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  • How to Monetize Influencer Marketing Campaigns

    Webinars   September 15, 2021  

    In this webinar, Courtney Spritzer, CEO and co-founder of social media marketing agency Socialfly, covered the basics of influencer marketing, including how to get started, choosing the right influencers for your brand, and how to make sure your campaigns are set up for success.

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  • B2 Awards Showcase How Brands Responded to the Pandemic

    Industry Insights   September 10, 2021  

    The last 18 months of pandemic-afflicted business have thrust a variety of challenges upon brands. Perhaps the most central of which has been how to pivot from being just a seller of products or services to being a partner to customers in crisis response.

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  • Flood of College Athletes Become Influencers After NCAA Ruling

    Knowledge Partners   September 6, 2021  

    “First my twin, then my teammate, now my business partner”. That was the Instagram caption written by student athlete Hayley Cavinder as she posed in Times Square, holding hands with her twin sister Hanna. They gazed up at a billboard that announced they are the first student athletes to sign the first deal in collegiate NIL history.

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  • How To Reach Out to Influencers (And Get a Response!)

    Knowledge Partners   September 3, 2021  

    Influencer marketing is a multi-billion dollar business with one of the fastest compound growth rates in existence. One of the dangers of working within such a large industry is losing that personal, one-to-one touch when connecting with potential partners.

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  • How Much Do Influencers Cost in 2021?

    Knowledge Partners   September 2, 2021  

    In this article, Tagger, a data-driven influencer marketing platform, shares insights on how to determine how much to pay an influencer.

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  • Should You Include CGI or Virtual Influencers in Your Campaigns?

    Knowledge Partners   September 2, 2021  

    In this article, Tagger explores the emergence of the virtual influencer, and what it means for marketers.

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  • Engagement Versus Reach Versus Impressions: Understanding Social Media Analytics

    Knowledge Partners   August 24, 2021  

    Tagger’s Diogo Fellippelli defined and differentiated engagement, impressions, and reach.

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  • Four Ways to Make Your Social Media Campaigns More Accessible

    Knowledge Partners   August 18, 2021  

    In the past year, most social platforms have made great strides in updating their features to be more accessible. From auto-generated captions for the hearing impaired, to image descriptions for the blind, here are some of the ways you can make your social media campaigns more inclusive.

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  • Say Goodbye

    B2 Awards   August 12, 2021  

    Launching in a saturated market with entrenched competitors, health care technology company AngioDynamics created a campaign for its Auryon atherectomy product.

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  • Time to Adapt

    B2 Awards   August 12, 2021  

    Tata Consultancy Services leveraged striking imagery, comparing nature’s capacity to overcome adversity to organizations scrabbling to adapt to the pandemic, to generate new leads and raise awareness of its IT solutions.

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  • That’s a Better Normal

    B2 Awards   August 12, 2021  

    To highlight how its products and solutions could benefit workers and businesses during and after the pandemic, Visa created the “That’s a Better Normal” campaign.

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  • RealVitalize Sales Materials

    B2 Awards   August 12, 2021  

    Real estate company Realogy developed sales materials which empowered agents to explain a complicated program to homeowners, using video, social, email, and sales collateral.

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  • Pro Bono: The Not-So-Happy Elf

    B2 Awards   August 12, 2021  

    Stein IAS helped start the conversation about mental health between parents and children earlier with a new children’s book, The Not-So-Happy Elf. Two alternate viewing experiences, including an augmented reality experience, were offered to get people engaged and donating to the Child Mind Institute and 42nd Street.

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  • The ABCDs of Innovation

    B2 Awards   August 12, 2021  

    The “ABCDs of Innovation” campaign demonstrated how Broadridge helped clients understand and apply next-gen technologies.

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  • Five Questions to Ask When Choosing an Influencer Marketing Platform

    Knowledge Partners   August 12, 2021  

    The social media and influencer marketing industries have greatly matured over the last decade, and your business needs to adapt accordingly. With so much business being done online, marketers need to take every opportunity to join authentic conversations happening in every corner of the internet.

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  • CMOs and Creators Meet Up on YouTube

    B2 Awards   August 12, 2021  

    A new video series by YouTube Advertising delivered insightful conversations with Marc Pritchard of P&G, Jen Sey of Levi’s, and Gail Gifford of WW — advertisers who were joined by YouTube creators Marques Brownlee, Liza Koshy, and Alisha Marie. They discussed using your voice for good, diversity, trust, and community building.

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  • We’re All In for Small Business Saturday

    B2 Awards   August 12, 2021  

    The Wisconsin Economic Development Corporation leveraged social channels to connect consumers to small businesses committed to safe practices, online services, and curbside offerings amid the pandemic.

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  • HSBC Commercial Banking: Preparing Clients for the Next Normal

    B2 Awards   August 12, 2021  

    HSBC created its “The Next Normal” campaign, a seven-episode interview video series with thought leaders, to raise awareness of how partnering with the company could help business achieve their goals.

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  • Sales Enablement Program — Trelleborg Docking and Mooring

    B2 Awards   August 12, 2021  

    The SmartPort sales enablement program helped Trelleborg, a global engineering company, guide customers along the buyer journey with appropriate content at every stage.

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  • Reaching New Sports Audiences on Social Media

    Knowledge Partners   August 12, 2021  

    This report examines how sports media creators are adapting their social video content to resonate with younger audiences and close the gender gap in sports.

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