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Are you the kind of client that agencies desperately want to acquire and retain?

Accelerated agency training and onboarding can significantly improve client/agency engagement and drive cost-effective use of talent.

K2 Intelligence's report on media transparency exposed pervasive issues relating to media buys and rebates. Now, it's time for marketers to take action. The steps in this presentation provide a starting point for achieving media transparency.

ANA’s General Counsel, Doug Wood, discussed the findings of the K2 report on transparency and also shared new information on what advertisers need to do to protect themselves in light of the report.

NBCUniversal and Toyota shared their approach to client and agency partnerships.

How to build a better client-agency relationship through a strong evaluation process; a look at the latest trends and best practices for marketers.

The founder of Agency Mania Solutions shares the uneasy truth about building lasting client-agency partnerships in today’s cutthroat environment.

AARM shares its opinion on principal-base buying, a new term for media arbitrage.

In this video, learn how Mondelez is changing its approach to client/agency engagement with its Fly Fearless experiment.

In this video, a panel discussed best practices for agency reviews for project work.

This panel discussed best practices for agency reviews for project work.

Bob Liodice, president and CEO of the ANA, spoke with Michael Roth, chairman and CEO of the Interpublic Group. They discussed transparency, agency/client trust, and IPG’s open architecture model of operation.

Advertisers seldom act upon these negotiated, protective contract provisions.

Agencies with a willingness to morph their service delivery and compensation models to address advertiser desires for transparency will boost their revenue growth potential.

Cassidy Sehgal, VP and digital and advertising counsel at L’Oréal USA, and Keri Bruce, attorney at Reed Smith LLP, discussed the issues preventing advertisers from obtaining true financial transparency.

Decideware shared what it has learned from working with the world's leading advertisers.

Five quick steps to choosing the right partner to build your brand and business.

Anne Cutshall, Agency Management Services – Genentech Inc., and Bruno Gralpois, Co-Founder and Principal – Agency Mania Solutions shared how they formed a partnership to enable a new and far more strategically-focused process to create a winning solution for Genentech's commercial and agency partners.

Pivotal Research discussed the issues around 2015’s wave of media reviews and illustrated the ways agencies might try to make and save money in the future.

In this webinar video, Pivotal Research discussed the issues around 2015’s wave of media reviews and illustrated the ways agencies might try to make and save money in the future.