Soundbites November 2, 2022Digitas’ Christina Goswiller offers her perspective on how marketers can determine which new social media platforms are worth time and financial investment and explains why sometimes even spending time and effort on a platform that ultimately fizzles out can be beneficial to the brand.
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Exploring the Links Between Creative Execution and Marketing Effectiveness
Knowledge Partners October 29, 2022Measuring the efficiency of creativity in advertising has historically been challenging. This paper provides a technical Marketing Mix Modelling approach (object detection algorithms and multi-stage econometric modelling) that demonstrates an objective approach to creative measurement.
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FUNdamentals of Ethical Marketing: Join our Interactive Game — Is It Ethical?
Webinars October 26, 2022In this webinar we continue the conversation with the second webinar in our series on the world of marketing and ethics. Using a gameshow model, we look at several recent examples of marketing and ask the pivotal question — is it “ethical”?
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These Candy Brands Brought People Together
Industry Insights October 21, 2022During the fall months, and during any holiday season, it’s candy’s time to shine (or maybe, better yet, melt in your mouth). Whether it’s Halloween, Dia de los Muertos, or Thanksgiving, having treats on hand can help make the holidays feel special, and more easily shared with others. It’s a small gesture, but sharing a delicious moment matters. Of course, candy and snack brands know this.
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The Transformational Opportunity for Social Video
Webinars October 20, 2022The changing nature of video presents new challenges for marketers, especially given the rise in consumption of video through social media platforms which regularly roll out new formats and capabilities. In this session, learn the best practices for scaling video assets effectively.
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Social Media Marketing Calendar 2023
Tools October 15, 2022Use this tool to organize and communicate all of your social media marketing activities.
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Blog Post Syndication Calendar 2023
Tools October 15, 2022A report to track editorial calendar opportunities and their associated deadlines.
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The Best Advertising Isn’t Advertising at All
Event Recaps October 13, 2022Stellantis shared how it leverages cultural moments and partnerships to make meaningful connections with consumers.
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