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In this webinar video, the presenter and attendees examined the relationship between total media spend and share of voice on social to uncover if a media buying formula existed to bridge these two challenges.

Holiday Inn Express shared how it collaborated with BuzzFeed to create a humorous breakfast campaign.

MediaPost looked at what made influencer marketing campaigns from the 2016 Olympic Games successful.

The digital and social media marketing world once again came together at the 2016 ANA Digital & Social Media Conference to discuss what's working in the digital space, what needs work, and how to tell the difference. Here are the key takeaways.

RYOBI’s focus on empowering and engaging consumers through immersive video content and online community-building led to unprecedented growth for the power tool brand.

How Gatorade, GrubHub, and Trojan use Snapchat, with overviews and explanations of how the platform works and ways marketers can use it for their brands.

Unruly shares quick tips for building a strong, mobile-optimized video portfolio.

High Times and New Frontier shared findings on U.S. cannabis use in 2016.

Mike’s Hard Lemonade Co. discussed how it tells its brand story and delights fans through content marketing.

A multi-platform social strategy gave consumers a front row seat to the PUMA/Rihanna collection launch at New York Fashion Week.

In this video, get an overview of the 2016 ANA Digital & Social Media Conference.

In this video, Mike’s Hard Lemonade Co. discussed how it tells its brand story and delights fans through content marketing.

Learn how effective and engaging content marketing is driven by tapping into your brand loyalists.

In this video, a multi-platform social strategy gave consumers a front row seat to the PUMA/Rihanna collection launch at New York Fashion Week.

Learn how live events give PUMA an edge in engaging consumers through social media platforms.

In this video, High Times and New Frontier shared findings on U.S. cannabis use in 2016.

Learn how the legalization of cannabis may create new national marketing opportunities.

In this video, Target explained its updated marketing strategies using three campaigns as examples.

Marketers should stay true to their brand promise and not chase platforms. Learn why they should build strategies around humans first.

In this video, learn how technology has given rise to the "Big Four" of generally interrelated concerns that threaten the underpinning of digital marketing and sub-optimize the financial investments of marketers.