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Search returned: 245 document(s).
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How to Forge the Strongest Media Partnerships and Advertise Responsibly and Effectively in Digital
Webinars October 13, 2021In this webinar, three leading advertising, privacy, and compliance champions shared how to drive the most efficient partnerships while automating compliance.
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IHG’s Approach to Agency Management
Event Recaps September 23, 2021IHG described its new model for agency management and the collaboration it involves with procurement.
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The Chicken and the Egg Dilemma
Knowledge Partners September 14, 2021Agency Mania Solutions indicated some ways in which clients themselves may be contributing to shortcomings in their agencies’ performance.
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Love Can’t Wait, with Alan Gravely of Signet Jewelers
Marketing Futures August 18, 2021Love is in the air on this episode of the Marketing Futures Podcast. Alan Gravely, VP of Marketing and E-Commerce for Signet Jewelers, shared the behind-the-scenes story of Jared the Galleria of Jewelry’s REGGIE Award-winning “Love Can’t Wait” campaign, which assisted couples in holding virtual weddings during the pandemic.
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ANA In-House Agency Fact Book — 2021
Industry Insights August 13, 2021The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.
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Media Agency Partnerships in a New Age
Event Recaps August 10, 2021MediaSense offered advice for working with agencies in a reshaped media landscape.
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Industry Interrupted, with Dave Mering of the Mering Agency
Marketing Futures July 29, 2021We’re talking with Dave Mering of the Mering Agency, an expert on marketing travel and tourism. Suffice it to say, Dave and his clients had a rough 2020, but that didn’t stop them from coming together and creating some of their most innovative work to date.
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Commercial Relationships with Agencies Post-Pandemic
Session Videos June 29, 2021In a volatile pandemic year of constant change, this video explores the multiplicity of impacts on commercial relationships with agencies.
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Commercial Relationships with Agencies Post-Pandemic
Event Recaps June 29, 2021FirmDecisions sought to understand the procurement-related shifts that occurred during the pandemic across media types, budget challenges, talent, agency structures, new resource requirements, and production challenges.
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Optimizing Client and Agency Relationships: 4P's 3.0
Session Videos June 28, 2021In this video, former AFM Conference Chairs Mary Ann Brennan and J. Francisco Escobar lead a discussion that delves into the very fabric of client/agency relationships and what makes the great ones work.
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The New Creative Economy
Session Videos June 28, 2021In this video, Johannes Leonardo’s Bill Afonso says businesses will have to be creatively brave in order to capitalize on the potential economic boom that may follow the COVID-19 pandemic.
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The New Creative Economy
Event Recaps June 28, 2021For businesses to capitalize on the potential economic boom that may follow the COVID-19 pandemic, Johannes Leonardo’s Bill Afonso says they’ll have to be creatively brave.
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Agency Management: Learnings from the Past 18 Months
Session Videos June 28, 2021In this video, Steven Wales, Chief Revenue Officer of Decideware, sits down with two industry leaders to hear their perspective on how the last 18 months has changed how clients and agencies work together.
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Creative Feedback Checklist for Marketers
Ask the Expert Answers June 23, 2021This checklist excerpted from the ANA’s members-only Creative Feedback Playbook by Bruno Gralpois, cofounder and principal of Agency Mania Solutions, offers ten foundational dos and don’ts that will help guide marketers in giving their agencies effective and actionable feedback.
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The Creative Feedback Playbook
Ask the Expert Answers June 23, 2021This playbook guides marketers through every facet of the client creative feedback process, and includes a one-page list of dos and don’ts around giving creative feedback, plus templates for creative evaluations and for conference reports.
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Promoting the Holistic Health of Creative Production Partnerships
Event Recaps June 15, 2021The consultancy APR offered tips for developing a content creation framework and for promoting the holistic health of agency partnerships.
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Flurry of Account Reviews Reflect Major Changes for Agency-Client Relations
ANA Magazine June 11, 2021Marketers and agencies are struggling with how to tackle the issues that have taken on newfound urgency in the past 18 months, ranging from spurring diversity to protecting consumer privacy to cultivating talent. The various challenges are perhaps most vividly represented by the striking number of agency reviews, consolidations, and overall account changes in the past few months.
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The Organized Feedback Framework
Knowledge Partners May 18, 2021Agency Mania Solutions discussed various approaches that brands can adopt to giving agencies feedback.
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Novo Nordisk Inc.'s Studio Agency Model
Event Recaps April 27, 2021Novo Nordisk explained how it achieved savings and other benefits by shifting some of its agency work to external studios.
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Lessons Learned Pitching Through a Pandemic
Event Recaps April 15, 2021In 2020, Sanofi conducted what would ultimately be the largest global media agency review of the year. Sanofi's Dana Bhargava and David Strome at MediaSense shared what they learned through the process, how they effectively conducted the review remotely, and key learnings that can be applied for the future.
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