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Search returned: 288 document(s).

  • What Makes a Kick-Ass Agency Client?

    Knowledge Partners   September 15, 2016  

    Are you the kind of client that agencies desperately want to acquire and retain?

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  • The New Efficiency Frontier: Online Agency Onboarding

    Knowledge Partners   September 5, 2016  

    Accelerated agency training and onboarding can significantly improve client/agency engagement and drive cost-effective use of talent.

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  • A Strategy to Combat Media Non-Transparency

    Industry Insights   July 28, 2016  

    K2 Intelligence's report on media transparency exposed pervasive issues relating to media buys and rebates. Now, it's time for marketers to take action. The steps in this presentation provide a starting point for achieving media transparency.

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  • An Agency Checkup from the Neckup

    Event Recaps   July 20, 2016  

    ANA’s General Counsel, Doug Wood, discussed the findings of the K2 report on transparency and also shared new information on what advertisers need to do to protect themselves in light of the report.

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  • NBCUniversal Agency Relations Case Study

    Event Recaps   June 16, 2016  

    NBCUniversal and Toyota shared their approach to client and agency partnerships.

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  • Surging Ahead

    ANA Magazine   June 12, 2016  

    How to build a better client-agency relationship through a strong evaluation process; a look at the latest trends and best practices for marketers.

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  • Confessions of an Ex-Client

    Knowledge Partners   May 25, 2016  

    The founder of Agency Mania Solutions shares the uneasy truth about building lasting client-agency partnerships in today’s cutthroat environment.

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  • Principal-Based Buying: A Wolf in Sheep’s Clothing?

    Knowledge Partners   May 18, 2016  

    AARM shares its opinion on principal-base buying, a new term for media arbitrage.

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  • Trends in Agency/Client Engagement

    Public Videos   May 4, 2016  

    In this video, learn how Mondelez is changing its approach to client/agency engagement with its Fly Fearless experiment.

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  • Panel: Agency Review for Project Work

    Public Videos   May 4, 2016  

    In this video, a panel discussed best practices for agency reviews for project work.

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  • Panel: Agency Review for Project Work

    Event Recaps   May 4, 2016  

    This panel discussed best practices for agency reviews for project work.

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  • Michael Roth’s Perspective on Top Industry Issues

    Event Recaps   May 2, 2016  

    Bob Liodice, president and CEO of the ANA, spoke with Michael Roth, chairman and CEO of the Interpublic Group. They discussed transparency, agency/client trust, and IPG’s open architecture model of operation.

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  • Advertiser Audit Rights: Omnipresent but Seldom Enacted

    Knowledge Partners   April 25, 2016  

    Advertisers seldom act upon these negotiated, protective contract provisions.

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  • Seeing Their Way to Digital Growth

    Knowledge Partners   April 20, 2016  

    Agencies with a willingness to morph their service delivery and compensation models to address advertiser desires for transparency will boost their revenue growth potential.

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  • Media Transparency and Beyond

    Event Recaps   April 5, 2016  

    Cassidy Sehgal, VP and digital and advertising counsel at L’Oréal USA, and Keri Bruce, attorney at Reed Smith LLP, discussed the issues preventing advertisers from obtaining true financial transparency.

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  • Best Practices for Agency Evaluations

    Knowledge Partners   April 5, 2016  

    Decideware shared what it has learned from working with the world's leading advertisers.

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  • How to Hire an Agency

    Knowledge Partners   March 30, 2016  

    Five quick steps to choosing the right partner to build your brand and business.

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  • Reevaluating Performance Evaluations for Greater Value

    Event Recaps   March 22, 2016  

    Anne Cutshall, Agency Management Services – Genentech Inc., and Bruno Gralpois, Co-Founder and Principal – Agency Mania Solutions shared how they formed a partnership to enable a new and far more strategically-focused process to create a winning solution for Genentech's commercial and agency partners.

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  • Agency-Marketer Relationships During the Year of Mediapalooza/Reviewmageddon

    Event Recaps   March 11, 2016  

    Pivotal Research discussed the issues around 2015’s wave of media reviews and illustrated the ways agencies might try to make and save money in the future.

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  • Agency-Marketer Relationships During the Year of Mediapalooza/Reviewmageddon

    Webinars   March 11, 2016  

    In this webinar video, Pivotal Research discussed the issues around 2015’s wave of media reviews and illustrated the ways agencies might try to make and save money in the future.

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