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  • With Cause Efforts, Macy's, Target, Kroger Hope to Amplify Santa's Swagger

    MediaPost   December 6, 2016  

    Macy’s, Target, and Kroger dialed up their cause-marketing connections in the 2016 holiday season to make sure kids everywhere get their fair share from Santa.

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  • Camels vs. Reindeers

    Multicultural Excellence Awards   December 1, 2016  

    Denny’s drove social media engagement among its Latino guests with a humorous video series that tapped into their unique holiday traditions.

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  • Did You Eat Yet?

    Multicultural Excellence Awards   December 1, 2016  

    McDonald’s leveraged a largely undiscussed cultural insight to connect with Asian-Americans and help them tell loved ones how much they meant.

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  • Snapchat

    Ask the Expert Answers   November 21, 2016  

    ANA’s Ask the Expert research service answers the question, “How is Snapchat being used by brands to connect with consumers? What are some examples that illustrate the current trends and emerging uses of Snapchat in social media campaigns?

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  • How Jägermeister Became the No. 1 Liquor Brand in Social Media

    Event Recaps   November 15, 2016  

    OgilvyOne shared Jägermeister’s rebranding approach and how the brand used content and integrated experiences to capture a new audience.

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  • Brand Activation — Law in Review

    Session Videos   November 11, 2016  

    In this video, the presenter focused on what the risks and rewards of social, mobile, and digital marketing are, the pitfalls and practice tips, and what others are doing that you should be doing.

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  • First Republic Bank: Social Listening Strategy

    Event Recaps   November 8, 2016  

    First Republic Bank explored why brands should invest in a social media listening program and shared insights on what it takes to develop one.

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  • Social Media for Fun, Profit, and Good!

    Event Recaps   November 8, 2016  

    Monterey Bay Aquarium shared its social strategy and how it’s using different social channels to reinforce the aquarium’s brand and carry out the organization’s mission in the digital realm.

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  • Eight Influencer Marketing Mistakes CPGs Make

    MediaPost   November 7, 2016  

    MediaPost shared some of the typical influencer marketing mistakes that brands should avoid making.

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  • Three Keys to Boost ROI of Influencer Marketing Campaigns

    MediaPost   November 4, 2016  

    Learn three ways to help your brand hone its efforts to maximize ROI and better monitor campaign engagement.

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  • Brands, Don't Forget the Boomer Audience This Holiday Season

    MediaPost   November 1, 2016  

    MediaPost shared three insights that marketers should take into account when trying to connect with consumers aged 55 and up this holiday season.

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  • Pinlist

    Cannes Mobile Lions Awards   October 24, 2016  

    Allianz invented an automated recording and action replay system for amateur soccer players.

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  • Check It Before It's Removed

    Cannes Mobile Lions Awards   October 24, 2016  

    Pink Ribbon Germany created a breast cancer awareness campaign that was meant to be shared, and censored, on social media.

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  • Straight Outta

    Cannes Mobile Lions Awards   October 24, 2016  

    Beats by Dre leveraged the broad cultural momentum of the film Straight Outta Compton by creating a customizable meme that went viral.

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  • Hashtags for Life

    Cannes Mobile Lions Awards   October 24, 2016  

    The Peruvian Red Cross used hashtags to create a database of voluntary blood donors in Peru.

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  • #LiveInTheMovies

    Cannes Mobile Lions Awards   October 24, 2016  

    Airbnb used social media analytics and social listening tools to engage with its audience during the Academy Awards, one of the biggest entertainment events of the year.

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  • #OptOutside

    Cannes Mobile Lions Awards   October 24, 2016  

    REI increased interest in the outdoors on Black Friday with a social media campaign.

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  • Uncrushable

    Cannes Mobile Lions Awards   October 24, 2016  

    To prove that its suits were durable enough for Australian business travelers, M. J. Bale conducted a real-time experiment that aired on Facebook Live and Instagram.

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  • I Am A Witness

    Cannes Mobile Lions Awards   October 24, 2016  

    The Ad Council created an anti-bullying emoji for young people to help combat bullying on social media.

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  • ManBoobs

    Cannes Mobile Lions Awards   October 24, 2016  

    A social media campaign raised awareness about the importance of breast self-examinations and female nipple censorship.

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