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Top Agency Management Trends for Marketers

In this webinar, attendees learned what the future holds for Madison Avenue and the implications for brand advertisers who rely on their agencies to successfully compete in the marketplace.

Top Agency Management Trends for Marketers

In this webinar, attendees learned what the future holds for Madison Avenue and the implications for brand advertisers who rely on their agencies to successfully compete in the marketplace.

Sir Martin Sorrell Shares His Thoughts on a Changing Industry

The Internationalist spoke with the founder of WPP on recruiting top talent and global integration.

How to Apply Business Intelligence to Marketing Procurement

Leverage business intelligence and data analytics to make better agency management decisions.

Using Agency Compliance Review to Improve Marketing and Media Operations

KPMG introduced a new collaborative audit process that focused not on financial recovery but on streamlining processes and increasing communication.

Communication Breakdown?

Get a quick breakdown of an ANA study on what marketers and agencies think of each other.

The State of the Art on Agency Integration

In this session, Greg Paull, Principal – R3, showcased agency integration working examples from Coca-Cola, Lego, Unilever, AB InBev and others to help answer the question – "What is Best Practice?"

Big Heart Pet Brands: Taking a Walk in Our Agency's Shoes

In this session, attendees learned how Big Heart Pet Brands leveraged the partnership with their advertising agency to develop creative evaluation skills and effective ways for their marketing team to deliver creative feedback.

Cisco: 15 Years of Making It Work and the Lessons Learned

After 15-years working together across three different companies Julia Mee, Sr. Director of Advertising, Media & Sponsorships – Cisco Systems, and John Coyne, Global Group Account Director – Goodby, Silverstein & Partners, have learned a handful of lessons that are fundamental to building an enduring partnership.

Brand and Agency Management in an Age of Discontinuity

In this session, attendees explored the strengths and weaknesses of the various ways advertisers are managing their agencies and networks, as well as what forms of agency management might improve the odds of achieving brand performance turnarounds in a more competitive and price-sensitive world.

Negotiating Advertising Agency/Client Contracts

Legal professionals from brands and agencies discussed the evolution of the client/agency contract.

Better Client-Agency Relationships for Better Business Results

Mercer Island group shared best practices for improving the client/agency relationship through communication, orientation, and goal alignment.

Better Client-Agency Relationships for Better Business Results

In this video, Mercer Island group shared best practices for improving the client/agency relationship through communication, orientation, and goal alignment.

Better Client-Agency Relationships for Better Business Results

In this video, Mercer Island group shared best practices for improving the client/agency relationship through communication, orientation, and goal alignment.

Brainstorming on Steroids: Ideas for Advancing In-House Agencies

Results from a brainstorming session on how to promote, align, and prove the value of in-house agencies.

Agency/Media Contract Agreement Toolkit

Service and agency agreements from Douglas J. Wood and Reed Smith LLP.

Six Degrees of Integration for Agency-Marketer Alignment

The R3 team sees six types of client-agency alignment structures or “six degrees of integration” among the best work.

Top Agency Management Trends that Will Rock Your World in 2015 and Beyond

Bruno Gralpois, co-founder of Agency Mania Solutions, shared eight trends affecting agencies and marketers in 2015.

Top Agency Management Trends that Will Rock Your World in 2015 and Beyond

In this video, Bruno Gralpois, co-founder of Agency Mania Solutions, shared eight trends affecting agencies and marketers in 2015.

Top Agency Management Trends that Will Rock Your World in 2015 and Beyond

In this video, Bruno Gralpois, co-founder of Agency Mania Solutions, shared eight trends affecting agencies and marketers in 2015.

1234567 >>  Last (17)