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This session explored when, and how, can you use crowdsourced data to create and substantiate advertising claims.
This session offered an overview of key legal issues to be aware of with regard to advertising with a focus on basic advertising rules, common advertising techniques and intellectual property issues.
In this video, get an overview of the Overview of the 2015 ANA Digital & Social Media Conference.
Discover how King’s Hawaiian leverages social media and content through paid, earned, and owned channels.
Discover Nissan’s journey to becoming a digital-first brand.
Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.
This webinar explored the creative side of social data and how it is used by brands.
This webinar video explored the creative side of social data and how it is used by brands.
In this session, Coldwell Banker Real Estate LLC shared their consumer facing platforms including a recently launched website, responsive mobile site as well as their native iOS & Android apps.
Last year, American Express presented the #ExpressYourselfie campaign, designed to engage LGBT consumers in eight markets across the US.
In this session, Camille Lauer, Social Media Manager at Hallmark Cards Inc. discussed how they're integrating social media listening and measurement cross-functionally to become a more consumer-focused organization.
In this session, Anna Dix, Director, eCommerce – Hilton Worldwide shared how they are giving consumers personalized experiences through digital/social and their mobile app.
’Square Peg’ Lawyers and ‘Round Hole’ Ethics: Twelve Legal Ethics Issues for In-House Lawyers (and Outside Counsel Who Assist Them)
"Square Peg" Lawyers and "Round Hole" Ethics - by Bruce Johnson, Partner at Davis Wright Tremaine LLP, presented the ethical issues confronting in-house counsel in a number of areas.
Land Rover shared how it developed a content marketing strategy that has driven brand affinity at a time when most advertising is being ignored.
McCormick & Co. shared how its “American Homemade” content marketing campaign reinvigorated the company and engaged consumers more than ever before.
HBO shared the compelling and groundbreaking content marketing work around the HBO original series Game of Thrones.
The Philadelphia Museum of Art made its brand relevant for a younger audience by creating a unified voice and transitioning to digital marketing.
Vanguard explained how it keeps the creativity in its social media strategy even though it has established practices.
Visit Philadelphia raised awareness and attracted visitors with an innovative approach to digital marketing.
Rita’s Italian Ice successfully used social media to promote the brand on a small budget, building brand awareness and engagement prior to its annual First Day of Spring Event.