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In a few short years, content marketing has gone from an emerging tactic to a necessity in most brands’ marketing strategies. By delivering value to consumers within the context of the platform they’re on, brands can deeply engage and establish long-term relationships with them. The ANA shared insights and best practices for content marketing from some of the biggest brands in the world.
Tips for growing an Instagram audience from comedy website Funny or Die.
In this session, Lauren Barash, Senior Director of Marketing – Moe's Southwest Grill, shared how the utilized paid social media to maximize reach, frequency, and effectiveness of their TV campaign.
Coca-Cola set itself apart as a FIFA World Cup sponsor and engaged football (soccer) fans around the world with a campaign that combined experiential and social.
For the 40th anniversary of the Ronald McDonald House Charities, McDonald’s used a social media campaign to engage consumers and create a new generation of supporters for the charity.
mike's Hard Lemonade used a digital campaign based around the popular trend of lifehacking to connect with millennials.
Activision extended the reach of its gaming competition event through social media and digital video content.
Building on the social media success of its #UpForWhatever hashtag, Bud Light created an experiential campaign that sent 1,300 fans to Whatever, USA, a secret destination full of spontaneous events and parties.
Verizon introduced itself into the social media conversation surrounding Super Bowl XLVIII by combing a Twitter campaign with a nightly light show on the Empire State Building.
Tide competed with stain removal giant OxiClean by creating its own stain removal product and promoted it by enlisting Jonathan Scott from HGTV Property Brothers use it to clean the dirtiest pieces of furniture he could find and then challenged consumers to do the same and share their successes on social media.
Scott launched an integrated campaign to raise awareness of an environmental issue and change consumer perceptions about eco-friendly bath tissue.
Nickelodeon increased their targeted multiplatform digital and social campaigns to generate viewership increases for their program Every Witch Way.
To celebrate Jack Daniel’s 148th birthday, the brand invited customers to build the first crowd-sourced bar in exchange for whiskey.
The REI Village Mobile Tour created outdoor experiences for REI’s members to interact with one another and create user-generated content that would attract new members.
Fleetmatics introduced a new jargon-free brand character called “The Fleet Whisperer” to increase awareness among untapped segment of small business owners.
mike’s hard lemonade created a social promotion, temporarily renaming their brand after their millionth Facebook fan
GE connected with its audience by telling a story about the wonder of innovation.
Social media campaigns with strong narratives have made BBDO a leader in the B-to-B world.
Programmatic buying and automation may bring organizational changes to marketing teams.
Lexus leveraged social engagement and the introduction of a radio-controlled version of the RCF to generate awareness and drive sales for the new model.