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  • Top 10 Benefits of Influencer Marketing

    Knowledge Partners   May 26, 2022  

    Within shares the top 10 benefits of leveraging influencers for marketing campaigns.

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  • Five Tips for Truthful and Transparent Influencer Marketing and Product Reviews

    Knowledge Partners   May 4, 2022  

    Better Business Bureau’s National Advertising Division offered tips for marketers looking to ensure truthfulness and transparency when working with influencers and leveraging product reviews.

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  • The Definition of Social

    SoundBites   April 29, 2022  

    Brandon Solis from Grey Group (NY) explained the definition of social for brands, and the various permutations in which it can occur.

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  • Section 230 and Social Media

    Event Recaps   April 27, 2022  

    Lawyer Robert Corn-Revere reviewed section 230 and challenges that have recently been raised to the regulation.

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  • Sun-Maid’s Haunted House Promotes Raisins on Halloween

    REGGIE Awards   April 21, 2022  

    Sun-Maid humorously leaned into its reputation as an unwanted treat on Halloween.

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  • How Ferrara Candy Company Used Children’s Talent for Storytelling to Revamp a Fruit Snack Brand

    REGGIE Awards   April 21, 2022  

    After taking over the Fruity Snacks brand from Kellogg Co., Ferrara Candy Company embarked on a mission to rebrand the popular snack, launching a campaign powered by content created, in part, by children that demonstrated how the popular snacks were critical to parent-child bonding during playtime.

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  • How Merrell Used Influencers to Flip the Script and Win Over New Customers

    REGGIE Awards   April 21, 2022  

    With the brand being outpaced by its competitors in the trail running category — but still resonating with road runners — Merrell created an influencer-led campaign that sought to show road runners how they could benefit from trail running, helping the brand reverse a downward trend and win with a new audience category.

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  • eos Capitalizes on an Endorsement of its Shave Cream on TikTok

    REGGIE Awards   April 21, 2022  

    eos took advantage of a TikTok endorsement to ignite a viral appetite for its shave cream across social media.

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  • How a Beer Brand Used Sneaker Culture to Win Over NBA Fans

    REGGIE Awards   April 21, 2022  

    With the goal of deepening its relationship with NBA fans, Michelob ULTRA partnered with a famous artist and sneaker designer to create an extremely limited edition NBA Finals bottle and a Reddit-powered release to create a social media frenzy and drive brand engagement.

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  • Snap to Steal

    REGGIE Awards   April 21, 2022  

    Cheetos collaborated with Snapchat to create a Super Bowl ad that enabled viewers to “steal” a free bag of the cheesy treat.

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  • Mumble Rap, TikTok, and a Plan to Sell More Peanut Butter

    REGGIE Awards   April 21, 2022  

    Seizing upon a new trend in hip hop, Jif enlisted hip hop legend Ludacris and other TikTok rappers to produce new songs that exemplified how much they love Jif peanut butter, helping the brand to regain market share and achieve better sales performance.

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  • This J&J Campaign Proves Relevant Messaging and Targeting is a Timeless Marketing Tactic

    REGGIE Awards   April 21, 2022  

    With the goal of showing women over 65 that the affordable Neutrogena Rapid products were ideal for achieving their beauty goals, Johnson & Johnson developed a powerful social media campaign that connected with its target audience and drove an increase in sales.

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  • Save It, See It

    REGGIE Awards   April 21, 2022  

    Michelob ULTRA hacked Instagram’s algorithm to drive awareness of inequalities impacting female athletes.

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  • IT After Dark

    REGGIE Awards   April 21, 2022  

    During the pandemic, Eaton created an online content hub that leveraged IT workers’ love of eight-bit retro gaming, meme culture, and tech hacks, providing resources and tools the IT community needed at a time it was most stressed.

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  • Will Social Become the Dominant Media for B2B Brands?

    B2B Marketer   April 20, 2022  

    Social media has pulled ahead of email marketing as the top marketing tactic for B2B companies, says a recent study. As social platforms command a growing number of ad dollars, the challenge for marketers will be to tailor their messages so they play into the strengths of each channel, whether text for Twitter, visuals for Instagram, or original video content on YouTube.

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  • How a Three-Pronged Approach Made Life Sweeter for Splenda and Their Customers

    Event Recaps   April 20, 2022  

    Splenda shared how it grew its social channels by developing engaging content and contest, and leveraging influencers.

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  • Twitter Trends: From Insights to Activation

    Event Recaps   April 12, 2022  

    After analyzing billions of tweets over a two-year period, speakers from Twitter broke down three must-know trends and what it means for brands across industries.

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  • Twitter Trends: From Insights to Activation

    Session Videos   April 12, 2022  

    In this video, speakers from Twitter broke down three must-know trends and what they mean for brands across industries. These trends are based on analyzing billions of tweets over a two-year period.

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  • Reaching a Largely Untapped Market

    Session Videos   April 6, 2022  

    In this video, the Drone Racing League provided an in-depth look at a drone racing fan cohort known as “tech-setters,” outlining the qualities that make up this demographic and some examples of how brands have partnered with DRL to connect with this emerging and increasingly important audience.

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  • Reaching a Largely Untapped Market

    Event Recaps   April 6, 2022  

    The Drone Racing League provided an in-depth look at a drone racing fan cohort known as “tech-setters,” outlining the qualities that make up this demographic, how they prefer to engage with brands, and some examples of how brands have partnered with DRL to connect with this emerging and increasingly important audience.

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