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SapientNitro displayed its technical creativity through SpeakEmoji, an app that translated words to emojis, helping to bridge a generational communication gap.

The Dove Hair #LoveYourCurls campaign celebrated an underrepresented audience segment, curly-haired women, while also driving brand awareness and affinity.

AIA created a two-part video series, detailing how the brand helped a mother with a speech disability sing “Happy Birthday” to her daughter.

To raise brand awareness and consumer engagement in the Philippines, Hershey’s developed a real-time social media campaign aimed at making everyday moments better.

The case for creating shopping experiences and marketing content that reflects diverse sizes.

In this webinar video, the presenter and attendees examined the relationship between total media spend and share of voice on social to uncover if a media buying formula existed to bridge these two challenges.

Instagram Stories may win when it comes to convenience, but Snapchat still has the edge when it comes to engaging followers with fun, unscripted content.

Holiday Inn Express shared how it collaborated with BuzzFeed to create a humorous breakfast campaign.

MediaPost looked at what made influencer marketing campaigns from the 2016 Olympic Games successful.

The digital and social media marketing world once again came together at the 2016 ANA Digital & Social Media Conference to discuss what's working in the digital space, what needs work, and how to tell the difference. Here are the key takeaways.

RYOBI’s focus on empowering and engaging consumers through immersive video content and online community-building led to unprecedented growth for the power tool brand.

How Gatorade, GrubHub, and Trojan use Snapchat, with overviews and explanations of how the platform works and ways marketers can use it for their brands.

Unruly shares quick tips for building a strong, mobile-optimized video portfolio.

High Times and New Frontier shared findings on U.S. cannabis use in 2016.

Mike’s Hard Lemonade Co. discussed how it tells its brand story and delights fans through content marketing.

A multi-platform social strategy gave consumers a front row seat to the PUMA/Rihanna collection launch at New York Fashion Week.

In this video, get an overview of the 2016 ANA Digital & Social Media Conference.

In this video, Mike’s Hard Lemonade Co. discussed how it tells its brand story and delights fans through content marketing.

Learn how effective and engaging content marketing is driven by tapping into your brand loyalists.

In this video, a multi-platform social strategy gave consumers a front row seat to the PUMA/Rihanna collection launch at New York Fashion Week.